Skip to comments.JCPenney’s 3-Step Survival Plan
Posted on 12/26/2012 3:28:17 PM PST by Morgana
Former retail titan JCPenney (JCP) is in trouble. The 1,100 store mall staple is in the middle of a radical redesign under CEO Ron Johnson, who led the roll-out of Apple's wildly successful retail locations prior to coming to JCP. In an investor presentation at the beginning of 2012, Johnson promised to do nothing short of re-invent the department store concept. But it hasn't worked out that way.
JCP stock is down more than 40% in 2012, sales are collapsing, and employee enthusiasm has deteriorated to the point that the company was forced to announce in an SEC filing that morale was an actual threat to operations. It doesn't have to end this way, however. JCP can save itself, but only if it acts fast and with a decisiveness that has so far eluded the chain during its revamp.
In the attached clip, OptionMonster.com co-founder Jon Najarian and I discuss the future of JCP and whether or not Ron Johnson is the right man to lead a rebirth of the venerable chain. Here's a three step process that gives JCP its last, best chance to save itself:
(Excerpt) Read more at finance.yahoo.com ...
Maybe it's because.......
I quit shopping JC Penny;s when they quit carrying my American made clothing. I wrote to them. I emailed them. Finally I just said forget it. Haven’t missed them at all.
Didn’t JCP institute a wall-to-wall campaign to go after the homosexual market?
What happened to that brilliant idea? Is Ron Johnson the genius who came up with it?
Heh. “Ron Johnson.” That’s kind of funny in itself.
Maybe they can bounce back with a marketing strategy geared towards homosexuals, transgenders and illegal immigrants.
Still. Gay-friendly doesn’t seem to hurt Home Depot or Target business.
Maybe it is simply a changing paradigm for department stores.
With so many competitors all advertising beating depart store prices, and younger people seemed to find stuff more from their smart phones/tablets, tradition retail businesses hurting all over, not just jcp.
Dear JCP: our family has enjoyed shopping JCP for generations. You have a lot of really fine merchandise and your store (and mail order service too) is great!
But we were really “turned off” by your recent homosexual-oriented catalog.
Why do that?
You need to re-examine that....
This article does even address the Elephant in the room,
JC Penny’s liberal social stance.
I would not invest a dime in this company.
they stopped their weekly advertising with coupons
...and not because they used Ellen in their ads, folks.
” Gay-friendly doesnt seem to hurt Home Depot or Target business.”
Do Home Depot or Target run ads with children and their homosexual “parent” couples?
“they stopped their weekly advertising with coupons “
They were going swiftly downhill while they were still doing that.
I can’t speak for the rest of the U.S., but JCPenney used to be my “go to” department store. After the ‘two dads’ ad, I stopped going there, and took “JC Penney gift cards” off of my wish list.
JCP is likely headed for the graveyard no matter who they hire or don’t hire as a spokesman.
I quit shopping when their spokesman became Ellen Degenerate!
I won’t be back!
When I got their first gay catalog, I sent them a message to stop sending me gay catalogs and I won’t buy from them anymore. I always bought curtains and bedspreads/sheets/blankets from them but with their gay attitude, in my mind, their bedding is now tainted. Don’t care what happens to them.
Their corporate and marketing strategy has been suicidal and uncompromisingly gay.
Agree with your post.
JCP is looked upon as your grandmother’s dept store.
They’re going the same way as Mercury, Oldsmobile, and Plymouth.
Paid them off 6 mos ago. never gone back. never will.
If you have to ask then you know that that fact is only an issue to FReepers on this site. The rest of the population is likely clueless.......
Haven’t set foot in the store since they went perv. Hate when this happens to such a long-time business with a great heritage and history. Used to buy a fair number of items there. But they made their decision to join with the forces of deviancy. To hell with them.