Case in point - Al Gore.
‘Hip’ is what Americans choose over authentic, demonstrable, sane and mature.
Don't believe it?
Talk to your young relatives or any school age young person. AND since this has been going on for a while, talk to a any ‘adult’ wearing something designed for a 15 year old, who is conducting him/herself like a HS kid and who ought to know better!
Your basic protection racket. Say the right things, support the right people (either financially or politically), profess the right causes and you get a pass and a meal ticket.