The words I wish was included in that release are “animation studio”. The live action stuff they have done is pretty worthless, but even as a small animation studio, with some good artists and writers, they could quickly challenge Disney and Pixar.
They could begin small, to get their feet, producing cartoons for television syndication like the Cartoon Network and Nickelodeon used to do.
With the money brought in, they could make feature length serious animation, like Studio Ghibli, that produced those amazing animated movies in Japan.
They would do most of the animation overseas, for better quality, then add US voice actors.
They wouldn’t need to do animation over seas. They have great animation software in their studio, which because of South Park’s visual style they don’t get to use “properly” very often. But it’s capable of excellent animation very quickly, and of course because of their schedule doesn’t do much for most of the year. They could easily be doing two full length movies a year with that software and their people in their protracted off seasons.
I'd bet the first production will be the movie version of The Book of Mormon.