Except for false advertising, what’s the problem? A horse is nothing but a cute and slightly smarter form of cow and most of us have no problems eating cow. (ducking)
Actually, bovines are smarter than horses. So are pigs. But the horse is cuter, no doubt, and the taboo on eating horse meat has nothing to do with food sanitation & everything to do with not eating My Little Pony.
“Except for false advertising, whats the problem?”
The problem is they report finding horse DNA. If the processor is trying to cheat by slipping in horse, what makes you think they were only using the choice cuts?
For all we know it was all lips and arseholes. Or worse.
meat is meat...probably leaner...