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Surly Brewing's Overrated IPA Label Rejected for Unicorn, Rainbow Images
Paste Magazine ^
| February 6, 2013
| Mark Rozeman
Posted on 02/17/2013 10:07:40 AM PST by nickcarraway
According to The Full Pint, Minneapolis-based Surly Brewing Company was recently denied permission by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to use the proposed label design for its new West Coast-style IPA, Overrated.
According to an exerted newsletter from Surly, the original artwork displayed a pink-colored unicorn with a bright rainbow in the background. If its not obvious why an image that leans hard on rainbow and unicorn imagery might get a rejection from the TTB, the newsletter stated: they [TTB] said it was too appealing to underage drinking, as if adults cant be into unicorns and rainbows?! Pfft. Its a little over the top, thats the joke
The new label for their 16 oz. can displays a more traditional presentation: the companys logo and the name of the IPA perched on two columns while fireworks dot the sky and an enthusiastic crowd cheers below.
TOPICS: Business/Economy; Food
posted on 02/17/2013 10:09:26 AM PST
Well, there go my plans for Hello Kitty fortified wine and Care Bear scotch.
posted on 02/17/2013 10:12:00 AM PST
(Obama's birth certificate was found stapled to Soros's receipt.)
“to an exerted newsletter “
They replaced the label with rainbows and unicorns with one with Greek columns and fireworks. Wonder who they had in mind by calling it “Overrated”?
posted on 02/17/2013 10:24:20 AM PST
(If you find yourself in a confusing situation, simply laugh knowingly and walk away - Jim Ignatowski)
Do they market in San Francisco? Maybe they are trying to appeal to GAYS! LOL.
They already have their beer
posted on 02/17/2013 10:30:34 AM PST
Maybe they can hire John “Silky Pony” Edwards to sue the Alcohol and Tobacco Tax and Trade Bureau?
posted on 02/17/2013 10:33:47 AM PST
by Fresh Wind
(The last remnants of the Old Republic have been swept away.)
I don't mean to wine, but...
posted on 02/17/2013 10:42:18 AM PST
by null and void
(Gun confiscation enables tyranny. Don't enable tyranny.)
posted on 02/17/2013 11:11:41 AM PST
(Stand UP and Be Counted, or line up and be numbered - *DTOM* -ww- NO Pity for the LAZY)
To: nickcarraway; evets
My Little Pony Bottle
too much of that makes me an I Don’t Care Bear.
posted on 05/20/2013 2:50:58 PM PDT
(Marx smelled bad & lived with his parents most his life.)
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