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Surly Brewing's Overrated IPA Label Rejected for Unicorn, Rainbow Images
Paste Magazine ^ | February 6, 2013 | Mark Rozeman

Posted on 02/17/2013 10:07:40 AM PST by nickcarraway

According to The Full Pint, Minneapolis-based Surly Brewing Company was recently denied permission by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to use the proposed label design for its new West Coast-style IPA, Overrated.

According to an exerted newsletter from Surly, the original artwork displayed a pink-colored unicorn with a bright rainbow in the background. If it’s not obvious why an image that leans hard on rainbow and unicorn imagery might get a rejection from the TTB, the newsletter stated: “they [TTB] said it was too appealing to underage drinking, as if adults can’t be into unicorns and rainbows?! Pfft. It’s a little over the top, that’s the joke…”

The new label for their 16 oz. can displays a more traditional presentation: the company’s logo and the name of the IPA perched on two columns while fireworks dot the sky and an enthusiastic crowd cheers below.


TOPICS: Business/Economy; Food
KEYWORDS:

1 posted on 02/17/2013 10:07:47 AM PST by nickcarraway
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To: nickcarraway
Looks happy gay.
2 posted on 02/17/2013 10:09:26 AM PST by Paladin2
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To: nickcarraway

Well, there go my plans for Hello Kitty fortified wine and Care Bear scotch.


3 posted on 02/17/2013 10:12:00 AM PST by CrazyIvan (Obama's birth certificate was found stapled to Soros's receipt.)
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To: nickcarraway

“to an exerted newsletter “

WTH?


4 posted on 02/17/2013 10:19:05 AM PST by Dr. Bogus Pachysandra ( Ya can't pick up a turd by the clean end!)
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To: nickcarraway

They replaced the label with rainbows and unicorns with one with Greek columns and fireworks. Wonder who they had in mind by calling it “Overrated”?


5 posted on 02/17/2013 10:24:20 AM PST by Apparatchik (If you find yourself in a confusing situation, simply laugh knowingly and walk away - Jim Ignatowski)
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To: nickcarraway

Do they market in San Francisco? Maybe they are trying to appeal to GAYS! LOL.


6 posted on 02/17/2013 10:28:40 AM PST by 2harddrive
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To: 2harddrive
They already have their beer


7 posted on 02/17/2013 10:30:34 AM PST by dfwgator
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To: nickcarraway

Maybe they can hire John “Silky Pony” Edwards to sue the Alcohol and Tobacco Tax and Trade Bureau?


8 posted on 02/17/2013 10:33:47 AM PST by Fresh Wind (The last remnants of the Old Republic have been swept away.)
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To: nickcarraway
I don't mean to wine, but...


9 posted on 02/17/2013 10:42:18 AM PST by null and void (Gun confiscation enables tyranny. Don't enable tyranny.)
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To: nickcarraway
Brony Beer???

10 posted on 02/17/2013 11:11:41 AM PST by Chode (Stand UP and Be Counted, or line up and be numbered - *DTOM* -ww- NO Pity for the LAZY)
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To: nickcarraway; evets

My Little Pony Bottle

11 posted on 02/17/2013 4:48:50 PM PST by martin_fierro (< |:)~)
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To: CrazyIvan

too much of that makes me an I Don’t Care Bear.


12 posted on 05/20/2013 2:50:58 PM PDT by TurboZamboni (Marx smelled bad & lived with his parents most his life.)
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