Skip to comments.Surly Brewing's Overrated IPA Label Rejected for Unicorn, Rainbow Images
Posted on 02/17/2013 10:07:40 AM PST by nickcarraway
According to The Full Pint, Minneapolis-based Surly Brewing Company was recently denied permission by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to use the proposed label design for its new West Coast-style IPA, Overrated.
According to an exerted newsletter from Surly, the original artwork displayed a pink-colored unicorn with a bright rainbow in the background. If its not obvious why an image that leans hard on rainbow and unicorn imagery might get a rejection from the TTB, the newsletter stated: they [TTB] said it was too appealing to underage drinking, as if adults cant be into unicorns and rainbows?! Pfft. Its a little over the top, thats the joke
The new label for their 16 oz. can displays a more traditional presentation: the companys logo and the name of the IPA perched on two columns while fireworks dot the sky and an enthusiastic crowd cheers below.
Well, there go my plans for Hello Kitty fortified wine and Care Bear scotch.
“to an exerted newsletter “
They replaced the label with rainbows and unicorns with one with Greek columns and fireworks. Wonder who they had in mind by calling it “Overrated”?
Do they market in San Francisco? Maybe they are trying to appeal to GAYS! LOL.
Maybe they can hire John “Silky Pony” Edwards to sue the Alcohol and Tobacco Tax and Trade Bureau?
My Little Pony Bottle
too much of that makes me an I Don’t Care Bear.
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