I was just at examiner.com in Google Chrome and there was nothing blocking the text. As long as the article is legible,
pop-up and banner ads are like junk mail that I didn’t ask for and don’t want (especially customized) but can be just as easily ignored.
I was on an optometrists site the other day and I clicked on a VSP add. Did some research on them, decided I didn’t want to join. Then every site I went to there was a VSP banner add.
Did some more research and found out about super cookies, now VSP adds are gone.