Surface RT is popular, but the most-used Windows 8 devices are cheap notebooks
Posted on 02/26/2013 8:01:42 AM PST by SeekAndFind
PC makers may not be satisfied with Windows 8 hardware sales, but at least they needn't worry about Microsoft's Surface tablets swallowing the industry whole.
According to AdDuplex, Microsoft's Surface RT only accounts for 6.8 percent of Windows 8/RT devices, at least among those that accessed the firm's cross-promotion ad network. That's still good for the top slot, however, with the HP Pavilion G6 proving to be the second most-popular device with a 4.2 percent share. The Intel Core i5-packing Surface Pro was barely a blip, ranking as the 52nd-most common Windows 8 device.
Keep in mind that AdDuplex's stats aren't an accurate breakdown of Windows device sales. The firm runs a cross-promotion network for Windows and Windows Phone apps, so the stats are just a measure of how many devices have run apps that accessed the network. In other words, if a user doesn't run any Windows Store apps with AdDuplex advertising—or doesn't access the Store at all—that user doesn't get counted.
[SNIP]
None of this may be a surprise to Microsoft CEO Steve Ballmer, who in a recent interview with MIT Technology Review downplayed the need for Surface to dominate sales.
“I’m super-glad we did Surface,” Ballmer said. “I think it is important—and not just for Microsoft but for the entire Windows ecosystem—to see integrated hardware and software.”
Ballmer later explained that Microsoft is trying to lead the way for other hardware makers with devices like Surface. The Surface Pro's use of a stylus is one example. “I think it’s fair to say we’ve been talking about pen computing for years, but it was hard to do that with OEMs who were not equally incentivized,” Ballmer said. “Now we’re trying to lead a little bit with Surface Pro.”
(Excerpt) Read more at pcworld.com ...
RT is/was a moronic product.
it was a “do something” product to buy time to launch the pro which runs full windows products.
the price point is wrong, the limitations are wrong, and the capacity is too limited.
If MS had lauched the pro with a LOW price point then it would matter.
Instead the suits are trying to create a ZUNE.....
Several of those Surface commercials are unnerving. They remind me of the Opening and Closing ceremonies at the Bejing Olympics with their lock-step routines.
Hearding the masses.
Windows 8 is a monstrosity inflicted on us by microsoft in an effort to leverage its desktop dominence to muscle its way into the tablet market. It may well have the exact opposite effect - it may be the last straw which convinces desktop uses to give up and completely migrate to Apple. Ballmer is blowing smoke here.
REM: I am a Windows 8 Pro user on ONE of my six Windows devices. The rest are Win 7 Pro, 32 and 64 bit.
Full disclosure: I DETEST the Win 8 experience. Sorry I invested in upgrading even one PC.
What’s my point? An article about Win 8 tablets that (apparently) avoids pointing out overall share of Win 8 tablets versus the DOMINANT iOS and Android tablets is LAUGHABLE.
Sell your MS stock if you ask me.
Insert animated gif of the guy clapping in his theatre seat.
I completely agree with what you said!
Not much different from the Apple drones reality that other phone providers make fun of in their commercials. The Futurama episode “Attack of the killer app” was a perfect portrayal.
In those commercials, which of those young hip people is doing anything productive?
Who is that ad targeting?
Enterprise buyers?
consumers?
No idea.
They just make me NOT want the device or the OS.
Those commercials are all disturbingly herky-jerky and weird.
I have seen it work with younger people and small business.
It shows people working and people who use computer devices.
young business people.
young students.
college students.
Tablets are a comodity.
now MS has the wrong price point but that is a different story.
Personally, I like the commercial.
Are you not super-DUPER glad, Steve? Windows ecosystem apparently exists in the multiverse, lol.
Active, colorful Glee-bots all in a row.
Balmer is a fool. He thinks he can sell a pile of manure and call it a rose.
MS Windows worked b/c it was CHEAP and universal. It was also open to third party NOBODY developers.
Apple had a closed ecosystem with jobs as gatekeeper.
MS is trying to become apple lite. see zune and other failures. netpliances etc...
The Surface Pro is a good idea and from my handson a good product. The surface Rt not so much.
If it survives, I will be waiting for the price drop.
I like the Idea of every member of the family having his own laptop and tablet. Sounds like the execution hasn’t been great. I think it’s a great idea, though.
I like the Idea of every member of the family having his own laptop and tablet. Sounds like the execution hasn’t been great. I think it’s a great idea, though.
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