Skip to comments.Facebook 'Likes' give your secrets away
Posted on 03/12/2013 4:08:13 AM PDT by JoeProBono
Researchers at the University of Cambridge say that, using publicly-available Facebook Likes only, it's possible to get surprisingly accurate estimates of users race, age, IQ, sexuality, personality, substance use and political views.
"I am a great fan and active user of new amazing technologies, including Facebook. I appreciate automated book recommendations, or Facebook selecting the most relevant stories for my newsfeed," says said Michal Kosinski, Operations Director at Cambridge's Psychometric Centre.
"However, I can imagine situations in which the same data and technology is used to predict political views or sexual orientation, posing threats to freedom or even life."
The team analysed a dataset of over 58,000 US Facebook users, who volunteered their Likes, demographic profiles and psychometric testing results through the myPersonality application.
Facebook Likes were fed into algorithms and cross-checked with information from profiles and personality tests. The researchers then created statistical models able to predict personal details using Facebook Likes alone.
Their models, they say, proved 88 percent accurate for determining male sexuality, 95 percent accurate in distinguishing African-American from Caucasian American and 85 percent accurate differentiating Republican from Democrat. Christians and Muslims were correctly classified 82 percent of the time, and even relationship status and substance abuse could be accurately predicted between 65 and 73 percent of the time.
This information, though, didn't come from obvious Likes such as 'gay marriage', but relied on inference - aggregating huge amounts of less informative but more popular Likes such as music and TV shows........
No sh*t Sherlock... Of course my likes give me away.
Do any MEN go on Facebook or is it strictly chicks?
I’ll bet that since most have a picture of themselves in their profile helped this study a ton.
Gee, how could they tell the D’s from the R’s just by their links to sites like Free Republic or DU? That is simply amazing, NOT !!!
Wherever chicks go, men are sure to follow...
Does this mean they can tell I go to fat midget porn and Hello, Kitty! websites ?
Not so sure about that....I’m talking about MEN....do they go on Facebook?? I have never gone to Facebook, never will, so I really don’t know. I just think of it as for young girls.
Men go on to get chicks.
Hell yea it’s a great way to keep in touch with the kid’s, grandkids and other relatives, I’ve gotten in touch with some old friends also. Last year two old fiends I served with in Vietnam back in 71 came out and went quail hunting with me, and it was facebook that got us back together.
I wonder how much of our money was invested in that little bit of research?
You don’t CALL your kids and grandkids???
I’m in a couple of bands. Facebook is huge. I work at a computer and have facebook up in the background all the time (at work and home).
That being said, I have liked five bands over the years and NOTHING else. I may comment all the time, but I don’t “like” stuff. I also don’t play any games.
More importantly, was that study used for a certain political party in the last election...
All the time!
Wherever chicks go, men are sure to follow...
For young girls? Really?
Originally it was limited to college aged men and women. Are those the ‘young girls’ you are referring to?
To help you in your research, watch “Mujhse Fraaandship Karoge”.
It is a Hindi film from 2011 that is half in Hindi and half in English. It is a hilareously funny movie.
Not so sure about that....Im talking about MEN....do they go on Facebook?? I have never gone to Facebook, never will, so I really dont know. I just think of it as for young girls.
It’s like how us old people screwed up the demographics of the original Scion xB. It was supposed to be a trendy Gen X/Y edgy thing, but us old people said, “It seats four 6+ foot men, gets over 30 mpg, is fun to drive and I can haul tons of stuff in it - all for $16,000?! Where’s my checkbook.
It ruined the cars image.
But I digress...
There are LOTS of old people on Facebook. Especially old women.
What kind of utterly stupid question is that? Are you attempting to state that a website's use determines whether one is a MAN?
It's just a website, a communications tool. Use it or don't use it. Quit with the "deeper implications" crap.
That comment came from some one who states they’ve never been there and never will, sounded pretty silly to me.
Fed Gov’t warns contractors that FB is access hole for foreign worms and takeover of your platform.
You’ll never even know.
I’ve never been on FB. Our daughter used it to keep her students up to date on assignments when she was a teacher. My wife keeps up with her and a few other close friends.
I use it to track people down all the time. Especially smart ass “intellectual” liberal types. You know - the guys that think they are smarter than you but share everything about themselves online because it’s all about me...me...me...: )
Thanks dumb a$$es especially for all the photos of yourselves, your friends, where you hang out and party, and what you like to do so I know where to find you...lol
Exactly what are you trying to imply?
Oh Ann. You are so funny. You just have to be nasty sometimes. Lol.
It required “researchers” to do this?
The things that I like tell you a lot about me - yeah - tells you what I like.
Imagine how much more rounded a profile they could construct if Facebook had a button to click labeled “DIE YOU SCUM SUCKING DOG!”
Anything you send over the Internet lasts forever. So be careful.
Facebook is nothing more than a giant data mining operation.
I do. My family is spread all over the country and it's a great medium for keeping in touch when we can't be together. I play games with my grandkids, exchange pictures with my brothers and sisters and have caught up with some old friends. I don't put anything out there that I wouldn't want my grandkids to see.
there was this little wirey hipster guy that wanted to buy my hedge clippers.
He said “send me a friend request and I’ll email you my address and you can email me back and yada yada...”
I said “What in the samhell are you talking about? I’ll bring them to work tomorrow. You look at them. You say yes or no.”
But I am like you when someone says spacebook or myface I picture a 14 yearold girl glued to a computer or a dang cellphone every waking second of the day.
Apparently Americans like pictures of cats and news of siblings/nephews/nieces graduations/engagements/babies.
“””....and have facebook up in the background all the time (at work and home).””””
You do what you gotta do and knock yourself out. Ain’t none of my business but that existance would be pure hell for me.
Aint none of my business but that existance would be pure hell for me.
I the only way you can put “Scion xB” and “men” in the same sentence is if the word “hipster” is in there too.
If it is on Facebook, it ain’t secret.
That said, Facebook doesn’t like “giving” anything away. It likes SELLING it.
I the only way you can put Scion xB and men in the same sentence is if the word hipster is in there too.
I can transport three people comfortably to a gig while also carrying two basses, my bass amp and cab, cabling bag and mic and bass stands - and get over 30 mpg.
Also, I drive it in the vein of “real men are not afraid to wear pink. And, as my wife likes to point out, unlike guys in Corvettes and big 4x4’s, nobody thinks I’m compensating for something. ;-)
Oh, and my shoe size is 14. :-D
When they first came out, my brother’s wife got one to tote around their newborn and the equivalent of the entire newborn section of walmart stuffed into giant mom/baby bags that accompany newborns everwhere they go.
My brother is like me... 6’4” 220ish... usually can be found in the woods shooting at something... wears cammo and work boots almost exclusively... meat and taters kinda guy.
He can fit everything and then some in his crewcab F250 so when it came to that little Scion thing he said, “hey thats my wife’s, thats what she wanted, you won’t catch me in that thing.”
Well one day he came by the house because his truck had stopped running the night before and we aimed to fix it that day. He showed up early in that little Scion to go to the parts house. I hadn’t even dressed yet so I threw on some flipflops. He was dressed the same - flipflops and shorts. We took off to the parts store but the parking lot was full so we had to park directly next door.
At Bed Bath and Beyond.
Needless to say, too guys in flipflops getting out of a Scion in front of BBB will make one draw certain conclusions.
There are plenty of MEN on Facebook.
If only it had been an “Open carry” kind of day. ;)