Skip to comments.Nuance launches mobile voice ads: Annoyance or gold mine?
Posted on 04/01/2013 10:13:59 AM PDT by Loud Mime
First, if you follow the link, you'll find that this does not appear to be an April Fools prank.
Nuance on Monday launched Voice Ads, a voice enabled ad platform that allows a consumer to talk to brands. Companies get a new monetization vehicle and consumers presumably will get a say in brand advertising delivery.
"Nuance, which is using its voice technology in mobile, health and auto applications, is obviously hoping to get on the ad gravy train. Voice Ads promise to give marketers an avenue "to deepen the relationship with their consumers." The theory is that you'll chat with an ad or brand like you would Google's assistant or Apple's Siri. So far, Nuance has lined up a bevy of ad agencies for its voice ads, which line up with industry standard formats.
One of the commenters wrote that voice ads will turn his iphone into a clay pigeon. Even if this is a prank, I can see it has a future with obnoxious advertisers.
The sue-for-any-grievance and disability lawyers are already lining up.