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J.C. Penney fires CEO after plummeting sales following gay ad campaign
Life News ^ | Family Research Center

Posted on 04/11/2013 2:01:23 PM PDT by Morgana

April 11, 2013 (Family Research Council) - Plenty of companies have argued that natural marriage is "bad for business"--but they'll have a tough time persuading J.C. Penney. After a series of radical decisions, the retailer is struggling to survive a 25 percent drop in sales.

It started in 2011 when the company hired Ellen DeGeneres, a vocal proponent of same-sex "marriage" as its spokesperson.

The choice drew fire from organizations like the American Family Association (AFA) because it was a departure from the store's longstanding values. When AFA's One Million Moms complained, J.C. Penney's new CEO, Ron Johnson, stubbornly dug in his heels.

Then, on Mothers' Day, the company shocked customers with a blatant endorsement of homosexuality in an ad that featured two moms--followed by a two-dads ad for Fathers' Day. Coupled with an overhaul of the stores' pricing system, the stock never recovered.

Now, months after the experiment failed, J.C. Penney has fired Johnson and replaced him with the former CEO, Myron Ullman.

Hinting that the problems are more political than the media is reporting, Ullman said bluntly,

Whether the retailer will learn from its mistakes is yet to be seen. But J.C. Penney's freefall should serve as a warning to other companies who are itching to jump on the same-sex bandwagon. Pandering to those who want to redefine marriage (and the rest of society with it) may earn you a pat on the back from the Human Rights Campaign, but in the long term, it's bad policy.

Americans want corporate neutrality in the culture wars, and when they don't find it, they will go elsewhere.


TOPICS: Business/Economy
KEYWORDS: homosexualagenda; jcpenney; jcpenny; partisanmediashill; partisanmediashills; poeticjustice
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1 posted on 04/11/2013 2:01:23 PM PDT by Morgana
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To: Morgana

Maybe they learned a math lesson ... queers 3% is a minor part of the overall market ... 97% is bigger than 3%.


2 posted on 04/11/2013 2:04:30 PM PDT by RetiredTexasVet (Who you gonna believe .... your lying eyes or the Bureau of Lies & Statistics?)
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To: Morgana
After a series of radical decisions, the retailer is struggling to survive a 25 percent drop in sales.

Too bad the feral government can't suffer a 25% drop in revenues as a warning. We should never have let it abandon the gold standard.

3 posted on 04/11/2013 2:04:50 PM PDT by Standing Wolf
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To: Standing Wolf

Gold standard has nothing to do with it.

Gold standard wouldn’t keep politicians from pandering to the gays.

Gold standard wouldn’t stop congress from borrowing. They’d just promise that your children would repay in gold instead.


4 posted on 04/11/2013 2:07:33 PM PDT by DannyTN
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To: Standing Wolf

Gold standard has nothing to do with it.

Gold standard wouldn’t keep politicians from pandering to the gays.

Gold standard wouldn’t stop congress from borrowing. They’d just promise that your children would repay in gold instead.


5 posted on 04/11/2013 2:07:33 PM PDT by DannyTN
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To: Standing Wolf

I know I stopped shopping there. I have 2 boys...used to give them a whole lot of business


6 posted on 04/11/2013 2:07:34 PM PDT by rocketmag
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To: RetiredTexasVet

I keep wondering why a business establishment would support any cause...except for the cause of maximizing profit to their investors by providing desirable products at reasonable prices?

When a company tries tricks such as this - even tricks which I might not disagree with - it shows me that their so-called “executives” do not have their eyes on the company direction.

I keep thinking of Bill Gates, who’s shoddy (and sh**ty) products caused far more monetary damage to his unfortunate customers than has his so-call “charities” which amount to pretty much nothing.


7 posted on 04/11/2013 2:08:34 PM PDT by Da Coyote
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To: Morgana

Gee....maybe everyone doesn’t agree with this perversion...despite what the media aka Dem bootlickers, say.


8 posted on 04/11/2013 2:08:54 PM PDT by Sacajaweau
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To: Morgana
What is this “natural marriage” they mention? Is that a new euphemism for “perverted homosexual unions”?
9 posted on 04/11/2013 2:09:29 PM PDT by NEMDF
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To: rocketmag

Same here. I’ll vote with my wallet and shop at stores that don’t insult my values.


10 posted on 04/11/2013 2:10:35 PM PDT by TStro
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To: Da Coyote

I’ve learned that Bill Gates does for Bill Gates.

His pockets are being lined by his charities, somehow.

An I have personally known him since DOS came out.

Bill is in it for Bill.


11 posted on 04/11/2013 2:11:53 PM PDT by illiac (If we don't change directions soon, we'll get where we're going)
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To: Morgana

Myron Ulman isn’t going to change anything, he supported Johnson didn’t he?


12 posted on 04/11/2013 2:11:56 PM PDT by GeronL (http://asspos.blogspot.com)
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To: RetiredTexasVet

J.C. Penney has been a Texas-based corporation for several decades now. It’s long overdue for them to adhere to Texas values (pro-God, pro-life, pro-gun and pro-military) in their marketing message. Better yet would be to add a sporting goods department with an outstanding selection of guns. With Americans increasingly on the alert due to government tyranny, JCP can regain much goodwill by stocking arms to demonstrate a commitment to freedom and liberty.


13 posted on 04/11/2013 2:12:09 PM PDT by re_nortex
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To: rocketmag

I think they were gearing toward some new customer group and figured that families would just overlook the ad campaign. What Pennys needed to say was that it was the place that had a better choice of clothing than Wal-Mart or K-Mart or even Target. Your lifestyle didn’t matter....your attention to look good was what mattered. They obviously hired some losers for changing their direction. I think the losers had the idea of bringing the company down....and perhaps even triggering a bankruptcy in the end.


14 posted on 04/11/2013 2:12:11 PM PDT by pepsionice
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To: Morgana

I think they need to swing back the other way instead of being “neutral”. They need to show support for traditional marraige. They need to show the 97% that they have really changed.


15 posted on 04/11/2013 2:13:55 PM PDT by DannyTN
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To: Morgana

Attempting to base your business model on appealing to 2% of the population while at the same time pissing off about 30% of the population - just aint smart.


16 posted on 04/11/2013 2:14:28 PM PDT by taxcontrol
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To: NEMDF

“Natural marriage” refers to traditional marriage.


17 posted on 04/11/2013 2:15:17 PM PDT by GuySwell
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To: Morgana

I never did shop there much. I’ve never been a Pennys or Macys kind of shopper though I do prefer Macys. The big pro gay push made it even less likely I ever would be.


18 posted on 04/11/2013 2:16:33 PM PDT by Maelstorm (This country wasn't founded with the battle cry "Give me liberty or give me a govt check!")
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To: Morgana

19 posted on 04/11/2013 2:16:34 PM PDT by DannyTN
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To: TStro

JC Penney who? Absence makes the heart grow fonder . . . fonder for somebody else.

Put your hand in a bucket of water. . .pull it out. . and the hole that remains is how much you are missed. (I probably messed that saying but you catch my drift)


20 posted on 04/11/2013 2:17:27 PM PDT by Maudeen (Proverbs 3:5-6)
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