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J.C. Penney fires CEO after plummeting sales following gay ad campaign
Life News ^ | Family Research Center

Posted on 04/11/2013 2:01:23 PM PDT by Morgana

April 11, 2013 (Family Research Council) - Plenty of companies have argued that natural marriage is "bad for business"--but they'll have a tough time persuading J.C. Penney. After a series of radical decisions, the retailer is struggling to survive a 25 percent drop in sales.

It started in 2011 when the company hired Ellen DeGeneres, a vocal proponent of same-sex "marriage" as its spokesperson.

The choice drew fire from organizations like the American Family Association (AFA) because it was a departure from the store's longstanding values. When AFA's One Million Moms complained, J.C. Penney's new CEO, Ron Johnson, stubbornly dug in his heels.

Then, on Mothers' Day, the company shocked customers with a blatant endorsement of homosexuality in an ad that featured two moms--followed by a two-dads ad for Fathers' Day. Coupled with an overhaul of the stores' pricing system, the stock never recovered.

Now, months after the experiment failed, J.C. Penney has fired Johnson and replaced him with the former CEO, Myron Ullman.

Hinting that the problems are more political than the media is reporting, Ullman said bluntly,

Whether the retailer will learn from its mistakes is yet to be seen. But J.C. Penney's freefall should serve as a warning to other companies who are itching to jump on the same-sex bandwagon. Pandering to those who want to redefine marriage (and the rest of society with it) may earn you a pat on the back from the Human Rights Campaign, but in the long term, it's bad policy.

Americans want corporate neutrality in the culture wars, and when they don't find it, they will go elsewhere.


TOPICS: Business/Economy
KEYWORDS: homosexualagenda; jcpenney; jcpenny; partisanmediashill; partisanmediashills; poeticjustice
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1 posted on 04/11/2013 2:01:23 PM PDT by Morgana
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To: Morgana

Maybe they learned a math lesson ... queers 3% is a minor part of the overall market ... 97% is bigger than 3%.


2 posted on 04/11/2013 2:04:30 PM PDT by RetiredTexasVet (Who you gonna believe .... your lying eyes or the Bureau of Lies & Statistics?)
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To: Morgana
After a series of radical decisions, the retailer is struggling to survive a 25 percent drop in sales.

Too bad the feral government can't suffer a 25% drop in revenues as a warning. We should never have let it abandon the gold standard.

3 posted on 04/11/2013 2:04:50 PM PDT by Standing Wolf
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To: Standing Wolf

Gold standard has nothing to do with it.

Gold standard wouldn’t keep politicians from pandering to the gays.

Gold standard wouldn’t stop congress from borrowing. They’d just promise that your children would repay in gold instead.


4 posted on 04/11/2013 2:07:33 PM PDT by DannyTN
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To: Standing Wolf

Gold standard has nothing to do with it.

Gold standard wouldn’t keep politicians from pandering to the gays.

Gold standard wouldn’t stop congress from borrowing. They’d just promise that your children would repay in gold instead.


5 posted on 04/11/2013 2:07:33 PM PDT by DannyTN
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To: Standing Wolf

I know I stopped shopping there. I have 2 boys...used to give them a whole lot of business


6 posted on 04/11/2013 2:07:34 PM PDT by rocketmag
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To: RetiredTexasVet

I keep wondering why a business establishment would support any cause...except for the cause of maximizing profit to their investors by providing desirable products at reasonable prices?

When a company tries tricks such as this - even tricks which I might not disagree with - it shows me that their so-called “executives” do not have their eyes on the company direction.

I keep thinking of Bill Gates, who’s shoddy (and sh**ty) products caused far more monetary damage to his unfortunate customers than has his so-call “charities” which amount to pretty much nothing.


7 posted on 04/11/2013 2:08:34 PM PDT by Da Coyote
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To: Morgana

Gee....maybe everyone doesn’t agree with this perversion...despite what the media aka Dem bootlickers, say.


8 posted on 04/11/2013 2:08:54 PM PDT by Sacajaweau
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To: Morgana
What is this “natural marriage” they mention? Is that a new euphemism for “perverted homosexual unions”?
9 posted on 04/11/2013 2:09:29 PM PDT by NEMDF
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To: rocketmag

Same here. I’ll vote with my wallet and shop at stores that don’t insult my values.


10 posted on 04/11/2013 2:10:35 PM PDT by TStro
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To: Da Coyote

I’ve learned that Bill Gates does for Bill Gates.

His pockets are being lined by his charities, somehow.

An I have personally known him since DOS came out.

Bill is in it for Bill.


11 posted on 04/11/2013 2:11:53 PM PDT by illiac (If we don't change directions soon, we'll get where we're going)
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To: Morgana

Myron Ulman isn’t going to change anything, he supported Johnson didn’t he?


12 posted on 04/11/2013 2:11:56 PM PDT by GeronL (http://asspos.blogspot.com)
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To: RetiredTexasVet

J.C. Penney has been a Texas-based corporation for several decades now. It’s long overdue for them to adhere to Texas values (pro-God, pro-life, pro-gun and pro-military) in their marketing message. Better yet would be to add a sporting goods department with an outstanding selection of guns. With Americans increasingly on the alert due to government tyranny, JCP can regain much goodwill by stocking arms to demonstrate a commitment to freedom and liberty.


13 posted on 04/11/2013 2:12:09 PM PDT by re_nortex
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To: rocketmag

I think they were gearing toward some new customer group and figured that families would just overlook the ad campaign. What Pennys needed to say was that it was the place that had a better choice of clothing than Wal-Mart or K-Mart or even Target. Your lifestyle didn’t matter....your attention to look good was what mattered. They obviously hired some losers for changing their direction. I think the losers had the idea of bringing the company down....and perhaps even triggering a bankruptcy in the end.


14 posted on 04/11/2013 2:12:11 PM PDT by pepsionice
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To: Morgana

I think they need to swing back the other way instead of being “neutral”. They need to show support for traditional marraige. They need to show the 97% that they have really changed.


15 posted on 04/11/2013 2:13:55 PM PDT by DannyTN
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To: Morgana

Attempting to base your business model on appealing to 2% of the population while at the same time pissing off about 30% of the population - just aint smart.


16 posted on 04/11/2013 2:14:28 PM PDT by taxcontrol
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To: NEMDF

“Natural marriage” refers to traditional marriage.


17 posted on 04/11/2013 2:15:17 PM PDT by GuySwell
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To: Morgana

I never did shop there much. I’ve never been a Pennys or Macys kind of shopper though I do prefer Macys. The big pro gay push made it even less likely I ever would be.


18 posted on 04/11/2013 2:16:33 PM PDT by Maelstorm (This country wasn't founded with the battle cry "Give me liberty or give me a govt check!")
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To: Morgana

19 posted on 04/11/2013 2:16:34 PM PDT by DannyTN
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To: TStro

JC Penney who? Absence makes the heart grow fonder . . . fonder for somebody else.

Put your hand in a bucket of water. . .pull it out. . and the hole that remains is how much you are missed. (I probably messed that saying but you catch my drift)


20 posted on 04/11/2013 2:17:27 PM PDT by Maudeen (Proverbs 3:5-6)
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To: Morgana

No rich gay guy was EVER going to buy from icky, low class JC Penney. That they didn’t know this makes them deserve everything they got!


21 posted on 04/11/2013 2:18:17 PM PDT by miss marmelstein ( Richard Lives Yet!)
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To: DannyTN

Five-Year Financial Summary
($ in millions, except per share data)
Results for the year
2012 2011 2010 2009 2008
Total net sales
$ 12,985 $ 17,260 $ 17,759 $ 17,556 $ 18,486

Ouch that’s got to hurt!


22 posted on 04/11/2013 2:20:44 PM PDT by DannyTN
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To: DannyTN

Five-Year Financial Summary
($ in millions, except per share data)
Results for the year
2012 2011 2010 2009 2008
Total net sales
$ 12,985 $ 17,260 $ 17,759 $ 17,556 $ 18,486

Ouch that’s got to hurt!


23 posted on 04/11/2013 2:20:44 PM PDT by DannyTN
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To: GuySwell

Oh.... I had some trouble sorting out that first line. It is past my nap time. Thanks.


24 posted on 04/11/2013 2:22:36 PM PDT by NEMDF
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To: Morgana

He harmed the company, let’t see what happens now he’s gone


25 posted on 04/11/2013 2:24:09 PM PDT by The Wizard (Madam President is my President now and in the future)
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To: Morgana

He harmed the company, let’s see what happens now he’s gone, will they change their tune and start getting “family values”....that’s their market....regular, straight Americans who shop by computers


26 posted on 04/11/2013 2:26:22 PM PDT by The Wizard (Madam President is my President now and in the future)
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To: Morgana

How nice.

I’m still not shopping there until Ted Nugent does their commercials.


27 posted on 04/11/2013 2:28:15 PM PDT by Salamander (Like acid and oil on a madman's face, reason tends to fly away.....)
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To: Maelstorm
I’ve never been a Pennys or Macys kind of shopper though I do prefer Macys

I stopped shopping Macys when they made a corporate decision to allow transvestites change in the women's dressing room.

Can't a group of Tradition Values people start an upscale clothing chain?

28 posted on 04/11/2013 2:29:58 PM PDT by stars & stripes forever ((Blessed is the nation whose God is the Lord!))
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To: DannyTN

But to borrow you need lenders. Plus, you have to pay interest, which people notice. Immeasurably more largesse derives from dollars conjured out of thin air by the Fed. Inflation is the perfectest of taxes from government’s point of view. It’s mostly hidden, easily blamable on other factors, and no one likes the hardest hit—savers—anyway.


29 posted on 04/11/2013 2:30:33 PM PDT by Tublecane
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To: re_nortex

The big J.C. Penney store is closing in my city.

No business.

The homosexual ads did it.

Folks quit doing business there.


30 posted on 04/11/2013 2:30:49 PM PDT by onyx (Please Support Free Republic - Donate Monthly! If you want on Sarah Palin's Ping List, Let Me know!)
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To: stars & stripes forever

Belk seems to be fairly conservative though I shop there but I’ve heard good things.


31 posted on 04/11/2013 2:31:57 PM PDT by Maelstorm (This country wasn't founded with the battle cry "Give me liberty or give me a govt check!")
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To: Morgana

Like our “republican” politicians, these people live in a bubble, and beleive everything they hear at the leftie cocktail parties.


32 posted on 04/11/2013 2:32:22 PM PDT by Fido969
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To: GuySwell

Oh, you mean marriage.


33 posted on 04/11/2013 2:32:37 PM PDT by Tublecane
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To: miss marmelstein

"There's a sale at Penney's !"

34 posted on 04/11/2013 2:36:50 PM PDT by fieldmarshaldj (Resist We Much)
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To: Morgana

I’m so glad that a pro-homo business is faltering. There are other businesses eager to jump on the pro-homo bandwagon. I have heard their ads. I wonder if they know just how many people they are alienating. Maybe they will have to learn the hard way.


35 posted on 04/11/2013 2:37:53 PM PDT by matt1234
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To: Tublecane

People and countries will lend to the government on a gold standard.

If you look at the FED balance sheet, they weren’t conjuring dollars out of thin air until 2008 when the crisis hit. And they can unconjure those dollars by selling the treasury bills they bought on the open market just as quick as they conjured them. But the economy has to be strong enough to absorb them and no one is talking about trade policy and putting Americans back to work.

The Fed has a good track record on inflation. A small amount of inflation is preferable to deflation which causes depressions. The dollar has been considerably more stable on a year to year basis under the FED than it ever was on the gold standard.

If savers put the money in a bank they’ll draw interest and offset inflation. if they invest they will beat inflation. It’s only those that want to hoard money in their mattress for 90 years, that a small rate of annual inflation hurts.

Currency is there to faciliate economic transactions not to be a long term store of value. if you want long term store of value take your currency and buy gold or land or whatever real asset you want. Don’t screw up the economy by tying the currency to an asset that tends to be deflationary in nature and subject to speculators like Soros.


36 posted on 04/11/2013 2:37:55 PM PDT by DannyTN
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To: Salamander

My sentiments exactly. So how will we know when the coast is clear?


37 posted on 04/11/2013 2:40:55 PM PDT by Maudeen (Proverbs 3:5-6)
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To: Morgana

Too little too late


38 posted on 04/11/2013 2:43:01 PM PDT by rrrod (at home in Medellin Colombia)
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To: NEMDF
What is this “natural marriage” they mention? Is that a new euphemism for “perverted homosexual unions”?

I believe that the term "natural marriage" may be referring to what those of us who have not drunk the kool-aid as "marriage". Ya know, husband, wife, kids. Male husband, female wife, "natural" kids.

Then again, I could be wrong. It is so hard to keep up with the left's changing definitions.

39 posted on 04/11/2013 2:46:38 PM PDT by LibertarianLiz
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To: stars & stripes forever

Guess I missed the transvestites in the ladies’ dressing room thing at Macy’s. So how do they designate it? We don’t have a Macy’s around here. I guess there goes another business on-line I don’t need to visit. Thanks for the heads up.


40 posted on 04/11/2013 2:49:55 PM PDT by Maudeen (Proverbs 3:5-6)
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To: Morgana

Coincidentally, I received a ‘coupon’ for 20% off@ JCPenney in this weeks mail.
A welcome and much desired return to sanity.


41 posted on 04/11/2013 2:49:55 PM PDT by wtd
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To: Morgana

When JCP decided to go all-in on same sex marriage I decided to go all-out against them. I may mosey back if they straighten up. By the way, I always refer to Ellen DeGeneres as Ellen DeGenerate when I find myself in the unfortunate position of having to comment on her.


42 posted on 04/11/2013 2:50:12 PM PDT by lakecumberlandvet
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To: Maelstorm

Belk is a very good store. I prefer it over my local Macy’s, which is half-stocked and always looks like they’re getting ready to close the doors. Belk is packed with merchandise.


43 posted on 04/11/2013 2:53:20 PM PDT by CatherineofAragon (Support Christian white males---the architects of the jewel known as Western Civilization)
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To: CatherineofAragon

Decided to see if they had an on-line store. http://www.belk.com/ So you are giving a thumbs up on this one?


44 posted on 04/11/2013 3:07:00 PM PDT by Maudeen (Proverbs 3:5-6)
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To: Morgana

Our American PC horse sh*t may be enjoying a certain vogue among politicians, but when it comes to the bottom line, all that fraud goes out the window.


45 posted on 04/11/2013 3:13:22 PM PDT by Jack Hammer (American)
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To: RetiredTexasVet
Maybe they learned a math lesson ... queers 3% is a minor part of the overall market ... 97% is bigger than 3%.

Closer to 1% if even that, than 3%

46 posted on 04/11/2013 3:17:45 PM PDT by zeugma (Those of us who work for a living are outnumbered by those who vote for a living.)
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To: Maudeen

Yes, I’d recommend Belk, although I’ve never bought anything online. I’ve shopped there all my life, and I worked there during my twenties. My shopping fiend mother-in-law loves the place.


47 posted on 04/11/2013 3:19:26 PM PDT by CatherineofAragon (Support Christian white males---the architects of the jewel known as Western Civilization)
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To: Maudeen

When Uncle Ted shows up on TV advertising day-glo crop tops and cargo shorts.

[don’t hold yer breath]

;D


48 posted on 04/11/2013 3:21:07 PM PDT by Salamander (Like acid and oil on a madman's face, reason tends to fly away.....)
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To: Morgana
The reason people like me stopped shopping there is because of the queer stuff.

The reason most of their customers stopped shopping there is because of the lack of sales (affects me, too).

Getting rid of the queer stuff will not make that much difference to overall revenue. Bringing back sales (which they are doing, some) will.

49 posted on 04/11/2013 3:24:00 PM PDT by steve86 (Acerbic by Nature, not NurtureĀ™)
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To: taxcontrol
Attempting to base your business model on appealing to 2% of the population... who are totally incapable of sexual reproducing themselves... while at the same time pissing off about 30% of the population... isn't smart, its a death sentence!

Penneys is dying because they willfully chose to hitch their sales star to those steeped in moral perversion and chose a Degenerate to be their "spokesthing" for their Brave New World sales plan in spite of millions of former customers warning them against is and boycotting them ever since.

The next time someone dares to come up with the red herring that "Boycotts don't work" all you have to do is say... the fate of J.C. Penney proves that they do.

50 posted on 04/11/2013 3:36:59 PM PDT by Jmouse007 (Lord deliver us from evil, in Jesus name, amen.)
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