Skip to comments.Parsing an Israeli McDonald’s Ad (and Burger) ['Obama' Says, 'God Bless Israel' in Ad]
Posted on 04/24/2013 2:30:18 PM PDT by nickcarraway
It was just weeks ago, we were praising Maccabee Beer for its bilingual and poetic approach to television advertising. This week, a new McDonalds ad for the Big America burger is making the rounds.
Of course, leave no stone unturned in the special relationship. If youre going to feature an ad with a President Obama look-a-like and an America-themed burger, there is space for interpretation.
Over at JTA, Joe Winkler finds it to be the perfect mix of crude, direct, and Israeli. 972 notes the Presidents line God Bless Israelfor the Big America and sees a big picture role reversal.
Now, of course Im not saying that America exists thanks to Israel. But theres something about the reversal of roles that rings true in an era where the Israeli prime minister feels he can intervene in an American election, or easily push aside new diplomacy efforts by an incoming secretary of state.
I see a Secret Service agent that looks a lot like Yair Lapid. And a tasty-looking hamburger. If youre curious about the Big America Burgers, there are two of them. The Big New York and Big Texas:
Each has a 5-inch patty with a little over half a pound of beef in it thats bigger than any of the burgers actually served at McDonalds in the USA and its comprised of ribeye and short rib (another novelty when compared to the States). The Big Texas adds on lettuce, thick slices of tomatoes, pickles, grilled onions and barbecue sauce (645 total calories), while the tribute to the Big Apple, the Big New York, adds on lettuce, tomato, pickles, red onions and a tangy kind of French dressing (595 calories). Both are served inside a big sesame seed bun.
Thus far, the reviews have been mixed.
Has to be an actor, he would never say that....
The FTC is an agency of the U.S. government, so they have no control over advertisements in Israel.
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