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Porsche picks Maria Sharapova as brand ambassador
Autoblog ^ | 4/23/2013 | Michael Harley

Posted on 04/24/2013 4:10:31 PM PDT by nascarnation

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role – she previously signed a similar three-year deal with Land Rover in 2006.

"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.

Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge – Sharapova and the sport of tennis position the brand in a different light – likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?


TOPICS: Business/Economy; Humor; Miscellaneous
KEYWORDS: porsche; sharapova


1 posted on 04/24/2013 4:10:31 PM PDT by nascarnation
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To: nascarnation

she is beautiful, but honestly, her size demands a much larger car....


2 posted on 04/24/2013 4:12:03 PM PDT by cherry
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To: nascarnation

I am getting so old I would might choose the car over the girl.


3 posted on 04/24/2013 4:13:59 PM PDT by yarddog (Truth, Justice, and what was once the American Way.)
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To: nascarnation

Heck...I’ll take two!!!!!


4 posted on 04/24/2013 4:15:49 PM PDT by rlmorel ("We'll drink to good health for them that have it coming." Boss Spearman in Open Range)
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To: cherry

She is around 6’2” and the new Panamera was designed to seat four tall people.


5 posted on 04/24/2013 4:17:46 PM PDT by jjotto ("Ya could look it up!")
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To: nascarnation
Good choice.

Both have nice lines and a beautiful stance

6 posted on 04/24/2013 4:25:25 PM PDT by lewislynn ( We bet on the black, it came up red.)
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To: nascarnation
 photo 41157061188545847.jpg
7 posted on 04/24/2013 4:31:07 PM PDT by NCDave (AKA, "That idiot over there")
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To: cherry

Does she even fit in that thing?


8 posted on 04/24/2013 4:35:40 PM PDT by Mr. K (There are lies, damned lies, statistics, and democrat talking points.)
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To: nascarnation

Okay, nothing but guys posting.

Could I remind everyone that Sharapova is the Obama of tennis...

(all show and no substance...no accomplishments...but gets great press anyway).

Yeah...I know what you guys will say...she looks good so who cares.


9 posted on 04/24/2013 4:42:19 PM PDT by Mrs.Z
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To: Mrs.Z

I think you are confusing her with the other Russian beauty tennis player Anna Kournikova. Sharapova actually won a number of titles.


10 posted on 04/24/2013 4:46:37 PM PDT by 3Fingas (Sons and Daughters of Freedom, Committee of Correspondence)
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To: cherry

She’s put on a few pounds since we dated....


11 posted on 04/24/2013 4:47:42 PM PDT by wny
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To: Mrs.Z

Personally i would not want to be built like her... no gracias...


12 posted on 04/24/2013 4:48:07 PM PDT by latina4dubya (when i have money i buy books... if i have anything left, i buy 6-inch heels and wine...)
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To: Mrs.Z

She’s ranked #2 in the world by the WTA and has 4 Grand Slam wins.

How good does she have to be to have accomplishments in your grading system?


13 posted on 04/24/2013 4:48:17 PM PDT by nascarnation (Baraq's economic policy: trickle up poverty)
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To: Mrs.Z

Dems some nice gams.

(Someone had to say it.)


14 posted on 04/24/2013 4:49:44 PM PDT by Arm_Bears (Refuse; Resist; Rebel; Revolt!)
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To: Mrs.Z
all show and no substance...no accomplishments...

Well, you may have a very narrow definition of "accomplishments", then.

Yes, she's a beautiful young lady. She's also won 28 WTA singles titles, including all four Grand Slam singles titles (Wimbledon, US Open, Australian Open, & French Open -only the sixth woman in the Open Era to complete the career Grand Slam). She's been ranked world #1 in singles on five separate occasions. She's also won an Olympic silver medal.

Not bad accomplishments, if you ask me...:)

15 posted on 04/24/2013 4:50:32 PM PDT by TheBigB (Al Sharpton would scream racism at a bowl of Cheerios.)
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To: wny

She looks great.

Old Ben is going to be back on the market soon, Maria. Call me!


16 posted on 04/24/2013 4:58:15 PM PDT by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both)
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To: yarddog
I am getting so old I would might choose the car over the girl.

I hope I never get THAT old! Hell, I've got cars.

17 posted on 04/24/2013 5:06:16 PM PDT by Alaska Wolf (I)
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To: Mrs.Z

You’re thinking of Anna Kournikova—and while Kournikova never won a singles title, she was actually quite an excellent doubles player and won a few Grand Slam doubles titles (mostly with Martina Hingis). Maria Sharapova, on the other hand, did win several Grand Slam singles titles and she’s still ranked #2 in the world in women’s singles...no mean feat at age 26, which is almost “over the hill” in tennis terms.

}:-)4


18 posted on 04/24/2013 5:10:24 PM PDT by Moose4 (SHALL. NOT. BE. INFRINGED.)
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To: cherry

she isn’t that big, the heels give her five extra inches of height...


19 posted on 04/24/2013 5:10:56 PM PDT by Secret Agent Man (I can neither confirm or deny that; even if I could, I couldn't - it's classified.)
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To: nascarnation

I couldn’t afford either one...


20 posted on 04/24/2013 5:18:34 PM PDT by Yo-Yo
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To: rlmorel

Two cars,or two girls?


21 posted on 04/24/2013 5:24:38 PM PDT by Farmer Dean (stop worrying about what they want to do to you,start thinking about what you want to do to them)
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To: nascarnation

I really don’t pretend to know anything about advertising, but, IMO, for most consumer products, companies wast money by choosing these celebrity spokesmen.

Now, it would be different if this young woman were chosen by a manufacturer of tennis rackets and such, but, really, lovely as she is, is someone really going to buy a Porsche because she is their spokesman?


22 posted on 04/24/2013 5:37:27 PM PDT by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: Bigg Red

wast = waste


23 posted on 04/24/2013 5:38:01 PM PDT by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: Bigg Red

I think you are right tho I do think a pretty girl can be good.

One of the most famous and probably successful advertising programs was “The Dodge Girl”. They picked a really pretty girl but she was an unknown.


24 posted on 04/24/2013 5:44:12 PM PDT by yarddog (Truth, Justice, and what was once the American Way.)
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To: wny
She’s put on a few pounds since we dated....

That's because she knows I prefer a woman with a little more "substance."

25 posted on 04/24/2013 6:09:31 PM PDT by ItsForTheChildren
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To: All

Come on you marketing curmudgeons; there are Dodge, Ford, Chevy, Jeep, Toyota, Honda, Pontiac, Saturn, etc, girls. Every young man’s dream is to own a sports car and pick up beautiful girls (or have you old guys forgotten already).


26 posted on 04/24/2013 6:13:06 PM PDT by RHS Jr (Pity the banksters when Jesus comes)
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To: Bigg Red

In my experience, these deals get done so that the corporate “suits” can hang out with the celeb(s). In this case you can see the attraction....


27 posted on 04/24/2013 6:13:13 PM PDT by nascarnation (Baraq's economic policy: trickle up poverty)
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To: yarddog

Don’t remember the Dodge girl. (Then again, I am a woman.)

I suppose having a beautiful woman creates a lot of buzz and makes people — well, men, anyway — look at your product. But, seriously, is someone actually going to plunk down the thousands for this car because the manufacturer presented them the opportunity to ogle a comely lass?

Perhaps such a ploy would work for a pack of gum or for some brand of a product that one buys anyway, but a car?


28 posted on 04/25/2013 5:10:20 AM PDT by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: nascarnation

Yes, even as a woman, I can see the attraction.

And, at least, she looks like a real woman instead of one of those waifs on the runway.


29 posted on 04/25/2013 5:15:51 AM PDT by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: nascarnation
Very tastefully done......She's not overly boobed and she has all her clothes on. Plus she has a down to earth attractiveness to her, unlike the real gorgeous professional models.

Unfortunately I can't afford either of them.....

30 posted on 04/25/2013 5:20:24 AM PDT by Hot Tabasco (This space for rent)
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To: Yo-Yo
I couldn’t afford either one...

At least with the Porsche, you get a 4 year warranty.

31 posted on 04/25/2013 5:20:48 AM PDT by Fresh Wind (The last remnants of the Old Republic have been swept away.)
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To: Mrs.Z

Sharapova and Kournikova are 2 different people.

Maria has four majors to her name.


32 posted on 04/25/2013 11:25:54 AM PDT by dmz
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