Skip to comments.Are Duracell batteries actually better batteries, or is it marketing?
Posted on 04/26/2013 7:59:41 PM PDT by rlmorel
Are Duracell batteries actually better batteries, or is it marketing?
But it is also true that some people depend on them. This concerns them.
To people who just rummage around in a kitchen drawer in quest of a generic silver battery to stick in a remote, it doesn't apply them. Like Alice asking the Cat which road to take when she has no idea where she is going, my advice would be the same: "Then it doesn't matter..." But it occurred to me that it does matter if one cares, and people might have strong opinions. And maybe differing ones, too.
I admit that I will not buy any battery other than Duracell, even though they cost a lot more. I want things to work when I use them, and I want them to work no matter how infrequently I use them. I even look at Evereadys disapprovingly as my wife proudly pulls them from the shopping bag while exclaiming they were on sale. Heck, my lips are probably pursed in disdain.
The Evereadys look cheaper. Flimsier. They look like a car could flatten them like an old possum, leaving them lying in the road with their innards hanging out. (I mean batteries, not the possum)
Their silver exteriors have a shoddy, garish look, as if they were batteries dressed up in battery costumes for Halloween.
Contrast them with Duracells. Two halves that hermetically seal together with finely machined tolerances (I saw it on television!) that make a satisfying metal clang as they meet and are silently and invisibly microwelded together. The battery looks like it was turned on a metal lathe and anodized in black and copper. It is the kind of battery that would go into a very expensive, heavy object like the night vision goggles that the kid has in 'Jurassic Park'.
But then, I thought...they appeal to me because they radiate quality, but...are they really "quality"? I have always seen them as a consistent, highly reliable, mass produced item that delivers. I have never thrown one away new, out of the box.
So. Are you an Eveready man or a Duracell man?
(no affiliation .. they're just the best x1,500)
Eveready batteries were known before WWII and they were produced by a venerable company known as Union Carbide.
The FAA okay’s them in ELT’s (Emergency Locator Transmitter) for when your plan crashes and it automatically sends out a distress signal.
This is a brilliant marketing question. I hope someone is paying you for this post.
I’ve given up one “copper tops” too many leaks and short lives. EverReady are the best IMO. (I sell flashlights.)
that list was last updated 2004 :-}
I just bought ultra super dooper copper duracells at costco..
The Duracells you have pictured are Alkaline the Everyreadys you have pictured are not.
Try this... for a comparison.
I have extensive experience with Duracells and Ray-o-vac. The french Rayos leak as soon as the charge drops below an output level. The Duracells give no outward indication of charged or not. use the Duracells!
I don’t think it makes much difference.
But those Energizer Lithium batteries are definitely superior if you need a long lasting battery for your hand-held GPS or emergency radios.
Seems I’ve had batteries of all brands that have leaked, but less so with Duracell, I’d say. I seem to remember that there was one manufacture that would replace your electronic device if it was damaged by one of their batteries?
could have been worse coulda asked the wife
Energizer was an Eveready brand.
LOL, just tired, trying to lighten it up!
The RCA’s are pretty good.
You could do some controlled experiments with a flashlight to see which is better.
I get duracells because when I buy in bulk online they are not that expensive.
For rechargeable Battery Junction or eneloop.
This is from my own opinion and experiences over the last 30 years.
You may have missed your calling, not that I want to give people ideas, but it has the effect of a survey, and that does have value.
If you are a secret marketing pollster please, private email me so I can send you my resume. :-)
Very nice link. Thanks.
That was partially why I asked...that has been my experience. But like many people, I can be susceptible to marketing on occasion, if it hits me right. I guess.
But I won’t buy anything else, and I realized...I have never asked anyone else about what batteries they prefer, if they prefer any at all.
I was evaluating and using batteries in kind of a vacuum. When I realized how strongly I felt about something as seemingly minor as batteries, it made me curious to wonder if anyone else had strong opinions as well.
Is Barack Obama actually a better President, or is it marketing? :)
I have some of those. I also got the black Sanyos, which are rated higher than these. I love them. I always found ever readys would die before dura cells and these were just as good...but for longer.
I use a lot of both, and will buy either depending on what is on sale. I would say they are equal. However I find that the Eveready batteries leak like crazy and need to be checked every couple of weeks for swelling or removed completely. I never had a Duracell leak, but I suppose it is possible.
I meant Energizer brand - not Eveready.
Duracell is a superior battery. I use an after market wireless turbo Xbox controller. There is a world of difference between the two in performance. My husband didnt believe me so he switched the batteries and made me guess which ones were the duracells and I knew immediately.
I don't start threads very often, and when I looked, it seemed to me a fairly low thread to reply ratio:
"You've posted a total of 91 threads and 33,853 replies"
I don't know how that compares to anyone else, but it seemed low. And last week another Freeper started what I thought was a great thread about The Most Overrated Historic FIgures (Not to include US Presidents)
It was an offbeat thread, but a lot of fun, and I realized Freeping has been less enjoyable for a while now. I am reading too many of blam's threads (with my apologies to blam!) and I just needed something lighter.
We switched from Duracell to Kirkland (Costco brand) and have been very satisfied.
They ran for 13 days straight.
I had run out of batteries recently, and used some Evereadys in a wireless mouse (a rather expensive one)
They leaked all over it, and I didn’t think it would work again, but I disassembled it and took a dremel to the insides and got it to work.
But heck, those Duracells were probably old to begin with, so I tried to give em the benefit of the doubt.
LOL, I have always thought the Radio Shack ones were one of the poorer brands, but I don’t think I ever gave em a fair shake.
However, like my battery leaking experience described above, your Duracells may have been old.
I have a couple of dozen NiMh rechargeables, seldom use anything else. I keep the batteries separated by purchase date and just phase in new ones as the old ones wear out. I monitor them after charging with a tester so I know when they are about used up.
I don’t know how old they were. I bought them from Walgreens next door to the Radio Shack just to see If the claims from RS were true.
In my experiment, they were.
Since you sell flashlights, you know that people who are serious about flashlights (and all electronics) quit using alkaline batteries entirely, because they leak and destroy everything.
“Many years ago, I worked for Radio Shack. I installed Radio Shack batteries and coppertop batteries into identical shortwave radios. I set the radios to the same fm station and left them on continuously. The Radio Shack batteries lasted 2 days longer than the coppertops.
They ran for 13 days straight.”
I had a friend who did a battery test comparison for his son’s school science project. He found that the Radio Shack batteries lasted the longest.
As a mechanic that worked the night shift, the copper tops were far superior in keeping my flashlight bright.
I tested both many moons ago. All three lasted a long time -but they all had the same curve. They suddenly dropped out and died.
Compared with zinc-carbon batteries of the Leclanché or zinc chloride types, alkaline batteries have a higher energy density and longer shelf-life, with the same voltage.
In my own personal history, Duracell got out in front of the marketing of alkaline batteries, and in my primitive mind, I identify the "copper top" with this type of battery, and I always buy them.
Easy for me to answer because I have experienced a practical test of both the Duracell Ultra AAA and the Energizer Max AAA
... My Harley RF receiver would recognize the signal for about 50 Yards with the Duracell and would hold the charge for about a week. Bugged me because it was just out of range from the garage to the house. Accepted this for a few years. Tried the Energizer Max and not only do I now get RF reception to the house, but I walked another 50 yards away before I lost contact. Plus the Energizer last about twice as long. Same experience with my camera’s and tactical light with the various sizes. Energizer MAX all the way!
DISCLAIMER: I do NOT own a Bunny!
The leaking of internal stuff which ruins delecate connections is what I was trying to address. I buy RayOvacs if I’m going to use the batteries up quickly, then remove them and toss away. If I’m gonna stroe soemthing, like a flashlight, I use Duracell ONLY. I keep them in my Camera. Ruined a previous camera by leaving RayOvacs in it.
That's my experience with them as well. I've discontinued Rayovac purchases and will only use the remaining stockpile in high-consumption situations, where they'll be drained quickly and replaced.
I’ve found that lowly Safeway (in CA)premium batteries (also sold at Vons in CA) work every bit as long in cameras as Duracells.
Those are second generation, the 3rd generation are now available at Amazon.
Those are second generation, the 3rd generation are now available at Amazon.
Kirkland should be in these tests.
I use only Kirkland’s from Costco. They made be made in China, but they are great batteries - and a fraction of the cost of Duracell’s.
I do agree Duracell’s generally seem the best. But price per value - Kirkland’s are the winner..........