Skip to comments.Study: Half of Moviegoers Think Trailers Give Away All the Best Scenes
Posted on 05/05/2013 1:37:07 PM PDT by EveningStar
For the past several months, trailers for this summer's most anticipated films have been hitting the web on a nearly daily basis.
But the trailers aimed at getting moviegoers excited for these big-budget releases may be showing off a bit too much.
(Excerpt) Read more at hollywoodreporter.com ...
They do, because trailers are supposed to generate interest.
However, what I do find interesting is what the trailers tend to show and how it is in context during the movie.
They certainly did with Zoolander. The trailer contained hilarious parts of three scenes I think. So you’re thinking “Should be a very funny movie”, but the 1:30 or whatever that was in the trailer was the only funny 1:30 in the entire movie.
No, they show you the best scenes to make the movie look better than it is. They’re crafted not to give away major plot secrets, though. Okay, you can see somebody shoots somebody in the trailer, but by the time you see the movie you don’t know who shoots whom — if you ever did.
“They do, because trailers are supposed to generate interest.”
Yeah, but it’s a real pisser if the rest of the movie turns out to be not as good as the trailers when it turns out they were practically the ONLY good parts!
This has been true for some years now. See the trailer and you’ve seen the movie.
The art of the really good teaser trailer seems to have been lost, or at least ignored. Done properly, a trailer reveals almost nothing about the actual plot while reeling you in to go see it. The trailer for the original Alien was a masterpiece of this. Not a single word of dialogue, not a single spoiler, but man alive does it make you take notice!
These trailers for The Shining and Magic (must be a horror movie thing, LOL) were also very effective:
Movie trailers don’t give away all the best scenes. They give away only the best scenes.
If they didn’t show the best 80 to 90 seconds of an otherwise forgettable film, no one would go. Thanks EveningStar.
The Avengers movie many years back based on the British TV classic seemed to have scenes that weren’t in the disappointing movie.
As a Hollywood insider, this concept is because every movie production company do NOT hand over the entire film to the trailer editors/company. This is a security precaution in case the movie gets leaked by the 3rd party company. And most of the portions they have to work with already have the best parts in it so the 3rd party editing company has those parts to obviously, work with.
I know what the question will be: how come the production company editors don’t do it themselves? Well, because their stupid union told them not to.
Maybe today they do, but back in the day the trailers for ‘Jaws’ or ‘The Exorcist’ just made you say DAYUM I gotta’ see that!
I add to the discussion with a generous amount of snarkiness: People who don’t watch movies in movie theaters don’t have this problem.
Most contemporary “comedies” reveal their paltry moments of humor in the trailer.
I haven’t seen “Oblivion” yet, (so please no spoilers) but did the trailers for that movie give too much away? Just curious.
Lately I have observed that many 90-120 minute movies would have been a really good 22 minute TV show. It is as if they have one good idea, but not the several it takes to fill the time. When you have only one good idea, the trailer is bound to give away the whole plot.
The opposite is TV shows like the Simpsons, which can have three fully developed plot ideas in a single 22 minute show, but really could have had their own episode each.
It’s like “hey I have a really good idea for a scene” and that gets stretched into a whole movie.
I used to look forward to the trailers when they’d show about three per film. Now I just enter the theater about 20 minutes after the “start” time to avoid them.
I agree. Once you get there you find out that only good stuff was in the trailers. It makes me feel ripped off to go see a good comedy or something and realize I saw all the funny things already.
Not as badly as say Iron Man 3 did.
The trailer did however make it easier for my wife and I to guesstimate some key twists in the plot, but not the whole enchilada. There’s still just enough mystery to make the really big reveal a genuine surprise.
Good movie by the way.
if you like The Island w/Ewan McGregor - you will like Oblivion.
I was stuck watching that movie on a very long flight, somehow it was the perfect entertainment at the time. I’m sure the drinks helped.
One of my favorite trailers, “Tombstone”:
What’s really sad is when the editing (especially dialog) in the trailer is better than in the actual movie.
Thanks! I did like “The Island”.
Eh it’s just whining. Being a big rewatcher I think surprises are way over valued by the industry. If your movie can’t stand up once if the “surprise” is known before the movie then your movie can’t stand up. Psycho is just as good a movie once if you know Norman is his mother. Sixth Sense is just as good a movie if you know Bruce Willis is dead. And The Village is just as pathetically boring if you know it’s not in the 19th century.
Part of that is the nature of the pitch session. Movies and books are basically sold on no more than 3 sentences, often times just one. It’s hard to boil a 2 hour plot down to 3 sentences, one good scene is easy. It’s also why knockoffs get made so much, “Die Hard in the White House” is an easy single sentence that tells a lot and is easy to grasp... and describes two movies this year (one out already one coming) so apparently sells well.
You know, for years I liked that scene where Al Pacino says "No, you're out of order, you're out of order!" in Justice For All. I finally watched the whole thing on TV and this came at the very end, and it was a real letdown after the long wait.
So, I have elevated this idea to a general principle, and content myself with trailers. Only trouble is you have to see a movie once in a while to see the trailers! Unfortunately the last movie I saw in a theater was John Carter of Mars. Maybe that will be on my tombstone, "Last movie he saw ..."
Back in 1980, when the movie “First Family” with Bob Newhart opened, the previews showed three very funny scenes. You guessed it, those were the only funny scenes in the movie.
A lot of trailers I’ve seen lately give the whole story. But they have gotten away from juxtaposing two scenes that have nothing to do with each other and making them seem as though a lead character got blown up during the movie.
The absolutely WORST trailer I saw that RUINED the entire movie - (because we saw almost all of the key scenes in the trailers) - was Prometheus.
Totally ruined the movie because the trailers that were wall-to-wall on the net, on TV and at the theaters - showed EVERYTHING - including the climax scene at the end. There was NOTHING left to surprise the audience. I heard several remark as the theater was emptying - “That sucked - they showed the whole freaking movie in the trailer - I coulda saved twelve bucks”.
The ONLY thing they did not show in the trailer - was the pre-Alien xenomorph busting out of the Engineer’s body in the postscript. But everything else of key importance was splashed out well in advance of the release.
Ridley Scott must be brain damaged these days.
Especially in really bad comedies. Chances are every funny scene is in the trailer.
The only way an Adam Sandler movie trailer could trick me into seeing it is if it somehow concealed the fact that Adam Sandler was in it.
(Well, that’s not totally fair — I liked ‘The Wedding Singer.’)
coming after the Country Bear Jamboree, you had to wonder what Disney was thinking. Then Geoffrey Rush stepped out into the moonlight and said, "You better start believing in ghost stories, Miss Turner. You're in one." And then it got real.
Their is one that is out there now...something about a ne’er do well brother visiting a straight laced brother (or sister) and one of the ‘better moments’ is when they show a teen age girl with cake on her face and a voice screaming in the backgroung “YOU GAVE HER SUGAR”? followed by same girl with cake still on face and a quart of ice cream in her hand.
She yells out “You told us that yogurt was the same as ice cream”.
Not all that funny but conjuring up the ‘scene’ around it is good...almost like ‘watching’ Radio.
and Fight Club is just as much fun on multiple viewings.
Generally the funnier the trailer, the more unfunny the entire movie will be because they tend to show the only funny scenes in the trailer.
When you know the gag on that one so many scenes change so dramatically. It’s a completely different movie, actually a much better movie.
It seems the nearer to the release date of a movie and after its release date that more is revealed in the trailer.
Maybe. I know that the previews for the television series "Mad Men" show a lot of "on-screen drama" -- doors slamming, snarling, knowing looks, raised voices, and threats -- but notoriously don't give any clue as to what will actually happen next week.
I wonder if there's a psychological or brain science dimension. A preview might show me everything that's in a movie, but in such a way that I'm more bowled over by the sheer experience of the thing and not working to put the pieces together.
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