Skip to comments.Study: Half of Moviegoers Think Trailers Give Away All the Best Scenes
Posted on 05/05/2013 1:37:07 PM PDT by EveningStar
For the past several months, trailers for this summer's most anticipated films have been hitting the web on a nearly daily basis.
But the trailers aimed at getting moviegoers excited for these big-budget releases may be showing off a bit too much.
(Excerpt) Read more at hollywoodreporter.com ...
They do, because trailers are supposed to generate interest.
However, what I do find interesting is what the trailers tend to show and how it is in context during the movie.
They certainly did with Zoolander. The trailer contained hilarious parts of three scenes I think. So you’re thinking “Should be a very funny movie”, but the 1:30 or whatever that was in the trailer was the only funny 1:30 in the entire movie.
No, they show you the best scenes to make the movie look better than it is. They’re crafted not to give away major plot secrets, though. Okay, you can see somebody shoots somebody in the trailer, but by the time you see the movie you don’t know who shoots whom — if you ever did.
“They do, because trailers are supposed to generate interest.”
Yeah, but it’s a real pisser if the rest of the movie turns out to be not as good as the trailers when it turns out they were practically the ONLY good parts!
This has been true for some years now. See the trailer and you’ve seen the movie.
The art of the really good teaser trailer seems to have been lost, or at least ignored. Done properly, a trailer reveals almost nothing about the actual plot while reeling you in to go see it. The trailer for the original Alien was a masterpiece of this. Not a single word of dialogue, not a single spoiler, but man alive does it make you take notice!
These trailers for The Shining and Magic (must be a horror movie thing, LOL) were also very effective:
Movie trailers don’t give away all the best scenes. They give away only the best scenes.
If they didn’t show the best 80 to 90 seconds of an otherwise forgettable film, no one would go. Thanks EveningStar.
The Avengers movie many years back based on the British TV classic seemed to have scenes that weren’t in the disappointing movie.
As a Hollywood insider, this concept is because every movie production company do NOT hand over the entire film to the trailer editors/company. This is a security precaution in case the movie gets leaked by the 3rd party company. And most of the portions they have to work with already have the best parts in it so the 3rd party editing company has those parts to obviously, work with.
I know what the question will be: how come the production company editors don’t do it themselves? Well, because their stupid union told them not to.
Maybe today they do, but back in the day the trailers for ‘Jaws’ or ‘The Exorcist’ just made you say DAYUM I gotta’ see that!
I add to the discussion with a generous amount of snarkiness: People who don’t watch movies in movie theaters don’t have this problem.
Most contemporary “comedies” reveal their paltry moments of humor in the trailer.
I haven’t seen “Oblivion” yet, (so please no spoilers) but did the trailers for that movie give too much away? Just curious.
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