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Study: Half of Moviegoers Think Trailers Give Away All the Best Scenes
The Hollywood Reporter ^ | May 1, 2013 | Rebecca Ford

Posted on 05/05/2013 1:37:07 PM PDT by EveningStar

For the past several months, trailers for this summer's most anticipated films have been hitting the web on a nearly daily basis.

But the trailers aimed at getting moviegoers excited for these big-budget releases may be showing off a bit too much.

(Excerpt) Read more at hollywoodreporter.com ...


TOPICS: TV/Movies
KEYWORDS: cinema; film; movies; movietrailers; spoilers; trailers
Do Movie Trailers Give Away Too Much? Half Of Moviegoers Think So

Older thread: Hollywood – Stop spoiling our movies: Today’s trailers reveal every last 'surprising' twist.

1 posted on 05/05/2013 1:37:07 PM PDT by EveningStar
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To: Borges; DollyCali; Perdogg

ping


2 posted on 05/05/2013 1:37:55 PM PDT by EveningStar ("What color is the sky in your world?" -- Frasier Crane)
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To: EveningStar

They do, because trailers are supposed to generate interest.

However, what I do find interesting is what the trailers tend to show and how it is in context during the movie.


3 posted on 05/05/2013 1:38:56 PM PDT by Jonty30 (What Islam and secularism have in common is that they are both death cults)
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To: EveningStar

They certainly did with Zoolander. The trailer contained hilarious parts of three scenes I think. So you’re thinking “Should be a very funny movie”, but the 1:30 or whatever that was in the trailer was the only funny 1:30 in the entire movie.


4 posted on 05/05/2013 1:46:59 PM PDT by Still Thinking (Freedom is NOT a loophole!)
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To: EveningStar

No, they show you the best scenes to make the movie look better than it is. They’re crafted not to give away major plot secrets, though. Okay, you can see somebody shoots somebody in the trailer, but by the time you see the movie you don’t know who shoots whom — if you ever did.


5 posted on 05/05/2013 1:49:21 PM PDT by x
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To: Jonty30

“They do, because trailers are supposed to generate interest.”

Yeah, but it’s a real pisser if the rest of the movie turns out to be not as good as the trailers when it turns out they were practically the ONLY good parts!


6 posted on 05/05/2013 1:51:48 PM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: EveningStar

This has been true for some years now. See the trailer and you’ve seen the movie.


7 posted on 05/05/2013 1:52:10 PM PDT by vladimir998
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To: EveningStar

The art of the really good teaser trailer seems to have been lost, or at least ignored. Done properly, a trailer reveals almost nothing about the actual plot while reeling you in to go see it. The trailer for the original Alien was a masterpiece of this. Not a single word of dialogue, not a single spoiler, but man alive does it make you take notice!

http://www.youtube.com/watch?v=bEVY_lonKf4

These trailers for The Shining and Magic (must be a horror movie thing, LOL) were also very effective:

http://www.youtube.com/watch?v=Lx7smh7YHKg

http://www.youtube.com/watch?v=piQFD4gz9l8


8 posted on 05/05/2013 1:53:24 PM PDT by DemforBush (Bring me the head of Alfredo Garcia!)
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To: EveningStar

Movie trailers don’t give away all the best scenes. They give away only the best scenes.


9 posted on 05/05/2013 1:53:28 PM PDT by stevem
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To: TheOldLady; Perdogg; cripplecreek; AdmSmith; AnonymousConservative; Berosus; bigheadfred; ...

If they didn’t show the best 80 to 90 seconds of an otherwise forgettable film, no one would go. Thanks EveningStar.


10 posted on 05/05/2013 1:54:38 PM PDT by SunkenCiv (Romney would have been worse, if you're a dumb ass.)
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To: catnipman

The Avengers movie many years back based on the British TV classic seemed to have scenes that weren’t in the disappointing movie.


11 posted on 05/05/2013 1:57:11 PM PDT by wally_bert (There are no winners in a game of losers. I'm Tommy Joyce, welcome to the Oriental Lounge.)
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To: EveningStar
< Don LaFontaine voice > In a movie where only one minute is worth watching, that minute is extracted and shown as.... The Trailer!
12 posted on 05/05/2013 1:57:27 PM PDT by KarlInOhio (Choose one: the yellow and black flag of the Tea Party or the white flag of the Republican Party.)
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To: EveningStar; Aevery_Freeman; ShadowAce; Jack Hydrazine; Altariel; nuancey; Thorliveshere; ...

ping


13 posted on 05/05/2013 1:59:25 PM PDT by Perdogg (Sen Ted Cruz, Sen Mike Lee, and Sen Rand Paul are my adoptive Senators)
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To: EveningStar
When I see most movie trailers, I can say to myself: "Well, there is the whole movie right there."
14 posted on 05/05/2013 2:00:18 PM PDT by SkyPilot
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To: EveningStar

As a Hollywood insider, this concept is because every movie production company do NOT hand over the entire film to the trailer editors/company. This is a security precaution in case the movie gets leaked by the 3rd party company. And most of the portions they have to work with already have the best parts in it so the 3rd party editing company has those parts to obviously, work with.

I know what the question will be: how come the production company editors don’t do it themselves? Well, because their stupid union told them not to.


15 posted on 05/05/2013 2:02:01 PM PDT by max americana (fired liberals in our company after the election, & laughed while they cried (true story))
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To: DemforBush
The Shining (happy version)
16 posted on 05/05/2013 2:03:01 PM PDT by SkyPilot
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To: EveningStar

Maybe today they do, but back in the day the trailers for ‘Jaws’ or ‘The Exorcist’ just made you say DAYUM I gotta’ see that!


17 posted on 05/05/2013 2:06:39 PM PDT by TalBlack (Evil doesn't have a day job.)
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To: EveningStar

I add to the discussion with a generous amount of snarkiness: People who don’t watch movies in movie theaters don’t have this problem.


18 posted on 05/05/2013 2:22:05 PM PDT by upchuck (To the faceless, jack-booted government bureaucrat who just scanned this post: SCREW YOU!)
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To: Perdogg

Most contemporary “comedies” reveal their paltry moments of humor in the trailer.


19 posted on 05/05/2013 2:30:00 PM PDT by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both)
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To: Perdogg

I haven’t seen “Oblivion” yet, (so please no spoilers) but did the trailers for that movie give too much away? Just curious.


20 posted on 05/05/2013 2:32:55 PM PDT by ConjunctionJunction
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To: EveningStar

Lately I have observed that many 90-120 minute movies would have been a really good 22 minute TV show. It is as if they have one good idea, but not the several it takes to fill the time. When you have only one good idea, the trailer is bound to give away the whole plot.

The opposite is TV shows like the Simpsons, which can have three fully developed plot ideas in a single 22 minute show, but really could have had their own episode each.

It’s like “hey I have a really good idea for a scene” and that gets stretched into a whole movie.


21 posted on 05/05/2013 2:42:04 PM PDT by T. P. Pole
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To: EveningStar

I used to look forward to the trailers when they’d show about three per film. Now I just enter the theater about 20 minutes after the “start” time to avoid them.


22 posted on 05/05/2013 2:47:21 PM PDT by llmc1
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To: Still Thinking
The freak gasoline fight accident was the funniest part.

http://www.youtube.com/watch?v=98AzJT8FlmY

23 posted on 05/05/2013 2:57:01 PM PDT by EricT. (Another Muslim terrorist. Who saw that coming?)
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To: EveningStar

I agree. Once you get there you find out that only good stuff was in the trailers. It makes me feel ripped off to go see a good comedy or something and realize I saw all the funny things already.


24 posted on 05/05/2013 3:08:19 PM PDT by leapfrog0202 ("the American presidency is not supposed to be a journey of personal discovery" Sarah Palin)
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To: ConjunctionJunction

Not as badly as say Iron Man 3 did.

The trailer did however make it easier for my wife and I to guesstimate some key twists in the plot, but not the whole enchilada. There’s still just enough mystery to make the really big reveal a genuine surprise.

Good movie by the way.

if you like The Island w/Ewan McGregor - you will like Oblivion.


25 posted on 05/05/2013 3:13:47 PM PDT by INVAR ("Fart for liberty, fart for freedom and fart proudly!" - Benjamin Franklin)
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To: Still Thinking

I was stuck watching that movie on a very long flight, somehow it was the perfect entertainment at the time. I’m sure the drinks helped.


26 posted on 05/05/2013 3:19:39 PM PDT by Mount Athos (A Giant luxury mega-mansion for Gore, a Government Green EcoShack made of poo for you)
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To: EveningStar

One of my favorite trailers, “Tombstone”:

http://www.youtube.com/watch?v=XTWYKf5hXIg


27 posted on 05/05/2013 3:24:34 PM PDT by Inyo-Mono (NRA)
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To: EveningStar

What’s really sad is when the editing (especially dialog) in the trailer is better than in the actual movie.


28 posted on 05/05/2013 3:34:56 PM PDT by PLMerite (Shut the Beyotch Down! Burn, baby, burn!)
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To: INVAR

Thanks! I did like “The Island”.


29 posted on 05/05/2013 3:44:33 PM PDT by ConjunctionJunction
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To: KarlInOhio
The Comedian trailer
30 posted on 05/05/2013 3:49:14 PM PDT by Vince Ferrer
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To: EveningStar

Eh it’s just whining. Being a big rewatcher I think surprises are way over valued by the industry. If your movie can’t stand up once if the “surprise” is known before the movie then your movie can’t stand up. Psycho is just as good a movie once if you know Norman is his mother. Sixth Sense is just as good a movie if you know Bruce Willis is dead. And The Village is just as pathetically boring if you know it’s not in the 19th century.


31 posted on 05/05/2013 3:54:12 PM PDT by discostu (Not just another moon faced assassin of joy.)
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To: T. P. Pole

Part of that is the nature of the pitch session. Movies and books are basically sold on no more than 3 sentences, often times just one. It’s hard to boil a 2 hour plot down to 3 sentences, one good scene is easy. It’s also why knockoffs get made so much, “Die Hard in the White House” is an easy single sentence that tells a lot and is easy to grasp... and describes two movies this year (one out already one coming) so apparently sells well.


32 posted on 05/05/2013 3:58:16 PM PDT by discostu (Not just another moon faced assassin of joy.)
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To: EveningStar
I'm guessing that, these days, it isn't a question about people seeing the movie, it's a question of getting people to see it in a theater. Therefore, they need to show big, loud, explosive scenes that feel larger than it would in your living room, so you'd want to see it at the theater.

-PJ

33 posted on 05/05/2013 4:02:53 PM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: EveningStar
Here is my favorite trailer, but it is for a video game, not a movie. Everything in the trailer references something important about the game, but in a context that doesn't give too much away either. And it stands by itself as an interesting piece of work.

Deus Ex trailer

34 posted on 05/05/2013 4:13:10 PM PDT by Vince Ferrer
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To: Still Thinking
They certainly did with Zoolander. The trailer contained hilarious parts of three scenes I think. So you’re thinking “Should be a very funny movie”, but the 1:30 or whatever that was in the trailer was the only funny 1:30 in the entire movie.!

You know, for years I liked that scene where Al Pacino says "No, you're out of order, you're out of order!" in Justice For All. I finally watched the whole thing on TV and this came at the very end, and it was a real letdown after the long wait.

So, I have elevated this idea to a general principle, and content myself with trailers. Only trouble is you have to see a movie once in a while to see the trailers! Unfortunately the last movie I saw in a theater was John Carter of Mars. Maybe that will be on my tombstone, "Last movie he saw ..."

35 posted on 05/05/2013 4:13:41 PM PDT by dr_lew
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To: Still Thinking

Back in 1980, when the movie “First Family” with Bob Newhart opened, the previews showed three very funny scenes. You guessed it, those were the only funny scenes in the movie.


36 posted on 05/05/2013 5:19:45 PM PDT by ShasheMac
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To: x

A lot of trailers I’ve seen lately give the whole story. But they have gotten away from juxtaposing two scenes that have nothing to do with each other and making them seem as though a lead character got blown up during the movie.


37 posted on 05/05/2013 5:23:02 PM PDT by rabidralph (http://www.cafepress.com/westernwis)
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To: EveningStar

EVERY
ADAM
SANDLER
MOVIE

EVER


38 posted on 05/05/2013 5:38:53 PM PDT by SJSAMPLE
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To: EveningStar; ConjunctionJunction

The absolutely WORST trailer I saw that RUINED the entire movie - (because we saw almost all of the key scenes in the trailers) - was Prometheus.

Totally ruined the movie because the trailers that were wall-to-wall on the net, on TV and at the theaters - showed EVERYTHING - including the climax scene at the end. There was NOTHING left to surprise the audience. I heard several remark as the theater was emptying - “That sucked - they showed the whole freaking movie in the trailer - I coulda saved twelve bucks”.

The ONLY thing they did not show in the trailer - was the pre-Alien xenomorph busting out of the Engineer’s body in the postscript. But everything else of key importance was splashed out well in advance of the release.

Ridley Scott must be brain damaged these days.


39 posted on 05/05/2013 5:42:59 PM PDT by INVAR ("Fart for liberty, fart for freedom and fart proudly!" - Benjamin Franklin)
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To: SkyPilot
>>>When I see most movie trailers, I can say to myself: "Well, there is the whole movie right there."

Especially in really bad comedies. Chances are every funny scene is in the trailer.

40 posted on 05/05/2013 6:56:15 PM PDT by NELSON111
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To: SJSAMPLE

The only way an Adam Sandler movie trailer could trick me into seeing it is if it somehow concealed the fact that Adam Sandler was in it.

(Well, that’s not totally fair — I liked ‘The Wedding Singer.’)


41 posted on 05/05/2013 7:16:09 PM PDT by Sloth (Rather than a lesser Evil, I voted for Goode.)
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To: EveningStar
Best trailer I ever saw -- in the sense that I had absolutely zero interest in seeing the movie and did a complete 180 and knew I had to see it -- was Pirates of the Caribbean: the Curse of the Black Pearl.

coming after the Country Bear Jamboree, you had to wonder what Disney was thinking. Then Geoffrey Rush stepped out into the moonlight and said, "You better start believing in ghost stories, Miss Turner. You're in one." And then it got real.

42 posted on 05/05/2013 8:29:10 PM PDT by Tanniker Smith (Rome didn't fall in a day, either.)
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To: EveningStar

Their is one that is out there now...something about a ne’er do well brother visiting a straight laced brother (or sister) and one of the ‘better moments’ is when they show a teen age girl with cake on her face and a voice screaming in the backgroung “YOU GAVE HER SUGAR”? followed by same girl with cake still on face and a quart of ice cream in her hand.
She yells out “You told us that yogurt was the same as ice cream”.
Not all that funny but conjuring up the ‘scene’ around it is good...almost like ‘watching’ Radio.


43 posted on 05/05/2013 8:53:38 PM PDT by xrmusn (6/98 --I turn 75 next year- but remember, that's only 24 Celsius. (TKS R. Reagan))
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To: discostu

and Fight Club is just as much fun on multiple viewings.


44 posted on 05/06/2013 6:30:49 AM PDT by Borges
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To: Jonty30

Generally the funnier the trailer, the more unfunny the entire movie will be because they tend to show the only funny scenes in the trailer.


45 posted on 05/06/2013 6:32:39 AM PDT by dfwgator
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To: Borges

When you know the gag on that one so many scenes change so dramatically. It’s a completely different movie, actually a much better movie.


46 posted on 05/06/2013 7:53:17 AM PDT by discostu (Not just another moon faced assassin of joy.)
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To: EveningStar

It seems the nearer to the release date of a movie and after its release date that more is revealed in the trailer.


47 posted on 05/06/2013 7:55:40 AM PDT by GSWarrior
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To: rabidralph
A lot of trailers I’ve seen lately give the whole story.

Maybe. I know that the previews for the television series "Mad Men" show a lot of "on-screen drama" -- doors slamming, snarling, knowing looks, raised voices, and threats -- but notoriously don't give any clue as to what will actually happen next week.

I wonder if there's a psychological or brain science dimension. A preview might show me everything that's in a movie, but in such a way that I'm more bowled over by the sheer experience of the thing and not working to put the pieces together.

48 posted on 05/06/2013 11:23:20 AM PDT by x
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To: x
Here you go.
49 posted on 05/06/2013 4:14:50 PM PDT by rabidralph (http://www.cafepress.com/westernwis)
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