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Sources Say 48 Of 50 Radio Advertisers Want Nothing To Do With “Limbaugh and Hannity” [THE BRIEF]
Business Insider ^ | May 9, 2013, 9:00 AM | Laura Stampler

Posted on 05/09/2013 5:49:46 PM PDT by Olog-hai

Good morning, AdLand. Here’s what you need to know today:

A high ranking source at Cumulus radio told the Radio Ink that 48 out of 50 advertisers gave orders to exclude “Rush and Hannity” from their packages. Of course, the radio company that distributes Limbaugh’s show released a statement that the claim is “completely inaccurate.”

There was talk earlier this week that Limbaugh’s relationship with Cumulus was in danger given the major advertising boycott he incited after calling Sandra Fluke a slut on the air. The boycott allegedly cost ABC Radio $5.5 million. …

(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy; Chit/Chat; Computers/Internet; Miscellaneous
KEYWORDS: advertising; cumulusradio; hannity; leftganda; limbaugh; rush; talkradio; waronrush
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Heh, “high-ranking source”. They do want to try to squeeze blood out of a six-month-old story any way they can.
1 posted on 05/09/2013 5:49:47 PM PDT by Olog-hai
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To: Olog-hai

I highly doubt that any real advertiser cares all that much about what Limbaugh said 6 months ago.


2 posted on 05/09/2013 5:51:24 PM PDT by Jonty30 (What Islam and secularism have in common is that they are both death cults)
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To: Olog-hai

Yeah, its funny how this story suddenly re-surfaces in several different places simultaneously.


3 posted on 05/09/2013 5:52:43 PM PDT by skeeter
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To: Olog-hai

Yeah, that’s why Rush makes over $100 million a year and Sean about $40 million.


4 posted on 05/09/2013 5:52:54 PM PDT by 2ndDivisionVet (I'll raise $2million for Sarah Palin's presidential run. What'll you do?)
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To: Olog-hai

Why would any advertiser reject an audience of 20milliom+ and 10million+...anyone beleive this?
Not me.


5 posted on 05/09/2013 5:53:12 PM PDT by svcw (If you are dead when your heart stops, why aren't you alive when it starts.)
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To: Jonty30

Of course not. This is just the media trying to squeeze blood out of Dickey’s recent tirades.


6 posted on 05/09/2013 5:53:14 PM PDT by Olog-hai
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To: Olog-hai

Sounds like someone, somewhere is trying to “Alinsky” the Advertisers by convincing them that the other advertisers don’t want to advertise...

It wasn’t just a “Fluke”, i’ll tell you that...


7 posted on 05/09/2013 5:54:06 PM PDT by GraceG
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To: Olog-hai

to be honest talk radio has been cowards for the most part on social issues, the likes of Hannity are a joke, can’t mention marriage don’t ask but he states he supports the troops and vets.
Can’t mention cross dressing, abortion much either but he plays the safe angle to keep peace with his pals Beckel, Colmes etc and the establishment .

Only Levin and a couple are worth listening to now


8 posted on 05/09/2013 5:54:11 PM PDT by manc (Marriage =1 man + 1 woman,when they say marriage equality then they should support polygamy)
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To: Olog-hai
Sandra Fluke is a slut.....I don't see what the issue is?
9 posted on 05/09/2013 5:54:30 PM PDT by Ouderkirk (The Government is actively preparing to go to War with a significant portion of its own Citizens.)
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To: Olog-hai

B.S. LOL!


10 posted on 05/09/2013 5:54:49 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Olog-hai

This is Obama and the ‘RATS Business Insider. It has to be taken with a grain of salt. In preparation for passage of the 8 Gangsters amnesty bill, I signed up for LifeLock today. It’s about to get ugly.


11 posted on 05/09/2013 5:54:56 PM PDT by FlingWingFlyer (America is the root cause of violent crime in Mexico. - Barack Hussein Obama Jr.)
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To: Olog-hai

The NYT, MSNBC, and their ilk don’t make money either. When are they going away?


12 posted on 05/09/2013 5:54:59 PM PDT by DManA
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To: skeeter

But — that’s so LONG ago ....


13 posted on 05/09/2013 5:54:59 PM PDT by mikrofon (Special Relativity)
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To: Olog-hai

Name em.

This whole thing is good for Rush and anonymous advertisers are probably companies no one knows about anyway.


14 posted on 05/09/2013 5:56:29 PM PDT by Vendome (Don't take life so seriously, you won't live through it anyway)
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To: Olog-hai

It is just another liberal lie right up there with the “90% of guns in Mexico are from the US”.


15 posted on 05/09/2013 5:56:53 PM PDT by Blood of Tyrants (Inside every liberal and WOD defender is a totalitarian screaming to get out.)
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To: Olog-hai

This is all part of the Obama/liberal media attempt to silence Rush. It ain’t gonna work.


16 posted on 05/09/2013 5:58:05 PM PDT by norwaypinesavage (Galileo: In science, the authority of a thousand is not worth the humble reasoning of one individual)
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To: Olog-hai

Sinking ships like NewsWeak have been predicting the demise of talk radio for decades.


17 posted on 05/09/2013 6:01:39 PM PDT by Huskrrrr
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To: svcw

And the people who bitched about Rush calling Fluke a slut never listen to him anyway.


18 posted on 05/09/2013 6:02:49 PM PDT by Blood of Tyrants (Inside every liberal and WOD defender is a totalitarian screaming to get out.)
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To: Olog-hai

Is someone forcing Cumulus to renew the contract? Seems like the solution is pretty simple for them. Or did Rush tell them to take a hike and Cumulus is simply laying down a “video made them do it” story for their stockholders?


19 posted on 05/09/2013 6:03:57 PM PDT by NonValueAdded (3 guns when you only have one arm? "I just don't want to get killed for lack of shooting back")
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To: NonValueAdded

From the story as it was told six months back, it’s the latter.


20 posted on 05/09/2013 6:04:44 PM PDT by Olog-hai
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To: Huskrrrr
Sinking ships like NewsWeak have been predicting the demise of talk radio for decades.

Seattle's conservative talker market is so bad that they added BACK one of the oldest cons. talkers in the US, known as KVI570. (they dropped talk in favor of oldies and got trashed). They are back to two strong talk stations.

Follow the money, as they say....

21 posted on 05/09/2013 6:06:27 PM PDT by llevrok (2013: - Obama vs America. The new cold war)
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To: FlingWingFlyer

Indeed it is. An evil wind is blowing.


22 posted on 05/09/2013 6:08:19 PM PDT by machogirl (First they came for my tagline)
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To: Olog-hai

Cumulus also dropped ESPN and substituted CBS Sports in my market. SeeBS is a quantum worse. What is Cumulus doing, trying to out-Penny J C Penny? A race to the bottom? Making room for a resurgent Air America?


23 posted on 05/09/2013 6:09:32 PM PDT by NonValueAdded (3 guns when you only have one arm? "I just don't want to get killed for lack of shooting back")
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To: Olog-hai

Knowledgeable Source
Inside Source
High Ranking Source
Senior Source
Unnamed Source

their step brother Source-Close-To-The-Situation

and their Chinese cousin Sources Say.

I’ve never trusted those Source brothers.


24 posted on 05/09/2013 6:10:30 PM PDT by Pan_Yan (I believe in God. All else is dubious.)
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To: Olog-hai

If she isn’t a slut, why is she demanding that the taxpayers subsidize her condom purchases? She must go through a lot of them if she can’t afford to buy them herself.


25 posted on 05/09/2013 6:10:57 PM PDT by FlingWingFlyer (America is the root cause of violent crime in Mexico. - Barack Hussein Obama Jr.)
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To: Olog-hai
 photo bsflag.gif
26 posted on 05/09/2013 6:11:05 PM PDT by CMailBag
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To: FlingWingFlyer

Never mind, what kind of guys does she date that don’t supply their own? They certainly aren’t college student types, those dates of hers.


27 posted on 05/09/2013 6:12:22 PM PDT by Olog-hai
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To: Olog-hai

I sure would like to see that “high ranking” list of 48 advertisers made available.


28 posted on 05/09/2013 6:13:47 PM PDT by FlingWingFlyer (America is the root cause of violent crime in Mexico. - Barack Hussein Obama Jr.)
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To: manc
The worst thing to happen to talk radio was the rationalization of all forms of media under just a few major corporate owners. For talk radio, this meant that a media format dominated by local hosts with really only one major national player (Rush Limbaugh) transformed into a format dominated by bland, amateurish syndicated hosts who are heard all over the country.

In my lifetime, the heyday of talk radio was that period from 1985 to around 1995. It's been all downhill since.

29 posted on 05/09/2013 6:15:09 PM PDT by Alberta's Child ("I am the master of my fate ... I am the captain of my soul.")
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To: llevrok

Hot Talk KSFO in San Francisco has risen to the #1 talk radio staion. In SF no less! They are credited with starting the successful Grey Davis recall (removing the liberal Grey Davis from office).


30 posted on 05/09/2013 6:19:55 PM PDT by Huskrrrr
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To: Olog-hai

Yeah, and 99% of Iraqis voted for Saddam Hussein. Feh...


31 posted on 05/09/2013 6:21:15 PM PDT by ez (Muslims do not play well with others.)
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To: Olog-hai

48 of 50 is 96 of 100... which is to say, if four percent is enough to pay bills and pad the account who cares what the other 96 % are doing... exposure is the key... what other show claims to hold a 20mil listenership.


32 posted on 05/09/2013 6:23:08 PM PDT by dps.inspect (rage against the Obama machine...)
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To: Olog-hai

Fluke is just an activist who has been trying forever to challenge Catholic doctrine.

She succeeded.
I don’t think she gives a tinkers cuss about free BC.

It is the same with the Gay marriage ****.
They could care less about marriage. Civil union suits them fine, But the radicals want to over turn Church doctrine.


33 posted on 05/09/2013 6:24:50 PM PDT by mylife (Ted Cruz understands the law, and he does not fear what is unlawful.)
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To: Olog-hai

So those advertisers who dropped Rush are just doing fine...like JCP?
I call *bullsh!t*....


34 posted on 05/09/2013 6:28:35 PM PDT by matginzac
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To: ez

Yeah, and 109% of blacks in certain precincts voted for Obozo....
Oh, wait......


35 posted on 05/09/2013 6:32:05 PM PDT by matginzac
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To: FlingWingFlyer

I think she’s a slut in spirit.

In practice, I think she has a hard time getting the time of day from most men... even the drunk ones.


36 posted on 05/09/2013 6:32:55 PM PDT by WhistlingPastTheGraveyard (Some men just want to watch the world burn.)
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To: Olog-hai
Sandra Fluke is a slut!!!Who but a slut would screw around so much that they are going broke buying birth control needs. Rush is always right-on. And I looked at other stories on this Business Insider site, they are as liberal as they come.
37 posted on 05/09/2013 6:35:40 PM PDT by Cindy of Nashville (What has the Democrat party become???)
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To: Olog-hai

Who are the 48? I want to know what not to buy.


38 posted on 05/09/2013 6:41:00 PM PDT by cookcounty (Obama Denied ->Americans Died ->Hillary Lied ->the Media Complied.)
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To: manc
Only Levin and a couple are worth listening to now

Possibly. I'll never know. Talk Radio drove me away when they went to their standard 50/50 format.

50% talk and 50% commercials, weather and traffic. Mostly commercials. Chopped up shows with no continuity. The web is better. FR is way better.

39 posted on 05/09/2013 6:55:40 PM PDT by InterceptPoint (If I had a tag line this is where you would find it)
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To: cookcounty

“Who are the 48? I want to know what not to buy.”

Mega Dittos!


40 posted on 05/09/2013 6:57:12 PM PDT by logitech (It is time.)
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To: logitech; cookcounty

Mega, Mega Dittos! haa.

I recently got a solicitation e-mail from Carbonite. Boy did I have fun responding very politely and telling him donations and actions have consequences and since he dumped Rush I will never have anything to do with them.

Boy..... that was fun. Carbonite lost tons of business, plus begged Rush to come back and he said no way.


41 posted on 05/09/2013 7:00:43 PM PDT by WaterWeWaitinFor (Would Winston Churchill stand still for all this nonsense?)
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To: Huskrrrr

What’s Newsweak...

Isn’t that a defunct liberal newsrag that once really reported news (back in the 60’s)?


42 posted on 05/09/2013 7:03:58 PM PDT by WomBom ("I read Free Republic for the pictures")
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To: Ouderkirk
Sandra Fluke is a slut.....I don't see what the issue is?

Yeh, he didn't call her a dyslexic cunning runt.

43 posted on 05/09/2013 7:15:18 PM PDT by USS Alaska (Nuke the terrorist savages, start today.)
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To: Olog-hai

Chris Mathews and Fat Ed have a lot of advertising time available.


44 posted on 05/09/2013 7:21:14 PM PDT by tennmountainman
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To: manc

Rush often mentions abortion and marriage. Levin is the best though.

That being said. Rush has 25 million listeners, after I was black balled by some due to the Fluke flack, I would have never allowed them back & would have actively worked for their failure.

Plain and simple, with me or against me. Had I gotten flack from my distributor, I would have jumped ship, broke the contract and fought them in court for the next twenty years. I would have MF’d up and down every day on the air.

I lost allot of respect for Rush when he apologized to that Leftist Whore. I lost even more when he took back some of the advertisers that dropped him over the crap.


45 posted on 05/09/2013 7:24:30 PM PDT by Jim from C-Town (The government is rarely benevolent, often malevolent and never benign!)
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To: Jonty30

Hmm. I noticed the other day that Shari’s Berries was back on Limbaugh’s show. Rush was big to take ‘em back. He was right when he questioned us having to pay for Sandra Fluke’s birth control. Her rich boyfriend ought to do that. - By the way, Sandra’s 15 minutes of fame was up after the first 15 minutes, and looks like Obama’s dropped her like a hot tater.


46 posted on 05/09/2013 7:45:03 PM PDT by Twinkie (John 3:16)
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To: Twinkie

I’m not surprised that 48 out of 50 advertisers said they did not want Rush or Hannity in their advertising “package”. 48 out of 50 advertisers can’t afford to advertise on Rush or Hannity.


47 posted on 05/09/2013 8:28:08 PM PDT by WVNan
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To: Olog-hai
Sources Say 48 Of 50 Radio Advertisers Want Nothing To Do With “Limbaugh and Hannity....But the 2 that do are making money hand over fist.
48 posted on 05/09/2013 8:49:35 PM PDT by D Rider
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To: Olog-hai
Limbaugh and Hannity don't need Cumulus; the company needs them. I bet Cheap Channel would trip all over itself to get Limbaugh back, but he doesn't need them, either.

Scouts Out! Cavalry Ho!

49 posted on 05/09/2013 8:59:28 PM PDT by wku man (Amnesty? No Way, Jose (No Se Puede!) by 10 Pound Test http://www.youtube.com/watch?v=vsTUQ8yOI2c)
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To: Olog-hai

‘Cause they are gutless or unprincipled.


50 posted on 05/09/2013 9:01:45 PM PDT by discipler (How's that 'hope and change' working for 'ya? - RL)
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