Skip to comments.When Heineken Bottles were Square
Posted on 05/19/2013 9:52:27 AM PDT by afraidfortherepublic
There are plenty of examples of structures built from recycled materialseven Buddhist temples have been made from them. In Sima Valley, California, an entire village known as Grandma Prisbeys Bottle Village was constructed from reused glass. But this is no new conceptback in 1960, executives at the Heineken brewery drew up a plan for a brick that holds beer, a rectangular beer bottle that could also be used to build homes.
Gerard Adriaan Heineken acquired the Haystack brewery in 1864 in Amsterdam, marking the formal beginning of the eponymous brand that is now one of the most successful international breweries. Since the first beer consignment was delivered to the United States upon the repeal of Prohibition in 1933, it has been a top seller in the United States. The distinctive, bright green of a Heineken beer bottle can be found in more than 70 countries today. The founders grandson, Alfred Heineken, began his career with the company in 1942 and was later elected Chairman of the Executive Board at Heineken International. Alfred, better known as Freddy,oversaw the design of the classic red-starred label released in 1964. He had a good eye for marketing and design.Had I not been a beer brewer I would have become an advertising man, he once said. When Freddys beer took off in the international market, he made it a point to visit the plants the company had opened as a part of its globalization strategy.
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I love this idea.
Buy it to get the bottle, because it tasts like crap.
It is kinda skunky, but interesting.
Those bottles wouldn’t roll off of your belly and spill all over the bed!
Maybe I’m just a cowboy but I never liked or cared for “green bottle beer”.
I suppose your taste runs more to strawberitas instead of real beer.
How you gonn’ CUT somebody wif’FAT when he disreSPECK yo’ woman?
Yeah those square bottles look cool, and are easy to stack, but they don’t look particularly easy to drink from.
I remember when it was brewed in Germany.
That's what pilsner glasses are for. Although, if they are designed for 3rd world countries where the people have no way to recycle them, or no building materials, I imagine that they wouldn't have beer glasses either!
Don’t know what a “strawberita” is. I’m just not a beer snob trying to show off like you.