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What Macho Herbicide Names Tell Us About Fighting Weeds (and Ourselves)
Modern Farmer ^ | June 13, 2013 | Rose Garrett

Posted on 06/15/2013 9:32:41 AM PDT by Rodamala

In 1970, an organic chemist named John E. Franz was working at Monsanto when he and his team made a remarkable discovery: that synthesizing N-(phosphonomethyl) glycine produced glyphosate, a systemic herbicide that had the potential to rule them all. In 1974, the herbicide hit the market as “Roundup”, and since then the chemical has become the most-used herbicide in American agriculture...


TOPICS: Agriculture; Society
KEYWORDS: agriculture
Monsanto’s glyphosate patent expired in 2000, and since then dozens of glyphosate formulations have flooded the market, each differentiated by a host of brand names that represent their products with all the subtlety of a monster truck rally.

In a world where things like climate change and herbicide-resistance are taking power from farmers and into the unpredictable hands of the elements, the sense of control — or illusion of control — can mean a lot.

As with the original Roundup, a burly wild west ethos predominates with names like Ranger, Rascal, Rattler, Honcho and Rodeo. Just what do cowboys have to do with killing plants? “They both evoke nature and a kind of ‘do-what-it-takes’ mentality, masculine strength, and determination pitted against nature and outlaws of all kind,” says Laurel Sutton, Principal at Catchword Branding, who points out in the “lawless West” it was the lone rangers (so to speak) who brought order and justice to the land. Sure enough, if you add other herbicides besides glyphosate into the equation, you find the names Lasso, Bronco and Lariat to boot.

Still shopping for the perfect herbicide name? Try out the law and order angle of Prosecutor and JuryR or the military tinges of Prowl, Stealth and Stinger. And let’s not forget the strange romance of being swept away by Buccaneer, Silhouette, Tango and Escort, which are more reminiscent of Harlequin titles (or condoms) than weed killers.

Why all the brawn and bluster? “Names like these that use metaphors or evocative language are a good way to get at unpleasant concepts like killing and death in a less offensive way,” says Sutton. “They definitely convey an independent American feeling — they’re tough, but not in a bloody or violent way.”

(snip)


1 posted on 06/15/2013 9:32:41 AM PDT by Rodamala
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To: Rodamala

Monsanto will single-handedly destroy agriculture in North America, and will profit handsomely while doing it. And they will have the gratitude of the US government and their vested interests for doing so. See zimbabwe, ethiopia, south africa, soviet era russia, china, and every other despot run third world shithole as an example.

Those who control the food, control the country. Famine is a powerful weapon.


2 posted on 06/15/2013 9:41:11 AM PDT by factoryrat (We are the producers, the creators. Grow it, mine it, build it.)
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To: factoryrat
Monsanto will single-handedly destroy agriculture in North America

No, International Agriculture Corporations are in the process of destroying North American Agriculture. They have lots of help from anti-competition laws and corporations. Both on the technology and marketing sides of AG production.

3 posted on 06/15/2013 9:47:45 AM PDT by Texas Fossil
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To: Rodamala

I guess the gunfighter image in the herbicide ads has to do with pointing a `weapon’, firing, and causing death.

Believe the goal is to sell herbicide. And most husbands would rather handle the weedkilling task involving HAZMAT by themselves, than leave that for their wives to do.


4 posted on 06/15/2013 9:49:40 AM PDT by elcid1970 ("The Second Amendment is more important than Islam.")
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To: Rodamala

White vinegar is an excellent herbicide.


5 posted on 06/15/2013 9:50:33 AM PDT by dainbramaged (Joe McCarthy was right.)
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To: factoryrat
Monsanto will single-handedly destroy agriculture in North America, and will profit handsomely while doing it.

They are sure trying but there are lots of people waking up. Thanks for the post!

6 posted on 06/15/2013 9:59:48 AM PDT by MarMema
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To: verga

Bttt


7 posted on 06/15/2013 10:04:19 AM PDT by verga (A nation divided by Zero!)
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To: Rodamala
Wow! "Macho-sounding" names sells product to men! Who'd athunk it?

Here's a comment from the article:

prasad • a day ago

If you want to make an argument about farming practices, and why smothering fields with herbicide to control all weeds is dangerous, *please* do so. Overuse of such substances is a serious issue. But do so honestly, with scientific arguments and facts. Not with silly sneering and innuendo about SUVs, action films and testosterone (or chick flicks and sleepovers for that matter.) This is no way to decide what responsible farming looks like, or which substances are safe in what doses. What next? Reciting humorous drug names to figure out proper antibiotic use?

2 2 • Reply • Share ›


8 posted on 06/15/2013 10:37:29 AM PDT by Cyber Liberty (I am a dissident. Will you join me? My name is John....)
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To: factoryrat

Monsanto is what happens when you get a state sponsored monopoly...

The farm bill(s) only feeds the individual farmers chicken feed while Big State Sponsored Agribusinesses like Monsanto get all sorts of slop shoved into their troughs.

Meanwhile Medium and small sized LOCAL agribusinesses get ran out of business or are gobbled up BY Monsanto and other state sponsored “Big-Agro”.

Remember what John D Rockefeller said: “Competition is a sin”

It is all part of a game the big boys play with government to keep the upstart medium and median-large upstarts at arms length so they can continue their hold on power.

If they were solely using good business practices and good products and delivering a customer’s needs to stay #1 that is an admirable thing. If they are are using collusion with the government to keep their competition at bay and poisoning the seeds of entrepreneurship through regulations that they have lobbied for.

Then that is simple treason against the free market system.


9 posted on 06/15/2013 10:43:38 AM PDT by GraceG
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To: Rodamala

Macho names for herbicides? what sort of names would the author prefer?

- Strongly Worded Letter

- Raised Voice

- Verbal Warning

- Cajole

- Persuade


10 posted on 06/15/2013 10:46:25 AM PDT by Flick Lives (We're going to be just like the old Soviet Union, but with free cell phones!)
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To: factoryrat

11 posted on 06/15/2013 10:49:37 AM PDT by dfwgator
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To: Cyber Liberty; All

12 posted on 06/15/2013 11:12:40 AM PDT by Rodamala
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To: Rodamala

Do they sell that at Fuddruckers?


13 posted on 06/15/2013 11:26:13 AM PDT by Cyber Liberty (I am a dissident. Will you join me? My name is John....)
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To: dfwgator

That’s sick!


14 posted on 06/15/2013 2:04:40 PM PDT by elcid1970 ("The Second Amendment is more important than Islam.")
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To: Flick Lives

“- Persuade”

Reminds me of a truck I saw years ago with the name of the company on the side:

Adequate Fire Protection Services.


15 posted on 06/15/2013 2:18:23 PM PDT by 21twelve ("We've got the guns, and we got the numbers" adapted and revised from Jim M.)
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To: Rodamala
Former Klean Up user - cat pee

Former Ranger Pro user - Stronger cat pee

Current Round Up Pro Max user - works as advertised

16 posted on 06/15/2013 2:30:33 PM PDT by PIF (They came for me and mine ... now it is your turn ...)
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To: PIF
Current Round Up Pro Max user - works as advertised

Yes, it does.

17 posted on 06/15/2013 2:46:49 PM PDT by Cyber Liberty (I am a dissident. Will you join me? My name is John....)
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To: 21twelve

LOL!


18 posted on 06/15/2013 5:42:19 PM PDT by Flick Lives (We're going to be just like the old Soviet Union, but with free cell phones!)
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To: Rodamala

Last year we tossed a few goats in the back field to eat weeds. We soon had a lovely grass field with no weeds. One day the lady who sprays noxious weeds for the county was parked back there taking pictures of the field. But that won’t work in most crops.


19 posted on 06/15/2013 5:52:00 PM PDT by eartrumpet
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To: Rodamala

Well, in the spirit of alpha-maternalism for which the author seems to long, I’d like to suggest a few names for herbicide, of which she will no doubt approve:

Planned Weedhood

Arbortion

Gro-Choice

Herbal Hygiene

Hillary!


20 posted on 06/15/2013 5:55:28 PM PDT by RegulatorCountry
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To: RegulatorCountry

you amaze me! “Arbortion” had me in tears laughing.


21 posted on 06/15/2013 6:06:18 PM PDT by Rodamala
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To: Rodamala

And I didn’t even get to the tag lines.

Arbortion ... After All, It’s Just A Lump Of Chlorophyll.

Gro-Choice ... It’s Not A Weed It’s A Choice, So Choose Gro-Choice!

Hillary! ... For When Vinegar Just Isn’t Enough.


22 posted on 06/15/2013 6:16:39 PM PDT by RegulatorCountry
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To: factoryrat

uh, Zimbabwe and a lot of other third world countries don’t allow modern GM foods. That’s why they were starving. Ditto for much of Africa, where our “greens” (including church NGO’s) oppose GM food and anything that smacks of modern agriculture.

And a lot of the complaints ignore that without the green revolution, we’d have suffered all the stuff predicted by the Population bomb thirty years ago.

Luckily, China is busy buying up lots of under utilized land in many African countries and using lots of fertilizer, irrigation, GM food and herbicides so they can export grain back to China to feed their growing middle class, who no longer want to live on a bowl of rice with a few fish every day.


23 posted on 06/16/2013 2:11:49 AM PDT by LadyDoc (liberals only love politically correct poor people)
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To: LadyDoc

It’s all about control. Control the food, control the fuel, and you have the people under your thumb. Create a one time crop, and you have to go to the government sponsored seed supplier hat in hand for a few kernels of seed corn. When the USDA and FDA show up at your doorstep, and point a gun in your face asking for samples of what you’re growing in your home garden, hoping to find some “cross contamination” from there product, which may result in you receiving a jail sentence and sued into oblivion by Monsanto, will you realize the game that is afoot. This has absolutely nothing to do with creating a better crop, and everything to do with taking control of everyting that you are allowed to grow. The countries I listed have used this to maximum advantage as a means of control. Don’t think for a second that it couldn’t here in th US.


24 posted on 06/16/2013 9:47:31 AM PDT by factoryrat (We are the producers, the creators. Grow it, mine it, build it.)
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To: elcid1970

I was quite content to have much of the real HAZMAT duties - changing diapers - performed by my wife. :=)


25 posted on 06/16/2013 10:09:01 AM PDT by Bob
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To: Rodamala

Agent Orange....I know it very well.


26 posted on 06/16/2013 10:22:18 AM PDT by chesty_puller (Viet Nam 1970-71 He who shed blood with me shall forever be my brother. Shak.)
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