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The Cars Most Americans Are Shopping For
Wall Street 24X7 ^ | 06/20/2013 | Alexander E. M. Hess and Michael B. Sauter

Posted on 06/20/2013 9:03:53 AM PDT by SeekAndFind

When Americans want to buy a car, nearly one in six will consider buying a Ford. While not all buyers drive off with one, consumer consideration is a good measure of demand for the brand and sales.

Edmunds.com measured the number of visitors who looked at the pricing, reviews or details of all cars on the site. Based on visitor consideration, these are the cars most Americans are shopping for.

Buyers often look at multiple models before picking one. In general, though, the most commonly considered brands in the country are also the top-selling ones. The top six brands based on 2013 U.S. market share through May are also the six brands customers consider most.

In the case of some car brands, a large number of models account for their success. Edmunds.com analyst Jeremy Acevedo explained that Ford has a diverse lineup of vehicles that helped make it the top auto brand in the United States for consideration and sales last month.

However, he added, this is not the case for brands like Honda, which was number three in consideration and number four in May sales. “They’re doing that on the back of their core. The Accord, the Civic, and the CR-V are driving consideration that high.” Indeed, those three models accounted for more than 70% of Honda’s sales in May.

Relatively highly consideration does not necessarily guarantee high sales. Mazda and BMW were the seventh and eighth most considered brands in the country, respectively, but 17th and 16th in sales. Regarding BMW, “the entry-level luxury market is particularly competitive,” Acevedo said. Because it is such a competitive segment, he explained, more people may think about owning a BMW without that necessarily turning into sales.

24/7 Wall St. reviewed the car brands buyers considered the most on Edmunds.com in May 2013. In addition to these figures, Edmunds.com provided sales and market share data for the first five months of this year. We also relied on company press releases and the auto sales data from The Wall Street Journal’s Markets Data Center.

These are the cars most Americans are shopping for.

10. Volkswagen
> Consideration: 5.4%
> YTD sales: 169,835 (11th most)
> YTD market share: 2.6%
> Top model: Jetta

Sales of Volkswagen nearly doubled between 2008 and 2012, from 223,000 to 438,000. In 2013, however, this trend leveled off. The brand’s U.S. sales through May, were virtually unchanged from the same period the year before, while car sales across the country increased by 7.3%. Sales of the Jetta declined 4.5%. A year ago from May, Volkswagen was on 6.7% of car buyers’ short lists, compared to just 5.4% this May.

Also Read: The Oldest Company Logos in America

9. Subaru
> Consideration: 5.9%
> YTD sales: 165,362 (12th most)
> YTD market share: 2.6%
> Top model: Outback

Subaru’s sales rose by 79% between 2008 and 2012, more than all but two other brands. At the same time, consumer interest also has increased. As of May, 5.9% of consumers looking for a car considered a Subaru, up from 4.3% the year before when the brand was just the 13th most-desired brand. The brand’s results so far in 2013 may be the most impressive sign of how increased consideration has led to rising sales; for the first five months of the year, sales rose by 21.1% from the same period in 2012.

8. BMW
> Consideration: 6.0%
> YTD sales: 113,357 (17th most)
> YTD market share: 1.8%
> Top model: 3 Series

Car buyers were more likely to consider a BMW than any other German car brand. However, in terms of actual sales, both Mercedes-Benz and Volkswagen outsold the brand. Meanwhile, BMW sales rose by a modest 11% between 2008 and 2012. So far this year, BMW has sold 113,357 cars, up just over 8% from the year before. Sales of the make’s top-selling model, the 3 series, have slid by 4.5% through the first five months of 2013.

7. Mazda
> Consideration: 6.4%
> YTD sales: 122,447 (16th most)
> YTD market share: 1.9%
> Top model: Mazda3

While only six car brands are considered by potential car buyers more frequently than Mazda, only slightly more than 122,000 vehicles have been sold this year. This was far fewer than a number of brands consumers were less likely to consider, such as Dodge, which sold more than 268,000 cars through May. While total light vehicle sales in the United States were up 7.3%, Mazda’s sales so far in 2013 have declined slightly compared to its sales in the first five months of 2012.

6. Hyundai
> Consideration: 7.1%
> YTD sales: 296,003 (6th most)
> YTD market share: 4.6%
> Top model: Elantra

Hyundai’s sales rose in every year between 2008 and 2012, from roughly 400,000 to 700,000 cars sold. Yet so far in 2013, sales growth for Hyundai has leveled-off. Total vehicle sales for the first five months of the year were almost identical to the year before, although May was especially strong for the company. The percentage of buyers considering a Hyundai fell from 8.6% in May 2012 to 7.1% last month. Among the bright spots for the maker, sales of its top-selling Elantra topped 100,000 for the year, and 25,000 in May. Sales through May were up 30% for the top-selling model.

5. Nissan
> Consideration: 8.8%
> YTD sales: 477,466 (5th most)
> YTD market share: 7.4%
> Top model: Altima

For the past five full years of sales, Nissan has consistently been the number five auto brand in the country. It appears that it will continue along that track this year, being fifth best-selling brand in the first five months of 2013. The brand hit its record for May sales this year, shipping 106,558 models in the United States, compared to just over 81,000 in the same month last year. Among the car brands providing Nissan with boosts in sales were the Pathfinder and the Leaf, which have both tripled sales in the first five months of this year compared to last year.

Also Read: The Most Dangerous Cities in America

4. Chevrolet
> Consideration: 9.1%
> YTD sales: 821,674 (2nd most)
> YTD market share: 12.8%
> Top model: Silverado

Chevrolet has sold more than 820,000 cars through May, behind only Ford. Similarly, the Silverado pickup was one of America’s favorite cars in the first five months of the year with nearly 200,000 units sold, up 23.9% from the same period in 2012. But of General Motors Co.’s (NYSE: GM) five brands, none grew at a slower clip domestically than Chevy. Sales so far this year through May were up just 5.1% from the same period in 2012, well below the 37.6% growth rate recorded by GM’s Cadillac.

3. Honda
> Consideration: 12.0%
> YTD sales: 545,447 (4th most)
> YTD market share: 8.5%
> Top model: Accord

Honda was one of just four car brands that had sold more than half a million vehicles in the first five months of 2013. The brand’s sales rose 5.6% in that period, versus the same period the year before. Currently, Honda has 8.5% share of the auto market. Although this is the fourth-highest U.S. auto market share, it is still well behind Chevy, Ford and Toyota, all of which had at least 12% of the market so far in 2013. One positive for Honda Motor Co. Ltd. (NYSE: HMC) is that consideration among car buyers rose from 10.7% last May to 12.0% in May 2013, overtaking Chevrolet.

2. Toyota
> Consideration: 14.6%
> YTD sales: 787,836 (3rd most)
> YTD market share: 12.3%
> Top model: Camry

The Toyota brand, which once had a tight grip on the number one spot in the U.S. auto market, has dropped to the number three spot in the past three full years of sales. However, sales appear to be moving in the right direction again for the Japanese auto brand. Sales of its two closest competitors, Chevy and Ford, grew by only 5% and 4%, respectively, between 2011 and 2012, while Toyota Motor Corp’s (NYSE: TM) grew by 26%. In May, Toyota came close to driving Chevrolet out of the number two spot in sales, and was second in the country for consideration as well. Some bad news for the brand include the decline in sales of two of its top nameplates, in the first five months of this year compared to the first five months of last year.

Also Read: America’s Most Wasteful Companies

1. Ford
> Consideration: 15.0%
> YTD sales: 1,024,000 (the most)
> YTD market share: 16%
> Top model: F-Series

Ford is the best-selling car brand in the nation with more than 1 million vehicle sales this year through May. For this part of 2013, sales of the make were up 13.9% from the year before, driven especially by growth in the sales of its Escape, Explorer, Fusion and F-Series models, all of which were up by at least 20% from the year before. Especially impressive was the growth in the F-Series, America’s most popular car, with nearly 300,000 sold through May. Ford has also effectively converted possible buyers into actual car owners. While it frequently battles Toyota for the lead spot on customers wish lists, Ford Motor Co.’s (NYSE: F) 16% market share in 2013 sales is well above its rivals.



TOPICS: Business/Economy; Society
KEYWORDS: cars
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1 posted on 06/20/2013 9:03:54 AM PDT by SeekAndFind
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To: SeekAndFind
How 'bout these?


2 posted on 06/20/2013 9:06:06 AM PDT by schm0e ("we are in the midst of a coup.")
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To: SeekAndFind

I will only consider Ford among domestic manufactuerers...no way I’m ever buying a guvmint owned made vehicle....EVER.


3 posted on 06/20/2013 9:08:39 AM PDT by ealgeone (obama, border)
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To: SeekAndFind

“Subaru’s sales rose by 79% between 2008 and 2012, more than all but two other brands.”

A lot of coming out of the closet?


4 posted on 06/20/2013 9:11:15 AM PDT by Proud2BeRight
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To: ealgeone

RE: .no way I’m ever buying a guvmint owned made vehicle....EVER.

What if the guvmint sold all its shares of GM?


5 posted on 06/20/2013 9:11:35 AM PDT by SeekAndFind
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To: ealgeone

Same here. I bought a Ford F-150 and love it. I didn’t even look at the GM made trucks - not interested in government motors.


6 posted on 06/20/2013 9:13:15 AM PDT by Scutter
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To: SeekAndFind

possibly...though nothing from Chrysler/Dodge. Quality just isn’t there for those makes. Would still look to Ford and the overseas market first though.


7 posted on 06/20/2013 9:15:09 AM PDT by ealgeone (obama, border)
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To: ealgeone

Same here. We are a Toyota and Willys household. My last one was a ranger xlt that gave me 10 years.


8 posted on 06/20/2013 9:15:59 AM PDT by wally_bert (There are no winners in a game of losers. I'm Tommy Joyce, welcome to the Oriental Lounge.)
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To: SeekAndFind

Good karma for having some principle compared to the other big auto companies?


9 posted on 06/20/2013 9:18:06 AM PDT by swampthang77
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To: SeekAndFind

I considered Toyota and Honda this time around, and settled on Honda. Reliable, good maintenance, easy to deal with, handles well, four-wheel drive.

I had a Subaru, which I really liked for back roads and winter driving, but regrettably the car rusted far too quickly. I was constantly replacing brakes and exhaust system and everything else exposed to road salt, and finally it was ready to fall apart.

GM? Never.


10 posted on 06/20/2013 9:20:42 AM PDT by Cicero (Marcus Tullius)
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To: SeekAndFind

I just bought a Toyota Rav 4. Sales person asked why I chose Toyota. I said I didn’t buy union made cars.


11 posted on 06/20/2013 9:21:40 AM PDT by samanella ((I may not always be right, but I will never be left))
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To: ealgeone

RE: Would still look to Ford and the overseas market first though.

Most of these foreign sounding cars are in fact -— MADE IN AMERICA.

I’m not even sure if at any time of the day in the Stock Market, Toyota is really a Japanese company anymore. It could be that Americans own more of the company than Japanese do.

That’s just the way the financial markets work.


12 posted on 06/20/2013 9:22:00 AM PDT by SeekAndFind
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To: schm0e

Ouch! That smarts.


13 posted on 06/20/2013 9:22:34 AM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alteration: The acronym explains the science.)
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To: SeekAndFind
In general, though, the most commonly considered brands in the country are also the top-selling ones.

What a profound insight.

14 posted on 06/20/2013 9:24:54 AM PDT by Sherman Logan
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To: Cicero; samanella

RE: GM? never.

Now I understand why the Michigan cities of Flint and Detroit are the way they are...


15 posted on 06/20/2013 9:25:06 AM PDT by SeekAndFind
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To: ealgeone

we only consider’fords. ever’since the 90s when they teamed up with mazda and all their electronic systems improved greatly, and overall quality started improving, we went with them.


16 posted on 06/20/2013 9:26:54 AM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: ealgeone

their insides look like matchbox cars. plus ugly designs overall. especially dodge/chrysler.


17 posted on 06/20/2013 9:28:27 AM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: SeekAndFind

I’ll bet VW could climb a notch or two up that list if they’d bring that mid-sized TDI pickup truck into the US market.


18 posted on 06/20/2013 9:28:37 AM PDT by Charles Martel (Endeavor to persevere...)
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To: Cicero

if you really’don’t want cars to rust out, you have to get rust-oleum and plastic undercoating and once or twice a year tackle any problem areas and hit the wheel wells, whether they look okay or not.


19 posted on 06/20/2013 9:29:59 AM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: SeekAndFind

Where is the Chevy Volt?


20 posted on 06/20/2013 9:30:18 AM PDT by ballplayer
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To: SeekAndFind; a fool in paradise


21 posted on 06/20/2013 9:31:04 AM PDT by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: Revolting cat!

can I take the girl instead? :)


22 posted on 06/20/2013 9:32:42 AM PDT by SeekAndFind
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To: schm0e

Well, it did save about a thousand bucks in cremation expense.


23 posted on 06/20/2013 9:35:00 AM PDT by katana (Just my opinions)
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To: Proud2BeRight
A lot of coming out of the closet?

No, Subaru has turned a lot of heads with its WRX and new BRZ models, which definitely aren't associated with rainbow bumper stickers.

24 posted on 06/20/2013 9:35:04 AM PDT by Charles Martel (Endeavor to persevere...)
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To: SeekAndFind

If you want a car that is made with non-union American labor and has majority USA made/sourced materials in it, Toyota and Honda are the two best choices.


25 posted on 06/20/2013 9:35:15 AM PDT by IamConservative (The soul of my lifes journey is Liberty!)
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To: ealgeone
I'm with you. I needed to dump my 2001 Chrysler 300M that I bought new. It had 186k miles on it and the transmissione had picked up a shudder. For our needs I was looking at the Ford Focus. But when I saw what they were selling them for it put me in the price range of what I really wanted, so I bought that.

I LOVE my commute on the twisties of Kentucky now!


26 posted on 06/20/2013 9:36:46 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: katana

Smart shopper!


27 posted on 06/20/2013 9:37:02 AM PDT by schm0e ("we are in the midst of a coup.")
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To: Charles Martel
I’ll bet VW could climb a notch or two up that list if they’d bring that mid-sized TDI pickup truck into the US market.

I'd certainly consider buying one.

28 posted on 06/20/2013 9:37:17 AM PDT by IYAS9YAS
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To: Revolting cat!

Ah, the Golf Cabrio returns in sleeker sheetmetal.


29 posted on 06/20/2013 9:37:26 AM PDT by Charles Martel (Endeavor to persevere...)
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To: SeekAndFind

wtf is that growing on her thigh?


30 posted on 06/20/2013 9:37:41 AM PDT by schm0e ("we are in the midst of a coup.")
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To: cuban leaf

To be clear, that is not mine, but it is exactly what mine looks like. And yea, Kentucky doesn’t do front license plates. I got tickets for not having one for every car I owned in Seattle.


31 posted on 06/20/2013 9:38:31 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: SeekAndFind

BTW, my wife just rented a Focus for a long driving trip. We rent a lot of cars. This is the only rental car that she actually called me from the road to complain about. It cracked me up because she mentioned a lot of stuff I didn’t like about them either.

I understand they have a terriffic transaxle, though.


32 posted on 06/20/2013 9:41:17 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: schm0e

What, no Tesla? No FIAT Super-Mini??


33 posted on 06/20/2013 9:41:52 AM PDT by Buckeye McFrog
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To: IYAS9YAS

I almost pulled the trigger on a TDI VW before I settled on the FRS. My 122 mile round trip commute was a major reason. But I did the T-Chart and got what I got because of its contents.


34 posted on 06/20/2013 9:42:25 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: ealgeone

Agree about Ford. I like Audi above the other luxury brands however.


35 posted on 06/20/2013 9:47:06 AM PDT by mykroar (China and Russia are playing chess while Obamas's playing 52 card pick-up.)
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To: SeekAndFind

Interesting.

Here’s actual auto industry tracking, from a site where sales are sliced and diced a lot of ways:

http://www.goodcarbadcar.net/2013/06/usa-vehicle-sales-rankings-by-model-may-2013-ytd.html

Best selling vehicles YTD:

F150, Silverado, Camry, Accord, Altima, Ram, Fusion, Corolla/Matrix, Civic, Escape


36 posted on 06/20/2013 9:47:54 AM PDT by jjotto ("Ya could look it up!")
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To: Buckeye McFrog
No FIAT Super-Mini??

I actually rent those from time to time for urban needs. A little underpowered, but the stereo is pretty good and it's a cheap rental.

37 posted on 06/20/2013 9:51:30 AM PDT by schm0e ("we are in the midst of a coup.")
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To: ealgeone

We have had and loved Fords for a number of years; my car is a 99 Ford that is still going strong.

On the other hand, the Wife’s Honda Odyssey is a great vehicle, great price, great service; better than any other vehicle we have ever owned.

Ford is still the only domestic car I would consider but Honda and Toyota are ready to take the stage as #1.


38 posted on 06/20/2013 9:55:36 AM PDT by RJS1950 (The democrats are the "enemies foreign and domestic" cited in the federal oath)
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To: schm0e

FIAT = Fix It Again Tony


39 posted on 06/20/2013 10:05:14 AM PDT by Buckeye McFrog
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To: Buckeye McFrog
FIAT = Fix It Again Tony

lol

40 posted on 06/20/2013 10:05:51 AM PDT by schm0e ("we are in the midst of a coup.")
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To: mykroar
Agree about Ford. I like Audi above the other luxury brands however

Audi and Hyundai seem most popular in my town right now.

My extended family, we drive Hondas and Mustangs.

41 posted on 06/20/2013 10:09:49 AM PDT by FreeReign
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To: Revolting cat!
Skoda is owned by Volkswagen. Introduction of Skodas in the US would cannibalize sales from VWs other brands.

CC

42 posted on 06/20/2013 10:11:16 AM PDT by Celtic Conservative (tease not the dragon for thou art crunchy when roasted and taste good with ketchup)
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To: IamConservative; SeekAndFind

A couple years ago, a Toyota pickup was the “most American car” based on the percentages of American parts and labor used- beating the “domestic” automakers. I’d be curious to see what currently claims that title.


43 posted on 06/20/2013 10:17:34 AM PDT by philled (If this creature is not stopped it could make its way to Novosibirsk!)
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To: SeekAndFind
6. Hyundai (Elantra)

This is what I have. I went from a Jag to an Elantra. I call the Elantra my “plastic” car. Most of the outside is plastic. I get probably close to 30 miles a gallon in town. It is a delight to drive. It looks like every other boxy car on the road and all boxy cars are ugly. After having my sleek Jag for 16 years, that beautiful outside then is now also a box. No difference in the look of a boxy new Jag and my boxy plastic Hyundai Elantra car.

44 posted on 06/20/2013 10:17:52 AM PDT by Marcella (Prepping can save your life today. I am a Christian, not a Muslim.)
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To: SeekAndFind

Camry guy.


45 posted on 06/20/2013 10:44:43 AM PDT by onedoug
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To: philled
I’d be curious to see what currently claims that title.

I have a '10 Camry and the dealer claimed over 90% content and labor on it. (Of course he was selling it!) Toyota pickups are made in Princeton, IN. The Camry is made in Alabama I believe.

46 posted on 06/20/2013 10:56:44 AM PDT by IamConservative (The soul of my lifes journey is Liberty!)
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To: SeekAndFind

We have a Subaru cause it is easy and light to tow behind the R.V.
Though I have an 11 year old Chevy step side Pickem up I’d NEVER purchase a gub mint motors chevy or Chrysler,
Hell with em./


47 posted on 06/20/2013 11:05:14 AM PDT by Joe Boucher ((FUBO))
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To: schm0e

“....but they drove with pride....”


48 posted on 06/20/2013 11:05:58 AM PDT by dfwgator
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To: Proud2BeRight

Why does everyone rag on Subaru ? It’s a great car, always has been. I’m fixing to get a new Forester and I’m neither queer or a leftie.


49 posted on 06/20/2013 11:14:11 AM PDT by Himyar
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To: Proud2BeRight

A lot of coming out of the closet?”

My son bought a new Subaru last year. It does, however, sport a bumper sticker that says “Owned and operated by a Bible thumpin’ gun totin’ Texan”


50 posted on 06/20/2013 11:15:26 AM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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