Skip to comments.Fiat ad: This is So Much Better Than the Tea Party
Posted on 06/26/2013 5:53:58 AM PDT by SW6906
Fiat has a new ad out (ignore the advertising crap at the end, I couldn't find a clean version). Actually, I found two versions of the same ad. In the version I saw on TV, it ends with a girl saying "This is going to be so much better than the Tea Party".
When I went looking for it, I found a different version that ends with the girl saying "This is going to start a revolution".
Interesting that they saw fit to create two endings.....tells me they know they're slamming the TEA Party.
Chrysler can choke on their effing cars.
Also: the girl cutting her hair off. What’s with that? Isn’t that what was done after WWII to women who collaborated with the Nazis? They focus on that twice in the ad. They want to make a point. Am I the only one who draws this WWII parallel? Isn’t it a tad insensitive of them to use such a horrible thing in their advertising?
This one is much better.
I SAW that!
Wow... that’s over the top!
I don’t care about the snark about the TP, but this has to be the most sexist, grotesque ad I’ve seen in a long time. “the Italians are coming” so women yank off their clothes and comport in fetishistic underwear? How is thus Italian?
Well, there IS a silver lining to this.
Let as many Koombaya Liberals as possible go out and buy this thing.
When I bought my first car, there were Fiats sitting there in the show room and they were the joke of the dealership.... ‘Ha! We tow them in daily!’
Ha! I can’t wait to see them all at the side of the road waiting for a tow.
I drew the parallel to flappers cutting their long hair in the roaring twenties. Probably a Gatsby tie in.
I wonder if they’ve improved their quality control since back in the 1970s...
Fiat acrnyms. “fix it again tomorrow” and “fix it again Tony”—but for me it’s the ominous reminder of fiat currency.
The new Fiats are much better than the old ones you talk about but at a price of around $16,000, there are compact cars that are a much better value.
Here’s the ad without the extra junk:
And where's the revolution? 5 seats in a Fiat? Wow.
LOVE that Challenger commercial!!
Definitely MUCH better commercial. Sick and tired of seeing stupid commercials that use SEX to distract and attract the consumer so they can sell their crappy product.
I dig that commercial....
I frequently see ads that have been modified from their original airings.
Some of the modifications are in the text, some in the activities, some in the actors.
I just figured the ad agencies got negative responses either from the clients (network tv, etc.) or from the focus groups or from the public.
I guess Fiat-Chrysler is jealous of GM (Government Motors) being anathema to conservative Americans. They want to join The Party, also, comrade.
Plus throw in a good dose of Italian “stile” (Italian for ‘chic’) at the same time.
The chics are kinda cute, as 1rudeboy says.
...at a price of around $16,000, there are compact cars that are a much better value.
I have a hunch Fiat is actually selling a lot of Korean entry level cars.
I wouldn't shove a Fiat up my @ss if I had room for two.
Don’t forget “Feeble Italian Attempt at Transportation.”
It’s possible that there are two versions of the ad, one for English speaking audiences who do not live in America, land of the Tea Party.
Actually, I took that line to be a reference to the REAL Tea Party in Boston, since this is supposedly during Paul Revere’s time. Also, I thought it was essentially a neutral reference and was said just to try to have a putatively cute ending line. In fact, it almost seems to me like free advertising for the modern political Tea Party. I wonder if the Fiat execs even realized some people could take that line as a reference to the contemporary Tea party.
I heard “Boston Tea Party” — referencing the historical event, not the modern-day Tea Party.
Exactly. It’s a reference to the historical Tea Party — the original one.
They say “tea party” not “Boston tea party”.
I think they probably have different endings for different channels. The TEA Party ad (with the phallic telescope at the end) is probably for MTV; whereas the simpler, cleaner ending one is for other networks.
Context. They are dressed in Revolutionary times with Paul Revere as a main character. I think the reference is clear. While I wouldn’t put it past any public figure or company to ridicule conservatives, seeing an insult in this commercial aimed at a modern-day movement is quite a stretch.
>>They say tea party not Boston tea party.<<
Exactly. I saw this on TV last night and it was exactly as you say it was. There was no mention of Boston as this was being said right at the end of the ad.
The ad was put together by snarky New York leftists who graduated from Columbia and who think it’s great fun to insult conservatives. Sorry, I understood it just fine.
Probably not, but whatever. Sometimes a cigar is just a cigar. Context is always key. If you have to do “research” to find out who’s behind an ad in order to prescribe some “other meaning” to what they’re doing, chances are it’s a case of straining at gnats and swallowing camels, but whatever. Be offended if you like. I’ll see it for what it is — a historical reference. Nothing more, nothing less.
“Ill see it for what it is a historical reference.”
Uh-huh, and all the women cutting their hair is a contextual historical reference for adultery. Meaning those women were all portraying whores. Depilation was a common punishment for adulteresses in colonial America.
So....sexing up a commercial is something new and means they’re referencing the modern-day Tea Party?? Uh-huh.