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Imported beer more popular than wine (South Korea)
Korea Times ^ | 06/30/2013 | Kim Yoo-chul

Posted on 06/30/2013 8:46:06 PM PDT by TexGrill

Foreign beer makers are rapidly increasing their market share in Korea amid falling sales of wine and whisky, according to an analysis by Lotte Mart, one of the country’s major discount retail stores, Sunday.

Sale of imported beer during June 1 to June 27 was 1.61 billion won, an increase of 41 percent from a year earlier, surpassing that of wine by 100 million won, Lotte Mart said.

This is the first time that imported beer was sold more than wine on a monthly basis.

The famous Japanese beer brand Asahi Super Dry was the best-selling beer in Lotte, followed by L Weizen, Heineken and Lager.

“We do see some consumers choosing imported beer instead of wine and whisky,” said Kim Min-hak, a sales personnel at a Lotte store in Seohyun-dong, Bundang, Gyeonggi Province.

“We are going to introduce more imported beer brands as part of our diversification strategies to attract more customers.”

The amount of Japanese beer imported here last year tripled to $26.3 million from some $7.32 million in 2008, according to an industry data.

Korea has seen a massive boom in the imported beer market in recent years and importers are capitalizing on the consumer trend.

The increasing demand for imported beer has negatively affected the sale of domestic beer brands, Kim said.

“A growing number of Koreans are trying to explore new tastes. The imported beer industry in Korea will expand further,” he said.

(Excerpt) Read more at ...

TOPICS: Chit/Chat; Food; Local News
KEYWORDS: southkoreaeconomy
I agree with the Koreans on this one. In Beijing, you can buy top-quality imported German beers at reasonable prices. so I prefer German beer over wine.
1 posted on 06/30/2013 8:46:06 PM PDT by TexGrill
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To: TexGrill

Notice American beer is not on the list? It’s all advertising in this country.

2 posted on 06/30/2013 8:55:32 PM PDT by DIRTYSECRET (urope. Why do they put up with this.)
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To: TexGrill

By wine I have to assume they exclude the native rice liquor, Soju. I’ve read that it can be gotten at up to 90 proof but what I’ve had was more like a rougher version of Sake, maybe 40 proof. At about a dollar to three dollars a 12 oz. bottle it is a cheap way to get very drunk and was served (along with beer) with every dinner I was ever hosted at. Red or White grape wine? Never saw the stuff.

3 posted on 06/30/2013 8:58:05 PM PDT by katana (Just my opinions)
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To: TexGrill

When I first went to Bangkok, European type wine was unknown except in five star hotels. Now, the new rich make a point of demonstrating their sophistication and even non European restaurants ( the high class ones ) have wine menus. Normal folks prefer Singha or Chang beer and Mekong whiskey.

4 posted on 06/30/2013 10:01:47 PM PDT by JimSEA
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Geez, I always thought that a big OB (Oriental Brewery) was always the best when I was over there.

5 posted on 06/30/2013 10:22:51 PM PDT by batterycommander (a little more rubble, a lot less trouble)
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To: katana

The poor man’s version is called Makoli:


6 posted on 06/30/2013 11:01:41 PM PDT by 2ndDivisionVet (I'll raise $2million for Sarah Palin's next run. What'll you do?)
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To: batterycommander


7 posted on 06/30/2013 11:18:04 PM PDT by USNBandit (sarcasm engaged at all times)
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To: USNBandit

The important point may be that the Koreans are willing to consume anything that is Japanese. Long standing grudge there.

8 posted on 06/30/2013 11:21:17 PM PDT by USNBandit (sarcasm engaged at all times)
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To: 2ndDivisionVet

Its an acquired taste. Meaning its horrible

9 posted on 07/01/2013 2:59:04 AM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: USNBandit

I agree. That was nasty swill.

10 posted on 07/01/2013 3:29:20 AM PDT by pas
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To: TexGrill
And most of that "Germsn" beer is made in the PRC.

Shandong province was heavily settled by Germans who brought their brewing prowess with them and established it there in China.Same for Czechs and Russians who settled up there after the Russo-Sino War.
Same for the other import brews - made in China. About 95% of the Guinness available in the Pac Rim is made in China. Even the 'special draft' cans with the dongle inside.
Tsingtao is now being brewed by the TTL on Taiwan.
Heineken bought the Tiger beer company a couple of years ago.
Its a crazy mixed up world I tells ya.
11 posted on 07/01/2013 5:58:46 AM PDT by Tainan (Cogito, ergo conservatus sum -- "The Taliban is inside the building")
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To: Tainan

You’re right. Many Germans immigrated to Shandong Province. Well, even after 3 years in China I can still be fooled by a few schemes. Good catch. Well that explains why it’s so easy to find German beer here. Nonetheless, I will continue drinking it, since it’s still better than drinking Budweiser.

12 posted on 07/01/2013 6:37:37 AM PDT by TexGrill (Don't mess with Texas)
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American beer gets a bad rap due to the mass-production brewers like A/B and Miller. There is actually a lot of great craft beer to be found in this country. I highly recommend exploring the brew-pubs that can be found in every major market. Many of these brew pubs are now offering "growlers" that you can take home with you after sampling. Will we ever be in position to export these craft beers? Other than maybe Boston Brewing (Samuel Adams, et al), these brewing operations just don't have the scale to export. And that probably won't change anytime soon as the mass-produced beers have a stranglehold on the marketplace and most foreigners are smart enough to know that what they produce is mostly swill.

I'm a bit of a snob when it comes to beer but there are plenty of great locally produced beers available to me so I'm not complaining. Then there are the imports, which are also worth exploring.

13 posted on 07/01/2013 7:56:41 AM PDT by SamAdams76
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