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Oprah’s PR Blitz Helps ‘The Butler’ Open #1 With $25M (It worked)
deadline.com ^ | 8-18-2013 | Nikki Finke

Posted on 08/19/2013 11:08:40 AM PDT by servo1969

Love her or hate her, co-star Oprah Winfrey and her big media blitz helped open the pic even if it did little to help her public image by providing more dirt for her detractors. Yet a survey by Fandango found that 72% of Butler ticket-buyers claimed Oprah’s involvement increased their interest in seeing the film which was her first movie role in 15 years. But The Butler still trailed the opening weekend grosses of two recent and similarly race- and civil rights-themed adult pics: 42 and The Help. No one, and certainly not The Weinstein Company, expected director Lee Daniels’ or screenwriter Danny Strong’s biopic (playing in 2,933 theaters) to double its $15M weekend projection much less land on top of the weekend box office. But on Thursday morning it already was the #1 ticket-seller on both Fandango and MovieTickets – a welcome event for such a modest $25M negative cost film. Its 73% Rotten Tomatoes positive reviews and ’A’ CinemaScore from audiences surely helped word of mouth as much as Oprah. (Note that in 1998. at the height of her syndicated power when she could sell anything to anyone, Oprah starred in and produced the film flop Beloved. Now she’s on her struggling cable network. But I’m assured she had no financial investment in the film nor contributed into the P&A nor bought up advance tickets in bulk like the rumors claimed.)

(Excerpt) Read more at deadline.com ...


TOPICS: Arts/Photography; Business/Economy; Conspiracy; Society
KEYWORDS: billiondollarmarxist; butler; cultureofcorruption; hollywoodreds; jeremiahwright; liberalbigot; lyingliar; obama; oprah; oprahmovie; playtheracecard; playthevictim; prstunt; racehoax; racism; racist; thebutler
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1 posted on 08/19/2013 11:08:40 AM PDT by servo1969
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To: servo1969

Let’s just see how it does next week...


2 posted on 08/19/2013 11:11:40 AM PDT by Cowboy Bob (Democrats: Robbing Peter to buy Paul's vote.)
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To: Cowboy Bob

Opened at #1 with $25 million?

Must have been a really dreadful weekend all around.

Not that I was going to PAY to see this distorted propaganda piece. Jane Fonda is not a patch on Nancy Reagan.


3 posted on 08/19/2013 11:16:59 AM PDT by alloysteel (Unattended children will be given a Red Bull and a free Kazoo. Reminds me of Congress...)
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To: alloysteel

I can’t imagine anyone would really want to see it


4 posted on 08/19/2013 11:18:12 AM PDT by GeronL
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To: servo1969

Her “PR Blitz” was accusing some shopgirl in Switzerland, that is it


5 posted on 08/19/2013 11:19:04 AM PDT by GeronL
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To: servo1969

“The Knockout Game” movie is not coming to a theater near you soon!


6 posted on 08/19/2013 11:22:59 AM PDT by Uncle Miltie (Where's my pressure cooker backpack wmd ricin laced al qaeda terrorist BASSELOPE?)
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To: servo1969

“The Knockout Game” movie is not coming to a theater near you soon!


7 posted on 08/19/2013 11:23:12 AM PDT by Uncle Miltie (Where's my pressure cooker backpack wmd ricin laced al qaeda terrorist BASSELOPE?)
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To: alloysteel

Did any other “big” movies get released?


8 posted on 08/19/2013 11:24:24 AM PDT by GeronL
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To: alloysteel

The other movies released was “Jobs”, just the title alone ensures that many will never see it. It opened at #7, and there was some action movie sequel with cussing kids killing people while wearing ridiculous costumes, something you could not pay me to watch.


9 posted on 08/19/2013 11:26:36 AM PDT by GeronL
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To: GeronL

I know. Weird huh? From what I’ve read, the whole movie was subjected to h’wood’s literary license. I.e., bunch of exaggerations and lies.


10 posted on 08/19/2013 11:34:58 AM PDT by rktman (Inergalactic background checks? King hussein you're first up.)
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To: servo1969

I purposely stayed away from the movie because of that reason.

I won’t see it now until I can see it without charge...Maybe the public library once it is on video.

So screw Oprah and her idiocy.

Forrest Whitaker is a gifted actor, and I think he is worth supporting...he was great as Idi Amin in the The Last King of Scotland.

But Oprah? Forget it.

I won’t see The Butler until I can see it without enriching her.

I recommend seeing “Copperhead”. You can see it in the movies or on demand right now.


11 posted on 08/19/2013 11:36:50 AM PDT by SoFloFreeper
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To: servo1969

“Love her or hate her”

I’ll take the latter for $200 Alex.


12 posted on 08/19/2013 11:38:01 AM PDT by V_TWIN
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To: servo1969

That’s a paltry amount. The Twilight saga made over a hundred million one weekend.


13 posted on 08/19/2013 11:42:26 AM PDT by RginTN
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To: servo1969

Why don’t Conservatives begin a campaign to ‘rewrite the facts of history’ regardless of documented information and produce Hollywood movies for profit?

Wow...what a great racket! Writing fiction any way you want and then passing it off as fact.... for $$$$$$$$$

Who knew!?


14 posted on 08/19/2013 11:42:34 AM PDT by SMARTY ("The test of every religious, political, or educational system is the man that it forms." H. Amiel)
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To: Cowboy Bob

Exactly. Watch for a precipitous drop off.


15 posted on 08/19/2013 11:45:12 AM PDT by Obadiah (Inside of every Liberal beats the heart of a fascist yearning to reveal their true nature.)
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To: servo1969
All the Opra-bama-bots checked in.

Now what?
I sense a dive like the recent Denzel Washington movie airliner...

16 posted on 08/19/2013 11:47:05 AM PDT by publius911 (Look for the Union label, then buy something else.)
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To: servo1969

Everything Oprah touches turns to $#!t these days.


17 posted on 08/19/2013 11:51:34 AM PDT by E. Pluribus Unum (Who knew that one day professional wrestling would be less fake than professional journalism?)
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To: alloysteel

Other movies have opened with 34 to 38 million in the first weekend and are called failures... this is just blackaganda piece... that is like propaganda but only for blacks.

LLS


18 posted on 08/19/2013 12:55:00 PM PDT by LibLieSlayer (FROM MY COLD, DEAD HANDS!)
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To: servo1969

$25m is enough to land in first place??

ticket sales have really dropped

*shrug*

won’t get my money.
i won’t even waste the bandwidth to dnload this load of propaganda


19 posted on 08/19/2013 12:58:04 PM PDT by sten (fighting tyranny never goes out of style)
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To: LibLieSlayer

It all depends on how much the movie cost to make. Butler’s reported budget was $30 million, so a $25 million opening puts it on a solid path to profitability. Lone Ranger cost $215 million to make so its $29 million opening makes it a bomb. Yes movie revenues are graded on a curve, but that curve is the budget.


20 posted on 08/19/2013 1:01:05 PM PDT by discostu (Go do the voodoo that you do so well.)
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