Skip to comments.Rush Staying With Cumulus
Posted on 08/22/2013 7:53:13 PM PDT by iowamark
Industry sources very close to the negotiations confirmed to Radio Ink late last night that Rush Limbaugh will not be leaving Cumulus stations when his contract is up at the end of this year. The one exception will be in New York City where Limbaugh will switch from WABC to Clear Channel's WOR-AM. A deal between Cumulus and Limbaugh, who is syndicated by Clear Channel owned Premiere Radio Networks, was struck when Premiere agreed to unbundle Limbaugh and Sean Hannity, according to sources.
This negotiation became very public with Cumulus CEO Lew Dickey making statements that the talk format was not producing the revenue he believed they should, even labeling them "code red." At times, Limbaugh was caught in the cross-hairs of those statements over his highly publicized statements about Sandra Fluk, which Cumulus said cost them revenue. Limbaugh was even forced to mention the negotiations on his program several weeks ago. But business is business and Rush Limbaugh, who recently celebrated 25 years on the air, is still the number one Talk Radio Host in the world. It would have been very difficult for Cumulus to overcome the loss of both Sean Hannity (see next story) and Rush Limbaugh.
In 2014 Cumulus will try to drive revenue with Michael Savage in Hannity's slot. Hannity was just too expensive for Cumulus, according to sources, and when Premiere finally agreed to negotiate Hannity and Rush separately, Cumulus saw that as an opportunity to move Savage in. Cumulus syndicates Savage, who can be very hard-core to the right of most other syndicated talkers. How will advertisers accept Savage? Cumulus has most likely calculated that it can generate more profit from a show it distributes itself compared to paying a price it considered too high for the number two talker, Sean Hannity.
Changes to the talk radio landscape in America will start to unfold in 2014. Contracts for both Hannity and Limbaugh expire at the end of this year.
So Limbaugh goes to WOR from ABC?
That’s earth shaking in the NYC market.
Sonny: You’re taking this very personal. Tom, this is business and this man is taking it very, very personal.
I very rarely listen to him on WABC except in my car when I get out of range of WKIP in Poughkeepsie N.Y. I’ll just tune into WOR.
Slightly off topic, but has anyone heard what’s to become of Hannity on FNC now that Meh-gyn has taken his timeslot?
Did someone at Cumulus have a brief moment of mental clarity when it came to ratings = ad spot prices??
With Hannity and Rush off WABC, I hope they give the terrific Aaron Klein a shot at their former slots.
...my money's on the fabulous Harry Bosnosovitch to replace Rush Who can top him?
Considering that that Commie idiot Dickey blamed Rush for the company’s revenue problems and Rush called Cumulus a terrible company, why would either of them want to re-up?
With Cumulus apparently giving Sean Hannity’s spot to Michael Savage, one wonders who gets Savage’s spot. do they move John Batchelor back there? Who or what goes in the overnights then?
The day of Rush imitators is hopefully over. And for the past decade, Rush is a Rush imitator.
The future is local hosts. The national, GOP talking points marathon is dead.
I expect Savage to burn out more quickly than anyone expects, given the earlier workday and a demand for a consistent 3 live hours 5 days a week.
I don't think that Cumulus will put up with a fake 3rd hour every day, when they used to get Hannity live for the duration.
Joan Hamburg will have a hissy fit ;)
It’s unfortunate for us North East regional listeners (or, at least where they are pointing it I get WABC better) I have it set on my car dial and I’m over 100 miles away.[daytime]
I hope he laid down some laws.
Cumulus seems very lame to me.
They are most lame indeed. I bet they were planning to axe Limbaugh too until it dawned on them that ratings would help them charge advertisers more.
Hey Lew Dickey!
Go to Norteno music if you wish and dump Rush.
Same here. On good days (in certain cars), we can get WABC and WCBS out of NYC all the way up to Springfield, Massachusetts.
WOR? I'm not sure it reaches much into central Connecticut at all. It definitely doesn't reach the northern part of the state where I live.
Who cares? Hannity is unbearable.
Rush is the Consummate Radio Professional.
I hope so, too.
I'm not sure what to make of all of this...
Raccoonradio: Can you help us out here? Do you think Rush will be OK? What happens to Hannity?
Outside of Hal Jay and Rush, WBAP is a wasteland now.
Overall I agree, however I do think Sean serves a purpose, and pulls in a different, less sophisticated audience than Rush does.
Kind of like "Hannity's Introduction to Conservative Talk Radio" for liberals, moderates, unaffiliated voters, fence-sitters and low-information voters...
I tried to get FReeper AnnaZ to run for a slot on WBAP years ago.
She is good, and I know it is a ton of effort to do 3 hour show.
I Don’t have that drive.
Hannity does, but he sucks.
If I was getting paid good I might be able to squeak out 3 hours a week.
Rush will be fine.
He is one of the only radio professionals left.
I know people grouse about him, but he is great, the timing.., The wit.
Maybe we could a weekend show, might have to do it cheap at first
It’s Rush and Levin for me on WBAP. Sean is ok depending on guests, news of the day, etc. but he can be repetitive. Local hosts....not so much.
That’s the way it starts.
I tell ya what, Those guys on Midnight Trucking/Redeye Radio are amazing.
They are working their asses off And staying fresh.
GREAT radio show
I love Mark but after a 12 hr day, I need to decompress.
Agree. Hannity is pathetic, and Sliwa is an idiot. Savage will rule 3pm in no time. I do agree Aaron Klein needs some work in the delivery department. You might be interested to know that Savage has taken him under his wing and is helping him with it. Klein is an amazing researcher and writer, and has a blockbuster book on the impeachment case against Obama that just came out.
I do grouse about him once in awhile, but only when he deserves it. He's had a few shows recently where he really just mailed it in... spent most of the show on the same topic, and appeared to do little, if any, show prep. Very disappointing.
His show today, however, was fantastic!
Overall, though, you're right... El Rushbo is the BEST. It's no wonder to me that he's still the #1 talk radio host in the world after 25 years. I've been a loyal Rush listener since I first heard him in March 1991.
We still have WTIC and WHYN
(One thing about WHYN out of Springfield, it is stronger than WTIC in the Norwich/Route 2 area - weird - and I can get WTIC in Putney VT and Albany NY - weird/weird ;)
I thought Marc Davis sucked, but Ferguson sucks.
It’s pretty darn difficult to keep everyone engaged for 3 hours a day for 25 years.
There are bound to be some moments of dead air.
Davis has the talent, but I hate his ego.
Hannity has no talent and has the same ego.
I knew about WTIC 1080 carrying north up to VT/NH and to Albany. WHYN 560 to Norwich, CT, though... wow! I didn't think it was that strong...
A few years ago, hubby and I were driving in Florida at night. Lo and behold - WABC out of NYC came in for awhile... couldn't believe it!
Cannot listen to Chris Krok, he’s on a David Dewhurst rant. Really miss Jeff Bolton.
Any chance Neal Boortz can be pulled out if retirement?
Cumulus owns about 40 talk stations in big markets I think (or just 40 overall) and they may well take Savage instead of Hannity, but not sure. It has been said even though Rush is re-upping with Cumulus, he may still go to WOR in NY along with Sean.
Rush should be fine and Hannity may switch some stations...
we’ll have to see...I know in Prov RI Cumulus has WPRO and they do all local while Clear Channel’s WHJJ has Rush and Sean...
OK....I get it...you don’t care for Hannity ;)
Rush just said at the beginning of his show that he will be leaving WABC and will go to WOR. I think he said that will be the only change for him... everything else will remain the same.
I just don't see Savage working in drive-time radio. Savage can say some outrageous things... I see him more as a late-night talk show host.
Interesting info about WPRO and WHJJ. If WPRO is Cumulus, maybe Rush will be switching stations in Providence, RI. We'll know soon...
Thanks again for your insight.