Skip to comments.Hello Kitty Beer Targets Asian Women With Flavors Like Banana, Peach and Lemon-Lime
Posted on 09/19/2013 4:33:02 PM PDT by nickcarraway
The fruit-flavored beverages sold in China and Taiwan have half the alcohol content of Budweiser.
Hello Kitty has her own hospital, airliners and cafes, so it was only a matter of time before she got her own brew. The beloved bow-wearing Sanrio mascot now has a line of fruity beers in Taiwan and China. Brewed by Taiwan Tsing Beer Company, the beverages come in flavors like banana, peach, lemon-lime and passion fruit.
"They're so ridiculously smooth and tasty that one can barely tell they're drinking beer," Beijing-based blogger Eric Jou wrote for Kotaku. "It's almost like drinking fruit juice, even if the cans do say beer."
However, don't be fooled by the cute cans and sweet-tasting drinks they still contain some alcohol. The alcohol content ranges from 2.3% to 2.8%, which is about half the alcohol content of Budweiser.
So are these adorable alcoholic beverages being marketed to kids? Not really, the brains behind the cartoon cat say.
"Hello Kitty will be 40 years old in 2014," a Sanrio spokesperson told Today.com. "Customers have grown up with Hello Kitty, literally."
The Atlantic points out that Sanrio and Taiwan Tsing Beer Company could be trying to reach a seemingly untapped customer base: Chinese women.
This isn't the first time Hello Kitty has been paired with alcohol. In 2010, Innovation Spirits marketed a line of Hello Kitty wines in the U.S.
But there are no plans to bring the Kitty cans of beer stateside, according to Today.com.
Weirdest name I saw for a drink in Asia was pocari sweat. Tasted good though.
I wonder which one of those Japanese characters is for “kitty.” Two of the characters have whiskers and a tail.
The unintended consequences are that to get a woman drunk (on HK), you will also be getting her very fat.
Hello Kitty seems to be quite trendy these days.
There is even a Hello Kitty cellphone used in “Breaking Bad”.
Obama is not the only one sabotaging America. You don’t belong to some soft porn site you can post to? This used to be a family site, but I wouldn’t dare send my teenage grandsons here. But FR keeps asking us to support your right to post this crap every quarter.
Sorry if I offended anyone.
That's no exaggeration.
Yes that is a fully functional, California legal AR-15.
Hello Kitty also makes sex toys
fer the chillerin of course
Hello Kitty is not for kids any more. If it ever was.
That is one of the funniest things I’ve ever seen. Thanks for the chuckle.
You didn’t. Some folks are getting hysterical around here.
What a wet blanket. We’re all adults here and have seen a woman’s ass before.
Almost as bad as Bud Light Lime-A-Rita?
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