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Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day
Adweek ^ | October 2, 2013 | Tim Nudd

Posted on 10/02/2013 12:39:55 PM PDT by nickcarraway

GGeico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a caveman or a pig. It was a camel.

The insurer's "Hump Day" spot, which broke in May, has earned 15 million YouTube views, more than every other current video on Geico's YouTube channel combined. (The ad also has the obvious though still peculiar distinction of being shared on Wednesdays vastly more than any other day.) Given the success, it's not surprising Geico and Martin are trotting out the motormouthed mammal once again, in one of two amusing new cinema spots urging people to silence their cell phones.

The camel—who is named Caleb, apparently—is in fine form as he patrols the aisles of a movie theater in the new 40-second spot, munching on people's popcorn and loudly looking for people who are talking on their phones. (In fact, Caleb is the most obnoxious creature in the room, but let's ignore that.) In the end, he spots coworker Mike (aka, "Mike Mike Mike Mike Mike") from the original spot and convinces him to end his phone call, since the movie is starting.

The second of the two spots stars the gecko, the longtime Geico mascot, and plays off the vintage "Let's all go to the lobby" singing-concessions video from the 1950s. This is hardly the first parody of that old classic, but it's a good one, as the snacks all get on their phones when they're off camera—and get a light admonishment from the gecko as a result.

The new spots are part of a deal brokered by Horizon Media with NCM and Screenvision. It includes cinema-lobby advertising.


TOPICS: Business/Economy; Pets/Animals; TV/Movies
KEYWORDS: camel; insurance; mike
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1 posted on 10/02/2013 12:39:55 PM PDT by nickcarraway
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To: nickcarraway

What’s with the camel fixation?


2 posted on 10/02/2013 12:43:38 PM PDT by Rio (Proud resident of the State of Jefferson)
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To: nickcarraway

HUUUUMPP DAAAAAYYY!!!


3 posted on 10/02/2013 12:45:31 PM PDT by Old Sarge (Opinions are like orgasms: only mine count, and I couldn't care less if you have one...)
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To: nickcarraway

I assumed the answer was “Date night”.


4 posted on 10/02/2013 12:45:47 PM PDT by Hugin
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To: nickcarraway

Would it walk a mile for a human?


5 posted on 10/02/2013 12:45:56 PM PDT by apoxonu
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To: nickcarraway

One of the best and funniest ads since the FedEx caveman ad.


6 posted on 10/02/2013 12:46:04 PM PDT by rhubarbk (It's official, I'm suffering from Obama fatigue!)
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Comment #7 Removed by Moderator

To: nickcarraway
The camel—who is named Caleb, apparently

Not Clyde?

8 posted on 10/02/2013 12:47:17 PM PDT by MAexile (Bats left, votes right)
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To: Rio

FWIW I never got Flo.


9 posted on 10/02/2013 12:47:23 PM PDT by prisoner6 ( FREEDOM!)
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To: Rio

One hump or two?


10 posted on 10/02/2013 12:47:26 PM PDT by faithhopecharity (Er)
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To: nickcarraway

“Is that your mom? That’s cool. Movies with your mom, I can dig it.”

VERY funny.


11 posted on 10/02/2013 12:48:01 PM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alterations - The acronym explains the science.)
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To: nickcarraway

12 posted on 10/02/2013 12:48:52 PM PDT by McGruff (Mr. Cruz goes to Washington.)
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To: prisoner6; Lazamataz

:: FWIW I never got Flo ::

That’s OK, Laz does and wants to.

Not Cletus...that Flo is one THICK chik.


13 posted on 10/02/2013 12:49:48 PM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alterations - The acronym explains the science.)
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To: MAexile

I will be surprised if anyone else here understands that reference to Ahab the Araab, sheik of the burning sands.

In fact I’m going to see if it’s on YouTube.


14 posted on 10/02/2013 12:50:25 PM PDT by prisoner6 ( FREEDOM!)
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To: nickcarraway

Don’t buy insurance from Warren Buffet.
He’s a Baraqqi...


15 posted on 10/02/2013 12:50:50 PM PDT by nascarnation (Democrats control the Presidency, Senate, and Media. It's an uphill climb....)
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To: Rio

What’s with the camel fixation?

Llamas are cooler!!!


16 posted on 10/02/2013 12:51:05 PM PDT by GraceG
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To: prisoner6

Right next to the Streak.


17 posted on 10/02/2013 12:52:59 PM PDT by Resolute Conservative
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To: nickcarraway

Pimp My Camel Day?


18 posted on 10/02/2013 12:53:29 PM PDT by McGruff (Mr. Cruz goes to Washington.)
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To: prisoner6
In fact I’m going to see if it’s on YouTube.

Oh, it is, my friend.

19 posted on 10/02/2013 12:53:51 PM PDT by MAexile (Bats left, votes right)
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To: Cletus.D.Yokel

I’d hit it.


20 posted on 10/02/2013 12:54:20 PM PDT by Lazamataz (Early 2009 to 7/21/2013 - RIP my little girl Cathy. You were the best cat ever. You will be missed.)
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To: prisoner6

Wow! I just learned...should have known...Jimmy Savile did that in 1962. Ray must have covered it!


21 posted on 10/02/2013 12:55:30 PM PDT by prisoner6 ( FREEDOM!)
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To: apoxonu

“Would it walk a mile for a human?”


Probably not but it might for a Muslim.


22 posted on 10/02/2013 12:56:26 PM PDT by Wurlitzer (Nothing says "ignorance" like Islam! 969)
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To: nickcarraway
GEICO: Government Employees Insurance Company. It's under the control of extreme leftist, Obama-supporter and abortionist Warren Buffet. I refuse to watch that anti-American outfit's commercials. For me, it's likewise with the commie Progressive Insurance, run by Peter Lewis, a big contributor to the ACLU.

BTW, don't bother with the "Lighten up, Francis" picture. I hate communism in all forms.

23 posted on 10/02/2013 12:57:25 PM PDT by re_nortex (DP - that's what I like about Texas)
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To: MAexile

Backpeddling on a previous post I see Ray DID get credit for writing it. Still ...1962!


24 posted on 10/02/2013 12:57:40 PM PDT by prisoner6 ( FREEDOM!)
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To: nickcarraway


HEY! ...WHAT ABOUT ME..or..ME!!

25 posted on 10/02/2013 1:01:04 PM PDT by skinkinthegrass (who'll take tomorrow,$pend it all today;who can take your income & tax it all away..0'Blowfly can :-)
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To: nickcarraway; Revolting cat!

Didn’t some faggot in their ads get fired for the hate call he left on Sarah Palin’s messaging system?

It was either the gecko or the announcer but neither of those voices sound any different to me than the originals (the incident happened several years ago).

Or did they just lie about firing the offender?


26 posted on 10/02/2013 1:03:30 PM PDT by a fool in paradise (America 2013 - STUCK ON STUPID)
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To: nickcarraway

Don’t buy insurance from Warren Buffet.
He’s a Baraqqi...


27 posted on 10/02/2013 1:08:48 PM PDT by nascarnation (Democrats control the Presidency, Senate, and Media. It's an uphill climb....)
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To: prisoner6

I caught it. Ray fan from long ago


28 posted on 10/02/2013 1:08:59 PM PDT by digger48
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To: digger48

You, like me, must be old, Lol!


29 posted on 10/02/2013 1:13:14 PM PDT by prisoner6 ( FREEDOM!)
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To: a fool in paradise

IIRC it was the voice of the gecko. Yup...don’t hear him much anymore!


30 posted on 10/02/2013 1:14:41 PM PDT by prisoner6 ( FREEDOM!)
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To: nickcarraway

Hope they do one for the Superbowl with the camel walking in an NFL locker room asking all of the players what day it is, and a player says it’s hump day. And then the camel says, “No it’s the Superbowl!”


31 posted on 10/02/2013 1:17:10 PM PDT by erod (I'm a Chicagoan till Chicago ends...)
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To: a fool in paradise

You’re thinking about the guy who did the voiceover for the Affleck commercials.


32 posted on 10/02/2013 1:19:28 PM PDT by erod (I'm a Chicagoan till Chicago ends...)
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To: F15Eagle

http://www.youtube.com/watch?v=kWBhP0EQ1lA


33 posted on 10/02/2013 1:20:30 PM PDT by Excellence (All your database are belong to us.)
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To: prisoner6

No the gecko voice guy is still there and as a correction to my previous post he was the voiceover guy for the Geico commercials not the Gecko.


34 posted on 10/02/2013 1:20:52 PM PDT by erod (I'm a Chicagoan till Chicago ends...)
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To: a fool in paradise
yeah...the (Insurance) DUCK! guy.

35 posted on 10/02/2013 1:24:09 PM PDT by skinkinthegrass (who'll take tomorrow,$pend it all today;who can take your income & tax it all away..0'Blowfly can :-)
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To: erod
Here's the full story about the evil leftist "actor" attacking Patriots. The source is from a Free Republic thread of a few years ago: ...GEICO Actor Who Called Tea Partiers Retarded Killers.

It's another reason to loathe the baby-killing machine, including GEICO, funded by the evil Warren Buffet.

36 posted on 10/02/2013 1:27:59 PM PDT by re_nortex (DP - that's what I like about Texas)
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To: prisoner6

Here ya go
http://youtu.be/pLB15kBvn_c


37 posted on 10/02/2013 1:28:03 PM PDT by sunny48
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To: skinkinthegrass

GEICO adman:

GEICO voice actor fired after insulting tea parties
washingtonpost.com ^ | April 21, 2010 | David Weigel
http://www.freerepublic.com/focus/news/2497570/posts

or Lance Baxter, otherwise known as “D.C. Douglas,” currently known as the man who informs you how much GEICO can save you on car insurance, left a message last month with FreedomWorks in which he asked the group how many “mentally retarded” people it had on staff and what it would do when a tea partyer “killed someone.” On April 14, FreedomWorks put his voicemail online.

Today, Douglas reports he’s been dropped from GEICO’s campaign. His dramatic news release is here; he claims to have been motivated by “the recent gay and racial slurs slung by Tea Party members at Congressman Barney Frank and Representative John Lewis during the Health Care Reform Weekend,” and says he’s “open to any attorneys taking on this case pro bono.”


As I say, the voices still seem to be the same to me.


38 posted on 10/02/2013 1:32:00 PM PDT by a fool in paradise (America 2013 - STUCK ON STUPID)
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To: erod

Ahhh... I started to google but got listening to Ray....that got listening to John Prine and Steve Goodman. Good Lord I get lost looking for stuff!


39 posted on 10/02/2013 1:34:59 PM PDT by prisoner6 ( FREEDOM!)
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To: skinkinthegrass

The (ex) Geico guy defended the ex-AFLAC guy:

http://www.hollywoodreporter.com/news/fired-geico-insurance-spokesman-defends-168597

Fired Geico Insurance Spokesman Defends Gilbert Gottfried
10:49 PM PDT 3/16/2011 by Kimberly Nordyke


40 posted on 10/02/2013 1:35:30 PM PDT by a fool in paradise (America 2013 - STUCK ON STUPID)
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To: re_nortex

Hey not saying, I would buy Geico stuff, but as a marketing guy and as a consumer I do think it is a hilarious video. I will admit that Geico did do the right thing and fire the guy. But, unfortunately almost everything I use supports some evil out there: Coca-Cola, Pepsi, Starbucks, Apple, Google, Microsoft, Adobe, etc. I do ban when I can though, unnecessary goods from firms like American Girl won’t get a cent of my money for supporting Planned Parenthood. But, the Barillas of this world and the Chic Fil’ As will get my cash whenever possible.


41 posted on 10/02/2013 1:35:51 PM PDT by erod (I'm a Chicagoan till Chicago ends...)
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To: sunny48

Thanks! Mrs p6 will ...enjoy it....when she gets home...

Wonder if anyone could do something like that today?


42 posted on 10/02/2013 1:37:03 PM PDT by prisoner6 ( FREEDOM!)
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To: prisoner6

search engines can do that to you ;)


43 posted on 10/02/2013 1:37:35 PM PDT by erod (I'm a Chicagoan till Chicago ends...)
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To: apoxonu

The choice is between Caleb the Camel and
Flo the Cashier.

I wonder what Laz would do?


44 posted on 10/02/2013 1:40:45 PM PDT by Buckeye McFrog
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To: erod
...the Barillas of this world and the Chic Fil’ As will get my cash whenever possible.

Same here -- I make a point to purchase from companies that support Christian values. And I'm one of those who always "looks for the union label" and then buys a non-union product.


45 posted on 10/02/2013 1:42:15 PM PDT by re_nortex (DP - that's what I like about Texas)
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To: nickcarraway

46 posted on 10/02/2013 1:47:33 PM PDT by potlatch
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To: nickcarraway

Not as funny. “Hump Day”, that’s funny.

“Movie Day”? Not funny.


47 posted on 10/02/2013 1:54:58 PM PDT by ro_dreaming (Chesterton, 'Christianity has not been tried and found wanting. ItÂ’s been found hard and not tried')
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To: Lazamataz

Could have been unsaid but, as CEO of the IIHIL (International I’d Hit It League), you need to keep the org front and center.


48 posted on 10/02/2013 2:00:02 PM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alterations - The acronym explains the science.)
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To: Buckeye McFrog

Reference: Post #20 in this thread.


49 posted on 10/02/2013 2:04:00 PM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alterations - The acronym explains the science.)
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To: a fool in paradise
frankly, I'm surprised.

50 posted on 10/02/2013 3:08:44 PM PDT by skinkinthegrass (who'll take tomorrow,$pend it all today;who can take your income & tax it all away..0'Blowfly can :-)
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