Skip to comments.Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day
Posted on 10/02/2013 12:39:55 PM PDT by nickcarraway
GGeico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, thoughand the big winner wasn't a gecko, a caveman or a pig. It was a camel.
The insurer's "Hump Day" spot, which broke in May, has earned 15 million YouTube views, more than every other current video on Geico's YouTube channel combined. (The ad also has the obvious though still peculiar distinction of being shared on Wednesdays vastly more than any other day.) Given the success, it's not surprising Geico and Martin are trotting out the motormouthed mammal once again, in one of two amusing new cinema spots urging people to silence their cell phones.
The camelwho is named Caleb, apparentlyis in fine form as he patrols the aisles of a movie theater in the new 40-second spot, munching on people's popcorn and loudly looking for people who are talking on their phones. (In fact, Caleb is the most obnoxious creature in the room, but let's ignore that.) In the end, he spots coworker Mike (aka, "Mike Mike Mike Mike Mike") from the original spot and convinces him to end his phone call, since the movie is starting.
The second of the two spots stars the gecko, the longtime Geico mascot, and plays off the vintage "Let's all go to the lobby" singing-concessions video from the 1950s. This is hardly the first parody of that old classic, but it's a good one, as the snacks all get on their phones when they're off cameraand get a light admonishment from the gecko as a result.
The new spots are part of a deal brokered by Horizon Media with NCM and Screenvision. It includes cinema-lobby advertising.
What’s with the camel fixation?
I assumed the answer was “Date night”.
Would it walk a mile for a human?
One of the best and funniest ads since the FedEx caveman ad.
FWIW I never got Flo.
One hump or two?
“Is that your mom? That’s cool. Movies with your mom, I can dig it.”
:: FWIW I never got Flo ::
That’s OK, Laz does and wants to.
Not Cletus...that Flo is one THICK chik.
I will be surprised if anyone else here understands that reference to Ahab the Araab, sheik of the burning sands.
In fact I’m going to see if it’s on YouTube.
Don’t buy insurance from Warren Buffet.
He’s a Baraqqi...
Whats with the camel fixation?
Llamas are cooler!!!
Right next to the Streak.
Oh, it is, my friend.
I’d hit it.
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