Skip to comments.Tortillas and salsa outselling hamburger buns and ketchup in the US
Posted on 10/18/2013 1:23:25 PM PDT by JoeProBono
Tortillas and salsa are now outselling popular American foods like burger and hot dog buns, and ketchup.
Experts say that as the Hispanic population in the U.S. grows, the consumption of Latin American foods, and Mexican foods in particular, continues to increase as well. This is similar to the way that Italian food became integrated into U.S. culture.
When you think about pizza and spaghetti, it's the same thing, said Jim Kabbani, CEO of the Tortilla Industry Association. People consider them American, not ethnic. It's the same with tortillas.
According to consumer research firm Packaged Facts, Latin American foods and beverages were an $8 billion market in the U.S. last year, and that number could reach $11 billion by 2017. Retail tracking service InfoScan Reviews reported that tortilla chip sales increased at a faster rate (3.7 percent) in supermarkets than potato chips (2.2 percent) this year.
Research suggests that individuals born between the 1980s and the year 2000 have embraced the culinary shift.
They are looking for products that are not necessarily big brands anymore, said Michael Bellas, chairman of the Beverage Marketing Corporation. They like brands that have character. They are looking for authenticity and purity, but they are also looking for new experiences.
Food from south of the border is considered healthier than some traditional U.S. foods. When it comes to health, the Mexican cuisines cater better to that with salsas and vegetables, said Alexandra Aguirre Rodriguez, an assistant professor of marketing at Florida International University.
I eat Mexican (and Italian) more often than I eat hamburgers/cheeseburgers.
Well yeah. They’re both more versatile, given their flexible nature tortillas can be used for lots of different kinds of food, and with that wide variety of salsas there’s always a kind out there that will make your food taste better. The rest of the world is learning what the south west has known for a long time, always have a dozen tortillas and 3 jars of salsa on hand.
Just don’t buy the salsa made in NEW YORK CITY.
Let them compare Tortillas and Salsa to French Fries & Ketchup.
UGH Time for Alka Seltzer =)
Good, I despise ketchup.
Just dont buy the salsa made in NEW YORK CITY.
You don’t have to be a health expert to understand that “enriched,” white hamburger buns and HFCS-infused ketchup is bad for you.
Haha, McDonald’s illegal workers wont eat their gArbage.
GlobalizTion they said.
>>I eat Mexican (and Italian) more often than I eat hamburgers/cheeseburgers.
Me too. And I put salsa on hamburgers and scrambled eggs now. The only thing I eat ketchup on is french fries. Plus, I can buy a giant pack of tortillas and use them for months. A pack of HB buns is stale in a week.
Last week you said something nice about FSU, and now you despise ketchup! Good God man, what’s next?!?
And the salt and preservatives from a typical store bought salsa is good for you?
Potato chips and dip are.
No normal person buys a bag of hotdog buns as a snack.
This article is quite silly.
Don’t forget, there’s only 12 million of them here in America.
They all go good together if you ask me. I put salsa on hamburger and put hamburger in my nacho dippin cheese for eating with tortilla chips.
This article fails to point out that you need more than twice as much meat to make hamburgers than you do making tacos. I know that’s why this family is buying more tortillas....
As long as the salsa doesn’t come from New York City.
There are people who buy salsa? I don’t know anyone who doesn’t make their own salsa-we grow our own favorite tomatoes and serranos, jalapenos, chile arbol, etc for salsa. The pequins from the plants I grow will clear your sinuses in the best way ever...
My kids eat peanut butter and tortillas too.
Salsa is now the #1 condiment - George Costanza
Eggs and Salsa - Breakfast of Champions.
Yes but add cheese. And skip the bun sometimes. Good stuff.
And baked potatoes, with sour cream.
You betcha! Pour on the cheese and sour cream fry the tortillas in lard and don't skimp on the chorizo. ;-)
Old El Paso, owned and distributed by General Mills from the heart of original salsa country - Golden Lake, Minnesota - destroyed a generation.
I thought it was Pace Salsa that did those ads.
Good point. No native-born American ever eats tortilla chips.
Believe it or not, but guys from Pennsylvania with Scotch/Swedish mothers don’t have any family recipies for salsa. ;-)
There is a good one whose name escapes me that is sold in the refrigerated section of our grocery store that is close to homemade. Most of the time, though, we get the salsa from our favorite Mexican restaurant. Interesting place. It was a hole in the wall with about a dozen tables in the early 80’s. Now they have that whole building and four other locations.
(this thread is making me hungry)
And that's is a real Texas company. Maybe even family-owned.
I am so painfully addicted to avocados. I could it them with practically anything.
Being form the northeast, the first time I ever had an avocado was when I was 20 on a trip to LA. I ordered a club sandwich and it had avocado. (completely "the regular" these days) any how I was completely grossed out. I don't think I had another one for a good ten years.
I eat lunch at a Chinese place. All the Mexicans that work across the street at the Mexican place, come over at lunchtime to get Chinese food!
LOL Dontcha get between me & my Mexican Food.
My taste buds say Herdez. Available at Walmart.
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