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A 280,000% Mark Up For... Water? A Look Inside The Bottled Water Industry
ZeroHedge.com ^ | July 29, 2013 | Tyler Durden

Posted on 10/20/2013 3:54:23 PM PDT by SamAdams76

Imagine there was a time when bottled water didn't exist in our catalog of popular commodities. Perhaps the trend started in 1976 when the chic French sparkling water, Perrier made its introduction. There it was seductively bottled in its emerald green glass amongst the era of disco and the spectacle of excesses... who could resist right?! What could be more decadent than to package, sell and consume what most consider (in the western world) a common human right easily supplied through a home faucet! It’s absurd that the cost of designer water is at a "280,000% markup" to your tap water and it's reaching record heights in consumption....


TOPICS: Food
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I can't remember the last time I drank bottled water. For me, I get along just fine on coffee, iced tea, beer, wine and maybe once in a while, a Gatorade or Red Bull.
1 posted on 10/20/2013 3:54:23 PM PDT by SamAdams76
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To: SamAdams76
Spell Evian backward...

/johnny

2 posted on 10/20/2013 3:56:07 PM PDT by JRandomFreeper (Gone Galt)
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To: SamAdams76

Standards for tap water quality are much higher than bottled water, though in some communities where groundwater is very hard or soft, water from outside the area is a better drinking water.


3 posted on 10/20/2013 3:57:03 PM PDT by Cvengr (Adversity in life and death is inevitable. Thru faith in Christ, stress is optional.)
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To: SamAdams76
In wine there is wisdom, in beer there is Freedom, in water there is bacteria. -- Benjamin Franklin.

/johnny

4 posted on 10/20/2013 3:57:41 PM PDT by JRandomFreeper (Gone Galt)
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To: SamAdams76

Wow, conservatives agreeing with liberals. Disgusting!


5 posted on 10/20/2013 3:57:55 PM PDT by BunnySlippers (I LOVE BULL MARKETS . . .)
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To: Cvengr

Tap water in Florida sucks, period.


6 posted on 10/20/2013 3:59:25 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: driftdiver

If your local tap water tastes horrible, like in the summer, then what else you gonna do?


7 posted on 10/20/2013 4:00:04 PM PDT by GeronL
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To: SamAdams76

It’s a crazy world where people will pay for water, air, dirt, sand, rocks, cow****, etc. When I was a kid, you didn’t have to pay for these things. They were free. Kind of like cellphones, healthcare, food and housing are now to certain people. It’s a backwards world.


8 posted on 10/20/2013 4:00:27 PM PDT by FlingWingFlyer (Hold on to your sombrero! Here comes amnesty! The GOP is on a roll!)
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To: SamAdams76

Actually, Perrier isn’t just bottled water. It’s sparkling water with a delicious taste.

I speak from memory, because I can’t afford the stuff.

Otherwise, I agree; it’s pretty dumb to drink bottled water unless you’re really stuck somewhere where there’s nothing else that’s safe to drink.


9 posted on 10/20/2013 4:02:03 PM PDT by Cicero (Marcus Tullius)
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To: SamAdams76

FWIW, the cost of bottled water is basically the cost of packaging, distribution and shipping. Tap water as a utility, provides a common commodity in bulk at a least cost distribution level.

When everybody drinks bottled water, they cause the cost of water utilities to increase because they lower their service volumes, but the distribution system costs the same. The consequence will be higher taxes to maintain the fire mains and distribution systems, although the volumes are generally small compared to the distribution system flows.


10 posted on 10/20/2013 4:02:16 PM PDT by Cvengr (Adversity in life and death is inevitable. Thru faith in Christ, stress is optional.)
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To: JRandomFreeper
"The word "bacterium" was introduced by Christian Gottfried Ehrenberg in 1828." - Wikipedia
11 posted on 10/20/2013 4:02:40 PM PDT by dr_lew
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To: SamAdams76

I drink beer, cow juice and, sometimes, fruit juice. Tap water will suffice if the others aren’t available. I do not understand designer water.


12 posted on 10/20/2013 4:03:10 PM PDT by USMCPOP (Father of LCpl. Karl Linn, KIA 1/26/2005 Al Haqlaniyah, Iraq)
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To: driftdiver

Tap water in California is putrid. Yet it appears some Conservatives would like to keep us from buying something we want to buy cuz it’s GOOD!


13 posted on 10/20/2013 4:03:38 PM PDT by BunnySlippers (I LOVE BULL MARKETS . . .)
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To: JRandomFreeper

This is an old German saying. Franklin reportedly also said: “beer is proof that god loves man.” I have not been able to verify this.


14 posted on 10/20/2013 4:04:38 PM PDT by Fungi
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To: SamAdams76

The tap water is probably great when it leaves the treatment plant. It amazes me that people still drink it after its been through miles and miles of pipes. In many cases those pipes are decades old and in some they are over 100 years old.

Here in Tampa they lose roughly 10% of the water to leaks in the pipes. What gets in through those holes?

Several years ago there was a small town where the water department screwed up and connected a sewer pipe to a water main. People couldn’t figure out what all the grit was in their water, clogging their pipes, coffee makers and so forth. Then there was the white stringy paper like stuff in the water as well.


15 posted on 10/20/2013 4:05:26 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: dr_lew
Pedant.

/johnny

16 posted on 10/20/2013 4:06:13 PM PDT by JRandomFreeper (Gone Galt)
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To: SamAdams76

We always keep bottled water on hand. It’s nice to grab one on the go and I don’t have to worry about washing reusable bottles. At home though all water goes through my Berkey first. Filling it I can smell chlorine in the water. Yuck!


17 posted on 10/20/2013 4:06:30 PM PDT by goodwithagun (My gun has killed fewer people than Ted Kennedy's car.)
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To: driftdiver

Here between Ocala and Dunnellon we have a well with no filter. Water is pure and clean (test it yearly).


18 posted on 10/20/2013 4:06:48 PM PDT by jeffc (The U.S. media are our enemy)
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To: GeronL

A water filter would be a lot cheaper.


19 posted on 10/20/2013 4:08:11 PM PDT by Squawk 8888 (I'd give up chocolate but I'm no quitter)
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To: JRandomFreeper

That one is my favorite. They didn’t even hide the fact that people are naïve enough to pay for this crap.


20 posted on 10/20/2013 4:09:03 PM PDT by CodeToad (Liberals are bloodsucking ticks. We need to light the matchstick to burn them off. -786 +969)
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To: jeffc

I’ve went diving in several springs. Water tasted good coming out of the ground.


21 posted on 10/20/2013 4:11:06 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: dr_lew

Wow, Franklin was 50 years ahead of his time! /s


22 posted on 10/20/2013 4:12:01 PM PDT by Cvengr (Adversity in life and death is inevitable. Thru faith in Christ, stress is optional.)
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To: GeronL

We put a whole house filter in and a reverse osmosis filter for drinking and ice.


23 posted on 10/20/2013 4:12:38 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: driftdiver

“Here in Tampa they lose roughly 10% of the water to leaks in the pipes. What gets in through those holes?”

Probably nothing, unless there’s a main break, and de-pressurization. The water leaking out is under pressure, and won’t allow anything to leak in.


24 posted on 10/20/2013 4:13:59 PM PDT by Dr. Bogus Pachysandra ( Ya can't pick up a turd by the clean end!)
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To: CodeToad

one of the crookedest developers I ever met also owned an early series of bottled water brands.


25 posted on 10/20/2013 4:14:40 PM PDT by KC Burke (Officially since Memorial Day they are the Gimmie-crat Party.h)
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To: Dr. Bogus Pachysandra

Sure in theory or a lab. Now throw in random chance, varying water pressure, thousands and thousands of holes of varying types sizes and locations.

Of course there is the chlorine to kill it and the dilution to keep people from getting sick.


26 posted on 10/20/2013 4:16:04 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: driftdiver

Memphis has some of the best water in the country. I never realized how good we had it, till my parents moved to Florida.

Nasty stuff that is down there. I used to hate to even shower in it,


27 posted on 10/20/2013 4:20:21 PM PDT by packrat35 (Pelosi is only on loan to the world from Satan. Hopefully he will soon want his baby killer back)
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To: driftdiver

Yeah. Not unreasonable points. Still, if the water leaking out is under pressure, nothing will leak in. And,,,, I don’t like Florida water! The company I operate has for deep Ohio wells. Great water!


28 posted on 10/20/2013 4:22:50 PM PDT by Dr. Bogus Pachysandra ( Ya can't pick up a turd by the clean end!)
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To: SamAdams76

I used to live in Evart Michigan where they bottle Mountain Spring. It used to crack me up to see people buying it at the store when they had it at home for free.


29 posted on 10/20/2013 4:23:28 PM PDT by cripplecreek (REMEMBER THE RIVER RAISIN!)
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To: SamAdams76

Tap water for me.


30 posted on 10/20/2013 4:26:55 PM PDT by ansel12 ( Democrats-"a party that since antebellum times has been bent on the dishonoring of humanity.)
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To: BunnySlippers

Tap water in California is putrid. Yet it appears some Conservatives would like to keep us from buying something we want to buy cuz it’s GOOD!

Much of CA is putrid. But I know of NO Conservative who is trying to “KEEP YOU” from buying anything legal that you want to buy! Most of us just marvel at how much money you waste on silly things.


31 posted on 10/20/2013 4:35:47 PM PDT by logic101.net (How many more children must die on the altar of "gun free zones"?)
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To: Cicero
I can't afford Perrier anymore either but for a long time I would keep a bottle beside my bed because it was the only thing that would clear my throat when I woke up coughing in the night.

Now I drink a bottle of carbonated water made from my soda stream with lemon extract. It is close. Not quite there but close enough for government work.

32 posted on 10/20/2013 4:36:34 PM PDT by Harmless Teddy Bear (Proud Infidel, Gun Nut, Religious Fanatic and Freedom Fiend)
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To: SamAdams76

Articles like this have been coming out for 30 years. People still want to buy bottled water.

Nothing wrong with making money selling to people something that they want to buy. At a price they are willing to pay.

My frig has a built in filter that gets 92%+ of all organic chemicals, including the chlorine. Makes our less than tasty city water taste great. I fill my washable sport bottle every time I go out in the car.

Bottled water does have its uses, but I do not care for its plastic taste and use it only when expediency necessitates.


33 posted on 10/20/2013 4:41:59 PM PDT by ChildOfThe60s ((If you can remember the 60s.....you weren't really there)
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To: ChildOfThe60s

We have iron in our well water. Untreated it has that wonderful sulfur taste and smell. We put in an iron filter which completely gets rid of the sulfur but the water has a tad of a tang to it. I don’t mind it. Mrs NHD doesn’t especially like it. A simple filter on the tap might help but haven’t tried it yet. But, the water is wonderfully soft.


34 posted on 10/20/2013 4:46:51 PM PDT by NewHampshireDuo
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To: logic101.net

You seem to be having an over-the-top emotional hissy fit. You have an irrational hatred of CA ... a state my dad’s family has lived in since the mid-1800’s All farmers, my dad, his 8 brothers and two aunts who were nuns. All life-long conservatives. I know you would hate us given your off the hook uncalled for fear.

Free Republic is also in the state you hate. I notice people who hate CA never list their home state, Chicken much?

Bottled water here is very cheap. My favorite is Arrowhead. Almost all stores have it on sale at around $2.40 for 24 bottles. If you spend some time you can really get the price down though if you look for store brands. It beats drinking tap water which varies from neighborhood to neighborhood.


35 posted on 10/20/2013 4:49:18 PM PDT by BunnySlippers (I LOVE BULL MARKETS . . .)
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To: Harmless Teddy Bear

I can vouch for the Brita water filter. It’s a jug with a $10 filter available everywhere including grocery stores.


36 posted on 10/20/2013 4:51:50 PM PDT by BunnySlippers (I LOVE BULL MARKETS . . .)
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To: SamAdams76; All

We drank (& cooked) with nothing but distilled water till we got an RO.

LOL @ Johnny You’re right! & I thought Perrier came in a blue bottle.


37 posted on 10/20/2013 4:56:26 PM PDT by KGeorge (Till we're together again, Gypsy girl. May 28, 1998- June 3, 2013)
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To: Cicero
Otherwise, I agree; it’s pretty dumb to drink bottled water unless you’re really stuck somewhere where there’s nothing else that’s safe to drink.

I agree. My siblings suck down bottles of very expensive water like there's no tomorrow. After hosting the annual nuclear family reunion, I find half-empty bottles of water around the house for days.

Isn't it fascinating what consumers choose to spend their money on?

38 posted on 10/20/2013 4:58:46 PM PDT by BfloGuy (The final outcome of the credit expansion is general impoverishment. [Ludwig Von Mises])
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To: driftdiver

Agree..that’s why we have a Brita...


39 posted on 10/20/2013 4:59:25 PM PDT by ken5050 (Benghazi investigation update: "The plot thickens, like Hillary Clinton's ankles.." (longfellow")
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To: SamAdams76
I was highly amused yesterday to see an ad in the Washington DC metro for a smart phone app which will guide you to one of the 500 places in the DC metro area where you can fill your water bottle for free. What an awesome concept!
40 posted on 10/20/2013 5:13:58 PM PDT by exDemMom (Now that I've finally accepted that I'm living a bad hair life, I'm more at peace with the world.)
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To: SamAdams76

SO basically.. you drink flavored water ;)


41 posted on 10/20/2013 5:20:11 PM PDT by cableguymn (The founding fathers would be shooting by now..)
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To: Cvengr

I bought some pure spring water years ago. On the back the label said....SOURCE: City of Phoenix municipal water supply.


42 posted on 10/20/2013 5:36:24 PM PDT by Ruy Dias de Bivar (Sometimes you need 7+ more ammo. LOTS MORE.)
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To: All

don’t want it? then don’t buy it and don’t drink it.


43 posted on 10/20/2013 5:41:48 PM PDT by newnhdad (Our new motto: USA, it was fun while it lasted.)
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To: JRandomFreeper

I run my tap water through a PUR filter. My fridge has a filter in it and Sears sends a new filter every year for it.

No, I don’t trust city water.


44 posted on 10/20/2013 5:47:38 PM PDT by Marcella ((Prepping can save your life today. I am a Christian, not a Muslim.))
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To: SamAdams76
I love that I live in a city with excellent tap water. Even unfiltered, I think it tastes better than a typical bottle of water (which I will buy occasionally, but only if I can't refill my Nalgene bottle).

By contrast, my hometown tap water was potable—barely. It is slightly yellowish (there is a visible difference in colour between the top and bottom of a Brita jug), and tastes like it was served in a dirty flowerpot.

45 posted on 10/20/2013 5:56:23 PM PDT by RansomOttawa (tm)
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To: GeronL

“If your local tap water tastes horrible, like in the summer, then what else you gonna do?”

I run mine through a full coffee filter.


46 posted on 10/20/2013 6:03:07 PM PDT by philetus (Keep doing what you always do and you'll eventually get what you deserve)
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To: driftdiver
What gets in through those holes?

nothing...the water inside the pipe is under considerable pressure.

47 posted on 10/20/2013 6:27:06 PM PDT by terycarl (Pope elected)
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To: terycarl

“nothing...the water inside the pipe is under considerable pressure.”

until its not


48 posted on 10/20/2013 6:29:38 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: SamAdams76
other than distilled water (which is self explanatory), bottled water is filtered tap water. That's it.
49 posted on 10/20/2013 6:42:03 PM PDT by hinckley buzzard
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To: BunnySlippers
Yet it appears some Conservatives would like to keep us from buying something we want to buy cuz it’s GOOD!

You could get a filter for your kitchen tap and get the same result for 1% of the cost, but hey, its Colleyfornia, knock yerself out.

50 posted on 10/20/2013 6:47:51 PM PDT by hinckley buzzard
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