Skip to comments.Company founder's elegant take-down of ranting Thanksgiving customer leads to record sales boost
Posted on 12/13/2013 11:49:46 PM PST by Teflonic
Liberty Bottle co-founder responded to rant by saying weekends should be spent with loved ones
Response to negative review has nearly doubled sales
The owners of a Washington state drinks bottle company have turned an irate customer's rant into rave reviews.
When Liberty Bottleworks co-founder Ryan Clark saw an angry review from a customer who complained she was unable to speak to anyone over a weekend, he responded straight away.
But instead of using the customer is always right line, Mr Clark defended his staff's right to uninterrupted family time over the weekends and at holidays.
We pride ourselves on doing things the American way,' Mr Clark wrote to the unnamed customer.
'Not the instant gratification 24-hour shopping on Thanksgiving kind of American way, but family and country kind of American way.' The response clearly hit a chord with customers and fans of Liberty Bottle, an all-American produced product that hires Vets to help with its work.
Liberty's Facebook page received more than 10,000 new likes and orders nearly doubled from the previous month. 'You can't give up your people for profit. You can't give up your ethics, beliefs or your core principals simply for another bottle sale,' Mr Clark told KIMA TV. A screenshot of the polite response to the negative review, which had been written in capital letters, has since been removed but not before it went viral.
A few days after posting the response, the company was inundated with so many orders that it had to post a message on its Facebook page asking customers to be patient and understanding.
He added: 'We have this silly belief that you can do well by doing good. To see the number of people reaffirm [the idea] is kind of a neat thing.'
(Excerpt) Read more at dailymail.co.uk ...
What, exactly, is the product? Is that metal bottle another way of saying ‘thermos’? those, I’m familiar with. Metal Bottles. Hmm. Maybe they’re of stainless steel, no rusting. But the actual purpose is unclear.
It is but a word of warning .this company peddles some of the eco friendly green sustainabilty stuff also. Smart marketing on their part, but this company is not exactly the Chick Fil-A of bottling. They ask kids to become “Sustainability Officers” on their website ...
“...some of the eco friendly green sustainabilty stuff also. Smart marketing on their part....”
I’ll just view it in my mom’s old-fashioned way of thinking that buying water is really wasteful. Of money that is. Going to their website now.
And once again, we get this kind of news from overseas. The American media doesn’t like this kind of “good news”.
They don’t sell water they sell bottle to but water in.
It’s an interesting marketing plan ..they seem to touch “all the bases” - on the left and the right.
Outstanding. What a refreshing contrast to the Thanksgiving shopping madness.
The product is a good idea for those that always have a water bottle by their side like me as I primarily drink filtered tap water. All of those different designs allows someone to make a fashion statement out of it. I would certainly buy if I weren’t so conditioned to using the one handed cap design used by Intak bottles.
Back in the “good old days” of my childhood. Nothing was open on Sundays except local movie theaters. You better have gas in your car, the stations were not open on Sunday and closed at 6pm on saturday. A few local restaurants would be open, but I do mean just a few. The 1940-1950’s and the society believed sunday was a day of rest and church. People now a days would have a fit if stores and gas stations were closed even one day a week. The closing also included clothing and shoe stores etc....
That’s why the leftists went after blue laws back in the 1960s, 1970. They didn’t want to honor the Sabbath. They wanted religion removed from Sunday.
I know this may be a shocker to you but the Sabbath ain't Sunday.
So it’s a durable, washable holder for your water bottle as you engage (mobilize) in activities. Okay. Sometimes, industries are built around a very simple idea. The need for this type of product will probably last a long time, as many people my age (57) or older are becoming used to being active X number of times a week. An idea of it’s time, like bulletproof book bags for students. Thanks for explaining.