Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Japanese Airline Sorry Over 'Racist' Commercial
Emirates 24/7 ^ | Tuesday, January 21, 2014

Posted on 01/21/2014 2:41:36 PM PST by nickcarraway

Ad causes stir among English-language social media users

Japanese carrier All Nippon Airways (ANA) said Monday it was modifying a TV commercial after apologising to customers who complained it used racist stereotyping, but insisted they had meant no offence.

ANA started airing the new 30-second television advertisement on Saturday, aimed at promoting its beefed up schedule of international flights from Tokyo's Haneda airport in March.

In the commercial, two Japanese men in ANA uniform discuss in English how they might boost the image of the airline as an international carrier.

One of them says: "Let's change the image of Japanese people." "Sure," replies the other, who is now wearing a blonde wig and an improbably long rubber nose.

White westerners are often believed in Japan to have big noses, blue eyes and blonde hair, characteristics generally thought desirable among Japanese.

The ad caused a stir among English-language users of social media in Japan.

"I've just seen the new ANA advert... Really? ANA think this is OK?!" Angela Fukutome said in a message posted on ANA's Facebook page.

"If you are a foreigner and have planned to come to #Japan do not choose an openly racist airline like #ANA! Watch their Japanese commercial," tweeted @sibylleito on Twitter.

ANA spokesman Ryosei Nomura said the carrier wanted to express the importance of the planned expansion of international services from Haneda and to call on Japanese to go out to see the world.

"But we have received opinions different from the message that we wished to convey. We will modify part of the advertisement and will release the second version soon," he said.

The original TV spot was initially aired for Saturday through Monday and has now been pulled for now, he said.

Earlier, an ANA spokeswoman acknowledged the carrier "has received calls from customers, mostly foreigners, complaining about the ad."

"We apologised to each of the customers for having caused uncomfortable feelings and also thanked them for bringing up the issue," she told AFP.

Japan is largely racially homogenous, with relatively small immigrant communities.


TOPICS: Business/Economy; Travel; Weird Stuff
KEYWORDS: japan; japanad

1 posted on 01/21/2014 2:41:36 PM PST by nickcarraway
[ Post Reply | Private Reply | View Replies]

To: nickcarraway

Is that a token American? Not bad.


2 posted on 01/21/2014 2:42:50 PM PST by Yaelle
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Isn’t OK to make fun of white people?


3 posted on 01/21/2014 2:43:06 PM PST by 2banana (My common ground with terrorists - they want to die for islam and we want to kill them)
[ Post Reply | Private Reply | To 1 | View Replies]

Someone, please explain the ‘racism’.


4 posted on 01/21/2014 2:44:12 PM PST by Gene Eric (Don't be a statist!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

5 posted on 01/21/2014 2:44:28 PM PST by EEGator
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

I’m not offended.

There must be something wrong with me.


6 posted on 01/21/2014 2:44:35 PM PST by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Some of our hypersensitive morons have obviously made their way to Japan.


7 posted on 01/21/2014 2:45:02 PM PST by Zhang Fei (Let us pray that peace be now restored to the world and that God will preserve it always.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
One of them says: "Let's change the image of Japanese people." "Sure," replies the other, who is now wearing a blonde wig and an improbably long rubber nose.

That's it? I laughed when I read that and kept looking for the racist part. I was expecting some smelly gaijin comment.

8 posted on 01/21/2014 2:45:28 PM PST by KarlInOhio (Republican amnesty supporters don't care whether their own homes are called mansions or haciendas.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

White westerners are often believed in Japan to have big noses, blue eyes and blonde hair, characteristics generally thought desirable among Japanese.

This whole sentence is hillarious!


9 posted on 01/21/2014 2:46:20 PM PST by GraceG
[ Post Reply | Private Reply | To 1 | View Replies]

To: Yaelle
Looks British to me.

10 posted on 01/21/2014 2:47:16 PM PST by BitWielder1 (Corporate Profits are better than Government Waste)
[ Post Reply | Private Reply | To 2 | View Replies]

To: 2banana

I’m not offended.


11 posted on 01/21/2014 2:47:42 PM PST by nickcarraway
[ Post Reply | Private Reply | To 3 | View Replies]

To: nickcarraway

That’s actual funny.

https://www.youtube.com/watch?v=DCjxzpSrFP4&feature=youtube_gdata_player

I don’t see the problem and the majority of dissenters have Asian names.

It’s their hang up, not mine.


12 posted on 01/21/2014 2:47:49 PM PST by Vendome (Don't take life so seriously-you won't live through it anyway-Enjoy Yourself ala Louis Prima)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BenLurkin

If you’re a White male, then according to TV, you’re fat and stupid. Luckily you have a cool, Black, Rhodes Scholar friend to keep you hip. You also have a woman that is awesome at everything possible.


13 posted on 01/21/2014 2:48:46 PM PST by EEGator
[ Post Reply | Private Reply | To 6 | View Replies]

To: nickcarraway

Looks like Bill Clinton with an appropriate pinochio nose.


14 posted on 01/21/2014 2:49:32 PM PST by autumnraine
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Ask grandpa if the American marine coming at him with a flamethrower looked like that.


15 posted on 01/21/2014 2:49:49 PM PST by Dr. Ursus
[ Post Reply | Private Reply | To 1 | View Replies]

To: Vendome

My guess is the dissenters most horrified and frantic with worry are aged 30 or less. They may have been brought up with full indoctrination on what is or is not politically correct. I, in turn do not get upset when schools have Gang Day and dress accordingly. It’s just for fun. We can still be light sometimes, I would hope.


16 posted on 01/21/2014 2:52:12 PM PST by lee martell
[ Post Reply | Private Reply | To 12 | View Replies]

To: EEGator
You also have a woman that is awesome at everything possible.

I wish.

17 posted on 01/21/2014 2:52:44 PM PST by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both.)
[ Post Reply | Private Reply | To 13 | View Replies]

To: nickcarraway

Poor Japanese. When they stereotype American blacks they get in trouble. When they stereotype American whites they get in trouble.

Maybe they should try American Indians next.


18 posted on 01/21/2014 2:52:53 PM PST by ZULU (Magua is sitting in the Oval Office. Ted Cruz/Phil Robertson in 2016.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Yaelle

The long tone and hairstyle leads me to believe it’s an MSM anchor.


19 posted on 01/21/2014 2:55:38 PM PST by Maceman
[ Post Reply | Private Reply | To 2 | View Replies]

To: nickcarraway

People find those different from them curious and sometimes funny looking. So what.


20 posted on 01/21/2014 2:58:19 PM PST by skeeter
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Ah so. Vely funny. Vely funny.


21 posted on 01/21/2014 3:00:45 PM PST by forgotten man
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

That looks just like Bill Clinton!


22 posted on 01/21/2014 3:01:19 PM PST by kaehurowing
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
Putting on a mop and blackface woulda got ‘em the death penalty.
23 posted on 01/21/2014 3:07:48 PM PST by Navy Patriot (Join the Democrats, it's not Fascism when WE do it, and the Constitution and law mean what WE say.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BenLurkin

Ha, same here.


24 posted on 01/21/2014 3:08:00 PM PST by EEGator
[ Post Reply | Private Reply | To 17 | View Replies]

To: nickcarraway

Stupid reactionary libs like to whine for the sake of whining. Japanese TV shows have been, and continue to do this same thing for decades when depicting stereotypical white characters in comedy shows. I’ll be happy to fly ANA anytime.


25 posted on 01/21/2014 3:12:10 PM PST by lefty-lie-spy (Stay metal. For the Horde \m/("_")\m/ - via iPhone from Tokyo.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: kaehurowing

Don’t you mean “Beel Cwentin”?


26 posted on 01/21/2014 3:15:54 PM PST by Sivad (NorCal red turf)
[ Post Reply | Private Reply | To 22 | View Replies]

To: nickcarraway
If you are a foreigner and have planned to come to #Japan do not choose an openly racist airline

If someone is hyper sensitive about racism, they would not even consider going to Japan, as they are amongst the most racist people in the world. They are just so polite about it (usually) that most people do not notice.

27 posted on 01/21/2014 3:17:53 PM PST by Michael.SF. (I never thought anyone could make Jimmy Carter look good in comparison.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

I think they have the long noses mixed up with other parts of American anatomy that are considerably longer than what the Japanese have.


28 posted on 01/21/2014 3:21:59 PM PST by vetvetdoug
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Koreans love pale skin, by the way


29 posted on 01/21/2014 3:26:24 PM PST by GeronL (Extra Large Cheesy Over-Stuffed Hobbit)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Zhang Fei

[Some of our hypersensitive morons have obviously made their way to Japan.]

You are so right. I taught English with some of them in the Kansai area. That was in the late 60’s and they were the first batch of hippy indoctrinated, humorless, intolerant, and bigoted people I have ever had the misfortune of knowing. Their getting together outside of work was nothing but bitch sessions......strange thing is many wanted to stay in Japan.


30 posted on 01/21/2014 3:31:19 PM PST by Islander2
[ Post Reply | Private Reply | To 7 | View Replies]

To: 2banana
Isn’t OK to make fun of white people?

Oh, that's just fine in Japan [and I find nothing wrong with that]. This is a sort of double-blind racism. The airline is being criticized for making fun of the Japanese penchant for imitating the West.

31 posted on 01/21/2014 3:47:26 PM PST by BfloGuy ( Even the opponents of Socialism are dominated by socialist ideas.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: GraceG
White westerners are often believed in Japan to have big noses, blue eyes and blonde hair, characteristics generally thought desirable among Japanese.

"How DARE you stereotype a culture with positive imagery and desirable traits!!! SHAAAAAME on you!!!!"

Really really tired of the victimology-first, knee-jerk-offended crowd. They are really just about control and getting rich by playing the sanctimonious race (or culture) card.

32 posted on 01/21/2014 3:50:15 PM PST by Teacher317 (We have now sunk to a depth at which restatement of the obvious is the first duty of intelligent men)
[ Post Reply | Private Reply | To 9 | View Replies]

To: EEGator

“Luckily you have a cool, Black, Rhodes Scholar friend to keep you hip. You also have a woman that is awesome at everything possible.”

And there’s your White Privilege right there, baby!


33 posted on 01/21/2014 4:08:10 PM PST by jocon307
[ Post Reply | Private Reply | To 13 | View Replies]

To: BitWielder1

Can’t be British.

You take a look at those chops?

No way you get that kind of dental care in England.


34 posted on 01/21/2014 4:29:57 PM PST by Vendome (Don't take life so seriously-you won't live through it anyway-Enjoy Yourself ala Louis Prima)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Vendome

35 posted on 01/21/2014 4:32:07 PM PST by nascarnation (I'm hiring Jack Palladino to investigate Baraq's golf scores.)
[ Post Reply | Private Reply | To 34 | View Replies]

To: Sivad

That’s Quinten.

Wascist


36 posted on 01/21/2014 4:32:53 PM PST by Vendome (Don't take life so seriously-you won't live through it anyway-Enjoy Yourself ala Louis Prima)
[ Post Reply | Private Reply | To 26 | View Replies]

To: nascarnation

Dude !!!

Why do you think the good Prince chose her?

She’s a gift from our Lord and Savior.

Her sister is obviously a spawn from another god and I find her hotter.

Both are totally hittable
.
.
.
.


37 posted on 01/21/2014 4:37:26 PM PST by Vendome (Don't take life so seriously-you won't live through it anyway-Enjoy Yourself ala Louis Prima)
[ Post Reply | Private Reply | To 35 | View Replies]

To: Vendome

Amen bro!


38 posted on 01/21/2014 4:38:16 PM PST by nascarnation (I'm hiring Jack Palladino to investigate Baraq's golf scores.)
[ Post Reply | Private Reply | To 37 | View Replies]

To: Michael.SF.

“If someone is hyper sensitive about racism, they would not even consider going to Japan, as they are amongst the most racist people in the world. They are just so polite about it (usually) that most people do not notice.”

Ironically, this is one of the things I like about Asia, they don’t have a guilt complex and hypersensitivity about race. They just say it like it is, whether you’re a gaijin or someone else. They do, however, each think that their own culture is superior to all other cultures, including all other Asian cultures. Which is also ok with me, but makes for some interesting dynamics.

One thing you do learn very quickly is the Japanese hate the Koreans (think they are inferior), and the Koreans hate the Japanese (for what the Japanese did to them when they were occupied from 1910-1945). The funny thing is most anthropologists think the Japanese originated from the Korean peninsula.

The other interesting thing is the Koreans in particular are on a cultural, technological and economic upswing and see themselves overtaking a lot of the decadent west, especially the U.S. You can see it in their attitude—basically, what does it take to get it done, vs. the U.S. which is pretty much completely dominated by folks telling you you can’t do anything.

What is lurking in the Japanese and Korean cultures, however, is their abysmal birthrate, resulting in an aging population and big problems in the future, according to a lot of folks. Encouragement by their governments to have babies is having zero effect, apparently.


39 posted on 01/21/2014 4:55:36 PM PST by kaehurowing
[ Post Reply | Private Reply | To 27 | View Replies]

To: nickcarraway

Come on! Somebody Photoshop Godzilla with a blonde wig and a big fake nose.


40 posted on 01/21/2014 5:11:25 PM PST by blueunicorn6 ("A crack shot and a good dancer")
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Why do people get offended over something like this?


41 posted on 01/21/2014 5:20:48 PM PST by gitmo (If your theology doesn't become your biography, what good is it?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; cardinal4; ColdOne; ...
...two Japanese men in ANA uniform discuss in English how they might boost the image of the airline as an international carrier. One of them says: "Let's change the image of Japanese people." "Sure," replies the other, who is now wearing a blonde wig and an improbably long rubber nose. White westerners are often believed in Japan to have big noses, blue eyes and blonde hair, characteristics generally thought desirable among Japanese.
People who objected to that need to calm the eff down, perhaps double up on their psych meds. Thanks nickcarraway.
42 posted on 01/21/2014 5:50:45 PM PST by SunkenCiv (;http://www.freerepublic.com/~mestamachine/)
[ Post Reply | Private Reply | View Replies]

To: BenLurkin

43 posted on 01/21/2014 6:03:40 PM PST by Rome2000 (THE WASHINGTONIANS AND UNIVERSAL SUFFRAGE ARE THE ENEMY -ROTATE THE CAPITAL AMONGST THE STATES)
[ Post Reply | Private Reply | To 6 | View Replies]

To: Rome2000

!


44 posted on 01/21/2014 6:06:54 PM PST by skinkinthegrass (The end move in politics is always to pick up a gun..0'Caligula / 0'Reid / 0'Pelosi)
[ Post Reply | Private Reply | To 43 | View Replies]

To: nickcarraway

Robert Redford?


45 posted on 01/21/2014 6:07:05 PM PST by Rome2000 (THE WASHINGTONIANS AND UNIVERSAL SUFFRAGE ARE THE ENEMY -ROTATE THE CAPITAL AMONGST THE STATES)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Humble suggestion: Maybe the perpetually and professionally offended could take a short break from hyper ventilation, and learn to laugh? Work on developing a sense of humor...

Hard to believe anyone could be offended by this commercial, but I realize someone’s offended by everything...

Early on when Isuzu Motors first entered the US market (they were connected with GM) they ran a commercial of an American salesman struggling to pronounce “Isuzu”, mangling it badly, and feeling humiliated...Facepalm and head shake...

His Japanese Isuzu sales buddy/language coach put an arm around the American’s shoulder and attempted to comfort him by saying “That’s OK...I can’t say Chev-o-rey”...

Very funny and cute commercial...Probably offended someone and they stopped running it...

I thought our differences (diversity) was a thing to be celebrated? Offense is in the intent...Lighten up people!


46 posted on 01/21/2014 6:08:09 PM PST by elteemike (Light travels faster than sound...That's why so many people appear bright until you hear them speak!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Apologies, nick, but rereading my post it seems it could sound like it’s directed at you...

It was not meant to be, but at the PC types who get bent by this stuff...

Sorry I didn’t make myself clear on that point...

Cheers!


47 posted on 01/21/2014 6:10:41 PM PST by elteemike (Light travels faster than sound...That's why so many people appear bright until you hear them speak!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2banana

White people aren’t thin skinned for the most part... and that’s a good thing...


48 posted on 01/21/2014 7:54:45 PM PST by GOPJ ("Remember who the real enemy is... ")
[ Post Reply | Private Reply | To 3 | View Replies]

To: BfloGuy
This is a sort of double-blind racism. The airline is being criticized for making fun of the Japanese penchant for imitating the West.

Racism inception!

49 posted on 01/22/2014 6:11:02 AM PST by zoso82t
[ Post Reply | Private Reply | To 31 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson