Skip to comments."12th Man" - Inside Texas A&M's License Agreement with the Seattle Seahawks
Posted on 01/27/2014 12:31:08 PM PST by C19fan
With the current success of the Seattle Seahawks, the "12th Man" has been all over ESPN and social media. We decided to look further into the "12th Man" trademark and Texas A&M's licensing agreement with Seattle.
Following an initial lump sum payment of $100,000 in 2006, Texas A&M University is receiving $5,000 per year from the Seattle Seahawks for their use of the "12th Man" mark. The initial term of the agreement was five years, and the Seahawks opted to renew the agreement for five more years in 2011. It will be interesting to see what happens in 2016 after the current term expires.
(Excerpt) Read more at goodbullhunting.com ...
Once the Seahawks lose the Super Bowl, it may not be so valuable.
Oh, boy. That’s all I can say right now, oh boy.
I didnt read the legal fine print, but did read some of the comments. Interesting to read things from a non-Puget Sound viewpoint.
Here’s more background on this;
at some point this becomes public domain I’m thinking. Like the former trade name “formica” etc.
The Seahawks should have had the Fightin’ Texas Aggie Band play halftime at the NFC championship game..
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