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Why is ChristianMingle.com advertising on CNN? (a confession...)
FR | 02.02.14 | Golux

Posted on 02/02/2014 9:33:25 AM PST by golux

Okay. This is just one of those things that irks me. You know that car people (dealers, etc.) see through car situations "financing, dealer incentives, etc.) kinda like The Matrix.

The same is true for engineers scientists, etc.

Well, my business is advertising. I am exceptionally good at it and have made many many millionaires in my time selling other people's stuff.

A big part of what I do is deciding whom to reach, when, and how.

Numbers don't always tell the tale - in fact they rarely do. Common sense and a touch of plain old insightful thinking is a core attribute.

About 100 steps down from "insightful" we might find "room temperature," and it really doesn't take a media buyer whose brain is at room temperature to determine that CNN, which is already overpriced, might not be an optimal medium to reach self-identifying "Christians."

In fact it's obvious, to me, that the buy is a move on the client.

A "move" is an insult. A Birdie. An "F.U."

I'd bet you dollars to doughnuts this is a VERY expensive buy, they railroaded the Christian Mingle Marketing Director into it by lying about CNN's numbers and demo/psychographics, and furthermore, if this is not the case,

that there is a nepotistic (or otherwise) relationship between the CNN rep and the buyer for or Marketing Director for ChristianMingle.com

OR... This is a burn. A "Christian" company is being burned by a Madison Avenue boy with lots of gel in his hair and a big party at The Cock tonight. (It's the name of a bar.)

Doubt me if you will, but though I am not yet 40 I have been around this business for over two decades, and I've seen this happen time and time again.


TOPICS: Business/Economy; Chit/Chat
KEYWORDS: christian; cnn; dating

1 posted on 02/02/2014 9:33:25 AM PST by golux
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To: golux

It’s probly cheaper to advertise on channels that nobody watches.


2 posted on 02/02/2014 9:36:53 AM PST by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all -- Texas Eagle)
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To: golux

Doesn’t “Christian Mingle” also run a separate service for poop-pusher to hook up and mingle? Or am I thinking of one of those other “Christian” dating services from TV?


3 posted on 02/02/2014 9:43:39 AM PST by Slump Tester (What if I'm pregnant Teddy? Errr-ahh -Calm down Mary Jo, we'll cross that bridge when we come to it)
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To: golux

Maybe it’s to raise awareness enough that some militant gay will file suit because there are no LGBT categories and thereby generate tons of free advertising?


4 posted on 02/02/2014 9:43:48 AM PST by fso301
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To: Texas Eagle

It is NEVER cheaper to buy overpriced and mis-targeted - and ANY network buyer would know that. Name a “Christian” that is a core CNN viewer and I’ll show you a CNN broadcast engineer with two bottles of hand sanitizer in his pocket for when he has to shake Little Miss Vanderbilt’s hand.


5 posted on 02/02/2014 9:45:55 AM PST by golux
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To: golux

Perhaps it was a package deal for all Spark Networks sites? Still does not seem like a good choice. http://www.spark.net/our-portfolio/portfolio-overview/


6 posted on 02/02/2014 9:45:56 AM PST by RightGeek (FUBO and the donkey you rode in on)
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To: Texas Eagle

I have to agree. Considering how ulta-low the ratings are, I bet CNN has significantly dropped it’s advertising rates to the point that this website can afford it.

2013: Fox News tops ratings race, CNN slides to 20-year low in prime time
http://www.politico.com/blogs/media/2014/01/fox-news-tops-ratings-race-cnn-slides-in-primetime-180451.html


7 posted on 02/02/2014 9:46:29 AM PST by Jack Hydrazine (Pubbies = national collectivists; Dems = international collectivists; We need a second party!)
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To: golux

Why write to us? Why not write or call the owners of ChristianMingle?


8 posted on 02/02/2014 10:00:56 AM PST by Albion Wilde (The less a man knows, the more certain he is that he knows it all.)
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To: Texas Eagle

“.. cheaper to advertise on channels that nobody watches”

THAT’S going to leave a mark. LOL!


9 posted on 02/02/2014 10:01:03 AM PST by momtothree
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To: Slump Tester
You may be thinking of the lawsuits against eHarmony.com/
10 posted on 02/02/2014 10:06:27 AM PST by Albion Wilde (The less a man knows, the more certain he is that he knows it all.)
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To: golux

1) It is called being free to run your business the way you want instead of having someone dictate to you their own rules.

2) There are millions of Christians in the US who probably watch CNN willingly or are subjected to it at airports and office buildings every day.

3) Why do you even care how Christian Mingle spends their own money?


11 posted on 02/02/2014 10:06:50 AM PST by Kirkwood (Zombie Hunter)
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To: golux

Could they be doing “niche” marketing to you as a consumer? Here’s how that would work: via data mining, they have determined that you click on a lot of Christian sites. Therefore, when your ISP address clicks on CNN or any other site that uses in-depth cybermarketing, you get Christian ads; but another computer user who clicks on lots of sports sites would get sports ads from CNN.


12 posted on 02/02/2014 10:09:46 AM PST by Albion Wilde (The less a man knows, the more certain he is that he knows it all.)
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To: golux

I too have to agree with you.... and for even more reasons than you pointed out.

Look just under the logo at the very top of their website. They very boldly quote a Bible verse: “Delight yourself in the LORD and he will give you the desires of your heart. -Psalm 37:4”

There is a very unbiblical heresy unfortunately showing itself often and boldly in Many so-called Christian churches today, called “Prosperity Gospel.” Prosperity Gospel takes this verse out of context and skews it’s meaning. You may have heard of the popular film/book (promoted by Oprah) making the rounds called “The Secret” which purported that The secret to making more money, losing weight, falling in love, landing your dream job, etc. is to follow the advise in this film/book. It talks of a “new Era” locked away for centuries, but now available to all and teaches learn to ask for what you want and, if you believe it, you will receive it. The premise of this is that we all have a divine essence within us, and we just need to get in touch with it.

Thia is the pantheistic belief that God is in all of creation and we too can become a god. Does this remind you of someone?.... Lucifer was banished from heaven for this belief.


13 posted on 02/02/2014 10:17:39 AM PST by Apple Pan Dowdy (... as American as Apple Pie)
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To: golux

Good Point! No Christian group should ever advertise there.


14 posted on 02/02/2014 10:19:08 AM PST by STJPII
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To: golux

I think you’re right on all counts here. But I can’t help but think of all those airports, hospital and other waiting rooms, bars during nonfootball hours, etc., where CNN seems to be the ONLY network offered. And boredom in those venues may elicit more active commercial viewing. ?


15 posted on 02/02/2014 10:19:35 AM PST by Mach9
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To: Mach9

If you’re going to a bar that shows CNN during non-football hours, you need to change, really....


16 posted on 02/02/2014 10:22:13 AM PST by nascarnation (I'm hiring Jack Palladino to investigate Baraq's golf scores.)
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To: Jack Hydrazine

CNN is in place to deliver ideology, not profits.
Its size compared to the cable company owner (29bil revenue) is trivial.


17 posted on 02/02/2014 10:25:17 AM PST by nascarnation (I'm hiring Jack Palladino to investigate Baraq's golf scores.)
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To: Albion Wilde; golux

I thought this was a very thought provoking and interesting discussion. If golux also wrote to the website, great; but I am glad I was CC’d to get this thoughtful consideration. This is insightful analysis, IMHO.


18 posted on 02/02/2014 10:25:44 AM PST by Dr. Pritchett
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To: Albion Wilde

Yes, that’s the one - eHarmony.


19 posted on 02/02/2014 10:27:11 AM PST by Slump Tester (What if I'm pregnant Teddy? Errr-ahh -Calm down Mary Jo, we'll cross that bridge when we come to it)
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To: STJPII

And that entity should not be sending spam emails to me as they do. I have no interest in that type of mingle, thank you. Delete, delete, delete!


20 posted on 02/02/2014 10:30:38 AM PST by EinNYC
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To: golux

Clearly Christian Mingle is going after the Nambla crowd.


21 posted on 02/02/2014 10:33:14 AM PST by ImJustAnotherOkie (zerogottago)
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To: nascarnation

Very funny. (Seriously.)


22 posted on 02/02/2014 10:38:21 AM PST by Mach9
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To: Mach9

The ones around here show annoying sports talk guys, maybe worse than CNN, LOL.


23 posted on 02/02/2014 10:49:06 AM PST by nascarnation (I'm hiring Jack Palladino to investigate Baraq's golf scores.)
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To: golux

Worse than CNN, they advertise on MSNBC as well.


24 posted on 02/02/2014 11:41:17 AM PST by Fred Hayek (The Democratic Party is now the operational arm of the CPUSA)
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To: Fred Hayek

So they think Julia and Pajama Boy are gonna hook up via Christian Mingle? LOL


25 posted on 02/02/2014 11:43:03 AM PST by nascarnation (I'm hiring Jack Palladino to investigate Baraq's golf scores.)
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To: Apple Pan Dowdy

And the Devil used that line in the Garden of Eden. There is nothing new about “New Age”.


26 posted on 02/02/2014 11:46:13 AM PST by Fred Hayek (The Democratic Party is now the operational arm of the CPUSA)
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To: golux

Don’t know about CNN, but doubt it would make sense to advertise on Fox. Given the ads on our local Fox News channel, I would think the average watcher there is about 75, deaf, uses a walker and is incontinent.


27 posted on 02/02/2014 12:05:14 PM PST by kaehurowing
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To: Fred Hayek
"There is nothing new about “New Age”."

you are so right!

28 posted on 02/02/2014 1:22:10 PM PST by Apple Pan Dowdy (... as American as Apple Pie)
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To: Dr. Pritchett

Glad you benefited. I spent my pro career in marketing, including a data management business. I think CM may have hired a “deep click” company to target some new customers.


29 posted on 02/02/2014 1:25:30 PM PST by Albion Wilde (The less a man knows, the more certain he is that he knows it all.)
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To: golux

Reach and frequency. Reach and frequency. Reach and frequency.

An advertiser’s way of saying “Location, Location, Location.”

It is Advertising 101.

It is the same reason a media buyer buys time on every radio station in a market, and then mixes the buy so some stations get more spots.

If you were a real advertising guru, you would know the reasons they are buying time on CNN.


30 posted on 02/02/2014 5:06:03 PM PST by Bartholomew Roberts
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To: golux

I love how these dating site commercials always show hot babes that have no need of a dating service. Suspect reality is somewhat different.


31 posted on 02/02/2014 5:47:31 PM PST by Some Fat Guy in L.A. (Still bitterly clinging to rational thought despite it's unfashionability)
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To: Some Fat Guy in L.A.

Ya think?


32 posted on 02/02/2014 5:50:55 PM PST by nascarnation (I'm hiring Jack Palladino to investigate Baraq's golf scores.)
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To: Bartholomew Roberts
Oh, an attack! You have attacked me!

If you were a real advertising guru, you would know the reasons they are buying time on CNN.

LOL! Clever boy! I never took "advertising 101," I don't hire the kiddies who quote Ogilvy, and "Reach and Frequency" is at best a substitute for "Location." But you're clearly a radio rep, since you're trained to repeat "Reach and Frequency," as all of you are, and you're obviously not a very good one, since you've allowed other stations to "get more spots."

Did you not make "CRMC?" Did you complain when Clear Channel cut your commissions? What was it? Did you "convince 100% of the people 10% of the way?" by allowing those "buyers" to by all the radio in town but not enough of you? Couldn't get "the list?"

Please don't compare yourself to others. It's a sign of your own insecurity and relative poverty, and it leads to a cuckold lifestyle.

Where do you live? What cars do you drive? You have a big boat I imagine? Hmm? How good a salesman are you? What do you owe? Kids in the best private schools? Time to teach them how to sail you sassy little genius Freeperette?

Thanks for the attack, good luck with "Advertising 101" you admirable graduate. Bet you have a robe and everything at Mom's house!
33 posted on 02/02/2014 8:45:07 PM PST by golux
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To: Bartholomew Roberts

(Just sassin’ ya...) See you for a warm martini offshore, not on that ICW thingy.


34 posted on 02/02/2014 8:51:02 PM PST by golux
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To: golux

You are one weird dude.


35 posted on 02/03/2014 4:34:15 AM PST by Bartholomew Roberts
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To: golux
Buys. Commissions. Budgets. Statistics.


36 posted on 02/03/2014 4:52:51 AM PST by Daffynition ("If you think you can do a thing or think you can't do a thing, you're right." ~ Henry Ford)
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To: kaehurowing
I am NOT incontinent! You whippersnapper!


37 posted on 02/03/2014 4:58:38 AM PST by Daffynition ("If you think you can do a thing or think you can't do a thing, you're right." ~ Henry Ford)
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To: golux
Well, my business is advertising. I am exceptionally good at it and have made many many millionaires in my time selling other people's stuff.

Congratulations.

38 posted on 02/03/2014 5:32:17 AM PST by Cyber Liberty (H.L. Mencken: "The urge to save humanity is almost always a false front for the urge to rule.")
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To: Daffynition

LOL


39 posted on 02/03/2014 3:15:32 PM PST by kaehurowing
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