Skip to comments.Best, worst commercials of Super Bowl XLVIII
Posted on 02/02/2014 8:03:50 PM PST by Clint N. Suhks
Jerry Seinfeld won the Super Bowl. But it was seriously close: He almost got beat by a puppy. But choices have to be made, and at deadline, the pup comes in second.
A great Super Bowl for ads? Not great but reasonably good, with only a few ads that were far off the mark, even fewer that assaulted sensibilities and stomachs. That in itself is an accomplishment. This was the year of the tease (Seinfeld) and the year where fewer ads were pre-released in the hopes that viewers would pay closer attention, or at least be surprised.
1. Seinfeld Reunion/Crackle: That old tease, Jerry Seinfeld, told listeners of WFAN last week that his "Seinfeld" reunion wasn't a Super Bowl commercial, then amended that by saying it was "not not" one either. The dead giveaway there. But as it appeared Sunday night, at Tom's Restaurant, with Jerry and George and Newman supplying the kicker, this was the Super Bowl ad we all live for -- a fun, well-executed, surprise that made us (me) miss "Seinfeld" all over again. Plus, his "Comedians in Cars Getting Coffee" is worth the plug.
2. Budweiser: Puppy Love: Little to do with beer but everything to do with puppy love, and love of horses, and love of country, and love . . . running out of "loves" here, but this one was smothered in them, and effectively so. Plus, I loved it.
3. Audi's "Dober-hua-hua": Some people on Monday will argue that this was the best ad of the night, and I won't argue with them. (Except: See above.) Funny, silly and absolutely no doberhuahuas were injured in the making of this ad. Best part: When the critter eats up Sarah McLachlan's guitar.
(Excerpt) Read more at newsday.com ...
It was absolutely the best out of what was, for the most part, a horrible lot of commercials.
Jack Bauer / 24 commercials. Do those count?
Worst commercials in years.
I watched about 20 minutes of the show - which translates to about 10 minutes of commercials. I didn’t see anything special any of the commercials I watched.
The puppy / horse commercial..made alot of people in my house cry. Can’t explain that one.
The MS one was the best imo, sure it was not funny, but it was heart warming.
24 - Live Another Day videos
I thought the Squarespace ad was top t.
I agree. (The M&M made me smile.)
I was genuinely offended by the multilingual “America the Beautiful” Coke commercial. I mean REALLY pissed off! Big vote for WORST commercial.
For me the funniest was the couple where the lady was cleaning off the guy’s lip. It was spontaneous. I couldn’t help myself.
But the dog one was good too.
Interestingly, I have no idea what they were advertising. Same goes for the seinfeld one.
Likewise here. The part with Sarah Mclachlan was hilarious especially since the ads she does for the ASPCA tug at the heartstrings.
I was genuinely offended by the multilingual America the Beautiful Coke commercial. I mean REALLY pissed off! Big vote for WORST commercial.
I liked the M&M’s commercial and the puppy commercial the best. If course all the real action this year was over at The Puppy Bowl!
The Maserati ad was horrible. I confess that during the ad I saw a maserati and making the comment out loud that the only brand of anything I’ve seen so far is a maserati, and obviously that is not what they are trying to sell here.
Except it turns out it was.
The muzzie part of that ad was even worse than the foreign languages. The Coca Cola suits need to get the message loud and clear that mooselimbs are the enemy and that diversity is perversity. Real Americans should boycott all of their products including the Minute Maid brand.
Here too. Even Hubby was fuming, and since his stroke he doesn’t care about much of anything.
The Bud puppy was the best and the Metlife Peanuts second. The Seinfeld ad, like the show he had was not good at all.
Taken as a whole, I agree. Of course, I still miss the half-time "Butt-Bowl" by Mike Judge.
Agreed. More PC slop from the media.
Just watched the Coke ad. Think I’ll drink Pepsi tomorrow.
Only saw the puppy/Bud commercial on Youtube. Did not turn on the game. That commercial won. Not a Seinfeld fan.
worst ever, i think... i thought the Seinfeld commercial fell flat... and Jerry and George looked weird... the make up too obvious...
for me, the highlight of the entire Superbowl was the singing of the National Anthem... spectacularly done... best i can remember!
our entire household had a negative reaction to that commercial... as far as the Maserati ad, a few in our house thought it was a going to be a commercial about anti-bullying...
Did you like the KIA luxury car commercial?
Hint: This is what luxury sounds like. ; )
Yep...I didn’t like that one at all.
I did not watch the game nor the commercials.
But so many seem offended by the multi-language Coke commercial. Was this the same Coke comemrcial that showed the gay couple skating? I’d be infinitely more offended by that than what language they were speaking.
Didn’t anyone else see the Bob Dylan piece? I loved it, and kept whispering, “Please don’t be about Government Motors”; I meant GM. I was hoping it was about Ford. Ended up being about Chrysler, which was kind of in between for me. Anyway, the production values in that one were first-rate.
Yes, that’s the one. And yes, that was the worst part of a commercial that went out of its way to be offensive on many levels.
Still well done, though.
I only hope that it wasn't done with taxpayer $.
But I have my doubts.
Me too. I was REALLY pissed off at it. I never drink soda, but that makes me want to start boycotting Coke.
“Jack Bauer / 24 commercials. Do those count?”
They are the only ones that did.
Dale Jr. duck call by Mountain Dew was the best, followed by the Dobehuahua, IMO.
Except it turns out it was.
No it wasn't. It was about Hillary's "Army" of hags whispering in the dark, plotting her takeover of the country.
And it was evil as hell.
And here's the part that really chaps me. Coke airs an offensive ad. Conservatives are the only ones smart enough to recognize the offense and the liberal blogosphere immediately demonstrate their own "tolerance" by calling conservatives intolerant, stupid, racist, bigots for taking offense.
You were [unwittingly] exposed to legendary David Ogilvey’s maxim of Madison Ave...”Sell the sizzle not the steak”.
Jes sayin’....that’s why he was so successful. ;)
The puppy and the doberman head. The latter reminded me of Magnum PI and Higgins’ lads Zeus and Apollo.
The rest sucked.
I agree. Finally some class singing the National Anthem.
I seriously started to cry. I hear the NA and think of what our founding fathers went through and the great nation they formed. And now...we are rapidly diving into the slop of depravity. My heart breaks from what we once were, to where we are now, to where we are going, barring a miracle.
Kinda brings chills.
Went tape delay, skipped just about every single commercial completely.
And never saw a swcond of the half time show.
I wanted to see football, not social economic subliminal diversionary manipulation.
Agreed but will argue that Tom Sullivan, who is blind, SB X was my favorite.
Note that at the following link SB XI, it was “America The Beautiful” not the National anthem.
X - Tom Sullivan (1976)
XI - Vicki Carr (America the Beautiful) (1977)
Also, XXXV - Backstreet Boys (Signed by Tom Cooney)
“America The Beautiful” performed by Ray Charles (2001)
All SB songs and performers are shown@ link!
Have a great day.
Here for your enjoyment one last time is Renee Fleming singing our National Anthem at Super Bowl 48.. (Hopefully the link works.)
Game could definitely be better. I am excited about the commercial for The Strain. It is a series coming out on FX in July about a vampire take over of the earth. Its NOT sparkly vampires. Very dark. Based on the book trilogy by Guillermo del Toro.