Skip to comments.How to Survive the Next Wave of Technology Extinction
Posted on 02/13/2014 5:47:26 AM PST by SeekAndFind
Dont mock the beleaguered Nook owner. That could have been you.
Five years ago, when the nations largest chain of bookstores released an e-reader that it promised would best Amazons Kindle, could you blame the poor souls who bought in to Barnes & Nobles vision of the future? In 2011, Consumer Reports proclaimed the Nook the best e-reader in the land, saying it surpassed the Kindle in just about every way. Well, that sounds pretty definitive, doesnt it? No wonder your aunt bought you one for Christmas.
Things havent played out well since. After failing to douse Amazons Kindle, Barnes & Noble has spent the last year refashioning its Nook strategy, and with its recent reductions in e-reader staff, the Nooks end looks nigh. If you own a Nook, the fate of your books may now be up in the air. Sorry, you bet on the wrong horse.
The Nooks fate isnt unusual these days. Technologies have always gone belly up, but tech extinctions may become even more common over the next few years. Were living through an exhilarating and mystifying time in the tech business, when every established brand and business model from the Windows PC to the whole idea of selling software and hardware for a profit is suddenly under assault.
Today, five behemoths Amazon, Apple, Google, Facebook and Microsoft plus a dizzying array of start-ups are competing to win every dollar and minute you spend in tech. While each of these companies offers differing sets of technologies sold under widely varying business models, they all share a common feature trying to hook you deeply into an ecosystem of interconnected technologies.
The trouble arises when you are sold on a tech ecosystem that doesnt prosper.
(Excerpt) Read more at nytimes.com ...
so the answer is to buy an apple?
His answer is to bet on the companies that will THRIVE in the long term -— THE SURE WINNERS.
Here’s his game plan ( I’ll let you read the rest of the article for the details as to why ):
* BUY APPLES HARDWARE Apples phones, tablets and PCs are the best-designed and best-made computers on the market.
* USE GOOGLES SERVICES Your phone and tablet should carry Apples logo, but almost everything I do with them is routed through the search companys servers.
* BUY MEDIA FROM AMAZON
* BET ON CONNECTORS In our multidevice world, Amazons media store functions as what I like to call a connector it bridges the chasm between otherwise foreign technologies.
Buy a turntable and some records. It’s a proven technology that’s not going away.
Also, Notice the one company that is out of his picture -— MICROSOFT.
Also, Notice the one company that is out of his picture - MICROSOFT.
so the answer is to buy an apple?
My 8080 still works.
I bought Nook HD+ for $179. I am so happy with it since it has access to Google Play, Kindle app, etc., with great screen.
Basically, buy a device which will make it easier for your activities to be monitored.
While reading this thread, my PC rebooted after loading some updates for something. My life is not my own.
Well, if Nook is such a great product, why is Barnes and Noble having this problem:
TITLE OF ARTICLES:
Amid plunging Nook sales, Barnes & Noble cuts jobs
Bookseller Cuts Jobs at Division for Nook
Barnes & Noble lays off Nook engineering staff
Barnes & Noble Fired Its Nook Hardware Engineering Staff
I have the Kindle app on my iPad and my iPhone. It synchs so I can read whatever I’m reading anywhere I go. It advances to wherever you last read. Great for books you read from cover to cover. Not as good for reference books. My beef with Kindle is that I have Amazon Prime but their free lending library will only work on the actual piece of hardware. I’ve actually considered buying an actual Kindle to access it.
I’ve got a ton of books upstairs I already haven’t read. Not going to spend more money to not read more books.
Just place it on a shelf next to your Sony Betamax.
It is like this time change nonsense. I never change my clock when everyone else does. Sure enough, they ALL come back around to my way of thinking...
I am on my second Kindle. I had the original cheap one that was $79. The only issue I had with that was it was not back lit. The new one I use to read FR/surf the internet in bed at night or read books. I read more now than when I did not have one. It is so easy to buy a book. No going to the store, or ordering one from a secondary seller and waiting to receive it.
My wife has an IPAD, it almost never gets used anymore. She also has a desktop and my son has a laptop.
Ha, I’ll raise you the 1918 Corona 3 Typewriter I just got for $50. Now I just need to find, or re-ink, the ribbon.
Goes perfect with the 1910 Oak rolltop banker/managers desk.
"Get a loan @ 18% from this guy to keep you afloat!"
Some guys used to use WD40 to rejuvenate almost used up ribbons.
You need to move to Arizona. We never change our clocks because the world is always on OUR time...
Not going to spend more money to not read more books.
I wonder if there is a book exchange where you can read em and exchange em?
A time will come when all known books will be digitized and sold online for downloading via your eBook reader ( from whatever company develops it ).
I already own 20 books ( on all subjects from Novel to Business to Technical ones ) on my Kindle, saving me a lot of book shelve space.
What, and give up my time on FR? :)
My books will be around a lot longer then any nook.
Through lack of innovation and a forward vision, Microsoft has been just ‘sitting there’, waiting to be replaced with something else since Windows Vista was released. Vista wasn’t THE reason for what will be their inevitable downfall, but that is around the time it became apparent. Certainly Vista had to speed up the process a bit though. Now they’ve released another bomb with Windows 8, which is a couple of more nails in their coffin.
Unfortunately for PC manufactures like Dell and HP, who joined themselves at the hip with MS, they are going down with them. The PC makers would serve themselves well to change their business model. Run like hell from Microsoft, allowing themselves to lower prices, and release Linux on their systems. Linux would be FAR more palatable for your average end user than Windows 8.
Microsoft should focus more on their Servers/Networking. They still do that quite well, and it can be very profitable. They are also in good shape with their Xbox ONE gaming consoles, though the PS4 is a little better, IMO.(I own both)
This was written last year.
It tells about B&N getting out of making the new Nooks.
The article has an interesting section on the security aspect of these tablets.
My family was going to buy one for me as a Christmas present last year. The prices were really slashed. However, when I went to the B&N site, many users of the new Nook were not that happy, and the security problem appeared to be a serious situation.
I was interested in the electronic books. I will probably get one of the new Dell tablets with 64k Memory, with Windows 8.1 and the MS office. Apparently, you can get Kindle books that work on the new Dell Tablets with Windows 8.1.
So does your wife prefer her Kindle to her iPad?
The technology peaceful war of “which system of reading matter is best” brings forth a very simple answer.
Why spend your hard-earned money, for a piece of technology, that has an active life, of an AA battery? You have to recharge it, obtain updates peculiar to your little machine, and then, if necessary, buy the electronic material, or rent, you wish to read, and possibly with a time limit, before it ‘self-destructs’.
For all that money spent, you could purchase either the hard-bound, or paperback trade version of the real book!
Anyone wanna buy a gently used Betamax?
If I dig deep in the pile I can find the NIB laser disk player I found decommissioning an office for a remodel.
The good answer is to only buy stuff that let’s you actually OWN what you put on it. The failure of Nook is only really a problem if they remote delete your stuff (which Amazon has done when they lost rights to stuff, don’t know if Nook has). If they don’t remote delete all it means is that you won’t be able to get new stuff for it, a minor nuisance at best.
Which is of course one of the big reasons I’m still a physical media guy, you always own that.
Sure it is, turn off automatic updates. Or at least flip the option to download but don’t install.
Because they were 3rd to market and tied to the least influential company of the 3. They’re really good devices (very flexible and pretty inexpensive) but if you’re in the e-reader market your first thought is either going to be Amazon or Apple and by the time you get around to remembering B&N has an offering too you’ve probably already bought from one of the As.
The best product doesn’t always win. The best market position does.
Is this a serious question? The answer is, because when I get on a 6 hour cross-country flight, I don't want to bring four books with me in a carry-on bag. I can pull out my iPad and I have my entire library available at the push of a button. And when I get tired of reading, I can surf the web, watch a movie, or play a game.
I say this as someone that prefers physical books to e-readers. But to say why would anyone every buy it? That's silly.
RE: The best product doesnt always win. The best market position does.
Well, unless BN turns things around, their product is going to die ( just like the DEC VMS and OpenVMS did even though it was one of the best engineered, reliable, easy to work with, Operating System and Computers I’ve had the pleasure of working with ).
And I guess this makes the author’s point as well.
Their product was doomed from day 1 because they were late to the market and didn’t have enough of the consumer brain space. On some level I think they knew that which is why they made such a great product (I’ve got a lot of gadgety friends who have everything and they all liked the Nook best), hoping quality could win out even though it never does.
If that list leads to the WIN, then I’m on the gravy train. I did make a couple of false starts since the my wife and I both have Nooks from a couple of years ago. But I do like my iPad-Mini for reading with the Kindle app where I buy my books thru Amazon. My primary use of Google is just as a search engine so I’m not quite to Nirvana yet.
As soon as technology advances to the point where we have time machines — I’m going back in time to before computers.
I have the Kindle, she has the IPAD.
I prefer the Kindle just because it is smaller and less expensive.
Book are collectables e-readers are a sos that will die over time.
I have an iPad 1 that I have used for several years. Most of my reading is still done with books, as I read a lot of non-fiction history stuff with maps, etc. However, I do have a lot of books on my iPad that can be read with the Kindle, Nook or iBooks apps. I also read digital comic books on it. I like the iPad for comics because it is almsot the size of a regular comic book. I also use if for most of my surfing like you do with your Kindle. I can surf in bed, sitting ouside enjoying a cigar, etc.
Don't forget to buy a stash of needles that are compatible with that turntable. <^..^>
I have found many older books already falling apart. Bindings dry out, pages become brittle and foxed, cover boards warp. Paperbacks decay faster. Store them in an outbuilding and they will mold.
All my eBooks are also online and I can access them even when my Kindle is not working because I spilled coffee on it. If I once bought a paper book from Amazon, I can now also download a digital copy for free.
I buy thrift shop and clearance books now so I have something to read in the tub and pool, where I cannot take my eReader. I then give them to someone else or toss them.
I was once avidly pro-dead tree and lukewarm on digital. Now, it has reversed.
It is just the same process I went through with writing. I will never willingly go back to a typewriter, even a *smart* one. Even if I could still find ribbons for them. I love word processors. They are superior to every other form of writing and I have been writing for 60 years. I can barely even read the handwritten things from way back when. Not just due to the handwriting, the paper has decayed.
Would you take your computer to the beach?
Right tool for the job I say. A kindle paperwhite fits in cargo pocket shorts, doesn’t mind a little sand and is perfectly readable in full sun, even if you are wearing polarized glasses.
The only device I have not found a purpose for are general use tablets, I have another device that does what ever function better.
The main reason I didn't is because I just don't have a whole lot of faith that B&N is going to be supporting this device even just 3 years from now. Who the hell knows what will happen to the online store, and the books I've purchased there? Fortunately, the "encryption" on the Nook epubs is trivial to crack, so I've been able to convert all my purchases to epubs that can be read on any device, so I won't lose anything if they decide to pull the plug on the nook or the nook app. (BTW, the nook app doesn't work worth a damn on my new tablet).
If anyone is looking for a Nook Color that's in great shape, freepmail me. :-)
You need to move to Arizona. We never change our clocks because the world is always on OUR time...
I got a Sony Reader so I sympathize with Nook owners.
Personally for me, regardless of “where”, I only have use for a whole, normal computer.
I could buy a “ruggedized” computer if I was going to be in the mud, sand, snow, etc. But I don’t have use for that.
I don’t want a special purpose ‘puter. All I do is program and surf the web for programing and some other tings like news, weather, FR, reading stuff.
I also can’t stand small screens and I need a full keyboard, so to me the netbook size is as tiny as I can go.
just me, tho.
The article devoted itself to the devices used and sold to read books, only.
I retorted in kind. An electronic device to read digitized print is by no means a BOOK! They have a shelf life of a battery, in that the market moves onto the next ‘reading gadget’, leaving you and your device in the dust, in the time for an AA battery, these days, to lose power.
I don’t care about your ipad. I won’t spend the money on one. I am a retired journalist of the printed word, and a published short story writer, first draft in ink. I was first published in 1964.
(*) Yes, my question was a serious one. Books cannot discharge their nonexistent electrical supply; fall, break and shatter the life of the human from whose hands it slipped, and memories gone; books cannot be superceded - ask any Christian, Jew, or insane Mohammedan, but not a Jehovah’s Witness - in their confusion, they thought it better to write their own, therefore fallable.
I was doing fine without a (*) smartphone, until the phone company dropped the sort of signal I was using to communicateErgo, that was my ‘battery life experience’.