Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

BlackBerry to bring back function keys to win back former fans
The Globe and Mail ^ | Feb. 24, 2014 | SEAN SILCOFF

Posted on 02/24/2014 7:22:06 AM PST by rickmichaels

BlackBerry Ltd. is seeking to win back once-devoted customers by bringing back a popular set of command keys that the company had abandoned with the launch of a new family of smartphones this past year.

Sources familiar with the company say chief executive officer John Chen will announce Tuesday at a mobile industry conference in Barcelona that the Waterloo, Ont.-based company will restore its trademark “belt” of five function keys that sat between the screen and keyboard.

This includes a trackpad and other keys that allowed users to easily navigate between different applications. The belt will appear later this year on phones powered by the BlackBerry 10 operating system.

A company spokesman declined to confirm the announcement. In a recent interview, to be published later this week in Report on Business Magazine, Mr. Chen said that future BlackBerry 10 smartphones “will have some of the features our power-users love” but were not included on the first phones launched a year ago on the platform, the all-touchscreen Z10 and the Q10, which features both a keyboard and touchscreen.

The change is more than a feature upgrade: It is a symbolic gesture. By bringing back the belt and pledging to focus on devices with keyboards, Mr. Chen, who joined the company this past November, is attempting to make amends with BlackBerry’s loyal business and government customers.

(Excerpt) Read more at theglobeandmail.com ...


TOPICS: Business/Economy
KEYWORDS: blackberry; researchinmotion; smartphones

1 posted on 02/24/2014 7:22:06 AM PST by rickmichaels
[ Post Reply | Private Reply | View Replies]

To: rickmichaels

That ought to turn the business around.


2 posted on 02/24/2014 7:23:21 AM PST by BlueStateRightist (Government is best which governs least.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BlueStateRightist

So it was the function keys that killed em. Who would have thought.


3 posted on 02/24/2014 7:24:45 AM PST by unixfox (Abolish Slavery, Repeal the 16th Amendment)
[ Post Reply | Private Reply | To 2 | View Replies]

To: rickmichaels

Add a taser function, just for fun.


4 posted on 02/24/2014 7:29:44 AM PST by Army Air Corps (Four Fried Chickens and a Coke)
[ Post Reply | Private Reply | To 1 | View Replies]

To: unixfox
<sarc>I was just thinking about function keys last night. And how much I miss them.<sarc>
5 posted on 02/24/2014 7:30:00 AM PST by shineon
[ Post Reply | Private Reply | To 3 | View Replies]

To: shineon
I had three BBs over the years and liked what they could do. About three years ago, BB sent some kind of a password update to me, jamming the little phone.

I've been typing on glass ever since via an iPhone.

6 posted on 02/24/2014 7:32:11 AM PST by Eric in the Ozarks ("Say Not the Struggle Naught Availeth.")
[ Post Reply | Private Reply | To 5 | View Replies]

To: Army Air Corps

Add a taser function, just for fun.


And a shark chinstrap.


7 posted on 02/24/2014 7:33:16 AM PST by freedomlover
[ Post Reply | Private Reply | To 4 | View Replies]

To: rickmichaels

Dear Former Customers:
The company that ignored you and called you idiots in the past now loves you again.

Signed,
Blackberry


8 posted on 02/24/2014 7:38:54 AM PST by bigbob (The best way to get a bad law repealed is to enforce it strictly. Abraham Lincoln)
[ Post Reply | Private Reply | To 1 | View Replies]

To: FReepers
Insure FR's Future!
Become A Monthly Donor


Click The Pic To Donate

Less Than 10.5K To Go And The Freepathon Is Over!


9 posted on 02/24/2014 7:39:21 AM PST by DJ MacWoW (The Fed Gov is not one ring to rule them all)
[ Post Reply | Private Reply | To 1 | View Replies]

To: freedomlover
And a shark chinstrap

That's only for lasers. Only get that with Verizon...

10 posted on 02/24/2014 7:42:42 AM PST by rjsimmon (1-20-2013 The Tree of Liberty Thirsts)
[ Post Reply | Private Reply | To 7 | View Replies]

To: rickmichaels

Obama can’t figure out the touch screen?


11 posted on 02/24/2014 7:52:32 AM PST by sportutegrl
[ Post Reply | Private Reply | To 1 | View Replies]

To: rickmichaels

Glad to hear it. I have a Q10 and love it. Kids have iphones, wifie has a droid. Wouldn’t have either.

The function keys will improve an already great machine.


12 posted on 02/24/2014 8:07:55 AM PST by SharpRightTurn (White, black, and red all over--America's affirmative action, metrosexual president.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rickmichaels

I loved the keypad on my first blackBerry. I made far fewer typing mistakes. With my iPhone 5s, I really don’t need to type messages anymore. The voice to text is nearly flawless.


13 posted on 02/24/2014 8:48:20 AM PST by FatherofFive (Islam is evil and must be eradicated)
[ Post Reply | Private Reply | To 1 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson