Skip to comments.Apple Designer Jonathan Ive on What's Next
Posted on 03/17/2014 9:08:13 PM PDT by Swordmaker
Apple's design chief helped transform computing, phones and music. The company's secrecy and Ive's modesty mean he has never given an in-depth interviewuntil now.
'Hello. Thanks for Coming'
We use Jonathan Ives products to help us to eat, drink and sleep, to work, travel, relax, read, listen and watch, to shop, chat, date and have sex. Many of us spend more time with his screens than with our families. Some of us like his screens more than our families. For years, Ives natural shyness, coupled with the secrecy bordering on paranoia of his employer, Apple, has meant we have known little about the man who shapes the future, with such innovations as the iMac, the iPod, the iPhone and the iPad. But last month, he invited me to Cupertino in Silicon Valley where Apple is based, for his first in-depth interview since he became head of design almost 20 years ago.
The gods or was it the ghost of Steve Jobs? seemed against it. Jobs didnt like Apple execs doing interviews. It had not rained properly in California for months but that morning the clouds rolled off the Pacific, turning the Golden Gate Bridge black. Interstate 280 South to Silicon Valley was a river of water, instead of the usual lava streaks of stop-start SUVs. But just after 10AM, an Apple tech-head appeared in an all-white meeting room on the first floor of building 4 of the firms antiseptic headquarters with strict instructions to find an Earl Grey tea bag.
(Excerpt) Read more at time.com ...
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Jonny kickin' it at his $4.75M Los Altos Hills fixer-upper.
Love the old rainbow Apple logo in the back window of the car. . . LOL!
Did he really say “purity”??
I for one appreciate Apple products. Now that Apple is among the largest companies, I hope it brings out a wider range of products, particularly computers. I understand it’s trying to pursue a certain aesthetic, but there is a need for powerful computers well beyond the latest Mac Pro...
they may be fine products but i don’t have to have them, and when they give a corporate eff you to conservatives, hey, i really find i don’t have to have them.
“I for one appreciate Apple products.”
I like being able to insert sd cards into my phone and tablet.
Apple DID NOT. Nor did Tim Cook. Don't believe the FUD propaganda being spread by someone with an agenda. Cook was speaking specifically to ONE SPECIFIC shareholder who was demanding Cook ignore the vote of 97% of the stockholders and embrace the position of the losing 3% ! That shareholder then wrote a press release quoting Cook, out of context, claiming Cook had told all conservatives to "drop dead!" When Cook said nothing like that! The media, using that SINGLE SOURCE repeated that claim as fact.
I went from a Galaxy loaded with 64GB of music to an iPhone that lets me have 8.
Yeah, that was a mistake.
Apple Designer Jonathan Ive on What’s Next
“We are going to copy Windows 8 and call it Hello Kitty”
Okay. But you do realize that most devices have moved beyond that, years ago, with wi-fi wireless transmission of data between devices. With my iPad, I manipulate data files wirelessly between my other computers. No more sneaker-net with floppies or cards.
Not in my Apple universe where I can stream it from my iTunes library on my computer or on the Cloud to all of my iDevices. I don't have to have my music ON any of my devices. Why should you? You're stuck in the past file based paradigm.
I’ve never had a need for a Mac Pro, but know people who do. They are not impressed with the lack of expansion and media options.
I shouldn’t need a external drive to burn a DVD to show a video to a client on a “pro” level machine.
Exactly what part of these images from iOS 7.1 look anything at all like either Windows 8 or Hello Kitty?
Well, that wasn’t informative at all.
True "pros" aren't going to be burning 4K videos onto "DVDs" or even BluRay disks. They can't hold the file. And a true pro won't mind having a high end burner separate IF he needs one. You really don't know what you're talking about when you speak of "lack of media expansion" if you are just concerned with trying to cram something into the case. The Mac Pro has gobs of expansion capability, or are you really that unfamiliar with the daisy chaining capabilities of the Thunderbolt connection system? Apple is selling every MacPro they can push off their assembly line and they are currently back logged to June. The "pros" are very impressed . . .the best way they can be: with their wallets!
Otherwise known as an “I don’t want a $200 a month data plan” paradigm. I’d rather use that money on ammo.
They have become the very company that their 1984 commercial warned us about.
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