Skip to comments.A Billion-Dollar Bracelet Is the Key to a Disney Park
Posted on 04/03/2014 7:05:25 AM PDT by C19fan
Walt Disney World has spent more than a year rolling out a $1 billion system that changes how visitors do everything from enter their hotel rooms to ride Space Mountain. But a few weeks ago a front desk agent at one of Disneys marquee hotels was still wrestling with the technology.
Behave, you naughty thing, a Wilderness Lodge reservations clerk muttered at the malfunctioning management system. Scolding didnt work, but a computer reboot finally did.
So it has gone with MyMagic+, an ambitious effort to make Disney World more profitable by making its 30 million annual visitors happier. The multifaceted system has taken longer to introduce than expected as Disney has confronted an array of daunting complexities: training 70,000 employees, equipping 28,000 hotel room doors with radio frequency readers, prompting guests to wear data-collecting electronic wristbands.
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Actually, the NSA is probably just using Disney as a front for gathering the information, much of it voluntarily provided their guests.
The people running the NSA Magic Kingdom wont want to be eclipsed by the disney version...
Disney parks have been a fools’ errand since the 80’s why anyone still goes is beyond me?
Used one last fall. Worked great.
Cause their kids DEMAND it and parents just can’t say “NO!” to the little darlings. The bracelet is just another thing that won’t be on my “worry about” list. :>}
As for NSA being jealous of what data Disney can collect - they'd just be happy if the bands worked as well as the ‘Keys to the Kingdom’, RFID equipped cards that they've had for years now. Except they had to replace most of their readers because while customers have no problem holding a card up to a door for a moment, they do object to more than waiving a wrist towards the same door.
Heck, if the NSA wants to come down and fix Disney World's system, they'd be very happy.
See, while you or I would think that such a system should be able to track a visitor on the resort property (very handy for finding a lost child,) no such features or abilities are incorporated into the system. I know a few of the designers of the system and they were shocked that this was the first thing I expected of the system. ‘It never came up in focus group conversations..’ (held in Seattle, mostly by tech savvy nerds talking to not so tech savvy young adults.)
Ok, so if the government mandates this bracelet for you to get healthcare or to drive on the “freeways” who will do it and who will not ?
Probably less than Amazon does.
According to what I've seen they track when you go in and out of the park, when you go in and out of the hotel, and which Disney restaurants you dine at.
Clearly it's a commercial thing so they can pitch you deals on hotels, travel packages, meal packages, etc.
Before this they had a meal plan card for you, a hotel swipe card for you, and a ticket that was read by an electronic reader.
Probably the biggest piece of new information they're getting is what time you leave the park - which they had probably already been calculating from the time your card swiped in your hotel room door.
Actually it tracks where you go inside the park. Say you go on a ride that takes you photo. The band will tell Disney where you are on the ride and they will send you the ride photo for potential purchase. Also Disney Cast Members will receive information about say if you are there for a special reason and act appropiately.
OK. So they also have information on what your favorite rides and attractions are.
All for just $99 a wack...
Oh, you old crab - think I'll ruin your day.
It's a world of laughter, a world of tears It's a world of hopes, a world of fear There's so much that we share And it's time we're aware It's a small world after all It's a small world after all It's a small world after all It's a small world after all It's a small small world
Did your designer friends give you any more information as to what they were hoping to accomplish with this? They already had the cards that tracked information. It is a massive amount of money to spend to just change from cards to bracelets. I am really curious.
Are you drinking a coke while you sing?
Disney Beta testing the NWO police state— bracelets for all
the “happy” populace. North Korea sent a research team to Mickey for application in the worker’s paradise.
Walt Disney was an evil and was an early supporter of the communist “agenda 21 concept with EPCOT (Experimental Preliminary Community Of Tomorrow).
I had a friend who was stuck in that ride for 45 minutes to an hour. He was never quite the same after that...
Disney channel new show Taylor has 2 MOMS, do you want your 5-9 yr old watching this stuff?
Correction: Preliminary = Prototype
I agree completely. Overpriced, staffed by glib carnival hucksters, overcrowded, and commercialized beyond belief, Disney X is possibly the most miserable place on earth.
Don’t waste your money.
Her interest was completing a project, so she had little care as to their reasons. I’d certainly spend a good amount of time at a shareholder meeting asking specifically that question. The remote ride reservations (the MagicPass+ ride queues) could have certainly been done using the cards as well.
I suppose in the end, they assumed they could save money by having the ‘security’ of having the band physically connected to the user, rather than perhaps someone handing over a card for someone to use. And of course, impulse buying by children, whom parents might not want to hand a card to.
In any case, the band users are spending less than the card users are spending per visitor which has Disney World on the ropes trying to justify the expense.
Disney is expert at getting money from people once they are on-site; now they are just working on keeping people there.
“Disney parks have been a fools errand since the 80s why anyone still goes is beyond me?”
Why do you say since the 80’s? What changed?
That is far back as my old mind can remember. I recall people going in the 70’s and it was not to bad then.
I was just curious why you thought it got worse. What happened?
I never took my kids and I never will. Do you know they have a Disney University. LOL sounds like a career in basket weaving.
Yeah, last couple times we were there I was particularly impressed with the Lunch in Cinderellas Castle setup.
Amazing the impact one or two little girls showing up in Princess garb can have on the other little girls who don’t. Convieniently enough, Princess dresses can be bought at a shop within the rope line, and since Disney makes you show up 15-20 minutes early to check in, there’s plent of time to go rack up another $40-60 charge per kid in order to make them happy.
who said this was not one of Disney’s government contracts?
given his hatred of unions and the move to florida to leave the union infested state, that does not seem correct. (there are documentaries online that show this. The unions bested him once and then he left for FL where land was easier and the company had its own municipality)
Disney College Program does appear to be a college-type course for employees who are already enrolled in an accredited college or university. It trains them in things like park management or are Disney-job related.
Disney Institute, however, does appear to be a full-on training center teaching organizations and businesses how to do things "the Disney way".
Probably more information than you wanted, but it does appear to be a bit more than "basket-weaving".
There is a homosexual in charge of the Disney Channel at least there was for the DisneyXD channel. Oddly Disney Cable channels do not seem to understand normal children. (too much LA and NYC not enough mainstreet. oh the irony)
They started pandering to diversity. You can see it in their movies and their parks. Somewhere along the lines American companies decided making a lot more money was better than just more money and went global and PC.
I suggest you checkout www.examiner.com/article/disney-101-what-is-the-history-of-epcot
Be sure to read the part that includes “Do away with Property and Voting Rights” right out of UN Adgenda 21!
That’s absolutely creepy.
Several years ago I was playing in a classic rock band and we did a special event at Disneyworld and had to go “backstage” to get to where we needed to unload our gear. Their security was tighter than my day job at KSC. Pop up barricades in the roadway that raised and lowered for each vehicle and you HAD to be on “the” list to gain access. We talked to a few folks who were still there from the day shift and some of the night shift folks that worked “backstage”. They said they had to be careful of what they said because there were “ears” (ref to Mickey?) everywhere. Kind of spooky at the time but now it seems that the NSA is/has been doing the same thing for a while. But, I’m sure they’ve stopped now that they’ve been caught. NOT! :>}
McDonalds has Hamburger University, it’s management training. Quite worthwhile for anybody that’s going to be running any kind of food oriented business actually.
Disney parks have been a fools errand since the 80s why anyone still goes is beyond me?
You do realize it’s not really for adults, right?
Kids of an appropriate age still like it. The kids are not the ones thinking about Agenda 21, or the gay agenda, or any of the other agendas Disney is guilty of supporting or not supporting, whichever applies to whomever.
It’s just a theme park to them.
But what a security service; quick and efficient at dealing with issues and getting them off stage as quick as possible. Since I tend to people watch at the Disney Parks, I generally notice their actions more often. Love going around ‘gay day’ and watching the group leaders be escorted off property. Which is dramatically different from ‘bats day’ or ‘dapper day’ where they bend over backwards to help organizers.
As much as Freepers love to bash Disney Parks on here, they are without a doubt the most conservative of the Disney properties.
Was there a couple months ago. The technology worked great, we had no problems with it. We could leave our billfolds in the room safe and use the bands for everything. They got my CC # (which they would have gotten anyway) and could track where I went and what I spent - but so what?