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A Billion-Dollar Bracelet Is the Key to a Disney Park
Yahoo Finance ^ | April 2, 2014 | Brooks Barnes

Posted on 04/03/2014 7:05:25 AM PDT by C19fan

Walt Disney World has spent more than a year rolling out a $1 billion system that changes how visitors do everything from enter their hotel rooms to ride Space Mountain. But a few weeks ago a front desk agent at one of Disney’s marquee hotels was still wrestling with the technology.

“Behave, you naughty thing,” a Wilderness Lodge reservations clerk muttered at the malfunctioning management system. Scolding didn’t work, but a computer reboot finally did.

So it has gone with MyMagic+, an ambitious effort to make Disney World more profitable by making its 30 million annual visitors happier. The multifaceted system has taken longer to introduce than expected as Disney has confronted an array of daunting complexities: training 70,000 employees, equipping 28,000 hotel room doors with radio frequency readers, prompting guests to wear data-collecting electronic wristbands.

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Travel
KEYWORDS: amusement; disney; orlando
The NSA is going to be jealous of all the information Disney can grab from a visitor to one of its parks.
1 posted on 04/03/2014 7:05:25 AM PDT by C19fan
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To: C19fan

Actually, the NSA is probably just using Disney as a front for gathering the information, much of it voluntarily provided their guests.


2 posted on 04/03/2014 7:09:10 AM PDT by Menehune56 ("Let them hate so long as they fear" (Oderint Dum Metuant), Lucius Accius (170 BC - 86 BC))
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To: C19fan

The people running the NSA Magic Kingdom wont want to be eclipsed by the disney version...


3 posted on 04/03/2014 7:09:37 AM PDT by MeshugeMikey ( "Never, never, never give up". Winston Churchill)
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To: C19fan

Disney parks have been a fools’ errand since the 80’s why anyone still goes is beyond me?


4 posted on 04/03/2014 7:09:44 AM PDT by Resolute Conservative
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To: C19fan

Used one last fall. Worked great.


5 posted on 04/03/2014 7:10:38 AM PDT by Blood of Tyrants (Haven't you lost enough freedoms? Support an end to the WOD now.)
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To: Resolute Conservative

Cause their kids DEMAND it and parents just can’t say “NO!” to the little darlings. The bracelet is just another thing that won’t be on my “worry about” list. :>}


6 posted on 04/03/2014 7:13:34 AM PDT by rktman (Ethnicity: Redneck. Race: Daytona 500)
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To: C19fan
Correction, nearly two billion, and more than half of the profits from the Anaheim resorts, curtailing or cancelling expansion and ride rebuilds there, and pushing back the Cars Land expansion for Disneyworld.

As for NSA being jealous of what data Disney can collect - they'd just be happy if the bands worked as well as the ‘Keys to the Kingdom’, RFID equipped cards that they've had for years now. Except they had to replace most of their readers because while customers have no problem holding a card up to a door for a moment, they do object to more than waiving a wrist towards the same door.

Heck, if the NSA wants to come down and fix Disney World's system, they'd be very happy.

See, while you or I would think that such a system should be able to track a visitor on the resort property (very handy for finding a lost child,) no such features or abilities are incorporated into the system. I know a few of the designers of the system and they were shocked that this was the first thing I expected of the system. ‘It never came up in focus group conversations..’ (held in Seattle, mostly by tech savvy nerds talking to not so tech savvy young adults.)

7 posted on 04/03/2014 7:13:45 AM PDT by kingu (Everything starts with slashing the size and scope of the federal government.)
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To: Menehune56

Ok, so if the government mandates this bracelet for you to get healthcare or to drive on the “freeways” who will do it and who will not ?


8 posted on 04/03/2014 7:15:59 AM PDT by staytrue
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To: C19fan
What information do they collect, exactly?

Probably less than Amazon does.

According to what I've seen they track when you go in and out of the park, when you go in and out of the hotel, and which Disney restaurants you dine at.

Clearly it's a commercial thing so they can pitch you deals on hotels, travel packages, meal packages, etc.

Before this they had a meal plan card for you, a hotel swipe card for you, and a ticket that was read by an electronic reader.

Probably the biggest piece of new information they're getting is what time you leave the park - which they had probably already been calculating from the time your card swiped in your hotel room door.

9 posted on 04/03/2014 7:16:33 AM PDT by wideawake
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To: wideawake

Actually it tracks where you go inside the park. Say you go on a ride that takes you photo. The band will tell Disney where you are on the ride and they will send you the ride photo for potential purchase. Also Disney Cast Members will receive information about say if you are there for a special reason and act appropiately.


10 posted on 04/03/2014 7:18:55 AM PDT by C19fan
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To: C19fan

OK. So they also have information on what your favorite rides and attractions are.


11 posted on 04/03/2014 7:20:48 AM PDT by wideawake
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To: C19fan

All for just $99 a wack...


12 posted on 04/03/2014 7:22:47 AM PDT by moovova
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To: Resolute Conservative
Disney parks have been a fools’ errand since the 80’s why anyone still goes is beyond me?

I agree. Too expensive and I still have to clean the gay juice off of everything.
13 posted on 04/03/2014 7:28:28 AM PDT by jrg
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To: Resolute Conservative
"Disney parks have been a fools’ errand since the 80’s why anyone still goes is beyond me?"

Oh, you old crab - think I'll ruin your day.

It's a world of laughter, a world of tears
It's a world of hopes, a world of fear
There's so much that we share
And it's time we're aware
It's a small world after all

It's a small world after all
It's a small world after all
It's a small world after all
It's a small small world 

14 posted on 04/03/2014 7:39:17 AM PDT by eCSMaster ("It is not the color of his skin, ... it is the blackness that fills his soul")
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To: kingu

Did your designer friends give you any more information as to what they were hoping to accomplish with this? They already had the cards that tracked information. It is a massive amount of money to spend to just change from cards to bracelets. I am really curious.


15 posted on 04/03/2014 7:44:36 AM PDT by coon2000 (Give me Liberty or give me death!)
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To: eCSMaster

Are you drinking a coke while you sing?


16 posted on 04/03/2014 7:47:04 AM PDT by Resolute Conservative
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To: C19fan

Disney Beta testing the NWO police state— bracelets for all
the “happy” populace. North Korea sent a research team to Mickey for application in the worker’s paradise.


17 posted on 04/03/2014 7:51:25 AM PDT by John S Mosby (Sic Semper Tyrannis)
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To: C19fan

Walt Disney was an evil and was an early supporter of the communist “agenda 21 concept with EPCOT (Experimental Preliminary Community Of Tomorrow).


18 posted on 04/03/2014 8:04:08 AM PDT by TNoldman (AN AMERICAN FOR A MUSLIM/BHO FREE AMERICA.)
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To: eCSMaster

I had a friend who was stuck in that ride for 45 minutes to an hour. He was never quite the same after that...


19 posted on 04/03/2014 8:05:08 AM PDT by null and void (I don't mind getting older, but I hate wearing out!)
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To: C19fan

Disney channel new show Taylor has 2 MOMS, do you want your 5-9 yr old watching this stuff?


20 posted on 04/03/2014 8:06:25 AM PDT by GailA (IF you fail to keep your promises to the Military, you won't keep them to Citizens!)
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To: TNoldman

Correction: Preliminary = Prototype


21 posted on 04/03/2014 8:07:29 AM PDT by TNoldman (AN AMERICAN FOR A MUSLIM/BHO FREE AMERICA.)
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To: C19fan
“Behave, you naughty thing,” a Wilderness Lodge reservations clerk muttered"

22 posted on 04/03/2014 8:15:42 AM PDT by Jeff Chandler (Obamacare: You can't make an omelette without breaking a few eggs.)
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To: Resolute Conservative

I agree completely. Overpriced, staffed by glib carnival hucksters, overcrowded, and commercialized beyond belief, Disney X is possibly the most miserable place on earth.

Don’t waste your money.


23 posted on 04/03/2014 8:33:25 AM PDT by IronJack
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To: coon2000

Her interest was completing a project, so she had little care as to their reasons. I’d certainly spend a good amount of time at a shareholder meeting asking specifically that question. The remote ride reservations (the MagicPass+ ride queues) could have certainly been done using the cards as well.

I suppose in the end, they assumed they could save money by having the ‘security’ of having the band physically connected to the user, rather than perhaps someone handing over a card for someone to use. And of course, impulse buying by children, whom parents might not want to hand a card to.

In any case, the band users are spending less than the card users are spending per visitor which has Disney World on the ropes trying to justify the expense.


24 posted on 04/03/2014 8:36:10 AM PDT by kingu (Everything starts with slashing the size and scope of the federal government.)
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25 posted on 04/03/2014 8:47:20 AM PDT by Rio (Proud resident of the State of Jefferson)
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To: kingu
The main idea - just like their Magical Express and all the different price points for on-site lodging - is to keep people on-site spending money on Disney and not on other Orlando attractions. With the new system, people can pick FastPass rides, reservations, park tickets, etc. for every day of their trip BEFORE leaving home. This sets up the “Well we can't leave Disney TODAY because we are already scheduled to ride It's a Small World at 10:30am” situation.

Disney is expert at getting money from people once they are on-site; now they are just working on keeping people there.

26 posted on 04/03/2014 8:59:04 AM PDT by DoctorTomorrow (Quietly reading and learning here on FR)
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To: Resolute Conservative

“Disney parks have been a fools’ errand since the 80’s why anyone still goes is beyond me?”

Why do you say since the 80’s? What changed?


27 posted on 04/03/2014 9:04:54 AM PDT by ifinnegan
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To: ifinnegan

That is far back as my old mind can remember. I recall people going in the 70’s and it was not to bad then.


28 posted on 04/03/2014 9:16:40 AM PDT by Resolute Conservative
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To: Resolute Conservative

I was just curious why you thought it got worse. What happened?


29 posted on 04/03/2014 9:42:56 AM PDT by ifinnegan
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To: rktman

I never took my kids and I never will. Do you know they have a Disney University. LOL sounds like a career in basket weaving.


30 posted on 04/03/2014 9:44:45 AM PDT by angcat
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To: DoctorTomorrow

Yeah, last couple times we were there I was particularly impressed with the Lunch in Cinderellas Castle setup.

Amazing the impact one or two little girls showing up in Princess garb can have on the other little girls who don’t. Convieniently enough, Princess dresses can be bought at a shop within the rope line, and since Disney makes you show up 15-20 minutes early to check in, there’s plent of time to go rack up another $40-60 charge per kid in order to make them happy.


31 posted on 04/03/2014 9:51:57 AM PDT by tanknetter
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To: C19fan

who said this was not one of Disney’s government contracts?


32 posted on 04/03/2014 9:57:55 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: TNoldman

documentation?

given his hatred of unions and the move to florida to leave the union infested state, that does not seem correct. (there are documentaries online that show this. The unions bested him once and then he left for FL where land was easier and the company had its own municipality)


33 posted on 04/03/2014 10:02:23 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: angcat
Disney University is just a "university" in name only. It's the training center where 'cast members' (Disney employees) learn how to do what they do.

Disney College Program does appear to be a college-type course for employees who are already enrolled in an accredited college or university. It trains them in things like park management or are Disney-job related.

Disney Institute, however, does appear to be a full-on training center teaching organizations and businesses how to do things "the Disney way".

Probably more information than you wanted, but it does appear to be a bit more than "basket-weaving".

34 posted on 04/03/2014 10:04:41 AM PDT by hoagy62 ("Tyranny, like hell, is not easily conquered..."-Thomas Paine. 1776)
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To: GailA

There is a homosexual in charge of the Disney Channel at least there was for the DisneyXD channel. Oddly Disney Cable channels do not seem to understand normal children. (too much LA and NYC not enough mainstreet. oh the irony)


35 posted on 04/03/2014 10:07:18 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: ifinnegan

They started pandering to diversity. You can see it in their movies and their parks. Somewhere along the lines American companies decided making a lot more money was better than just more money and went global and PC.


36 posted on 04/03/2014 10:14:16 AM PDT by Resolute Conservative
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To: longtermmemmory

I suggest you checkout www.examiner.com/article/disney-101-what-is-the-history-of-epcot

Be sure to read the part that includes “Do away with Property and Voting Rights” right out of UN Adgenda 21!


37 posted on 04/03/2014 10:22:46 AM PDT by TNoldman (AN AMERICAN FOR A MUSLIM/BHO FREE AMERICA.)
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To: Rio

That’s absolutely creepy.


38 posted on 04/03/2014 10:25:08 AM PDT by Black Agnes
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To: angcat

Several years ago I was playing in a classic rock band and we did a special event at Disneyworld and had to go “backstage” to get to where we needed to unload our gear. Their security was tighter than my day job at KSC. Pop up barricades in the roadway that raised and lowered for each vehicle and you HAD to be on “the” list to gain access. We talked to a few folks who were still there from the day shift and some of the night shift folks that worked “backstage”. They said they had to be careful of what they said because there were “ears” (ref to Mickey?) everywhere. Kind of spooky at the time but now it seems that the NSA is/has been doing the same thing for a while. But, I’m sure they’ve stopped now that they’ve been caught. NOT! :>}


39 posted on 04/03/2014 10:31:42 AM PDT by rktman (Ethnicity: Redneck. Race: Daytona 500)
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To: angcat

McDonalds has Hamburger University, it’s management training. Quite worthwhile for anybody that’s going to be running any kind of food oriented business actually.


40 posted on 04/03/2014 10:34:40 AM PDT by discostu (Call it collect, call it direct, call it TODAY!)
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To: Resolute Conservative

Disney parks have been a fools’ errand since the 80’s why anyone still goes is beyond me?

<><><<

You do realize it’s not really for adults, right?

Kids of an appropriate age still like it. The kids are not the ones thinking about Agenda 21, or the gay agenda, or any of the other agendas Disney is guilty of supporting or not supporting, whichever applies to whomever.

It’s just a theme park to them.


41 posted on 04/03/2014 1:29:36 PM PDT by dmz
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To: rktman
It still shocks me how little video security exists on the Anaheim resorts at least. And when I was back stage as part of a race at Disney World, never saw a single monitor camera away from an entrance point. Security is very Ears on the ground there (and at Anaheim.)

But what a security service; quick and efficient at dealing with issues and getting them off stage as quick as possible. Since I tend to people watch at the Disney Parks, I generally notice their actions more often. Love going around ‘gay day’ and watching the group leaders be escorted off property. Which is dramatically different from ‘bats day’ or ‘dapper day’ where they bend over backwards to help organizers.

As much as Freepers love to bash Disney Parks on here, they are without a doubt the most conservative of the Disney properties.

42 posted on 04/03/2014 5:41:48 PM PDT by kingu (Everything starts with slashing the size and scope of the federal government.)
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To: C19fan

Was there a couple months ago. The technology worked great, we had no problems with it. We could leave our billfolds in the room safe and use the bands for everything. They got my CC # (which they would have gotten anyway) and could track where I went and what I spent - but so what?


43 posted on 04/03/2014 6:51:31 PM PDT by Some Fat Guy in L.A. (Still bitterly clinging to rational thought despite it's unfashionability)
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