Skip to comments.iPhone 5S and iPad Air used to film and produce Bentley Mulsanne short movie (video)
Posted on 05/19/2014 3:45:39 AM PDT by Swordmaker
Luxury automotive company Bentley is the latest to take advantage of the filming capabilities of the iPhone 5s and iPad Air with a new short film entitled Intelligent Details. The four-minute film largely aligns with Apples values of design, performance, and technology coming together as it profiles the Bentley Mulsanne (MSRP from $298,000). As the film concludes, it is revealed that it was captured by the camera on Apples iPhone 5s and arranged in iMovie on an iPad Air
See the video at the link. . .
The latter portion of the film even shows the process and equipment used by the filmmakers with Apples technology and additional equipment. While its not an official Apple commissioned film, it certainly does echo the message of content creation using the iPad as illustrated by Apples Your Verse campaign. Its also reminiscent of Burberrys effort to film its London fashion show on the iPhone 5s.
If you want on or off the Mac Ping List, Freepmail me.
BTW, cynicism - e.g., you didnt build that (so the government should take it away from you) - is the defining characteristic of socialists.
I’ve made some pretty nice HD videos using my Android phone and Adobe Premiere.
Gee, the last movie video I made myself was in 1980 with an RCA SelectaVision VHS VCR (2/4 hour format) with a hardwired B/W camera and a VERY fat 6 foot cable. The VCR was $800, and the camera was ONLY $75 on a closeout.
I guess I better get with it.
Please give it a rest. It wasn’t even funny the first time.
Dude! This is sooooo two weeks ago.
So I just figured out that the iPhone 5S can ONLY film in B&W?
Probably has a bad camera like the Samsung Galaxy 5......
B&W strips out the life of photos or videos. Unless it is from the 1920’s and built from Ford which offered any color as long as it was black. For $298,000 I want to know what color the car is.
He won the oscar with the help from an IPhone . Sad though poor guy died a week ago. 36 years old.
I neither work for Apple, nor am I looking for a raise. In case you were unaware of it I have been asked by 550 of your fellow Freepers over the space of ten years to keep them appraised of news relating to Apple, Macs, iPhones, iPad, and iOS.
I am doing that by pinging the Apple/Mac/iPhone/iPad/iOS PING list members to articles they may find of interest. If you don't, ignore the article and read something else and let them enjoy the article and commentary without your snarky editorial comments.
Frankly, Gay State, They outnumber you 550 to one. . . and four more asked to be added to the list in the last month. It appears Freepers are ignoring your warnings. Give it a rest.
Oh, am I advertising Bentleys here?
That's nice. . . But Adobe Premiere is a desktop computer application, is it not? This movie was shot AND edited and produced on iPhones and iPads. No desktop computer involved at all.
Nope. . . That was the artistic choice of the director.
I have that app. Love it ;)
iPad Air is a as much of a computer as my laptop. iMovie is a desktop app too. Filming on an iPhone and editing in iMovie is no different than filming on Android and editing in Premiere on my laptop.
BTW ... I’ve also edited Android HD videos in iMovie.
It’s cool what they’ve done here, but it’s not groundbreaking.
I agree. . . but the naysayers have been claiming the iPad is a media consumption devices and not usable to create anything at all. In fact, al_c, they claim it is NOT a computer at all but a toy, unusable for anything but consumption of media. . . a media reader. This proves them wrong. That's the point.
We've known all along you can do what you've done on a computer, whether desktop or a good laptop, but doing it on a phone and a tablet? That's a different proposition. And no, it cannot be completely done on an Android phone and tablet. The apps just aren't there.
Some film makers prefer the stark nature of Black and White. . . Especially in film noir. There is a genre of B&W photography that stands apart from color. . . with separate awards and techniques. The gamut of contrast is greater with B&W and often detail is greater. . . It's not lost in the arrays of color.
Ted Turner ruined a large number of B&W films by "colorizing them. . . many of their living directors were scandalized by what he did to their artistic works, considering it vandalization. Unfortunately, there was not much they do, could except scream, as he owned the copyrights. For some movies, colorization WAS an improvement. . . But for others it was certainly not. . .
Photographer Ansel Adams did very little color photography, yet his B&W photography commands among the highest prices for original prints. . . and more than most color photographic prints.
That much is true ... i sure wish there was a good video editor for the Android. I’d be a happy man if there was.
As far as a pad not being a computer ... these things we keep in our pockets that we call smart phones are nothing more than computers with phones in them.
Freepers are not only ignoring his "warnings", they're laughing at him. He's had his counterparts from the caveman days. Long ago, a guy invents TP. Gay State counterpart argued "So what good is that, I get by fine using my hand to wipe my a**". Gay State likes flinging it in a fan to get attention. He should just stay away if he hates Apple stuff.
So true. The iPhone and iPad are essentially UNIX computers you can carry around with you. . . and those who claim they are useful for "content" consumption don't know what they are talking about. . . but they are so certain of their "facts" because they don't use the devices. I have been using my iPad to write two novels. . . i'm over 200 pages on each now.
Yep. Folks just don’t consider them computers because they don’t look like computers. No keyboard, no spinning hard drive ... too unconventional for them to grasp, i guess.
You state the truth! Long ago (in computer terms - 1984) I tried to show my supervisor a Macintosh at the West Coast Computer Faire. He went into anti-Apple mode about how it was a toy. All because it had a GUI and mouse! A graphics interface and mouse pointing device was too unconventional for him to grasp, as he used a text based PC. He had a very high I.Q. so intelligence had nothing to do with it.
He said "Mark my words, you will never ever see a GUI and mouse on a professional computer as long as I live!". A couple of years later, yup, MS Windows and mice were on his beloved IBM PC. Bigots are stubborn, so stubborn to see the future as it happens in front of their faces.