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iPhone 5S and iPad Air used to film and produce Bentley Mulsanne short movie (video)
9 to 5 Mac ^ | 05/15/2014

Posted on 05/19/2014 3:45:39 AM PDT by Swordmaker

Luxury automotive company Bentley is the latest to take advantage of the filming capabilities of the iPhone 5s and iPad Air with a new short film entitled “Intelligent Details”. The four-minute film largely aligns with Apple’s values of design, performance, and technology coming together as it profiles the Bentley Mulsanne (MSRP from $298,000). As the film concludes, it is revealed that it was captured by the camera on Apple’s iPhone 5s and arranged in iMovie on an iPad Air…

See the video at the link. . .

The latter portion of the film even shows the process and equipment used by the filmmakers with Apple’s technology and additional equipment. While it’s not an official Apple commissioned film, it certainly does echo the message of content creation using the iPad as illustrated by Apple’s “Your Verse” campaign. It’s also reminiscent of Burberry’s effort to film its London fashion show on the iPhone 5s.


TOPICS: Arts/Photography; Business/Economy; Computers/Internet
KEYWORDS:

1 posted on 05/19/2014 3:45:39 AM PDT by Swordmaker
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To: ~Kim4VRWC's~; 1234; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; altair; ...
For all those naysayers who claim that the iPhones and iPads are only for media consumption and not for media creation, I submit this short movie shot and produced entirely with iPhones and edited and produced on an iPad Air inside a Bentley Mulsanne! —PING!


Apple iPhone and iPad as media creation devices Ping!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 05/19/2014 3:51:26 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

CAUTION:APPLE EMPLOYEE LOOKING FOR A RAISE


3 posted on 05/19/2014 4:07:58 AM PDT by Gay State Conservative (Rat Party Policy:Lie,Deny,Refuse To Comply)
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To: Gay State Conservative
Your cynicism is duly noted.

BTW, cynicism - e.g., “you didn’t build that” (so the government should take it away from you) - is the defining characteristic of socialists.

4 posted on 05/19/2014 4:20:11 AM PDT by conservatism_IS_compassion (The idea around which “liberalism" coheres is that NOTHING actually matters except PR.)
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To: conservatism_IS_compassion
He posts are nothing but unpaid advertisements.His motives couldn't be more transparent.But it could be worse,I suppose...he *could* work for Preparation H.
5 posted on 05/19/2014 4:26:04 AM PDT by Gay State Conservative (Rat Party Policy:Lie,Deny,Refuse To Comply)
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To: Swordmaker

I’ve made some pretty nice HD videos using my Android phone and Adobe Premiere.


6 posted on 05/19/2014 4:29:41 AM PDT by al_c (Obama's standing in the world has fallen so much that Kenya now claims he was born in America.)
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To: al_c

Gee, the last movie video I made myself was in 1980 with an RCA SelectaVision VHS VCR (2/4 hour format) with a hardwired B/W camera and a VERY fat 6 foot cable. The VCR was $800, and the camera was ONLY $75 on a closeout.

I guess I better get with it.


7 posted on 05/19/2014 4:49:29 AM PDT by Dr. Sivana ("I'm a Contra" -- President Ronald Reagan)
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To: Gay State Conservative

Please give it a rest. It wasn’t even funny the first time.


8 posted on 05/19/2014 5:26:46 AM PDT by PA Engineer (Liberate America from the Occupation Media.)
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To: Gay State Conservative
He posts are nothing but unpaid advertisements.His motives couldn't be more transparent.But it could be worse,I suppose...he *could* work for Preparation H.

So why even come on the threads? I am interested in the Apple threads, just like additive manufacturing, AR platforms, garden and others.

Give it a rest.
9 posted on 05/19/2014 5:30:53 AM PDT by PA Engineer (Liberate America from the Occupation Media.)
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To: Swordmaker

Dude! This is sooooo two weeks ago.


10 posted on 05/19/2014 5:31:00 AM PDT by BBB333 (Q: Which is grammatically correct? Joe Biden IS or Joe Biden ARE an idiot?)
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To: Swordmaker

So I just figured out that the iPhone 5S can ONLY film in B&W?


11 posted on 05/19/2014 5:50:49 AM PDT by ken5050 ("One useless man is a shame, two are a law firm, three or more are a Congress".. John Adams)
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To: ken5050

Probably has a bad camera like the Samsung Galaxy 5......
B&W strips out the life of photos or videos. Unless it is from the 1920’s and built from Ford which offered any color as long as it was black. For $298,000 I want to know what color the car is.


12 posted on 05/19/2014 6:36:38 AM PDT by minnesota_bound
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To: Swordmaker

iDon'tHateIt
13 posted on 05/19/2014 6:50:29 AM PDT by martin_fierro (< |:)~)
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To: Swordmaker

http://youtu.be/SZd173kLOWg


14 posted on 05/19/2014 9:37:21 AM PDT by johngrace (I am a 1 John 4! Christian- declared at every Sunday Mass , Divine Mercy and Rosary prayers!)
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To: johngrace

He won the oscar with the help from an IPhone . Sad though poor guy died a week ago. 36 years old.


15 posted on 05/19/2014 9:38:22 AM PDT by johngrace (I am a 1 John 4! Christian- declared at every Sunday Mass , Divine Mercy and Rosary prayers!)
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To: Gay State Conservative
CAUTION:APPLE EMPLOYEE LOOKING FOR A RAISE

I neither work for Apple, nor am I looking for a raise. In case you were unaware of it I have been asked by 550 of your fellow Freepers over the space of ten years to keep them appraised of news relating to Apple, Macs, iPhones, iPad, and iOS.

I am doing that by pinging the Apple/Mac/iPhone/iPad/iOS PING list members to articles they may find of interest. If you don't, ignore the article and read something else and let them enjoy the article and commentary without your snarky editorial comments.

Frankly, Gay State, They outnumber you 550 to one. . . and four more asked to be added to the list in the last month. It appears Freepers are ignoring your warnings. Give it a rest.

Oh, am I advertising Bentleys here?

16 posted on 05/19/2014 10:08:57 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: al_c
I’ve made some pretty nice HD videos using my Android phone and Adobe Premiere.

That's nice. . . But Adobe Premiere is a desktop computer application, is it not? This movie was shot AND edited and produced on iPhones and iPads. No desktop computer involved at all.

17 posted on 05/19/2014 10:26:25 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: ken5050
So I just figured out that the iPhone 5S can ONLY film in B&W?

Nope. . . That was the artistic choice of the director.

18 posted on 05/19/2014 10:29:28 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: johngrace

http://www.youtube.com/watch?v=6amrKRmI1bI


19 posted on 05/19/2014 10:39:45 AM PDT by Jane Long (While Marxists continue the fundamental transformation of the USA, progressive RINOs assist!)
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To: Swordmaker

I have that app. Love it ;)


20 posted on 05/19/2014 10:40:05 AM PDT by Jane Long (While Marxists continue the fundamental transformation of the USA, progressive RINOs assist!)
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To: Swordmaker

iPad Air is a as much of a computer as my laptop. iMovie is a desktop app too. Filming on an iPhone and editing in iMovie is no different than filming on Android and editing in Premiere on my laptop.

BTW ... I’ve also edited Android HD videos in iMovie.

It’s cool what they’ve done here, but it’s not groundbreaking.


21 posted on 05/19/2014 10:53:22 AM PDT by al_c (Obama's standing in the world has fallen so much that Kenya now claims he was born in America.)
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To: al_c
iPad Air is a as much of a computer as my laptop. iMovie is a desktop app too. Filming on an iPhone and editing in iMovie is no different than filming on Android and editing in Premiere on my laptop.

I agree. . . but the naysayers have been claiming the iPad is a media consumption devices and not usable to create anything at all. In fact, al_c, they claim it is NOT a computer at all but a toy, unusable for anything but consumption of media. . . a media reader. This proves them wrong. That's the point.

We've known all along you can do what you've done on a computer, whether desktop or a good laptop, but doing it on a phone and a tablet? That's a different proposition. And no, it cannot be completely done on an Android phone and tablet. The apps just aren't there.

22 posted on 05/19/2014 11:12:52 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: minnesota_bound
Probably has a bad camera like the Samsung Galaxy 5...... B&W strips out the life of photos or videos. Unless it is from the 1920’s and built from Ford which offered any color as long as it was black. For $298,000 I want to know what color the car is.

Some film makers prefer the stark nature of Black and White. . . Especially in film noir. There is a genre of B&W photography that stands apart from color. . . with separate awards and techniques. The gamut of contrast is greater with B&W and often detail is greater. . . It's not lost in the arrays of color.

Ted Turner ruined a large number of B&W films by "colorizing them. . . many of their living directors were scandalized by what he did to their artistic works, considering it vandalization. Unfortunately, there was not much they do, could except scream, as he owned the copyrights. For some movies, colorization WAS an improvement. . . But for others it was certainly not. . .

Photographer Ansel Adams did very little color photography, yet his B&W photography commands among the highest prices for original prints. . . and more than most color photographic prints.


Both photos are by Ansel Adams and are good
but I think the B&W is the more effective photo.
Jeffrey Pine B&W 1940, Color 1949

23 posted on 05/19/2014 11:25:37 AM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

That much is true ... i sure wish there was a good video editor for the Android. I’d be a happy man if there was.

As far as a pad not being a computer ... these things we keep in our pockets that we call smart phones are nothing more than computers with phones in them.


24 posted on 05/19/2014 12:08:50 PM PDT by al_c (Obama's standing in the world has fallen so much that Kenya now claims he was born in America.)
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To: Swordmaker
Frankly, Gay State, They outnumber you 550 to one. . . and four more asked to be added to the list in the last month. It appears Freepers are ignoring your warnings. Give it a rest.

Freepers are not only ignoring his "warnings", they're laughing at him. He's had his counterparts from the caveman days. Long ago, a guy invents TP. Gay State counterpart argued "So what good is that, I get by fine using my hand to wipe my a**". Gay State likes flinging it in a fan to get attention. He should just stay away if he hates Apple stuff.

25 posted on 05/19/2014 1:57:46 PM PDT by roadcat
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To: al_c
As far as a pad not being a computer ... these things we keep in our pockets that we call smart phones are nothing more than computers with phones in them.

So true. The iPhone and iPad are essentially UNIX computers you can carry around with you. . . and those who claim they are useful for "content" consumption don't know what they are talking about. . . but they are so certain of their "facts" because they don't use the devices. I have been using my iPad to write two novels. . . i'm over 200 pages on each now.

26 posted on 05/19/2014 1:58:42 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

Yep. Folks just don’t consider them computers because they don’t look like computers. No keyboard, no spinning hard drive ... too unconventional for them to grasp, i guess.


27 posted on 05/19/2014 2:13:22 PM PDT by al_c (Obama's standing in the world has fallen so much that Kenya now claims he was born in America.)
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To: al_c
too unconventional for them to grasp

You state the truth! Long ago (in computer terms - 1984) I tried to show my supervisor a Macintosh at the West Coast Computer Faire. He went into anti-Apple mode about how it was a toy. All because it had a GUI and mouse! A graphics interface and mouse pointing device was too unconventional for him to grasp, as he used a text based PC. He had a very high I.Q. so intelligence had nothing to do with it.

He said "Mark my words, you will never ever see a GUI and mouse on a professional computer as long as I live!". A couple of years later, yup, MS Windows and mice were on his beloved IBM PC. Bigots are stubborn, so stubborn to see the future as it happens in front of their faces.

28 posted on 05/19/2014 11:31:15 PM PDT by roadcat
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