iPhone 5S and iPad Air used to film and produce Bentley Mulsanne short movie (video)

9 to 5 Mac ^ | 05/15/2014

[Swordmaker]

Luxury automotive company Bentley is the latest to take advantage of the filming capabilities of the iPhone 5s and iPad Air with a new short film entitled “Intelligent Details”. The four-minute film largely aligns with Apple’s values of design, performance, and technology coming together as it profiles the Bentley Mulsanne (MSRP from $298,000). As the film concludes, it is revealed that it was captured by the camera on Apple’s iPhone 5s and arranged in iMovie on an iPad Air…

See the video at the link. . .

The latter portion of the film even shows the process and equipment used by the filmmakers with Apple’s technology and additional equipment. While it’s not an official Apple commissioned film, it certainly does echo the message of content creation using the iPad as illustrated by Apple’s “Your Verse” campaign. It’s also reminiscent of Burberry’s effort to film its London fashion show on the iPhone 5s.

[Swordmaker]

For all those naysayers who claim that the iPhones and iPads are only for media consumption and not for media creation, I submit this short movie shot and produced entirely with iPhones and edited and produced on an iPad Air inside a Bentley Mulsanne! —PING!

Apple iPhone and iPad as media creation devices Ping!

If you want on or off the Mac Ping List, Freepmail me.

[Gay State Conservative]

CAUTION:APPLE EMPLOYEE LOOKING FOR A RAISE

[conservatism_IS_compassion]

Your cynicism is duly noted.

BTW, cynicism - e.g., “you didn’t build that” (so the government should take it away from you) - is the defining characteristic of socialists.

[Gay State Conservative]

He posts are nothing but unpaid advertisements.His motives couldn't be more transparent.But it could be worse,I suppose...he *could* work for Preparation H.

[al_c]

I’ve made some pretty nice HD videos using my Android phone and Adobe Premiere.

[Dr. Sivana]

Gee, the last movie video I made myself was in 1980 with an RCA SelectaVision VHS VCR (2/4 hour format) with a hardwired B/W camera and a VERY fat 6 foot cable. The VCR was $800, and the camera was ONLY $75 on a closeout.

I guess I better get with it.

[PA Engineer]

Please give it a rest. It wasn’t even funny the first time.

[PA Engineer]

He posts are nothing but unpaid advertisements.His motives couldn't be more transparent.But it could be worse,I suppose...he *could* work for Preparation H.

So why even come on the threads? I am interested in the Apple threads, just like additive manufacturing, AR platforms, garden and others.

Give it a rest.

[BBB333]

Dude! This is sooooo two weeks ago.

[ken5050]

So I just figured out that the iPhone 5S can ONLY film in B&W?

[minnesota_bound]

Probably has a bad camera like the Samsung Galaxy 5......
B&W strips out the life of photos or videos. Unless it is from the 1920’s and built from Ford which offered any color as long as it was black. For $298,000 I want to know what color the car is.

[martin_fierro]

iDon'tHateIt

[johngrace]

http://youtu.be/SZd173kLOWg

[johngrace]

He won the oscar with the help from an IPhone . Sad though poor guy died a week ago. 36 years old.

[Swordmaker]

CAUTION:APPLE EMPLOYEE LOOKING FOR A RAISE

I neither work for Apple, nor am I looking for a raise. In case you were unaware of it I have been asked by 550 of your fellow Freepers over the space of ten years to keep them appraised of news relating to Apple, Macs, iPhones, iPad, and iOS.

I am doing that by pinging the Apple/Mac/iPhone/iPad/iOS PING list members to articles they may find of interest. If you don't, ignore the article and read something else and let them enjoy the article and commentary without your snarky editorial comments.

Frankly, Gay State, They outnumber you 550 to one. . . and four more asked to be added to the list in the last month. It appears Freepers are ignoring your warnings. Give it a rest.

Oh, am I advertising Bentleys here?

[Swordmaker]

I’ve made some pretty nice HD videos using my Android phone and Adobe Premiere.

That's nice. . . But Adobe Premiere is a desktop computer application, is it not? This movie was shot AND edited and produced on iPhones and iPads. No desktop computer involved at all.

[Swordmaker]

So I just figured out that the iPhone 5S can ONLY film in B&W?

Nope. . . That was the artistic choice of the director.

[Jane Long]

http://www.youtube.com/watch?v=6amrKRmI1bI

[Jane Long]

I have that app. Love it ;)