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Burger King scrapping ‘Have It Your Way’ slogan
Associated Press ^ | May 19, 2014 4:40 PM EDT | Candice Choi

Posted on 05/19/2014 3:28:29 PM PDT by Olog-hai

Burger King is scrapping its 40-year-old “Have It Your Way” slogan in favor of the more personal “Be Your Way.” […]

Burger King says in a statement that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok(ay) to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”

It may seem odd for a fast-food company to champion individuality, but Burger King isn't the only one trying to project a hip, non-corporate attitude to gain favor with customers. Since 2012, for instance, Taco Bell has been touting its “Live Más” slogan, which means “live more” in Spanish. …

(Excerpt) Read more at hosted.ap.org ...


TOPICS: Business/Economy; Chit/Chat; Food; Miscellaneous
KEYWORDS: beyourway; burgerking; corporateliberalism; haveityourway; homosexualagenda; slogans; waronlanguage
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Uh . . . what?

(And “live more” in Spanish is actually «vivir más».)

1 posted on 05/19/2014 3:28:30 PM PDT by Olog-hai
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To: Olog-hai

“Resist we much” has a kind of a snappy ring to it... BTT


2 posted on 05/19/2014 3:30:45 PM PDT by Billthedrill
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To: Olog-hai

On deck for a future ad “That’s the Way (I Like It)” by KC and the Sunshine Band.


3 posted on 05/19/2014 3:32:25 PM PDT by ConservativeStatement ("World Peace 1.20.09.")
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To: Billthedrill

I’m sure this new stupid slogan will last 40 years.


4 posted on 05/19/2014 3:33:01 PM PDT by Luke21
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To: Olog-hai

5 posted on 05/19/2014 3:33:22 PM PDT by 2ndDivisionVet (I will raise $2M for Cruz and/or Palin's next run, what will you do?)
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To: Olog-hai

Where’s The Beef?!?! (Cutest. Commercial. Ever.)

http://www.youtube.com/watch?v=R6_eWWfNB54


6 posted on 05/19/2014 3:34:09 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Olog-hai

“Be Your Way.”

Be gay.

Whatever.

Yuk.


7 posted on 05/19/2014 3:36:05 PM PDT by JT Hatter (Who is Barack Obama? And What is He Really Up To?)
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To: Olog-hai

Why are the, ‘powers that be’ INSISTING on killing ALL of my childhood memories? LOL! (This one deserves to die!)

http://www.youtube.com/watch?v=KJXzkUH72cY


8 posted on 05/19/2014 3:36:24 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Olog-hai

9 posted on 05/19/2014 3:36:36 PM PDT by RightGeek (FUBO and the donkey you rode in on)
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To: Olog-hai

I’d feel safer if robots made the food!


10 posted on 05/19/2014 3:36:42 PM PDT by aynrandfreak (Being a Democrat means never having to say you're sorry)
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To: All

About time...I went thru the drive-thru and asked for xtra cheese, lettuce and mayo only...I looked at the Whopper before I left and it was covered with everything....
I went in and told them what I had ordered and the little geeky mgr said, “That’s what comes on it...”

I said, “You advertise ‘Have It Your Way....I want it MY WAY!!!!”


11 posted on 05/19/2014 3:37:01 PM PDT by JW1949
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To: Olog-hai

I don’t do fast food very often, but BK lost me as a customer some years back when they started serving those funky french fries of theirs. I hate that coating on them. Yuck.


12 posted on 05/19/2014 3:38:19 PM PDT by DemforBush (A repo man is always intense.)
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To: Olog-hai
Sounds rather queer to me.
13 posted on 05/19/2014 3:38:41 PM PDT by Mastador1 (I'll take a bad dog over a good politician any day!)
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To: ConservativeStatement

Oh no that song is on replay in my head now


14 posted on 05/19/2014 3:38:48 PM PDT by al baby (Hi MomÂ…)
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To: Olog-hai
Hold the pickle, hold the lettuce. Special orders don't upset us.

-PJ

15 posted on 05/19/2014 3:39:08 PM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: All

^^^ Hey! Did ya notice the woman working the counter is one of those ‘lifers’ in her 30’s who can’t get a job anywhere else and DESERVES $15.00 an hour just for showing up?

*SMIRK*


16 posted on 05/19/2014 3:39:09 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
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To: Olog-hai
Reminds me of the ridiculous slogan: An Army of One. Whatever happened to that?

Dear Burger King: Your new motto, intended to remind people that “they can and should live how they want anytime." will promote a lot of acting out in your stores. Will gangbangers show up to sell drugs? Will hookers pace your aisles looking for business? I ask because in a fast food restaurant in my city, that's exactly what happens.

It’s ok(ay) to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”

How crazy can you get, Burger King? What if your employees decide not to make perfect burgers, or decide that to express themselves in unrobotlike fashion they have to put chocolate syrup on the burgers and mustard in the milkshakes?

You guys are going to be really sorry about this, and your stupid ad agency too.

17 posted on 05/19/2014 3:40:21 PM PDT by Veto! (OpInions freely dispensed as advice)
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To: Olog-hai

Burger King MGMT has gone off it’s rocker. Wasn’t “have it your way” a slogan that meant that you could order your BK food ANY WAY you want? It had nothing to do with lifestyle (and this new slogan is obviously some feel good, idiotic slogan aimed at special gay rights).


18 posted on 05/19/2014 3:40:27 PM PDT by JSDude1 (Defeat Hagan, elect a Constutional Conservative: Dr. Greg Brannon!)
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To: Olog-hai

Is it just me, or has Burger King changed their burgers in recent years? To me, the seem less tasty, like drier of late.


19 posted on 05/19/2014 3:42:00 PM PDT by MNDude
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To: Mastador1

More queer than the “Wake up with the King” commercial?


20 posted on 05/19/2014 3:42:04 PM PDT by Olog-hai
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To: JSDude1

Exactly.


21 posted on 05/19/2014 3:42:47 PM PDT by Ray76 (True change requires true change - A Second Party)
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To: Olog-hai

“Be Your Way.”

Thanks for your permission King.


22 posted on 05/19/2014 3:43:40 PM PDT by DManA
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To: Olog-hai

this new slogan sounds a big suspicious, like maybe a backdoor (oops) way to courting the homosexual lobby?

but maybe not.
I will accept, live with it.
I can still eat BK burgers, I belch up the McD’s nowadays.

ps: ......let’s hope the Army isn’t ordered to add a couple obvious homosexual lovers kissing each other, or worse, in its “Be All That You Can Be” TV adverts!


23 posted on 05/19/2014 3:44:02 PM PDT by faithhopecharity ((Brilliant, Profound Tag Line Goes Here, just as soon as I can think of one..))
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To: Olog-hai
A guy I knew had a sign in his office:
This is not Burger King

You DON'T get it your way

You take it MY way

Or you don't GET the #$@#@ thing!


24 posted on 05/19/2014 3:44:07 PM PDT by PapaBear3625 (You don't notice it's a police state until the police come for you.)
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To: Olog-hai
Burger King says in a statement that the new motto is intended to remind people that "they can and should live how they want anytime. It's ok to not be perfect ... Self-expression is most important and it's our differences that make us individuals instead of robots."

What the Hell???? I just go there to order a damn burger, not to change the world.

25 posted on 05/19/2014 3:44:57 PM PDT by GreenHornet
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To: Olog-hai

may I suggest “Our Food Sucks”


26 posted on 05/19/2014 3:45:09 PM PDT by bigbob (The best way to get a bad law repealed is to enforce it strictly. Abraham Lincoln)
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To: Olog-hai
“Be Your Way.”

?????????

That doesn't even make good sense.
27 posted on 05/19/2014 3:45:55 PM PDT by TomGuy
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To: Olog-hai

Time to retire it.

Just happened to get a burger there today. What they need to trumpet is that char-broiled flavor on their beef. It really is the heart of their burger.


28 posted on 05/19/2014 3:46:32 PM PDT by xzins ( Retired Army Chaplain and Proud of It! Those who truly support our troops pray for victory!)
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To: Olog-hai
More queer than the “Wake up with the King” commercial?

You can't get more queer, or frightening than that commercial! Some of the creepiest fare ever. I firmly believe that a large percentage of the people that come up with advertising ideas as well as those who approve them are long term psychotropic drug users...........................you know like politicians.

29 posted on 05/19/2014 3:49:10 PM PDT by Mastador1 (I'll take a bad dog over a good politician any day!)
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To: Olog-hai
"Live mas" is **Spanish**??

Addressed to an individual, informally, one would probably say 'viva mas' or 'mas vida'. Collectively, as you note, 'vivir mas' certainly works.

I'm hardly the Spanish expert, but I do live in Cocle, Panama, and a couple of local friends to whom I read this bit of stupidity said 'el (meaning Burger King) es sin cerebro.' And, I'm reasonably certain from the tone of voice that he was being polite.

Where do they find these dipsticks in ad agencies? Or has Common Core a Spanish version? Or is esperanto making a comeback?

Sheesh.

30 posted on 05/19/2014 3:50:40 PM PDT by SAJ
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To: Olog-hai
Burger King says in a statement that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok(ay) to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”

In before someone demands "equal rights to marry" one of their burgers...

31 posted on 05/19/2014 3:50:58 PM PDT by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: al baby

Would you prefer the Bee Gees’ “Stayin’ Alive”?


32 posted on 05/19/2014 3:51:49 PM PDT by ConservativeStatement ("World Peace 1.20.09.")
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To: Olog-hai
sounds like faggot food...
33 posted on 05/19/2014 3:52:03 PM PDT by Chode (Stand UP and Be Counted, or line up and be numbered - *DTOM* -vvv- NO Pity for the LAZY - 86-44)
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To: Olog-hai
in favor of the more personal “Be Your Way.”

They could save some ink by just saying "Whatever."

This is the end of the road of universal tolerance. The society is so PC that it is unwilling to stop antisocial activities... which further weaken the society, until the society is no more. We will be just isolated humans who have no common ground with our neighbors, with nothing to talk about, with nothing to agree or especially disagree on out of fear of hurting someone's feelings. The rulers of such a society would only need a handful of herders to control the whole country, as it will never unite behind a common idea.

34 posted on 05/19/2014 3:54:01 PM PDT by Greysard
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To: Olog-hai

I figured they’d adopt the Obama slogan: you’re having it MY way and damn well like it.


35 posted on 05/19/2014 3:55:09 PM PDT by AFreeBird
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To: Chode
You're thinking of this...


36 posted on 05/19/2014 3:56:09 PM PDT by Tijeras_Slim
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To: DManA
With their permission

I choose to be cheesy...

and bacony!

37 posted on 05/19/2014 3:57:11 PM PDT by who_would_fardels_bear
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To: Veto!
With regard to the hookers:

Will they hold my pickle if I give them some lettuce?

38 posted on 05/19/2014 3:58:07 PM PDT by who_would_fardels_bear
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To: ConservativeStatement

Now I just heard its a small commie world after all


39 posted on 05/19/2014 3:58:29 PM PDT by al baby (Hi MomÂ…)
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To: aynrandfreak

That $15 per hour minimum wage will do it.


40 posted on 05/19/2014 3:59:20 PM PDT by SkyDancer (I Believe In The Law Until It Intereferes With Justice. And Pay Your Liberty Tax Citizen.)
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To: Olog-hai

It will be replaced by the OBamaBurger who’s jingle will be “Shut up and take it”...


41 posted on 05/19/2014 3:59:52 PM PDT by taildragger (The E-GOP won't know what hit them, The Party of Reagan is almost here, hang tight folks....)
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To: Tijeras_Slim
LOLOL!!!! pretty much...
42 posted on 05/19/2014 4:01:23 PM PDT by Chode (Stand UP and Be Counted, or line up and be numbered - *DTOM* -vvv- NO Pity for the LAZY - 86-44)
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To: JSDude1

43 posted on 05/19/2014 4:01:37 PM PDT by Jack Hydrazine (Pubbies = national collectivists; Dems = international collectivists; We need a second party!)
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To: MNDude
Is it just me, or has Burger King changed their burgers in recent years? To me, the seem less tasty, like drier of late.

Not to mention smaller. I ordered a "Big King" sandwich & got two patties that looked like they belonged on a kids' meal burger.

44 posted on 05/19/2014 4:02:58 PM PDT by Alex Murphy ("the defacto Leader of the FR Calvinist Protestant Brigades")
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To: Mastador1

45 posted on 05/19/2014 4:04:13 PM PDT by Jack Hydrazine (Pubbies = national collectivists; Dems = international collectivists; We need a second party!)
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To: Olog-hai
What $15/hr will get you.

 photo funny_picdump_603_640_05_zps41c6a9f8.jpg

46 posted on 05/19/2014 4:04:52 PM PDT by SkyDancer (I Believe In The Law Until It Intereferes With Justice. And Pay Your Liberty Tax Citizen.)
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To: MNDude

The last BK burger I had was grizzly. I much prefer Mickey D’s


47 posted on 05/19/2014 4:06:35 PM PDT by be-baw (still seeking)
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To: SAJ
They went to the same Spanish class as the maker of this sign.


48 posted on 05/19/2014 4:08:39 PM PDT by Olog-hai
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To: Olog-hai

I detest the “I’m Loving It” slogan by McDonalds, and I hate this one just as much.


49 posted on 05/19/2014 4:12:12 PM PDT by rlmorel ("A nation, despicable by its weakness, forfeits even the privilege of being neutral." A. Hamilton)
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To: al baby; ConservativeStatement
LOL. I just had to watch. That is almost as bad as that song in Disney World which shall not be named...
50 posted on 05/19/2014 4:15:23 PM PDT by rlmorel ("A nation, despicable by its weakness, forfeits even the privilege of being neutral." A. Hamilton)
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