Dear Burger King: Your new motto, intended to remind people that they can and should live how they want anytime." will promote a lot of acting out in your stores. Will gangbangers show up to sell drugs? Will hookers pace your aisles looking for business? I ask because in a fast food restaurant in my city, that's exactly what happens.
Its ok(ay) to not be perfect Self-expression is most important and its our differences that make us individuals instead of robots.
How crazy can you get, Burger King? What if your employees decide not to make perfect burgers, or decide that to express themselves in unrobotlike fashion they have to put chocolate syrup on the burgers and mustard in the milkshakes?
You guys are going to be really sorry about this, and your stupid ad agency too.
Will they hold my pickle if I give them some lettuce?