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McDonald's introduces terrifying Happy Meal mascot to get kids to eat healthier
AV Club ^ | 05/19/2014 | By Sean O'Neal

Posted on 05/20/2014 6:54:02 AM PDT by Responsibility2nd

Having secured its fashionable standing among millennials by giving a clown a vest, McDonald’s has since focused its rebranding efforts on young children, in the hopes that—through the fresh repurposing of trademark properties and targeted marketing—it can somehow get them to want colorful boxes full of toys and hamburgers. To that end, today it’s introducing American kids to “Happy,” a character and “ambassador for balanced and wholesome eating.” As part of promoting that healthy diet, Happy will terrify children into never eating McDonald’s again.

“Happy” is an animated Happy Meal box who was first introduced in 2009 in France, a nation well-versed in the existential angst that its name so ironically conveys. (“How can one be happy if our only destiny is to become food?” asked the children of France, before puking wine into the ball pit.) He’s since traveled to Latin American countries that now have more reason to hate us, and today made his big U.S. debut on Twitter, where he’s already being hailed as an effective deterrent for both appetite and sleep.

“‘Happy’ is about bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yogurt,” McDonald’s said of its new mascot, which brings the fun of wondering why their Happy Meal appears to have realistic teeth, tongue, and eyeballs, and the excitement of contemplating with horror whether this means Happy also has a functioning digestive system—and whether that means they’re the ones who are the “Happy meal.” Perhaps the “toy surprise” inside is their soul, which Happy would be all too happy to play with forever.

McDonald’s is betting that, rather than take the risk, most children will instead turn to its low-fat Go-GURT strawberry yogurt, a treat of reassuringly synthetic origin that doesn’t resemble Gary Busey with third-degree burns, just like today’s kids crave.

“Happy” will be introduced to the next generation of vegans on May 23.


TOPICS: Business/Economy; Food
KEYWORDS: mcdonalds

Nope. Nothing creepy about that, right?

1 posted on 05/20/2014 6:54:02 AM PDT by Responsibility2nd
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To: Responsibility2nd

Reminds me of the Vintage Sci-Fi Film Classic, “Kronos”!

brrrrrrrrrrrrr(shudder)


2 posted on 05/20/2014 6:56:52 AM PDT by left that other site (You shall know the Truth, and The Truth Shall Set You Free.)
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Comment #3 Removed by Moderator

To: Responsibility2nd
Low fat= high sugar. Why do they keep pushing this crap? You are better off eating less of the real thing then the stupid low-fat variety. Check the carb counts between low-fat and regular.

That box thing is creepy.

4 posted on 05/20/2014 6:57:21 AM PDT by defconw (Well now what?)
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To: Responsibility2nd

Nothing worse than the Burger King...


5 posted on 05/20/2014 6:57:23 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: Responsibility2nd

6 posted on 05/20/2014 6:58:15 AM PDT by dfwgator
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To: Responsibility2nd

That looks like a trash can without the flapper (unless the teeth flap. Wait for people to start filling that thing up with trash...then it will “disappear”.


7 posted on 05/20/2014 6:58:50 AM PDT by MIchaelTArchangel (Have a wonderful day!)
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To: Responsibility2nd
an animated Happy Meal box who was first introduced in 2009 in France

Have you seen the size of French people lately? They are increasingly obese.

8 posted on 05/20/2014 6:59:08 AM PDT by Zuben Elgenubi (NOPe to GOPe)
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To: Responsibility2nd
The mouth reminds me of these guys:


9 posted on 05/20/2014 7:00:04 AM PDT by Lazamataz (Early 2009 to 7/21/2013 - RIP my little girl Cathy. You were the best cat ever. You will be missed.)
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To: Responsibility2nd

I just feed my kids real food, made from real ingredients, created in my kitchen. But hey, how many gibsmedats want to cook? It cuts into their sleep. I’ve noticed the past five or six years that the private school kids are now fat. Mom and dad are too focused on keeping up with the Joneses so they stop at Micky D’s each night. What does it matter as long as little Dakota (boy or girl) and little Aspen (boy or girl) participate in every sport and club activity?


10 posted on 05/20/2014 7:00:19 AM PDT by goodwithagun (My gun has killed fewer people than Ted Kennedy's car.)
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To: Chode

Those teeth might infringe your copyright.


11 posted on 05/20/2014 7:02:07 AM PDT by Tijeras_Slim
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Comment #12 Removed by Moderator

To: jospehm20

13 posted on 05/20/2014 7:03:01 AM PDT by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: goodwithagun

Eddie Murphy....about all the kids in his neighborhood getting McDonald’s, while he got a “house burger.”

“I got McDonald’s.....Hamburgers. I got McDonald’s.”

“Ewww, what are you doing with that big welfare, green-pepper burger?”

“*WAAAH!* My Mom made it.”


14 posted on 05/20/2014 7:03:07 AM PDT by dfwgator
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To: Responsibility2nd

The first round of ads they tested didnt go over so well.

https://www.youtube.com/watch?v=niFCK-Pl3Vc

So this must be their Plan B.


15 posted on 05/20/2014 7:05:46 AM PDT by VanDeKoik
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To: Lazamataz

Yep, screechy mutant roadkill rodents selling food, that’s the ticket ... oh, wait.


16 posted on 05/20/2014 7:11:38 AM PDT by RegulatorCountry
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To: Responsibility2nd

Reminds me of that guy ‘Push’ down at Disney World.


17 posted on 05/20/2014 7:18:34 AM PDT by tgusa (gun control: deep breath, sight alignment, squeeze the trigger .......)
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To: tgusa

Who, by the way, had his contract terminated.


18 posted on 05/20/2014 7:19:21 AM PDT by tgusa (gun control: deep breath, sight alignment, squeeze the trigger .......)
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To: Responsibility2nd
Looks like the perfect box for these healthy foods ....


19 posted on 05/20/2014 7:20:34 AM PDT by al_c (Obama's standing in the world has fallen so much that Kenya now claims he was born in America.)
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To: al_c

You’re an apple.


20 posted on 05/20/2014 7:20:55 AM PDT by dfwgator
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To: dfwgator

Hey! Hey, Apple! Knife!


21 posted on 05/20/2014 7:22:03 AM PDT by al_c (Obama's standing in the world has fallen so much that Kenya now claims he was born in America.)
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To: al_c

A well-named character, if there ever was one.


22 posted on 05/20/2014 7:31:15 AM PDT by SoothingDave
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To: SoothingDave

Indeed.


23 posted on 05/20/2014 7:31:51 AM PDT by al_c (Obama's standing in the world has fallen so much that Kenya now claims he was born in America.)
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To: Responsibility2nd

24 posted on 05/20/2014 7:33:48 AM PDT by yefragetuwrabrumuy ("Don't compare me to the almighty, compare me to the alternative." -Obama, 09-24-11)
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To: Responsibility2nd
scared kid photo: black kid gets scared and cries blackkidgetsscaredandstartscrying.gif
25 posted on 05/20/2014 7:40:08 AM PDT by Snickering Hound
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To: Responsibility2nd; JoeProBono; Slings and Arrows

CHATTERBOX???


26 posted on 05/20/2014 7:46:12 AM PDT by a fool in paradise (The new witchhunt: "Do you NOW, . . . or have you EVER , . . supported traditional marriage?")
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To: Zuben Elgenubi; GeronL; Revolting cat!
Have you seen the size of French people lately? They are increasingly obese.

"I resemble that remark!!!"

< /Gerard-Depardieu >

27 posted on 05/20/2014 7:48:05 AM PDT by a fool in paradise (The new witchhunt: "Do you NOW, . . . or have you EVER , . . supported traditional marriage?")
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To: al_c

For some reason, that reminded me of a new cartoon character advertised on a show that Bart Simpson was watching, called “Flatulent Fox”.

Same advertising mindset.


28 posted on 05/20/2014 8:15:35 AM PDT by Oatka (This is America. Assimilate or evaporate.)
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To: Responsibility2nd; Chode

Seriously..when you said “creepy” I thought it was going to be a Michelle Obama action figure.


29 posted on 05/20/2014 12:32:18 PM PDT by Morgana
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To: Lazamataz

Spongmonkeys forever!


30 posted on 05/20/2014 2:40:06 PM PDT by Slings and Arrows (You can't have Ingsoc without an Emmanuel Goldstein.)
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To: Tijeras_Slim
LOLOL!!!
31 posted on 05/20/2014 2:51:15 PM PDT by Chode (Stand UP and Be Counted, or line up and be numbered - *DTOM* -vvv- NO Pity for the LAZY - 86-44)
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To: defconw
low fat = high sugar

And the sugar is usually high fructose corn syrup. It's getting easier to find pure, complete foods in restaurants and grocery stores, but McDonald's still isn't getting it.

32 posted on 05/20/2014 2:56:04 PM PDT by grania
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To: Responsibility2nd

My first cartoon bubble had Mooch and her boob belt


33 posted on 05/20/2014 3:07:21 PM PDT by TurboZamboni (Those who make peaceful revolution impossible will make violent revolution inevitable.-JFK)
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To: Responsibility2nd
Hmm. Six Iranians just got arrested for being "happy."

http://www.freerepublic.com/focus/f-chat/3158458/posts"

34 posted on 05/21/2014 11:36:15 AM PDT by MissNomer
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To: Responsibility2nd


35 posted on 05/23/2014 10:44:33 AM PDT by Rio (Proud resident of the State of Jefferson)
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