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America loves K-cups, but instant coffee rules the world
Quartz ^ | May 9, 2014 | Max Nisen

Posted on 05/23/2014 11:51:51 AM PDT by EveningStar

In North America, Keurig is king. The rest of the world is Nescafé territory.

Keurig Green Mountain, the company behind the popular single-cup coffee machines and pods, is having a pretty excellent year...

In the rest of the world, Nestle’s Nescafé instant coffee leads the market, even though many of those regions drink more fresh coffee than instant. Nescafé is just so dominant in the instant category that its sales are higher than other individual brands...

(Excerpt) Read more at qz.com ...


TOPICS: Business/Economy; Food; Society
KEYWORDS: coffee
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1 posted on 05/23/2014 11:51:51 AM PDT by EveningStar
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To: EveningStar

I don’t understand either trend. Give me good, old fashioned brewed coffee anyday.


2 posted on 05/23/2014 11:53:48 AM PDT by rarestia (It's time to water the Tree of Liberty.)
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To: EveningStar

If it’s not fresh brewed coffee grounds, forget it.


3 posted on 05/23/2014 11:56:07 AM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: EveningStar

And tell that euro-weenie that my coffee will never be called “Johan”


4 posted on 05/23/2014 11:56:21 AM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alterations - The Acronym explains the science.)
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To: EveningStar

I don’t use sugar and I find instant coffee very sweet , do they add sugar


5 posted on 05/23/2014 11:57:58 AM PDT by molson209 (Blank)
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To: EveningStar

These pod things are an incredibly expensive and wasteful way to make a friggin’ cup of coffee. Even my favorite coffee, Chock full o’Nuts, has succumbed to this ridiculous craze.

Alas, P. T. Barnum was right.


6 posted on 05/23/2014 11:58:25 AM PDT by rickmichaels
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To: EveningStar
In my house, it is Lucaffe espresso pods:
7 posted on 05/23/2014 11:58:55 AM PDT by Little Ray (How did I end up in this hand-basket, and why is it getting so hot?)
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To: EveningStar
America loves K-cups, but instant coffee rules the world

So what? Who cares what the rest of the world thinks, does, etc.? They'd probably like to emulate us, but instant coffee is much cheaper than k-cups.

Now that this is settled, the press should concentrate on Benghazi, Fast and Furious, our Marine rotting in a mexican hellhole, etc.

8 posted on 05/23/2014 11:59:08 AM PDT by The Sons of Liberty ("Our brethren are already in the field! Why stand we here idle?" - Patrick Henry, 1775)
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To: rarestia
Both have their places. K-cups for the office, and instant for the one cup in the morning person.

I've used the Melitta 1-cup drip cone for the office with the heated bottled water dispenser.

I was given some k-cups. I used them, um, the contents that is, in my French Press

9 posted on 05/23/2014 12:01:07 PM PDT by Calvin Locke
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To: molson209

I don’t think so. Most, if not all, instant coffee labels have “100% Pure Coffee” printed on the label. If sugar was added, the company would have to declare it on the label.

As a matter of interest, I believe that practically all instant coffee is made from Robusta beans, not Arabica beans.


10 posted on 05/23/2014 12:02:06 PM PDT by rickmichaels
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To: EveningStar

What does instant coffee have to do with anything???

11 posted on 05/23/2014 12:04:02 PM PDT by mountn man (The Pleasure You Get From Life Is Equal To The Attitude You Put Into It)
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To: EveningStar

Nestle is taking on Keurig with their “Nespresso” machines.

Similar concept, although the cartridges are a different size and only fit Nespresso machines.

Not cheap - but its really high quality and they will give Keurig a run for their money.


12 posted on 05/23/2014 12:06:03 PM PDT by PGR88
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To: rarestia

Fresh ground beans and a twelve cup brewer every morning for me.


13 posted on 05/23/2014 12:06:30 PM PDT by Red_Devil 232 ((VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!))
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To: EveningStar
A few years ago, my wife brought home a simple French Coffee Press. Starbucks Verona blend, hot water, let it steep for ten minutes. Perfection.
14 posted on 05/23/2014 12:14:59 PM PDT by Jacquerie (To restore the 10th Amendment, repeal the 17th. Article V.)
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To: rickmichaels

“These pod things are an incredibly expensive and wasteful way to make a friggin’ cup of coffee. “

Try the Costco branded k-cups ... San Francisco roast.


15 posted on 05/23/2014 12:15:52 PM PDT by TexasGator
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To: rarestia

Keurig is brewed coffee. It is just brewed in single serve and prepackaged. You don’t open a can of coffee and let it grow stale.

Overpriced for my home, but I love it at the office.


16 posted on 05/23/2014 12:16:32 PM PDT by thackney (life is fragile, handle with prayer)
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To: smokingfrog

The coffee in my K cups is not instant, it is fine-ground coffee. For coffee, it isn’t any different from any of the one cup brewers we’ve used in the past. Saves a lot of coffee too. Used to brew by the pot and always threw away at least half of the last pot, and after a pot cooks on the warmer for a while the good coffee taste turns to crap. Haven’t used a regular brewer for at least 8 years.

The cups can be found in various varieties on sale at prices that come down to 50 cents a cup for even premium coffees.

My personal favorites are Jet Fuel, Emeril’s and Revv.


17 posted on 05/23/2014 12:19:33 PM PDT by RJS1950 (The democrats are the "enemies foreign and domestic" cited in the federal oath)
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To: Calvin Locke
instant for the one cup in the morning person

For that one quick cup before church on Sunday, I like:

Basically ground coffee in a tea bag, each bag in a sealed pouch.

18 posted on 05/23/2014 12:20:07 PM PDT by thackney (life is fragile, handle with prayer)
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To: EveningStar

Never heard of ‘Keurig’ and I live in a coffee city.


19 posted on 05/23/2014 12:20:34 PM PDT by Vinylly (?%)
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>> Nestle’s Nescafé instant coffee leads the marke

That’s served on the Disney properties in Orlando. A tough swill if normally spoiled with regular brew.


20 posted on 05/23/2014 12:23:16 PM PDT by Gene Eric (Don't be a statist!)
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To: mountn man

What was the question?


21 posted on 05/23/2014 12:23:49 PM PDT by polymuser
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To: EveningStar

I make a 14 cup glass carafe(currently a kitchen aid maker) of my own bean blend each morning.

I am not too hot on K cups. I miss my old perculator....but the drip maker is ok.


22 posted on 05/23/2014 12:23:53 PM PDT by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you.)
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To: EveningStar

As the only coffee drinker in the house (single mom) my daughter bought me vanilla Nescafe and it wasn’t the crap coffee from the 80’s I remember. I liked it a lot!


23 posted on 05/23/2014 12:26:57 PM PDT by autumnraine
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To: EveningStar

I like fresh brewed coffee.. the stronger the better. K cups are OK, but they cost more than a can of Maxwell House.


24 posted on 05/23/2014 12:27:45 PM PDT by ExCTCitizen (I'm ExCTCitizen and I approve this reply. If it does offend Libs, I'm NOT sorry...)
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To: smokingfrog

My parents drank instant coffee for years for the same reason they bought the Formica and stainless steel kitchen table: because it was “modern”. Besides, using the old fashioned percolators is just about the worst way in the world to make coffee.


25 posted on 05/23/2014 12:27:49 PM PDT by Blood of Tyrants (Haven't you lost enough freedoms? Support an end to the WOD now.)
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To: RJS1950
Really? I always thought there was some kind of syrupy crap in there or something. I always brew about 6 to 8 cups in the drip coffee maker and between the wife and I it almost never gets wasted. The carafe is insulated and there is no heat pad to cook the coffee after it's made.
26 posted on 05/23/2014 12:28:51 PM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: rickmichaels

Yes, it is more expensive, but it makes coffee as good as you can buy already brewed anywhere at a fraction of the cost.


27 posted on 05/23/2014 12:29:14 PM PDT by Blood of Tyrants (Haven't you lost enough freedoms? Support an end to the WOD now.)
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To: thackney

I’ve got a 4-cup Mr Coffee. Does this mean I’m not groovy, or whatever the word is today that describes a hip person?

;>)

I’d go back to a percolator, but I’m on a septic system & the septic doesn’t handle coffee grounds well.


28 posted on 05/23/2014 12:29:28 PM PDT by Mr Rogers (I sooooo miss America!)
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To: EveningStar
K-Cups? Really?

D cups are more than adequate


29 posted on 05/23/2014 12:30:38 PM PDT by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: EveningStar

Keurig makes decent coffee, but the major advantage is, it takes about 1 minute to brew and deposit in your cup.


30 posted on 05/23/2014 12:33:06 PM PDT by Neoliberalnot (Marxism works well only with the uneducated and the unarmed.)
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To: Calvin Locke

Ah a French press—the only damned thing they ever invented that is so good for coffee. Use it every morning for my 2 cups of Folger’s Columbian.


31 posted on 05/23/2014 12:34:44 PM PDT by Neoliberalnot (Marxism works well only with the uneducated and the unarmed.)
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To: Darkshear
Besides, using the old fashioned percolators is just about the worst way in the world to make coffee.

ping to your expertise...

32 posted on 05/23/2014 12:37:13 PM PDT by thackney (life is fragile, handle with prayer)
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To: ExCTCitizen

” K cups are OK, but they cost more than a can of Maxwell House.”

Try Costco San Francisco Bay Roast ... 32 cents each.


33 posted on 05/23/2014 12:37:20 PM PDT by TexasGator
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To: smokingfrog
I always thought there was some kind of syrupy crap in there or something.

Nope, my boss takes the used one home to salvage the grounds for the garden.

34 posted on 05/23/2014 12:38:12 PM PDT by thackney (life is fragile, handle with prayer)
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To: Vinylly

You’ve never heard of Keurig? When someone says K-cup, you do know what that is, right?

You must not like coffee.


35 posted on 05/23/2014 12:39:19 PM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: Mr Rogers

“I’d go back to a percolator, but I’m on a septic system & the septic doesn’t handle coffee grounds well.”

My wife used to be a ‘everything down the disposal’ till she jammed it with coffee grounds.


36 posted on 05/23/2014 12:39:57 PM PDT by TexasGator
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To: All
I understand the convenience factor and use a K-cup machine every week at our home fellowship group.

But NOTHING beats my daily ritual of fresh grinding/brewing...

 photo eight-oclock-coffee-dark-italian-roast-whole-bean-115-ounce-bag-pack-of-4_3446_5001_zpsc06cac7e.jpg

 photo home_main_011_zpsa44ea20b.jpg

We've been happy Chemex owners since our first as a wedding present in 1972. Thought it was interesting to own a Chemist Beaker on steroids and still cooked coffee in a rocket-ship electric percolator. For reasons I don't remember, we tried using the Chemex a year later and the rest is history...

37 posted on 05/23/2014 12:40:15 PM PDT by Prov1322 (Enjoy my wife's incredible artwork at www.watercolorARTwork.com! (This space no longer for rent))
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To: rarestia

I didn’t know that many people still did instant coffee.

Regarding the K cups, I hated them and saw no use for them. I have my own gravity feed grinder at home and always fresh grind it.

However, a peculiar thing happened. I started working at a place where they had a couple of these K cup machines, but you had to buy your own coffee. Turns out that if you shop wisely you can get darned good coffee for $.32 a cup. And that’s a 14oz cup.

It’s so dang convenient that I’ve toyed with scrapping my brewer and grinder at home and just going for the K-cup machine. I completely turned in favor of them after using them for a while.


38 posted on 05/23/2014 12:40:56 PM PDT by cuban leaf
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To: EveningStar
The next article at the link is about the "world's most wasteful cup of coffee", the single-serve coffee pod.

I wonder how that is wasteful if you only drink one cup of coffee a day. Most regular coffee makers will only do a minimum of 4 cups, but then I don't drink a "cup" of coffee, I drink from a mug, which is two and a half times a "regular" coffee cup.

39 posted on 05/23/2014 12:45:34 PM PDT by jeffc (The U.S. media are our enemy)
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To: EveningStar

If it came down to drinking instant coffee or no coffee at all; I’d go with no coffee at all.

You can always get your caffeine from iced tea or a soda.


40 posted on 05/23/2014 12:46:01 PM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: Red_Devil 232

“Fresh ground beans and a twelve cup brewer every morning for me.”
Same here! But found out this week that Walmart does not carry coffee beans. Not one, nada zip. But all kinds of Starbucks crap coffee grinds. Yuck!
My wife normally does the shopping, but I was substituted this week. It’s been a learning experience for sure.


41 posted on 05/23/2014 12:53:17 PM PDT by 9422WMR (: " Tolerance is the virtue of a man who has no convictions".)
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To: Neoliberalnot

The French have invented a number of decent things. The pressure cooker w/ safety valve, the Fresnel lens, the French 75 artillery piece, etc.


42 posted on 05/23/2014 12:53:21 PM PDT by Calvin Locke
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To: RJS1950

“My personal favorites are Jet Fuel, Emeril’s and Revv.”

I’m with you on the Jet Fuel; it’s wonderful. Now we’re on Amazon.com’s “subscribe and save” and receive a monthly delivery of San Francisco Bay’s French Roast, which also is excellent. We like the component of the cups. Instead of a rigid plastic cup, the bottom is soft — what filters are made of. We’ve been doing this for about two years now and have never had another issue with the Keurig machine being clogged. After openine one of the small packages, we keep those pods in an air-tight glass jar to stay fresh.

You’re right about the price, too. For an excellent cup of coffee, 50 cents is pretty good. And there’s zero waste.

I did order one box of a different brand because the price was SO low, and the pods had a disgusting glob of dry instant coffee in them. bleeccch. They went in the trash.

I think Rush created the great excitement about Keurig a few years ago after having used one in a hotel. He gave them to friends for Christmas, and raved about them on air.


43 posted on 05/23/2014 12:54:19 PM PDT by MayflowerMadam
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To: 9422WMR

When we ground our own beans, we loved the Columbian beans sold by Costco — I think is was “Suprema” or similar. Now we have no Costco near us.


44 posted on 05/23/2014 12:56:14 PM PDT by MayflowerMadam
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To: rarestia

Yep. My French press works just fine.


45 posted on 05/23/2014 1:00:33 PM PDT by 9YearLurker
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To: EveningStar

You can buy Keurig style cups that are refillable.

Best of both worlds, much reduced cost, and the simplicity of the system.

Downside—needing to periodically make up a batch of cups.

Upside—ability to sample many types of ground beans, etc.

Since there is a Keurig machine at my work, I have decided to buy a small quantity of refillable cups, make my own supply at home, and try them at work.

If that works out, come home and impose that upon my sweet bride of 46 years.


46 posted on 05/23/2014 1:08:12 PM PDT by truth_seeker
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To: Responsibility2nd

Never heard of K-cup ether. I brew my own coffee just by pouring boiling water through a coffee filter that has coffee grounds in it.


47 posted on 05/23/2014 1:13:24 PM PDT by Vinylly (?%)
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To: 9YearLurker

Never tried a French press. I’m sure not a morning person and the K cups work great for getting to work on time.

Recently, started back working out. Getting up about an hour earlier so I make a full pot. Been getting my coffee at Dollar General. Their “house brand” coffee is Clover Valley Farms(I think). Doughnut Shop blend is pretty dang good. And cheap...........

I must be doing something wrong with the Instant. I guess. Can’t stand the stuff.


48 posted on 05/23/2014 1:15:54 PM PDT by saleman
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To: Vinylly

I like the French press.. cheap and great coffee..

We used single serving drip coffee plastic filters at home...that way we both get drip coffee... I really like Gelavia coffee, which is very smooth, pre ground and available at supermarkets Wallmart and Target...

In a pinch I drink Starbucks Instant VIA coffee..what they call micro-ground coffee... It’s very good.. I buy the Medium House Blend, because I don’t go for bitter dark coffee beans normally one finds at Starbucks.


49 posted on 05/23/2014 1:19:25 PM PDT by Chuzzlewit
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To: Blood of Tyrants

50 posted on 05/23/2014 1:27:38 PM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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