Skip to comments.Levi's CEO: No Need to Wash Your Jeans
Posted on 05/26/2014 3:28:25 AM PDT by Enterprise
How often do you chuck your jeans in the laundry? If it's more than once a year, the CEO of Levi's thinks you're doing it wrong. At a green-themed conference sponsored by Fortune, Chip Bergh said he practices what he preaches. "These jeans have yet to see a washing machine," he said of the pair he had on, which he has owned for a year. "I have yet to get a skin disease." (Bergh didn't say how often he wears them.)
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I’m guessing this guy doesn’t do much physical work either.
What about his underwear?
I’ll bet he stinks.
He turns them inside out a few times.... yuck..
The difference is I work and he sits.
Even if he sits, he perspires and the cotton absorbs it. Skin contact alone transfers a bunch of bacteria that we have on us all the time.
And he probably has a few hundred pairs of jeans to wear.
Yeah, he wears them once then puts on a new pair.
He’s also an idiot. Washing jeans makes them wear out faster as he admits. I guess he doesn’t realize that the faster they wear out the more jeans he sells.
Levi’s was one of the early pro-gay corporations.
If you’re wealthy enough to wear a new pair every day, okay then. I don’t know how “green” that is.
Another CEO who is obviously a liar, or surrounded by Yes-men, who won't mention his bad BO.
If a person sweats into a pair of jeans, they are going to take on salt and bacteria. I've taken off clothes that had salt stains on them. I doubt this man has ever had on a pair of jeans that were dripping wet from perspiration.
Levis was one of the early pro-gay corporations.
Yep. And I haven’t had to grapple with the question of the frequency of washing Levi’s for many a long year.
Insanity. Doing laundry will destroy life as we know on planet earth.
Bergh? Figures, German. Probably showers once a year, too. How’d you like having him sitting next to you at a restaurant?
maybe he does what i do... have them dry cleaned :)
If you want to smell of a$$, and dog, and sweat and oils and... just gross.
On the other hand, if you are an outlaw biker, you are not PERMITTED to wash your denim. Your crew will urinate on your jacket, etc. and you are to wear it as a badge of honor.
Liberalism is a mental disorder.
Levi’s jeans lose their shape after around 3 days without washing. If you like your pants sagging down and smelling of garbage, by all means go ahead and wash them once a year...
Pro-homosexual, and anti-self-defense.
“Im guessing this guy doesnt do much physical work either.”
My first thought before I scrolled down and saw your comment!...
Homeless Chic is in this season.
classy language. This used to be a family friendly site.
Whether he needs it or not!
as I understand it....some high priced jeans are supposed to be frozen...not washed....Ugh as well
Don’t wash your jeans...another thread suggests not bathing as often...while other threads discuss legalized pot...any irony here?
He has a slight point. I wouldn’t go an entire year, but I’ll wear jeans at least 5 times before washing them.
It takes me about 3 weeks to cut and split my firewood supply. I usually get a lot of chain oil and wood fiber in the jeans and my wife does not like them in the washing machine so I’ll usually take one pair and wear them every day until the fire wood is finished.
Then they go into the trash.
I hope he’s not dating one wipe Sheryl Crow.
“Levi’s CEO: No Need to Wash Your Jeans”
They’re out there folks! Once had a college professor who refused to use deodorant to protect the environment. Smelly idiots!!
I would hate to be a midget standing behind him in an elevator.
You can’t wash these new tissue-thin jeans as often. They’ll break down. Check the fabric weight of a new pair of jeans to the ones you had for years.
Man I was rolling when Eddie Murphy went through that skit.
That sounds like a good plan. For me it’s just too much laundry. We have 3 boys under 10. Unless they’ve been rolling around in the dirt, how dirty can their school pants be? Let them wear them a few times...
I’m in the military and have dozens of extra utility pants. Every time you deploy they give you more stuff. Thats my go to wood splitting pants...
I’m so impressed. If you only wear your Levi’s one day a year, why wash them often? My Levi’s on the other hand head for the washing machine by themselves after working in them.
Each generation of kids have their own way of dressing, to either be “cool” or to rebel against the established way of doing things. Like kids today who wear their pants down so their underwear shows, or kids who wore jeans with holes all over them or the bell bottoms of the 60’s. Anything to be different.
My dad grew up as a kid in Arizona in the late 20’s and early 30’s, living, what was then rural desert outside of a much smaller Phoenix, on a horse ranch. He told me that when he was a teenager, the thing for kids to do was to buy a new pair of Levi’s, put them on and sit in a bathtub full of the hottest water they could stand. Then they walked the jeans dry and never, ever washed them. Ever. They’d get stiff and shiny with dirt and that made them all the more cool. They wore them with the bottoms folded up into cuffs that were 6-8” high. That was their “style”, he said, and he still wore cuffs rolled up on his jeans as he got older, though he did wash them. He said the style irritated his parents but that was part of being cool back then.
Scouts Out! Cavalry Ho!
“Im guessing this guy doesnt do much physical work either.”
I’m guessing he one of those fellows that sit’s down to piss.
I’m betting we’re both right.
I thought you change them when they stand by themselves.
I agree. I don't wash pants and shirts every time I wear them. I wait until they're soiled or have been worn at least a couple of times, or get sweaty. Laundering every time just makes them wear out faster. That's what undershirts and shorts are for. Especially polypro and nylon... one I found that stuff I'm never going back.
I hate Levis. I’ve owned one pair, and I’ll never own another. Not only are they made for women who are built like teenaged boys, they are wildly overpriced.
My husband likes Wranglers, and I’ve found some of the cutest and best fitting jeans at Target and Walmart.
Decades of inventions have brought us to a time when we all can have clean clothes and bodies. I find it disgusting that some choose to stink. (Not talking about people who are medically sensitive to certain chemicals and smells, etc)
I don’t always drink Dos Equis. But when I do, I like to sit on the ground in my dirty jeans.
Ruh Roh. My wife buys Levis for me. I WISH I were built like a teenage boy.
Well, the women’s jeans, anyway.
Smoking pot, dirty clothes, and lack of hygiene. I think those are qualifications to run for Democrat office!
There’s a big difference between not showering for 5 days and wearing pants 5 times without laundering them. Your clothes drier draws a ton of amps. The less you run it the better. As a frugal family of 5 we try and save in easy areas.