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Doritos unveils ‘Roulette’ flavour edition where some chips are insanely hot
Financial Post [Canada] ^ | Friday, July 4, 2014 | Hayley Peterson

Posted on 07/04/2014 8:16:55 PM PDT by canuck_conservative

PepsiCo Canada has launched “Doritos Roulette,” a new flavour edition in which most of the chips are nacho cheese flavored, while others are insanely hot.

Consumers are calling the chips “dangerous” and “a solid slap in the face” and hundreds of people are posting videos of themselves eating the chips on YouTube.

“Aside from the spice, these chips look and taste just like a regular Nacho Cheese Dorito,” according to a review by the blog The Impulsive Buy. “So you really have no idea what you’re going to get until you pop it in your mouth.”

The new flavor was launched in Canada last month. A PepsiCo Canada spokesman told us he couldn’t comment on whether they would be coming to the U.S....

(Excerpt) Read more at business.financialpost.com ...


TOPICS: Business/Economy; Food
KEYWORDS: chips; doritos; nacho; spicy
User comments at the site.
1 posted on 07/04/2014 8:16:55 PM PDT by canuck_conservative
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To: canuck_conservative

I like to eat my food ,not have my food eat me


2 posted on 07/04/2014 8:19:36 PM PDT by molson209 (Blank)
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To: canuck_conservative

Sounds like a recipe for a lawsuit when someone goes freaky-deaky over a chip.


3 posted on 07/04/2014 8:20:42 PM PDT by fieldmarshaldj (Resist We Much)
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To: fieldmarshaldj

bump


4 posted on 07/04/2014 8:20:59 PM PDT by ConservativeMan55 (In America, we don't do pin pricks. But sometimes we elect them.)
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To: canuck_conservative
Methinks I see a lawsuit in Pepsico’s future. Especially if they bring Doritos Roulette down here to the States.
5 posted on 07/04/2014 8:22:02 PM PDT by Tupelo
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To: canuck_conservative

Some of those user comments have labeled the “insanely hot” claim as pure hype.


6 posted on 07/04/2014 8:22:40 PM PDT by Olog-hai
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To: canuck_conservative

This seems series, and possibly hugh.


7 posted on 07/04/2014 8:23:06 PM PDT by Yardstick
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To: canuck_conservative

Doritos Roulette commercial
https://www.youtube.com/watch?v=eSG8xPI27us


8 posted on 07/04/2014 8:23:33 PM PDT by Jack Hydrazine (Pubbies = national collectivists; Dems = international collectivists; We need a second party!)
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To: canuck_conservative

If it wasn’t PepsiCo, I’d think it was a cool idea. (No pun intended)


9 posted on 07/04/2014 8:24:19 PM PDT by stevio (God, guns, guts.)
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To: canuck_conservative
If this works they could carry the idea over to their soft drinks. One in each six pack is 100 proof, laced with ipecac etc.
10 posted on 07/04/2014 8:30:15 PM PDT by CrazyIvan (I lost my phased plasma rifle in a tragic hovercraft accident.)
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To: fieldmarshaldj

Not in Canada- our courts enforce “loser pays”. Lots of good stuff here that you can’t get in the USA anymore.


11 posted on 07/04/2014 8:40:16 PM PDT by Squawk 8888 (Lacrosse- Canada's national sport, like hockey only violent)
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To: canuck_conservative

Meh. “Harry Potter” did it first (and no doubt other foods have gone this route in the past as well).

The “hot” chips are likely no spicier than the regular “hot” chips Doritos produces. They only seem hot in contrast to the “regular” chips they’re mixed with. So long as the bag is labeled properly, there should be no reason anyone would have grounds for a lawsuit.


12 posted on 07/04/2014 8:40:23 PM PDT by Little Pig
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To: fieldmarshaldj
If there's a warning label I see no problem. There's no warning labels on
those nice shiny Serrano peppers in the Grocery. If it says Hot, then those who
can read should understand what happens if they eat one. Or the wrong one, LOL..
13 posted on 07/04/2014 8:49:44 PM PDT by MaxMax (Pay Attention and you'll be pissed off too! FIRE BOEHNER, NOW!)
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To: Squawk 8888
Lots of good stuff here that you can’t get in the USA anymore.

Kinder Eggs...

14 posted on 07/04/2014 9:38:53 PM PDT by sockmonkey (Of course I didn't read the article. After all, this is Free Republic.)
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To: sockmonkey

LOL Mark Steyn wrote a priceless column about his Kinders getting confiscated at the border.


15 posted on 07/04/2014 9:45:07 PM PDT by Squawk 8888 (Lacrosse- Canada's national sport, like hockey only violent)
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To: canuck_conservative

http://www.washingtonpost.com/news/to-your-health/wp/2014/07/03/most-men-would-rather-shock-themselves-than-be-alone-with-their-thoughts/


16 posted on 07/04/2014 10:32:07 PM PDT by GraceG (No, My Initials are not A.B.)
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To: canuck_conservative

Unfortunately, I’m in California, or I’d burp happily and ask for seconds.


17 posted on 07/04/2014 10:37:34 PM PDT by RichInOC (No! BAD Rich! (What'd I say?))
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To: canuck_conservative

They’re doing a test of two flavors here (nationwide?) No indication whatsoever as to what you’re buying in to. They are in silver bags, could be a new cheese flavor, pepper, or dog turds. Not buying them


18 posted on 07/04/2014 11:11:00 PM PDT by Figment
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To: canuck_conservative

Great idea. I buy these dried hot peppers from a local Italian restaurant. Most are mild, but occasionally you get a hot one. You deal with it. The family has accepted this as a sort of tradition. Don’t try if you don’t like hot.


19 posted on 07/04/2014 11:20:51 PM PDT by deweyfrank
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To: Olog-hai

“processed food” and “hot” never go together, those flavors are always candy assed...


20 posted on 07/05/2014 12:29:30 AM PDT by Axenolith (Government blows, and that which governs least, blows least...)
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To: canuck_conservative

Brilliant marketing.


21 posted on 07/05/2014 3:47:14 AM PDT by Flick Lives ("I can't believe it's not Fascism!")
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To: canuck_conservative

Some are hot, the rest are just the normal level of horrible food.


22 posted on 07/05/2014 4:34:34 AM PDT by Wolfie
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To: MaxMax

Anyone remember the lawsuit filed by the pregnant woman, who claimed she got pregnant because she thought the spermicide jelly was meant to be eaten?


23 posted on 07/05/2014 4:38:31 AM PDT by Cowgirl of Justice
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To: Squawk 8888

I am jealous. Loser Pays would start to fix the US overnight.


24 posted on 07/05/2014 4:45:33 AM PDT by Codeflier (Bush, Clinton, Bush, Obama - 4 democrat presidents in a row and counting...)
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To: canuck_conservative

I got Mr Kitty yesterday. He hates hot food.

I was opening a can of chipolte in adobo for my spicy Dr Pepper pulled pork and a little bit of the sauce splashed on my cheek. I called him to come and give me a kiss to lick it off. He did so without asking what it was until AFTER he gave me a kiss.

Okay, it was a bit mean, but it wasn’t THAT hot. And he managed to get to the sink and get his mouth under the faucet in just a few steps.


25 posted on 07/05/2014 6:55:45 AM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: canuck_conservative

I admit to putting tobasco on my nacho cheese Doritos


26 posted on 07/05/2014 6:57:42 AM PDT by stuck_in_new_orleans
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To: Cowgirl of Justice

Check Snopes, it was a story invented by a tabloid.


27 posted on 07/05/2014 10:53:48 AM PDT by MaxMax (Pay Attention and you'll be pissed off too! FIRE BOEHNER, NOW!)
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