Skip to comments.Reply from Costco Regarding D'Souza Book Vanity)
Posted on 07/10/2014 7:19:40 AM PDT by illiac
We appreciate you taking the time to email Costco Wholesale.
Costco is not influenced by political considerations in selecting product for sale in our warehouses or on Costco.com. This includes our selection of books. Our book buyers are solely interested in book sales, and do not favor any political persuasion over another. Recently, after deciding to sell the book "America: Imagine the World Without Her", beginning on June 1, a decision was made to pull the book from sale on July 1. This decision was based solely on the number of copies sold during that month, and had nothing to do with the content of the book. Costco is not a book store. Our book shelf space is very limited. We exercise discipline in the best utilization of that limited space based solely on what our members are buying. We can't carry every title that our members are interested in reading. We are constantly monitoring book sales, and make decisions to pull books off the shelves frequently based on sales volume to make room for other titles. Politics or controversy over content do not influence our decisions. After we made the return, a documentary was released about the book. Since then there has been heightened interest by our membership base and brisk sales at locations still in stock. Therefore, we have made the decision to reorder the book.
Tracy L. Member Service Center Costco Wholesale Corporation
Then why is Hillary’s book still being sold there?
Costco’s biggest customers, I’d wager, are Christian families with lots of kids.
Yes, it seems the protesting has gotten to them. I have tried numerous times to email them and they have derailed their email “Comments” portal, a sure indicator they do not want more complaints.
The next and better way is to cease shopping with Costco. Even if they are hardheaded about “Comments”, their bottom line is very sensitive.
Hard Choices sales continue to slide, but apparently not to Dinesh DSouza levels
Megaretailer Costco decided earlier this month not to continue to carry the new book from conservative writer Dinesh D’Souza, America, Imagine a World Without Her. Given that D’Souza recently pled guilty to campaign finance violations — charges that he and his fans considered politically motivated — Costco’s decision generated a lot of heat among conservative media outlets. It spawned headlines at Twitchy, World Net Daily, and a special mention from Rush Limbaugh himself.
It unleashed such a firestorm that Costco made it easier and quicker to hear its response in the phone tree that greets those calling corporate headquarters. Want to hear Costco’s response on D’Souza? Please press nine. Press nine and you get the rationale: “Each item we carry must meet sale thresholds in order for us to continue to stock them. We purchased this item with the best intentions when it came out on June 2, 2014. Unfortunately, it was not meeting the necessary threshold, and was part of our normal, weekly returns.”
Which for us, raised an interesting question. Given the role Costco played in the roll-out of Hillary Clinton’s book “Hard Choices” (a Virginia store hosted one of Clinton’s book signings), how are sales of Clinton’s book holding up under that standard?
There’s a reason to ask. If you haven’t been paying attention, national sales of Clinton’s book in hardcover in the first week were well below sales of her biography, Living History (though they exceeded first week sales of other political works). In week two, according to Nielsen BookScan, sales dropped 44 percent. In week three, another 46 percent. And by week four, according to numbers from the Times’ Amy Chozick, down another 36 percent, selling only about 17,000 copies.
Reached by phone, Costco Chief Financial Officer Richard Galanti made clear that, despite those figures, Clinton’s book still handily outsold D’Souza’s — but that was no guarantee it would stay in stores. “Any title will be on the cut list when its sales diminish,” Galanti said. “Our numbers are not always directionally consistent [with Nielsen’s], but generally they’re consistent.”
In a statement from CEO Craig Jelinek sent to the media (in hopes of quelling the continuing brouhaha), Costco revealed that D’Souza’s book had been sold 3,753 times in its stores, “or approximately 15 books per Costco location.” To the Post, Galanti said that Clinton’s had sold somewhere north of 17,000 in the last three weeks of June — about five times as much.
Tuesday night on Sean Hannity’s Fox News show, D’Souza echoed arguments that his book had been pulled for political reasons. “This is clearly a political decision that they made,” he said. “I think it’s because of their alliance with the Obama administration and now they’re feeling the heat so they’re trying to figure out how to wriggle out of it.” Jim Sinegal, a co-founder of Costco, spoke at the Democratic convention in 2012 and raised money for Obama.
“We delete 20 to 50 of the 200 titles we have every week,” Galanti told the Post. In terms of the political eruption, he said, “We probably should have known. But we didn’t.”
“Nobody wants to hear how we do business,” he continued. “Depending on what we say, half of the aisle gets mad. If we say something else, the other half gets mad.”
Good news for Costco customers on both sides, however. “Given yesterdays dramatic sales increase in the book,” the statement reads, “ perhaps due in part to the surrounding controversy we have chosen to bring back the book.” So for now, both Hard Choices and America are back in stores. Until sales slip.
“Costco is not influenced by political considerations in selecting product for sale in our warehouses....”
Oh, it’s always good to start the day with a hearty laugh at a funny joke.
Who's got that little 'bullsh*t' icon, because it certainly applies here...
Eat them, Costco...eat every last copy. (My error...I didn’t see the appropriate ‘BS’ icon in post #6. My bad.)
That was the identical reply I received.
That was the identical reply I received.
And why did the CEO feel obligated to tout such a "routine business decision?" Costco brought this issue to the main stage. They put the pile of poop on the floor and then jumped in with both feet.
I see all the gals from the local planned parenthood and NEA are there.
I hate being lied to, another hand I love winning. The excuse is window dressing and all parties involved know it. So I’ll just take it as a win.
I have bought both Sarah Palin and Glenn Beck books at my local Costco. They have had Bush’s book, among other conservative writers.
Earth To Costco:”You’re Full Of SH*T”!!!!!!!!!!!!!!!
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