Skip to comments.Just Who Is That Wendy's Girl?
Posted on 07/17/2014 9:52:04 AM PDT by Rides_A_Red_Horse
Shes got copper-colored locks, a peppy personality, an ethnically diverse group of friends, and she knows how to talk millions of Americans into buying a Monterey Ranch Crispy Chicken Sandwich.
Shes the Wendys Girl.
The actress who has played the all-knowing, slightly kooky burger lover for two years is a 28-year-old Alabama native named Morgan Smith Goodwin. (She added her second surname after marrying Dave Goodwin, manager of New York City restaurant Gramercy Tavern.) And while her character has remained nameless in the fast food chains TV commercials, its not a far stretch to assume shes Wendy, the freckled little girl with red braids on the companys logo, all grown up.
Unlike Wendy, though, who was based on founder Dave Thomass real-life daughter, Smith Goodwin isnt a natural redhead. Her dye job, from dark blonde to an orangey red that rivals Carrot Top, has given me a ton of exposure, she told Canadas Metro News earlier this year. You have to be forever grateful and very flattered when a company will trust you with their brand. So I dont take it lightly. Prior to the this job, the actress had a few stage roles and no TV or film experience to speak of.
Now, though, Wendys Girl is a star: She shames a co-worker for buying from another chain; relieves her cheapskate date by choosing burgers over pricey steakhouse fare; counsels a stranger on how to improve her life with side dishes; and cheers up a losing little leaguer with a Frosty (though what Wendys Girl is doing lurking around a kids ball game is unclear). Shes such a star, in fact, that Wendys is giving her a name.
In a new commercial set to air later this month (a goofy music video spoof touting the return of Wendys pretzel sandwiches) Wendys Girl will be dubbedwait for itRed. Yahoo Food has an exclusive copy of the ad below.
"Were thrilled that Morgan Smith Goodwin, who we call Red, has resonated with our customers since we first introduced her in our advertising April 2012," Liz Geraghty, vice president of brand marketing for Wendys, told Yahoo Food in an email statement. Red has been our most successful effort since the Dave Thomas advertising campaign in the 1990s."
Morgan Smith has benefited from this success, too. There are Wendys Girl fan sites and Facebook pages dedicated to the actress. And while much of it seems innocent enough, with links to various commercials, her bio, and updates from Smith Goodwins Instagram page, some are downright creepy. She enchants me. She is all I want and I desire, the webmaster of wendys-girl.com wrote on the sites homepage, where he also noted that he has been working tirelessly to find out if the rumor that compromising photos of Smith Goodwin exist is true.
With the fans come the haters. Theres an I hate the Wendys girl Facebook page, and a Twitter search of the phrase Wendys girl brings up a batch of mostly negative recent tweets. The Wendys girl actually makes me want to eat there less, reads one. The girl in the Wendys commercials gets on my nerves a bit. And the commercials just keep getting cheesier, proclaims another. (Smith Goodwin could not be reached for comment.)
Others have criticized the company for replacing the real Wendy Thomas (now a 52-year-old woman who most recently appeared in a Wendys commercial in 2011) with a younger, more attractive girl-next-door type, flawless skin, flowing hair, and green eyes included. (Shes been compared to How I Met Your Mother actress Alyson Hannigan.) True, Red holds her juicy burgers in her powder pink manicured little hands, and she never smudges her lip gloss by taking a hearty bite. Wendy Thomas was the real Wendy. Morgan Smith Goodwin was the hot Wendy, author Amy Van Sant wrote in a 2012 blog post.
Geraghty insists thats not the case. Morgan is not meant to replace Wendy, who stands alone as the original namesake, she wrote to us. Instead, Morgan is a brand advocate with a quick wit and engaging personality that America has gravitated toward.
Finally, there have been comparisons to another famous company spokesperson. The Wendys girl has replaced Progressives Flo on my list of annoying company commercials, one Twitter user announced this week. Others agree: Idk whos worse. Flo from the progressive commercials or the Wendys girl.
Theyre talking about Flo, the (somewhat irritatingly) helpful saleswoman whos never without her trademark headband, teased hair, and pancake makeup on Progressive car commercials. She who has starred in over 50 commercials. She who has become as ubiquitous as the Geico gecko. She who currently has more than 5 million Facebook followers.
Wendys Girl probably wouldnt mind the comparison at all.
She’s a beautiful young woman.
Im proud of “wendys” for not choosing a Diverse...Wendy..
I’ve seen the commercials with both girls. Morgan Smith Goodwin seems genuinely pleasant while the “real” Wendy Thomas appeared a bit angry, like Rosie O’Donnel with red hair.
She’s adorable. She’s paid to get people to watch the commercials, and it works for me.
She’s the perfect Wendy’s girl.
Flo sucks exhaust pipes
‘Wendy’ makes ‘em glo!
Hey. Naomi Campbell was up for the job. Be nice!
Seeing anything-Flo is about as irritating to me as seeing pics of Helen Thomas.
WE WANT CLARA PELLER!
She’s a hottie.
I like the Jack-In-The-Box commercials better.
That article burst my crush on her. I thought she was a natural ginger.
rumor has it that Michelle Obama had placed a call to wendys ad agency.....
one which they did not return...
Absolutely beautiful, adorable, sexy, cute, bubbly...add your own adjectives. Love their commercials now.
Agreed...Flo stopped being interesting after about the third commercial they shot.
Imagine the sight of Moooch at a drive thru window .. serving food. Her food.
I think they should have named her Scarlett, but what do I know?
I actually pay attention when the latest commercial comes on. Kudos to her and to the director of the commercial for a job well done.
Even without natural red hair, she’s still quite fetching.
What I really like about the ads is you've got a pretty girl and her friends having fun and the commercials stay “clean.” You could imagine the same conversations and goofing around with your own friends (ciabatta, musta forgotta).
The "slightly naughty" in Carls Junior and some Jack in the Box commercials were a bit gross.
She reminds me a little of Corrine Bohrer. Anyone remember her?
She’s a cutie. I smile when I see her- much like I always smile seeing reruns of Barbara Eden as Jeannie and the Three’s Company girls. But I’ve got kids a lot older than her!
Real ginger or not....she’s gorgeous.
Must drive the feminazis crazy.
ahahahahah Yes I can....Imagine that.
Im not certain that I should illustrate it but I might...
Me too. Flo creeps me out. She looks Soviet in some way, in those white rooms...
I like the fact that a real woman is used as a mascot for a fast food restaurant. The "clown" and "king" mascots the other fast food joints use are creepy.
I suppose that comes from her namesake being bought up by a rival.
Thomas' daughter Pam Thomas Farber said the family was devastated by the news. "It's a very sad day for Wendy's, and our family. We just didn't think this would be the outcome," said Farber, 53. If her father were alive to hear news of the buyout, "he would not be amused," she said.
Shes a cutie. I smile when I see her- much like I always smile seeing reruns of Barbara Eden as Jeannie and the Threes Company girls. But Ive got kids a lot older than her!
I’m not sure when it happened but I’ve started seeing ladies in terms of “would I want my son to date/marry her.”
I saw an ad for a new show she will be in on one of the networks. I wish her luck across the Pond, pund intended. :)
I worked at Wendy's many years ago and the regional manager said he met Wendy and she was a real witch, putting it nicely.
Agreed...Flo stopped being interesting after about the third commercial they shot.
At first Flo was like “your best friends annoying kid sister.” She got on your nerves but she was alright.
Later she turned into “your best friends creepy aunt who smells funny and tries to hug you too much.”
I find NOTHING wrong with her.
Other than not personally cooking me hamburgers.
The writer never heard of “Pep Boys.”
I see ABC has given Karen Gillan (no “i”) a fall sitcom, “Selfie”, with her love interest being fake Korean Sulu from Faux Trek, John Cho (!)
Best companion ever for the Doctor and saddest loss.
“Flo” annoys me. The new Wendy’s girl is fast getting to that point, as well.
Well put! perfect.
“Flo” had a bit part in the first season of “Mad Men.” She was pretty convincing as a telephone operator with horned-rimmed glasses.
The boy of summer.
The boy’s room.
Hanging out with the boys.
Good old boy.
Karen Gillian was in the movie “Occulus.” I havent’ seen it yet but I want to.
The real Wendy is overweight which might fine to represent other brands but a fast food restaurant with a fat spokesperson doesn’t work for obvious reasons.
There was a time when “Chubby” mascots were good. Remember the Campbell Soup Kids or Big Boy?
I think she'd have been alright with a pleasant attitude. Her demeanor reminded me of Rachel Maddow.
My daughter, a natural redhead, has a name for dyed imposters:
That sounds about right!
To me...Flo is a “thick chick”. Represents the brand but...really, I don’t think I’m showing up at the local PROGRESSIVE office to chase her.
Wendy’s “Red”, is pretty but ^way too close^ to the “HIMYM” red-head. OTOH, the HIMYM chick exudes a monogamous personna, Wendy’s “Red” purvey’s a personna that says...maybe.
Buy Red a drink and see what happens...
buy Flo a drink and add to your monthly insurance costs...