She’s adorable. She’s paid to get people to watch the commercials, and it works for me.
What I really like about the ads is you've got a pretty girl and her friends having fun and the commercials stay “clean.” You could imagine the same conversations and goofing around with your own friends (ciabatta, musta forgotta).
The "slightly naughty" in Carls Junior and some Jack in the Box commercials were a bit gross.