Skip to comments.Two Former McDonald's Executives Are Leading A Fast-Food Revolution
Posted on 07/28/2014 9:29:53 PM PDT by Citizen Zed
Two former McDonalds executives are trying to bring kale, quinoa, and other upscale foods to the masses with a health-conscious restaurant chain called LYFE Kitchen.
Mike Roberts, the former global president of McDonalds, teamed up with Stephen Sidwell, who helped found the meat substitute Gardein, and Mike Donahue, McDonalds USAs former chief of corporate communications, to launch LYFE Kitchen three years ago.
The chain, which calls itself fresh casual, now has 10 locations and ambitious plans to open 250 more within the next five years. Current locations include California, Texas, Colorado, Illinois, and Nevada.
(Excerpt) Read more at businessinsider.com.au ...
I agree. Grilled kale won't fly. The idea will bomb.
Grass, sticks and berries are “upscale”? Who the hell’s scale are they using?
Why didn’t they just call their restaurant Soylent Green?
I wonder if these are the same clowns responsible for the so called healthy menu items that tanked so badly and cost Owner/Operators so much money during their terms, and being reminded of their positions I see the answer is yes. May they be blessed with the same financial losses they forced on others.
3 years ago? Never heard of it. Must be extremely popular somewhere. Maybe Arkansas.
If they want to impress me, how about they teach their $15 per hour employees that there’s supposed to be a freaking EGG in a Sausage EGG McMuffin!!!!!
I went to three different stores and ordered these and they ALL forgot the egg!
Go to minimum wage people for something, expect minimum wage results.
After your first coronary bypass you'll figure out that there are plenty of substitutes for meat....
Since when was quinoa been an “upscale” food? As a serious home cook, quinoa has been a standing joke of mine long before it was featured as such in the popular beer ads.
The “taste” (and I use that word loosely) of quinoa makes the flavor of grits seem like one is dining on truffles.
Exactly and I want real meat.
That looks kind of gross, Mr. Rogers.
Try ordering a “Sausage McMuffin with Egg.”
Kale? You have got to be kidding me. Build a restaurant on Rabbit food?
If there were a demand for that crap, Ray Kroc would have added it to the menu back in the 50’s. People go to restaurants because they want to feel satisfied when they leave. The reason rabbits eat that stuff is because no one else will and rabbits can’t kill anything. Rabbits eat it so they can feed Coyotes. If you want to be the prey of a pack of Coyotes, then load up on Kale. They’ll smell you coming and surround you on your morning jog.
The veggies look yummy. The filet of something just looks blah. But none of it looks like fast food.
Doesn’t seem like fast food, per se.
I don’t think I will eat there, but it seemed like they have some fine things on the menu, even steak and potatoes.
I don’t see how it would compete with the cost of McDonalds.
I’m not going to eat at either.
I say, more power to these guys.
If they can sell their food in the competitive market, and they think it’s somehow better or healthier, so much the better.
Better than the government forcing it.
This is how a free society and free market should work.
You’re absolutely right. This is the way to change America’s eating habits - by offering delicious and competitive foods, and letting the public decide. Not governmental regulations. I think these will be a big hit and McDonald lovers can still have their McDonald’s... happy happy
The sausage mcmuffin and the sausage mcmuffin with egg are two different menu items.
And you pay $1.49 for that egg
I have ordered so many iterations of the Sausage McMuffin with Egg to these people that it’s ridiculous.
I’d like to just be able to make them at home, but would end up waking my Wife and kids up in the process.
I get up for work at 2AM.
Evey where else seems to want to stuff the burritos with potatoes or hash browns or some thing to make it bigger and to cut down the cost.... If I wanted hash brown I would have ordered hash browns.
I do like their iced coffee and breakfast burritos though.
If you want something yummy for bfast, try one of these from kroger, they have them with ham and sausage too:
They are a breakfast pita pocket and they are quite cheap at kroger and only take minute to nuke.
yup, no thanky.
[ Since when was quinoa been an upscale food? As a serious home cook, quinoa has been a standing joke of mine long before it was featured as such in the popular beer ads.
The taste (and I use that word loosely) of quinoa makes the flavor of grits seem like one is dining on truffles. ]
Fried Okra would be an excellent replacement for fries, not healthy mind you...
I might try the fish tacos and the “grass-fed beef” burger, but not much else on the menu really sounds appetizing.
Yet, the very connection of two former McDonalds officials and the words “meat substitute” somehow confirm what I’ve grown to think of their burgers since I worked at one 50 years ago when I was 14.
I’ve run across this before too. YOu have to say SAUSAGE Egg McMuffin with cheese NOT sausage biscuit with cheese.
But you’re right, their employees only relate to the things they sell the most.
Maybe the word we’re lacking here is “acceptable”
Hey! Where’s the tag and emissions and inspections sticker on that there vehicle?
Starbucks gave us the $7 cup of coffee - these guys are giving us “gourmet” fast foods. If the cost can be compared to “gourmet jelly beans” I can predict my non-involvement in their endeavor.
I haven’t been near a McDonald’s since college. It’s good not having hershey squirts.
Now I know why there are no more Incans.
...makes the flavor of grits seem like one is dining on truffles.
Haven’t had truffles, but a big serving of grits, with butter, salt and pepper, is fantastic when accompanied with country fried ham, about 3 eggs and a couple of pieces of toast with butter and jelly! Grits are good!
Order several sausage McMuffins, a buck each. Take one out of fridge and nuke it. Heat skillet with egg ring [I use the empty top can from a LaChoy bipack with both ends out as one], run some butter around so egg won't stick], cover and hard fry.
Put egg on hot McMuffin.
Tastes just like $2.89 @ the drive thru for a buck fifteen.
My SIL, a big lib, living in Ithaca NY no less, ate so much Kale her Thyroid went bonkers. After about 6 months of getting straightened out, she is forbidden from eating it or any of the similar types of veggies.
I snicker when I'm eating my carbon emitting Saturday evening steak.
“but a big serving of grits, with butter, salt and pepper, is fantastic when accompanied with country fried ham, about 3 eggs and a couple of pieces of toast with butter and jelly! Grits are good!”
Yep grits are good all right! Esp. when you lots of butter, pepper and salt. Even better is some stir fried wild-caught shrimp and a few stir-fried Vidalia onions on top too!
Somebody should notify PETA. They are stealing the greens that animals should be eating. If all the greens are eaten by humans animals will starve.
Famous last words....
Atkins was correct, you are just wrong.