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Five Lessons the Faltering Music Industry Could Learn From TV
The Daily Beast ^ | August 3, 2014 | Ted Gioia

Posted on 08/04/2014 7:56:26 AM PDT by Squawk 8888

As record labels repeat tired formulas and watch their business model collapse, they should turn on the television to see how another outmoded industry came back from the brink.

Of all the lies told to musicians, here’s the biggest lie of them all: you have to give your talent away for free.

Creative people in a wide range of fields keep hearing the ridiculous mantra that “content wants to be free.” The music industry is the worst offender. Many label execs tell artists—maybe the execs even believe it themselves—that musicians shouldn’t expect to generate income from their recordings. But no worries, mate, you will make it all up by selling T-shirts at your gigs.

The experts who offer this bad advice need to watch some more TV. While record labels have been shrinking, TV networks have reinvented themselves by selling content via a profitable subscription model. TV has reversed the trend: households once got it for free, but now they are willing to pay for it. Yes, you can still get broadcast TV channels without paying a monthly fee, but only seven percent of American households go that route.

Not only has TV switched successfully from “giving it away” to a subscription model, but the shift has also spurred a new golden age of television. The same economic pressures that are killing the music business have led to the highest quality shows in the history of the medium.

(Excerpt) Read more at thedailybeast.com ...


TOPICS: Music/Entertainment; TV/Movies
KEYWORDS:

1 posted on 08/04/2014 7:56:26 AM PDT by Squawk 8888
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To: Jack Hydrazine; Norm Lenhart; Salamander; spyone; To Hell With Poverty; locountry1dr; AAABEST
This is the Modern Music Ping List. Our topic is music from the 20th and 21st century, from Ravel and Shostokovich through to the Synth Pioneers. FReepmail or reply to this post to be added to or removed from this list.


2 posted on 08/04/2014 7:59:42 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Squawk 8888

Well, I don’t pay extra to get HBO, so can’t comment on the quality of the shows.

But, apart from HBO and their original programming, I would say that TV is still a vast wasteland. So many inane reality shows, sitcoms pushing homosexuality and bizarre behaviors, characters trading one-liners between laugh tracks. There just isn’t much on TV worth watching, in my opinion. It’s hard to call this a new golden age of TV in my opinion.

Would appreciate if anyone can address the original programming on premium channels such as Home Box Office and Showtime. I never felt the desire to pay extra to get those. Maybe I’m missing out?


3 posted on 08/04/2014 8:03:51 AM PDT by Dilbert San Diego (s)
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To: Squawk 8888

So how does the RIAA (Recording Industry Association of America) feel about this?


4 posted on 08/04/2014 8:03:54 AM PDT by SES1066 (Quality, Speed or Economical - Any 2 of 3 except in government - 1 at best but never #3!)
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To: Squawk 8888

Please add me to your ping list.


5 posted on 08/04/2014 8:05:02 AM PDT by Mercat
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To: Squawk 8888

The loud home hi-fi system has mostly gone the way of the dodo. Adults will sit and watch a sophisticated program for an hour. I’m not sure a significant % will ever go back to doing that with music. Seems to me now, most adults look at music as something they listen to while they are also doing something else, driving, jogging, making supper. It’s just background noise, acceptable to be experienced through computer speakers while surfing the internet or earbuds or whatever you call them. So they produce and mix the songs with that in mind. It’s why they sound really bad on good systems.

Freegards


6 posted on 08/04/2014 8:13:06 AM PDT by Ransomed
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To: Dilbert San Diego

There is some good stuff out there.
Walking dead, Justified, mad men, sons of anarchy, vikings, sherlock...One just needs to look. Netflix is a really good way to find entertaining shows


7 posted on 08/04/2014 8:15:25 AM PDT by chae (The Lannisters send their regards--Game of Thrones)
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To: Dilbert San Diego
"TV networks have reinvented themselves by selling content via a profitable subscription model. TV has reversed the trend: households once got it for free, but now they are willing to pay for it."

Not exactly ... TV industry lobbyists have managed to create mandatory bundling where subscribe to a cable or dish have to pay for buckets of crap to get the drops of entertainment or information they desire.

As mush as I oppose government regulation, I would strongly support the congress and FCC mandating individual menu selections. We have a cable service with something like 130 channels and we watch about 10 of them on a regular basis. I bet most of the nation has a similar habit.

I think something like picking any channels you want for a fixed fee could be worked out to be fair to viewers and the servers as well. Maybe something like less than 16 channels $5.00 a pop, up to 22 channels $4.00, up to 35 $3.00 and all you want for $2.50.

The way it is set up now with the bundling we are subsidizing garbage that probably doesn't merit being on the air based on consumer interest.

8 posted on 08/04/2014 8:18:00 AM PDT by Baynative (How much longer will the media be able to prop up this administration?)
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To: Dilbert San Diego

With a couple of exceptions, virtually all of the high-quality shows are on either pay channels or Netflix. My own favourites are Longmire (A&E) and Arrested Development (revived by Netflix).


9 posted on 08/04/2014 8:21:56 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Mercat

Done :)


10 posted on 08/04/2014 8:22:20 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Squawk 8888
I dumped TV in 1997 and haven't looked back.

That said, I do own the entire “firefly” series and my wife owns the entire “Reba” series. We heard about both, word of mouth.

The author is missing that music is not all that valuable compared to the video medium. I'm in three bands and, frankly, even playing live doesn't pay that well, but live is what people will pay for.

Music is not Video. It's why the rights to movie sound are separate from the rights to the picture. Sometimes you see songs in the credits of a DVD or blue ray that you don't remember hearing in the movie. It's because you didn't. They could not acquire the rights for the song on the DVD/Blue ray.

Music is a cheap commodity. Charging big bucks for recorded music was an aberration. Technology re-leveled the playing field back to where it was before the mid-20th century.

11 posted on 08/04/2014 8:24:13 AM PDT by cuban leaf (The US will not survive the obama presidency. The world may not either.)
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To: Squawk 8888

This may be the first Daily Beast piece I ever (mostly) agreed with...


12 posted on 08/04/2014 8:24:43 AM PDT by Captainpaintball (Immigration without assimilation is the death of a nation)
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To: Squawk 8888

I question how long TV will be able to maintain a subscription model with increasing amounts of free content hitting the internet.

The technology for audio was just a bit head of the video.


13 posted on 08/04/2014 8:26:55 AM PDT by Buckeye McFrog
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To: Squawk 8888

The BIGGEST problem I see with the “faltering music industry” today is that there isn’t any music.

Squacking
warbling
screeching
monotonous
grating
noise

does not music make.

Gimme the old America, the old cars, and the old music any day.


14 posted on 08/04/2014 8:27:12 AM PDT by rockinqsranch ((Dems, Libs, Socialists, call 'em what you will. They ALL have fairies livin' in their trees.))
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To: SES1066

“So how does the RIAA (Recording Industry Association of America) feel about this?”

The RIAA does not care a whit about the financial welfare of the artists as long as the RIAA gets their cut! ;-)


15 posted on 08/04/2014 8:29:12 AM PDT by spel_grammer_an_punct_polise (Why does every totalitarian political hack think that he knows how to run my life better than I do?)
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To: Ransomed

I’m still old-school and actually listen to the music; the only “background” music I ever have on is classical (preferably baroque) because it helps me focus on my work. I really miss the days where one could buy an album with the confidence that every track is worth listening to. I won’t pay for an album where the only good track is the one that’s played on the radio 30 times a day, but I do pay for new releases from a handful of acts (Jarre and Ladytron come to mind), and I’ve also paid to download albums from Liona Boyd and the Baltimore Consort.


16 posted on 08/04/2014 8:31:30 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Dilbert San Diego

“But, apart from HBO and their original programming, I would say that TV is still a vast wasteland. So many inane reality shows, sitcoms pushing homosexuality and bizarre behaviors, characters trading one-liners between laugh tracks. There just isn’t much on TV worth watching, in my opinion. It’s hard to call this a new golden age of TV in my opinion.”

The History Channel, The Military Channels and sometimes the AHC along with a few of the other channels. But the rest is mostly a vast wasteland. Do not waste your time or money thinking about HBO and Showtime. They are liberal-pushing channels. ;-)


17 posted on 08/04/2014 8:32:58 AM PDT by spel_grammer_an_punct_polise (Why does every totalitarian political hack think that he knows how to run my life better than I do?)
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"Is freedom anything else than the right to live as we wish?
Nothing else."

~Epictetus




God bless this site, this Free Republic.
Please click the pic


18 posted on 08/04/2014 8:32:59 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: rockinqsranch

There’s still a lot of good music being made, but you won’t hear it from the big labels or mainstream radio. One good thing about the technology available now is that one doesn’t need a lot of capital to produce a quality recording. Here in Toronto, a lot of bands produce their own CDs and flog them at their gigs; I’ve also seen a lot of buskers doing this.


19 posted on 08/04/2014 8:34:43 AM PDT by Squawk 8888 (Will steal your comments & post them on Twitter)
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To: Ransomed
I believe you are correct in large part. This turn of events was gaining momentum with the advent of the digital age (think: Napster) then came iTunes and that basically crashed the system.

Music is not bought one album at a time by discriminating listeners any more, music is now bought by the pound. I don't have a problem with this as the market is at work, but as one with a vast music collection consisting of many genres, there is very, very little music being made that is noteworthy.

And don't get me started on how hip-hop/rap turned bad rhyming and chanting into “music”.

20 posted on 08/04/2014 8:47:24 AM PDT by Obadiah (None are more hopelessly enslaved than those who falsely believe they are free.)
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To: Squawk 8888

Not a bad article, but I prefer to get content I like over the internet. I find links to various series that I enjoy, and access them online.

Another poster on a thread a little while back put it best when he described most people preferring to watch content that they like rather than simply a particular channel or network affiliate. Burn Notice, Chuck, Firefly, Justified, Longmire, Lost, NCIS, Psych...

The only “channel” I watch on a regular basis is FoxNewsChannel -but even with the occasional skipping and dropouts, watching it online is preferable because it provides the ability to pause it during the commercials or for instance when Hannity puts on that bloody skank Tamra JaksonHolder AGAIN.

Then I just ignore the rest of his show until the top of the hour when the next one begins.

Really helps to keep the blood pressure down, I must admit.


21 posted on 08/04/2014 8:56:19 AM PDT by Utilizer (Bacon A'kbar! - In world today are only peaceful people, and the muzzle-em's trying to kill them-)
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To: chae

There is some good stuff out there.
Walking dead, Justified, mad men, sons of anarchy, vikings, sherlock...One just needs to look. Netflix is a really good way to find entertaining shows


My problem is that I don’t have time for it. I can refinish furniture, ride my bike, cut firewood, attend rehearsals (and gigs) for my three bands, create photos, flyers, banners, etc in Photoshop, and a myriad of other things (building a 48x32 deck on my house right now) I don’t really have time for much TV.

Interestingly, when I dumped TV in 1997, the first thing I did was learn to play the bass.


22 posted on 08/04/2014 9:00:12 AM PDT by cuban leaf (The US will not survive the obama presidency. The world may not either.)
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To: Squawk 8888

“I really miss the days where one could buy an album with the confidence that every track is worth listening to.”

Unfortunately I never experienced those days.


23 posted on 08/04/2014 9:06:57 AM PDT by Magic Fingers (Political correctness mutates in order to remain virulent.)
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To: Dilbert San Diego
No your not missing anything in the content, you miss the endless commercials during the shows. We have canceled out of them within the last 2 months.
The music industry is also a mess, again no content. This generation has 0 creativity, writing music or TV shows.
But they know the play stations.
Hard to believe that Led Zep, Beatles, Stones generation musicians were only in their early 20s when they were producing some of their best work.
And now? It's a sad joke. These so called bands couldn't fill large bar much less an arena
24 posted on 08/04/2014 9:21:14 AM PDT by reefdiver (Be the Best you can be Whatever you Dream to be)
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To: Squawk 8888

I still just listen to music too, and on a good hi-fi system. We are in the minority by far, to my understanding. And the new acts I like produce their music with that type of listening in mind, because they are always going to have a vinyl release as well, and they mix to that. I just get the CD. But initial production and mixing makes a bigger difference than what the actual music happens to be on, at least to my half shot ears.

Really, the stereophile or music person is in a better position now in a lot of ways. You can sample before you fork over for an album, and the ability to find and be able to buy new things is better than it has ever been. The person to person touch is gone, I think that’s part of the reason why so many are going with vinyl. Little shops that sell vinyl, the process of readying a record, all these little routines make listening to tunes special and out of the norm. It takes time. Also the likely hood of listening through a crappy system is self limiting—why go to all this trouble when you actually are going to hear it through tiny tin cans or something.

I don’t think there can be a resurgence in music for the mainstream, because there is already new stuff out there that is really great but folks are never going to give up how they listen to music. I mean, I’m not going to stop listening to my car stereo either, or wash the dishes in silence. But I also am never going to give up times when I give my complete attention to music at volume either. The problem is the majority probably have never listened that way at all or haven’t for years.

Please add me to your ping list when you get a chance.

Freegards


25 posted on 08/04/2014 9:32:14 AM PDT by Ransomed
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To: Obadiah

Yeah, but there is great music being made today. It’s just never ever going to make it to the mainstream in most cases. It would be like if True Detective was this tiny niche thing that no one ever heard of. To most people it’s acceptable to sit in front of the TV for an hour, but not sit in front of the hi-fi. For most today tunes are for making other activities less boring. It’s a condiment, not a meal.

Freegards


26 posted on 08/04/2014 9:37:27 AM PDT by Ransomed
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To: Squawk 8888

In the old days we had all sorts of music on the same station from rock to jazz and they were not auto-tuned.
They had variety which is lacking today. You did not have to PAY!, the commercials worked just fine. These people could sing and play musical instruments.

It is now 1 type of ‘muzak’ and it is the sameness that drives people to get good music elsewhere from Amazon to iTunes to Youtube then add it to their computers & cellphones and play their own mix.

Go to google and type: bro country songs suck

I cannot listen to the only country station that I can pickup from Santa Barbara, CA (I am in the San Fernando Valley dude). There is a couple of rock stations but they just do not rock. The pop is not popping.

The tv shows the writer talks about are dramas. If you want to be depressed and root for the criminal then these shows are for you. I ain’t paying.

Barry Mann — Who Put the Bomp (In the Bomp, Bomp, Bomp)
https://www.youtube.com/watch?v=22L5fJ_oHBo


27 posted on 08/04/2014 12:14:39 PM PDT by minnesota_bound
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To: Squawk 8888

Not so much, I gave up on television in 2008. I still listen to new music.

Streaming (especially streaming “random” but “trending bands LIKE what you listen to”) content (for pay, no less) doesn’t interest me.

How about the radio stations turn off the top 75 tracks “of all time” limited rotation lists and start spinning cuts again (old and new)? Doesn’t take a “pay radio station” programmer to figure that one out.


28 posted on 08/04/2014 2:40:26 PM PDT by a fool in paradise (Elian Gonzalez sought asylum and was sent back to Cuba, send these kids back to THEIR parents.)
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To: minnesota_bound
Barry Mann — Who Put the Bomp (In the Bomp, Bomp, Bomp)

Little known follow-up.

Amazon - Barry Mann - Teenage Has-Been

29 posted on 08/04/2014 9:55:25 PM PDT by a fool in paradise (Elian Gonzalez sought asylum and was sent back to Cuba, send these kids back to THEIR parents.)
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To: Squawk 8888

Alice doesn’t give away diddly-squat.

Hasn’t in over 40 years.

You pay for your tickets.

You wanna a meet-and-greet, it’s another 500 clams.

Then you go buy his CDs, tees, hats, pins and tons of other swag.

He’s filthy rich.

If it’s good, it’ll sell.

Of course, he then sinks his profits back into his Solid Rock Foundation, so maybe God is blessing him.

Go, Alice.

http://www.alicecoopersolidrock.com/


30 posted on 08/04/2014 10:20:50 PM PDT by Salamander (He ain't heavy, he's my Boa.)
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