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Barking mad? Samsung launches $31K dog kennel
CNBC ^ | Wednesday, 4 Mar 2015 | 10:55 AM ET | Katy Barnato

Posted on 03/05/2015 10:15:59 AM PST by Swordmaker

Samsung's smartphones might be losing market share, but the South Korean tech giant is em-barking into a new area—hi-tech, luxury dog kennels.

On Wednesday, Samsung Electronics unveiled the "Dream Doghouse," which cost £20,000 ($30,600) to make. Aimed at "tech-savvy pampered pooches," the one-off design will be on display this month at Crufts, the world's largest dog show, of which Samsung is a long-term sponsor. The kennel will not go on sale but is available as a prize in a competition across Samsung's social media channels.

The Dream Doghouse was six weeks in creation and comes with two indoor living areas—one for "rest and relaxation", the other for "dining and entertainment"—as well as an outside astroturfed area. Features include a "doggy" treadmill, a hot-tub spa, a "push-to-woof" call bell, bespoke wallpaper and framed portraits of family and friends, a skylight and a dog-operated snack dispenser.

"The Samsung Dream Doghouse looks sleek and modern, featuring the kind of tech the discerning dog of the future will need," Andy Griffiths, president of Samsung Electronics U.K. and Ireland, said in a news release on Wednesday. "From dogs who have social media profiles, to owners who use video calling to check on their pet while away, technology is fast becoming an integral part of everyday life." Read MoreThe rich dogs of Instagram

One-quarter of 1,500 dog owners surveyed by Samsung online said they would like a treadmill for their dog, with a similar number thinking their pooch deserved a TV or tablet device. A further 18 percent wanted Fido to have a hot-tub or spa.

The unveiling of the Dream Doghouse came one day after research provider Gartner reported that Samsung lost its number one spot in the global smartphone market to Apple in the fourth quarter of 2014. Samsung had held first place since 2012, but its market share fell to 19.9 percent in the last three months of 2014, behind Apple's 20.4 percent.


TOPICS: Business/Economy; Pets/Animals
KEYWORDS: doggieping; hichtechkennel; pamperedpooches; samsung

1 posted on 03/05/2015 10:15:59 AM PST by Swordmaker
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To: Swordmaker

Doggie Ping!

Pampered pooches livin’ it up in high style.


2 posted on 03/05/2015 10:26:03 AM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: Swordmaker

Mov’in on up.....


3 posted on 03/05/2015 10:31:34 AM PST by TNoldman (AN AMERICAN FOR A MUSLIM/BHO FREE AMERICA.)
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To: Swordmaker

Looks like my litter errr little sisters dog..... sent link to her....:o)

Awesome dog house....


4 posted on 03/05/2015 10:56:24 AM PST by Squantos ( Be polite, be professional, but have a plan to kill everyone you meet ...)
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To: goldstategop

some people just do not know that their dogs would rather be treated like dogs.


5 posted on 03/05/2015 11:06:35 AM PST by riverrunner
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To: Squantos

Im trying to figure out where there’s $31k in this.


6 posted on 03/05/2015 11:09:30 AM PST by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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Comment #7 Removed by Moderator

To: Swordmaker
Barking mad? Samsung launches $31K dog kennel

"Dog Kennel", don't you mean "mattress"?

Oh, boy now I've done it.

"And did those feet in ancient time..."

8 posted on 03/05/2015 11:16:25 AM PST by dfwgator
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To: Swordmaker

Mine have all that for free. It’s called their owners’ house.


9 posted on 03/05/2015 11:45:36 AM PST by bgill (CDC site, "we still do not know exactly how people are infected with Ebola")
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To: Swordmaker

My dog is pretty spoiled. But regardless of how spoiled the dog is, even with a 3$2,000 dog house it will still roll in a dead fish and eat the turds from a cat box.


10 posted on 03/05/2015 11:46:58 AM PST by Organic Panic
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To: Swordmaker

Some silly rich persons wallet is my guess....:o)


11 posted on 03/05/2015 11:54:17 AM PST by Squantos ( Be polite, be professional, but have a plan to kill everyone you meet ...)
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To: Swordmaker
lost its number one spot in the global smartphone market

I can picture the board room right now: "I have an idea, lets enter the household pet market with an upscale dog house that will only cost $30,000.....at that price, we don't have to sell many to see a profit."

12 posted on 03/05/2015 12:04:53 PM PST by Hot Tabasco (Uncle Sy: "Beavers are like Ninjas, they only come out at night and they're hard to find")
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To: Swordmaker

For your pampered pet and if that doesn’t work out, it’s an expensive pantry.


13 posted on 03/05/2015 6:50:11 PM PST by tumblindice (America's founding fathers: all armed conservatives.)
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