Posted on 04/20/2015 12:11:59 PM PDT by Citizen Zed
This is the last year that the original version of Kraft Mac & Cheese sold in the U.S. will contain artificial preservatives or synthetic colors.
In January, Kraft says its macaroni and cheese will be colored using paprika, annatto and turmeric.
There has been a huge shift away from processed foods in the U.S. and larger food producers are trying to follow their customers in that direction.
Already the company is selling a version in the U.S., called Kraft Mac & Cheese Boxed Shapes, which has no artificial flavors, preservatives or synthetic colors.
Kraft said that its other macaroni and cheese varieties sold in the U.S., such as Shapes Cups, Original Cups, Premium Flavors and Easy Mac will have no artificial flavors, preservatives or synthetic colors later next year.
The Canadian macaroni and cheese version, called Kraft Dinner Original, will also eliminate synthetic colors by 2016's end.
The company said that it has worked for some time to make the changes to the product, but had to ensure that customers would not notice a change in taste.
"We weren't ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese," the company said.
Kraft Foods Group Inc. is based in Northfield, Illinois.
I think Kraft is still the best. But the price got too high. I started buying other brands, and most of them are good enough.
The article must mention this, but a No Dye offering of Kraft Dinner is already on the market in Canada. I read about this and the next time I made generic brand Mac n’ Cheese, I wondered how with the the No Dye versions you can easily tell that it is blended well enough. Can’t they just use natural dye, like annatto seed powder?
Oh duh... second line of the excerpt answers that! Yeah I totally didn’t read it. Sorry.
I’ll miss the dye. I like reeeaaly yellow mac and cheese.
The question is: “Why did they put all those chemicals in the food?”
Mmmm.
/johnny
Because they didn't have GMO wheat for the pasta yet.
Think about it - do you really think Kraft gives a damn about keeping you healthy? LOL,
I don’t know. I kind of liked the unnatural yellowish-orange hue, with its vaguely “glowing” appearance in the bowl...
Sounds good - I’ll be right over....
Why? Nearly all American produced chedder cheeses use dye to make it orange.
All craft needs to do is to keep the dye and say “NOW gluten free” It’s on everything.
Nah they want to kill you. Having customers is a pain in the butt.
I sure as hell can’t buy it if it kills me.
/johnny
/johnny
I always called it nuclear yellow! I’m ok with the change however.
I’d be fine if they just dropped the metal shavings
No Kraft Mac and Cheese today compares to Mac and Cheese they had in the 70’s when I first used it. It was really good, cheap and the kids loved it. Today? Bleh
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