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Kraft Mac & Cheese shedding the dyes
Miami Herald ^ | 4-20-2015 | AP

Posted on 04/20/2015 12:11:59 PM PDT by Citizen Zed

This is the last year that the original version of Kraft Mac & Cheese sold in the U.S. will contain artificial preservatives or synthetic colors.

In January, Kraft says its macaroni and cheese will be colored using paprika, annatto and turmeric.

There has been a huge shift away from processed foods in the U.S. and larger food producers are trying to follow their customers in that direction.

Already the company is selling a version in the U.S., called Kraft Mac & Cheese Boxed Shapes, which has no artificial flavors, preservatives or synthetic colors.

Kraft said that its other macaroni and cheese varieties sold in the U.S., such as Shapes Cups, Original Cups, Premium Flavors and Easy Mac will have no artificial flavors, preservatives or synthetic colors later next year.

The Canadian macaroni and cheese version, called Kraft Dinner Original, will also eliminate synthetic colors by 2016's end.

The company said that it has worked for some time to make the changes to the product, but had to ensure that customers would not notice a change in taste.

"We weren't ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese," the company said.

Kraft Foods Group Inc. is based in Northfield, Illinois.


TOPICS: Chit/Chat
KEYWORDS: kraft; macaroniandcheese
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As long as I can still get the Sponge Bob shapes.
1 posted on 04/20/2015 12:11:59 PM PDT by Citizen Zed
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To: Citizen Zed

I think Kraft is still the best. But the price got too high. I started buying other brands, and most of them are good enough.


2 posted on 04/20/2015 12:13:57 PM PDT by DannyTN
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To: Citizen Zed

The article must mention this, but a No Dye offering of Kraft Dinner is already on the market in Canada. I read about this and the next time I made generic brand Mac n’ Cheese, I wondered how with the the No Dye versions you can easily tell that it is blended well enough. Can’t they just use natural dye, like annatto seed powder?


3 posted on 04/20/2015 12:16:03 PM PDT by Rodamala
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To: Rodamala

Oh duh... second line of the excerpt answers that! Yeah I totally didn’t read it. Sorry.


4 posted on 04/20/2015 12:16:51 PM PDT by Rodamala
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To: Citizen Zed

I’ll miss the dye. I like reeeaaly yellow mac and cheese.


5 posted on 04/20/2015 12:17:53 PM PDT by albie
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To: Citizen Zed

The question is: “Why did they put all those chemicals in the food?”


6 posted on 04/20/2015 12:18:44 PM PDT by stars & stripes forever
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To: Citizen Zed
This is the reason I like to make my own. That and the chicken and tomato that I add. And the baked breadcrumbs on top. And the beer.

Mmmm.

/johnny

7 posted on 04/20/2015 12:19:37 PM PDT by JRandomFreeper (gone Galt)
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To: stars & stripes forever
The question is: “Why did they put all those chemicals in the food?”

Because they didn't have GMO wheat for the pasta yet.

Think about it - do you really think Kraft gives a damn about keeping you healthy? LOL,

8 posted on 04/20/2015 12:21:10 PM PDT by Talisker (One who commands, must obey.)
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To: Citizen Zed

I don’t know. I kind of liked the unnatural yellowish-orange hue, with its vaguely “glowing” appearance in the bowl...


9 posted on 04/20/2015 12:21:46 PM PDT by WayneS (Barack Obama makes Neville Chamberlin look like George Patton.)
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To: JRandomFreeper

Sounds good - I’ll be right over....


10 posted on 04/20/2015 12:22:44 PM PDT by dainbramaged (Get out of my country now)
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To: Citizen Zed

Why? Nearly all American produced chedder cheeses use dye to make it orange.

All craft needs to do is to keep the dye and say “NOW gluten free” It’s on everything.


11 posted on 04/20/2015 12:24:23 PM PDT by Organic Panic
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To: Talisker
Think about it - do you really think Kraft gives a damn about keeping you healthy? LOL,

Nah they want to kill you. Having customers is a pain in the butt.

12 posted on 04/20/2015 12:28:53 PM PDT by Starstruck
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To: Citizen Zed

13 posted on 04/20/2015 12:29:36 PM PDT by Daffynition ("We Are Not Descended From Fearful Men")
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To: Talisker

I sure as hell can’t buy it if it kills me.


14 posted on 04/20/2015 12:29:36 PM PDT by Tripoli (Tripoli)
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To: Organic Panic
Mac is mainly flour. Full of gluten. ;)

/johnny

15 posted on 04/20/2015 12:29:37 PM PDT by JRandomFreeper (gone Galt)
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To: dainbramaged
I was just going to check to see if I had all the stuff to make that this week. It does sound good.

/johnny

16 posted on 04/20/2015 12:30:35 PM PDT by JRandomFreeper (gone Galt)
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To: albie

I always called it nuclear yellow! I’m ok with the change however.


17 posted on 04/20/2015 12:35:08 PM PDT by catbertz
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To: Citizen Zed

I’d be fine if they just dropped the metal shavings


18 posted on 04/20/2015 12:44:46 PM PDT by CrappieLuck
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To: Citizen Zed

No Kraft Mac and Cheese today compares to Mac and Cheese they had in the 70’s when I first used it. It was really good, cheap and the kids loved it. Today? Bleh


19 posted on 04/20/2015 12:50:15 PM PDT by lucky american (Progressives are attacking our rights and y'all will sit there and take it.)
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To: albie
Since Hillary is *a candidate of the people*, her war machine should issue a statement that she & Bill survived on Kraft Mac&Cheese while they were millions in debt, when they left the WH.

In the interest of full disclosure and transparency.

20 posted on 04/20/2015 12:54:07 PM PDT by Daffynition ("We Are Not Descended From Fearful Men")
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